The Cowboys 2.0 font is a bold slab-serif typeface explicitly designed in the Western style. It is a titling display font intended for applications such as t-shirts, logos, or posters. As a display font, it is all-caps or initial-caps. It is considered a modern take on the old Western fonts. The font family includes both a Regular style and an Outline version. It is also categorized under sports due to its association with team and collegiate aesthetics.