Probably as a reaction to the pragmatism of modernist design, the seventies saw an explosion of buoyant, vivacious typography. Psychedelia fueled a return to the melting, lush shapes of Art Nouveau while Pop culture embraced the usage of funky, joyful lettering for advertising, product design and tv titling. New low-cost technologies like photo-lettering and rub-on transfer required new fonts to be expressive rather than legible, pushing designers to produce, bubbly, high-spirited masterpieces, where geometric excess and calligraphic inventions melted joyfully. Freitag is Cosimo Lorenzo Pancini's homage to this era and its typography. His starting point was the design of a heavy sans serif with humanist condensed proportions, flared stems and reverse contrast, that generated both the main family, and a variant display subfamily. The main typeface family slowly builds the tension and design exuberance along the weight axis - a bit like our desire for the weekend increases during the week. In Light and Medium weights the font shows a more controlled, medium-contrast design, tightly spaced for maximum display effect. The Book weight follows the same design but uses a more relaxed letter spacing to allow usage in smaller sizes and short body copy. As weight increases in the Bold weight the style becomes more expressive, with a visible reverse contrast building up and culminating in the Heavy weight with his clearly visible "bell bottoms" feel. In the display sub-family the design is pushed further by introducing variant letterforms that have a stronger connection to calligraphy and lettering. Also, the weight range becomes a optical one, with weights marked as Medium, Large, XLarge, as bringing the contrast and the boldness to the extreme creates smaller counterspaces that require bigger usage sizes. Another important addition of the display sub-family is the connected italics that sport swash capitals and cursive letterforms, developed with logo design and ultra-expressive editorial design in mind. To balance the extreme contrast in the XL weight, contrast of punctuation is reduced, creating a rich, highly-dynamic texture wherever diacritics and marks are used in the text. The full family includes 16 styles + 4 variable fonts, allowing full control of the design over its tree-hugging design space. All 20 fonts share an extended latin charset with open type features including case sensitive forms, single and double story variants and alternate glyphs. According to its creator, "Freitag is the typeface that sounds like an imaginary Woodstock where on the stage with Jimi Hendrix with Novarese, Motter, Excoffon and Benguiat playing onstage with Jimi Hendrix". Jeepers creepers!

PMN Caecilia™ is the premiere work of the Dutch designer Peter Matthias Noordzij. He made the first sketches for this slab serif design in 1983 during his third year of study in The Hague, and the full font family was released by Linotype in 1990. The PMN prefix represents the designer's initials, and Caecilia is his wife's name. This font has subtle variations of stroke thickness, a tall x-height, open counters, and vivacious true italics. Noordzij combined classical ductus with his own contemporary expression to create a friendly and versatile slab serif family. With numerous weights from light to heavy, and styles including small caps, Old style figures, and Central European characters, PMN Caecilia has all the elements necessary for rich typographic expression. eText fonts - the optimum of on-screen text quality With our new eText fonts that have been optimised for on-screen use, you can ensure that your texts remain readily legible when displayed on smartphones, tablets or e-readers. The poor resolution of many digital display systems represents a major challenge when it comes to presenting text. It is necessary to make considerable compromises, particularly in the case of text in smaller point sizes, in order to adapt characters designed in detail using vector graphics to the relatively crude pixel grid. So-called 'font hinting' can help with this process. This, for example, provides the system with information on which lines are to be displayed in a particular thickness, i.e. using a specific number of pixels. As font hinting is a largely manual and thus very complex technique, many typefaces come with only the most necessary information. What is unimportant for a text printed in high resolution can result in a poor quality image when the same text is displayed on a screen, so that reading it rapidly becomes a demanding activity. Specially optimised eText fonts can help overcome this problem. An extremely refined and elaborate font hinting system makes sure that these fonts are optimally displayed on screens. Monotype has not only adopted font hinting for this purpose but has also thoroughly reworked the fonts to hone them for display in low resolution environments. For example, the open counters present in the letters C, c, e, S, s, g etc. have been slightly expanded so that these retain their character even in small point sizes. Also with a view to enhancing appearance in smaller point sizes, line thickness has been discreetly increased and x-height carefully adjusted. Kerning has also been modified. Don't leave the on-screen appearance of your creations to chance. Play it safe and use eText fonts to achieve perfect results on modern display devices. Many typefaces, including many popular classics, are already available as eText fonts and new ones are continually being published. The eText font you can purchase here are available for use as Desktop Fonts or Web Fonts. Should they be used in Mobile Devices such as smartphones, tablets or eReaders, please contact our OEM specialists at sales-eu@monotype.com.