Another variant of Bayer’s Universal Alphabet, resembling ITC Bauhaus in design, ITC Ronda in proportion and fit, prepared by FotoStar in the mid 1970s.

In 1937, Morris Fuller Benton designed Empire, titling capitals that became the headline style for Vogue magazine. In 1989, David Berlow revived it for Publish magazine, adding an italic and a lowercase, both unavailable in the original. He revisited Empire in 1994 with Kelly Ehrgott Milligan, adding two heavier weights, small caps, and an elegant set of Art Deco–flavored oldstyle figures, ultimately expanding it to a seven-part series; FB 1989–94

ITC Ziggy was designed by Bob Alonso, who says it started out as phone doodles in the early 1970s." Alonso rediscovered the sketches years later, thought they revived the feel of the 70s, and decided to digitize the typeface. He liked the form of the letter Z best, so named the font Ziggy. ITC Ziggy reminds its designer of "elephant bellbottoms" and its style as a display face instantly evokes a nostalgia for the 1970s.