ITC Veljovic Script was designed by Jovica Veljovic and displays an obvious calligraphic heritage. The designer was strongly influenced by German designer Hermann Zapf and Israeli designer Henri Friedlander. ITC Veljovic Script exhibits a crisp precision, as if the letters were cut in stone rather than drawn with pen and ink.

By 1915, all the major foundries offered families of sans serifs, sometimes called Gothic in the USA. Franklin was a response suitable for countries in the vanguard of the machine age. Designed by Morris Benton in 1903-1912, Franklin has preserved its own personality ever since. The ITC Franklin Gothic font family is a redrawing by ITC that keeps the original strength intact, meeting the demand for a strong typeface. ITC Franklin Gothic is better read in display sizes and considered a standard in the newspaper and advertising fields.

Sarastrada is a four weights typeface inspired in the Wild West posters. Published by Letter INC.