Boldern is a Vintage typeface font, it will add an old-time charm to any design project. Our vintage font is the perfect companion for your creative journey. Features : Uppercase & Lowercase Numbers & Punctuation Multilingual Alternate character & ornament How to access alternate / ornament ? : https://hanscostudio.com/tutorial/ Enjoy!

Makalu is a funny flower font inspired by the lovely drawings of the famous illustrator Zdeněk Miler (best known for his small mole). His flowers are at the same time cartoony and realistic. Enjoy this choice of 27 original and distinctive illustrations while creating your designs.

Alessyia is a classic style typeface font. This font has classic but at the same time a fresh look. "Alessia family" includes 3 font types: Regular ( Classic and elegant with straight geometric lines ) Grunge ( Dirty and messy ) Retro ( Hand drawn brush font with an uneven texture )

This was a favorite of job printers in late Victorian times. They used it on cards and stationery, as well as small handbills. It was made in a range of sizes from 10 point to 36 point. Good for places where you really don't want to shout.

Please welcome, KEHLIN!, a time machine font for you to get back to those magnificent era for the sake of old retro and vintage stuff. An implementation from the old store sign and vintage advertising. Perfectly fit for your headline content, logo, branding, posters, anytime - anything, oldsport :)

Pigalle Swing is a very elegant script from the 1950s which I found some time ago in a similar but not so elegant version on Place Pigalle in Paris. I designed lots of alternate capitals and lowercase letters to make the font more usable and interesting. Enjoy!

Alinea is a typeface in 3 styles (Sans, Incise, and Serif) conceived for being mixed in the same document. The elegant one of the family, Alinea Serif, is a transitional, a style represented by Caslon and Times. It is a contrasted typeface, strong stems and thin hairlines.

When you look at it for the first time, it seems to you that letters are inclined to the right. But it is only an illusion. Why Galleon you ask? I do not know. There is in it something both from the sea and from a wind.

Nowie Vremena is a sequel to a previously released Vremena Grotesk, a sans serif typeface, inspired by Arial’s apalling combination of grubby tidiness. The sequel travels back in time and explores Arial’s elder brothers and some 19th century sans serifs, through initial concept of hectic neutrality.

Amient is a modern, experimental, display typeface inspired by contemporary typography. It has a very eccentric and expressive character. The letterforms are eclectic but consistent at the same time. Amient is a bold choice for bold projects. It will work well on posters, covers, titles, and logotypes.

LHF Retro Ricky transports you right into the groovy retro past. These 60’s-era Doohickies set includes over 85 panels and dingbats to enhance your designs. Save time recreating vintage logos and designs. Goes perfect with the LHF Retro Ricky Fonts, only available at Letterhead Fonts.

BorderGlyphs features an array of border elements inpired by our very own Egyptian Hieroglyphs font collections. These historic yet modern symbols have stood the test of time - they can blend into ancient as well as the most vanguard of themes and will add elegance to your projects.

Azteria is a modern display font with a dashing appearance, bold, strong and powerfull. the luxury can be seen from each point. with a retro and classic style to keep it dashing all the time. This font is perfect for logos, t-shirts, decals, stickers and more

Kab has a big impact, is very legible and at the same time has plenty of details that makes it really unique. Perfect for headers and display, it also can be used at smaller sizes and even as a body text with great results. Complete character set.

This interesting type was introduced by the Chicago firm of Marder, Luse & Company in 1890, about the time designers were beginning to lose some of the excessive ruffles and flourishes that characterized the Victorian age. Originally a caps-only font, we have added a lowercase to match.

Designed by Peter Behrens, well known graphic artist and architect in Germany in the late 19th and early 20th century. This "Antiqua" was done for Rudhard's Typefoundry in Offenbach A. M. around 1902, and has been used in modern times for museum retrospectives of the designer's work.

PTx Flowers Font Family 2 fonts: regular and silhouette each font - 6 glyphs TTF format Bear in mind that each glyph of the font PTx Flowers Regular is close to the maximum limit of points possible in ttf, which means that despite being tested in several programs, illustrator, photoshop, among others including word, some bugs may occur, depending on the rendering capability of the program you are working on. I found however that most of the time, that by the way the bugs, when tested, were only verified in word, that changing the size of the letter/glyph or even the zoom of the document, the letter/glyph was rendered correctly. These fonts have a very limited number of glyphs because, due to the glyphs having too many points, it can take some time to render. This will depend on the capacity of the machine's graphics card (computer, tablet, mobile phone). Hence a low number to take as little time as possible. See at work in word: https://youtu.be/PIMBlja2I5k See ar work in illustrator: https://youtu.be/RJp9X9TQ4so See at work in photoshop: https://youtu.be/yvrBmCJ80pc

I loved this monster font the second I saw it - it reminded me of Franquins Idées Noires... Reworking it and adding the missing glyphs and diacritics was quite time-consuming - but a lot of fun! Lots of details. The Lupineless variant is Lupine with eyes, decorations and stray hairs removed - which leaves just a very usable fuzzy font for your monster-related headline. Kevin King says: "I love fantasy writing and my favorite author is Terry Pratchett. In Reaper man, my favorite book, there is a werewolf character called Lupine, I wanted to make a font for him and for Ludmilla... It's a long story, it's a hairy font." All fonts from CheapProFonts have very extensive language support: They contain some unusual diacritic letters (some of which are contained in the Latin Extended-B Unicode block) supporting: Cornish, Filipino (Tagalog), Guarani, Luxembourgian, Malagasy, Romanian, Ulithian and Welsh. They also contain all glyphs in the Latin Extended-A Unicode block (which among others cover the Central European and Baltic areas) supporting: Afrikaans, Belarusian (Lacinka), Bosnian, Catalan, Chichewa, Croatian, Czech, Dutch, Esperanto, Greenlandic, Hungarian, Kashubian, Kurdish (Kurmanji), Latvian, Lithuanian, Maltese, Maori, Polish, Saami (Inari), Saami (North), Serbian (latin), Slovak(ian), Slovene, Sorbian (Lower), Sorbian (Upper), Turkish and Turkmen. And they of course contain all the usual "western" glyphs supporting: Albanian, Basque, Breton, Chamorro, Danish, Estonian, Faroese, Finnish, French, Frisian, Galican, German, Icelandic, Indonesian, Irish (Gaelic), Italian, Northern Sotho, Norwegian, Occitan, Portuguese, Rhaeto-Romance, Sami (Lule), Sami (South), Scots (Gaelic), Spanish, Swedish, Tswana, Walloon and Yapese.

This family was inspired by a Type Battle over at Typophile: How would you design a font metrically compatible with Helvetica, but better than Arial? Working with preset letter widths was an interesting constraint, both a relief and a limitation at the same time. I have done all the 4 basic weights, and the skewed obliques (done to a slightly less steep 10 degrees angle as opposed to the originals 12) has been optically adjusted. The letters have been designed quite close to the german/swiss grotesk tradition, but by using super-elliptical rounds, rounded dots and slightly curved outer diagonals the end result is a friendly looking font family that still looks... familiar. ALL fonts from CheapProFonts have very extensive language support: They contain some unusual diacritic letters (some of which are contained in the Latin Extended-B Unicode block) supporting: Cornish, Filipino (Tagalog), Guarani, Luxembourgian, Malagasy, Romanian, Ulithian and Welsh. They also contain all glyphs in the Latin Extended-A Unicode block (which among others cover the Central European and Baltic areas) supporting: Afrikaans, Belarusian (Lacinka), Bosnian, Catalan, Chichewa, Croatian, Czech, Dutch, Esperanto, Greenlandic, Hungarian, Kashubian, Kurdish (Kurmanji), Latvian, Lithuanian, Maltese, Maori, Polish, Saami (Inari), Saami (North), Serbian (latin), Slovak(ian), Slovene, Sorbian (Lower), Sorbian (Upper), Turkish and Turkmen. And they of course contain all the usual "western" glyphs supporting: Albanian, Basque, Breton, Chamorro, Danish, Estonian, Faroese, Finnish, French, Frisian, Galican, German, Icelandic, Indonesian, Irish (Gaelic), Italian, Northern Sotho, Norwegian, Occitan, Portuguese, Rhaeto-Romance, Sami (Lule), Sami (South), Scots (Gaelic), Spanish, Swedish, Tswana, Walloon and Yapese.

A new modern calligraphy font with Latin & Cyrillic support is here: It's Wonder Garden Script. This beautiful font is for those who are needing of elegance and stylish for their designs and particularly well suited for wedding invitations, cards and feminine branding. Wonder Garden Script includes Uppercase and Lowercase Cyrillic and Latin Basic Characters, Numbers and Punctuation. Also the font contains ligatures and stylistic alternates (for initial and final letters) to perfectly re-create natural calligraphy. Wonder Garden Script supports Latin & Cyrillic alphabets giving a huge range of language support, including: - albanian, belarusian, bosnian, bulgarian, croatian, czech, danish, dutch, english, estonian, filipino, finnish, french, german, hungarian, icelandic, indonesian, irish, italian, latvian, lithuanian, luxembourgish, polish, portuguese, romanian, russian, slovak, slovenian, spanish, swedish, swiss german, turkish, turkmen, ukrainian, welsh and much more. You can check your language typing characters in text box above. The Sans Serif font is perfect pair to the Script. It's a classy, high-contrast font that contains only uppercase characters, numerals and punctuation. Now creating your own wedding invitation is super easy and quick.

This typeface was inspired by the rough surroundings of a modern city and reflects the contradicting nature of an emerging global youth culture. Ever since its first release—back in late 1999— it is constantly on our ‘most wanted’ list and has been part of numerous product campaigns. Music, mobile telephony, food and beverages, politics, you name it. Coca-Cola used it, José Cuervo used it for about 3 years. The new ‘Pro’ version goes one step ahead. You may now capture the essence of the younger generation in every major European language. PF Fuel has been extended with the full array of Cyrillic characters as well as matching frames for this extra stamped look. Furthermore there more alternate characters than ever. Create a custom look, when same characters sit close, or one next to the other. You may find these useful—alternate characters either in the lowercase positions, or access them through the ‘stylistic alternates’ OpenType Pro feature. If you need some extra fuel, this is where to get it!

Aston Script is a calligraphy script font that comes with very beautiful changing characters, a kind of classic decorative copper script with a modern touch, designed with high detail to bring stylish elegance. Aston Script is attractive as a typeface that is smooth, clean, feminine, sensual, glamorous, simple and very easy to read, because there are many fancy letter connections. I also offer a number of viable style alternatives for many letters. The classic style is perfect to be applied in various formal forms such as invitations, labels, restaurant menus, logos, fashion, make up, stationery, novels, magazines, books, greeting / wedding cards, packaging, labels or any type of advertising purpose. Aston Script has 1330+ glyphs and 1039 alternative characters, including various language support. With OpenType features with alternative styles and elegant ligatures. The OpenType feature does not work automatically, but you can access it manually and for the best results needed for your creativity in combining this Glyph variation. ? New Update, Now the Aston Script font has been updated or has two styles with the Aston Script Bold version.

Pacific Clipper has its roots in an old 1930s showcard lettering style. An extra bold version of this sign painter’s relic is shown in Carl Holmes' wonderful book on lettering. It may be described as what happens when Rudolf Koch's Kabel Heavy meets ATF's Novel Gothic. Also known as Sam’s Tune, Pacific Clipper’s noteworthy features include wedged crossbars in the capital A, E, F, and H. Overcurving is present in the capital B, D, P, and R while vertical strokes in the lowercase b, d, h, k, l, and t are chopped off obliquely. Figures in Pacific Clipper are also refreshingly different, particularly the number 4. This lettering favorite turned retro typeface has been extended to include a variety of weights. Pacific Clipper is now available in the OpenType format. Some new characters have been added to this OpenType version as Stylistic Alternates and Historical Forms. These advanced features work in current versions of Adobe Creative Suite InDesign, Creative Suite Illustrator, and Quark XPress. Check for OpenType advanced feature support in other applications as it gradually becomes available with upgrades.

MANUFAKTUR is a gas-pipe sans. A typeface influenced by an cast iron sign on an old Swedish industrial machine. The simple curves of the characters suited well for an 21st century update and the new and modern MANUFAKTUR is now a variable typeface with thousands of combinations of width and weight. MANUFAKTUR comes with stylistic alternates (smaller glyphs with underline) and small caps. The small caps also works as lowercase glyphs by default. With an OpenType-enabled app - or your website - you can control the width and weight of the typeface via a slider or with code. VARIABLE FONT SUPPORT: Currently Adobe only supports variable fonts in Photoshop and Illustrator. InDesign are still waiting on variable font support. This hardworking sans serif is perfect for display use, signage, poster, prints, editorial use, branding, logos, magazines, films and lots more. The variable weight and width makes MANUFAKTUR very versatile and flexible. If variable fonts isn't your bag MANUFAKTUR also comes predetermined weights and widths as a traditional font.

Tweed is a journey into the 1930s world of hand-lettering. The design looks very much like the personal scribblings of an old-fashioned cartoon animator. It’s the sort of sketch-style you might find describing a goofy caterpillar or laughing willyworm. Tweed is fun and light-hearted with open and rounded letters of a somewhat musical quality. Derived from old letterforms popularized by Carl Holmes in his wonderful book on the subject, Tweed is basically friendly in nature. This typeface is great for personal greeting cards and stationery - any kind of casual correspondence. It works well in display situations, too. And yes, there is an alternate to the funny-looking “w” character. Just press option l (el) on Mac. Or Alt 0172 on Windows. Tweed is now available in the OpenType Std format. Some new stylistic alternates have been added to this OpenType version. Advanced features work in current versions of Adobe Creative Suite InDesign, Creative Suite Illustrator, and Quark XPress. Check for OpenType advanced feature support in other applications as it gradually becomes available with upgrades.

This typeface is based on ISO 3098, a technical documentation issued in 1974 by ISO (International Organization for Standardization), which proposed a set of characters for use on technical drawings and associated documents. Isotext is based on the original standards but is completely redesigned to fit typographic requirements. This new ‘Pro’ version is further improved and now comes with a complete set of redesigned true-italics. Furthermore, the width of the glyphs has increased in order to establish a more balanced and readable text. The result is a contemporary font which works well in small sentences as well as long texts. Isotext Pro is loaded with all the good stuff a designer needs to create documents with attitude. It supports 19 special OpenType features like small caps, fractions, ordinals, etc. and offers multilingual support for all European languages including Greek and Cyrillic. Finally, every font in this family has been completed with 270 copyright-free symbols, some of which have been proposed by several international organizations for packaging, public areas, environment, transportation, computers, fabric care and urban life.

Apadana is a new creation of Naghi Naghashian. Apadana design fulfills the following needs: A. Explicitly crafted for use in electronic media fulfills the demands of electronic communication. Apadana is not based on any pre-digital typefaces. It is not a revival. Rather, its forms were created with today's technology in mind. B. Suitability for multiple applications. Gives the widest potential acceptability. C. Extreme legibility not only in small sizes, but also when the type is filtered or skewed, e.g., in Photoshop or Illustrator. Apadana's simplified forms may be artificial obliqued in InDesign or Illustrator, without any loss in quality for the effected text. D. An attractive typographic image. Apadana was developed for multiple languages and writing conventions. Apadana supports Arabic, Persian, and Urdu. It also includes proportional and tabular numerals for the supported languages. E. The highest degree of geometric clarity and the necessary amount of calligraphic references. This typeface offers a fine balance between calligraphic tradition and the contemporary sans serif aesthetic now common in Latin typography.

Here is a wonderfully charming typeface similar in style to the folklore lettering created by Walter Crane, the prolific children’s book illustrator. This English artist created many beautiful, flower-decorated works during the Arts and Crafts movement that flourished between 1860 and 1910. English Garden SG Regular contains many of Crane’s original whimsical and quirky characters. Note the inclusion of a spurred capital G, a squat lowercase g, a bending floral lowercase d, and the quaint old style figures. All of which are a delight to use when casting a medieval storybook tone to your project. You might also take advantage of the enchanting small capitals when setting logos, headlines, and decks. English Garden SG Regular is now available in the OpenType format. Some new characters have been added to this OpenType version including stylistic alternates, discretionary ligatures, historical forms, and petite figures. Advanced features currently work in Adobe Creative Suite InDesign, Creative Suite Illustrator, and Quark XPress 8. Check for OpenType advanced feature support in other applications as it gradually becomes available with upgrades.

Ekbatana is a new creation of Naghi Naghashian. Ekbatan design fulfills the following needs: A. Explicitly crafted for use in electronic media fulfills the demands of electronic communication. Ekbatana is not based on any pre-digital typefaces. It is not a revival. Rather, its forms were created with today's technology in mind. B. Suitability for multiple applications. Gives the widest potential acceptability. C. Extreme legibility not only in small sizes, but also when the type is filtered or skewed, e.g., in Photoshop or Illustrator. Ekbatana's simplified forms may be artificial obliqued in InDesign or Illustrator, without any loss in quality for the effected text. D. An attractive typographic image. Ekbatana was developed for multiple languages and writing conventions. Ekbatana supports Arabic, Persian, and Urdu. It also includes proportional and tabular numerals for the supported languages. E. The highest degree of geometric clarity and the necessary amount of calligraphic references. This typeface offers a fine balance between calligraphic tradition and the contemporary sans serif aesthetic now common in Latin typography.

Bayside Tavern is a weathered version of our Tavern Alt font family. With its straight sides Bayside Tavern fits better in tight spaces and reads better at smaller point sizes than the regular Bay Tavern version. With three weights, open faced and outline versions to choose from you're sure to find the right style for your new project, restaurant menu, logo, t-shirt design or Pirate costume party. While our original Tavern Alt font has been increased to include five weights additional weights for Bay Tavern will have to wait for now, adding the notched cut in's were all done by hand which causes a lot of cramping so a long break is needed before creating the extra weights. The Fill fonts in the Bayside Tavern family are meant to be layered behind the Bayside Open fonts, if you're using Bayside Open select Bayside Fill, if you're using Bayside Open L select Bayside Fill L, if you're using Bayside Open S select Bayside Fill S and so on.

A bittersweet hand-drawn face, pleasing and assertive. Available in two weights, both all caps, with alternates for each letter. Comes with some ​ligatures and ​handy swash alternates to sweeten things up every now and again. Starting… Now!

Helvetica’s 50-year anniversary celebrations in 2007 were overwhelming and contagious. We saw the movie. Twice. We bought the shirts and the buttons. We dug out the homage books and re-read the hate articles. We mourned the fading non-color of an old black shirt proudly exclaiming that “HELVETICA IS NOT AN ADOBE FONT”. We took part in long conversations discussing the merits of the Swiss classic, that most sacred of typographic dreamboats, outlasting its builder and tenants to go on alone and saturate the world with the fundamental truth of its perfect logarithm. We swooned again over its subtleties (“Ah, that mermaid of an R!”). We rehashed decades-old debates about “Hakzidenz,” “improvement in mind” and “less is more.” We dutifully cursed every single one of Helvetica’s knockoffs. We breathed deeply and closed our eyes on perfect Shakti Gawain-style visualizations of David Carson hack'n'slashing Arial — using a Swiss Army knife, no less — with all the infernal post-brutality of his creative disturbance and disturbed creativity. We then sailed without hesitation into the absurdities of analyzing Helvetica’s role in globalization and upcoming world blandness (China beware! Helvetica will invade you as silently and transparently as a sheet of rice paper!). And at the end of a perfect celebratory day, we positively affirmed à la Shakti, and solemnly whispered the energy of our affirmation unto the universal mind: “We appreciate Helvetica for getting us this far. We are now ready for release and await the arrival of the next head snatcher.” The great hype of Swisspalooza '07 prompted a look at Max Miedinger, the designer of Neue Haas Grotesk (later renamed to Helvetica). Surprisingly, what little biographical information available about Miedinger indicates that he was a typography consultant and type sales rep for the Haas foundry until 1956, after which time he was a freelance graphic designer — rather than the full-time type designer most Helvetica enthusiasts presume him to have been. It was under that freelance capacity that he was commissioned to design the regular and bold weights of Neue Haas Grotesk typeface. His role in designing Helvetica was never really trumpeted until long after the typeface attained global popularity. And, again surprisingly, Miedinger designed two more typefaces that seem to have been lost to the dust of film type history. One is called Pro Arte (1954), a very condensed Playbill-like slab serif that is similar to many of its genre. The other, made in 1964, is much more interesting. Its original name was Horizontal. Here it is, lest it becomes a Haas-been, presented to you in digital form by Canada Type under the name of its original designer, Miedinger, the Helvetica King. The original film face was a simple set of bold, panoramically wide caps and figures that give off a first impression of being an ultra wide Gothic incarnation of Microgramma. Upon a second look, they are clearly more than that. This face is a quirky, very non-Akzidental take on the vernacular, mostly an exercise in geometric modularity, but also includes some unconventional solutions to typical problems (like thinning the midline strokes across the board to minimize clogging in three-storey forms). This digital version introduces four new weights, ranging from Thin to Medium, alongside the bold original. The Miedinger package comes in all popular font formats, and supports Western, Central and Eastern European languages, as well as Esperanto, Maltese, Turkish and Celtic/Welsh. A few counter-less alternates are included in the fonts.

A very expanded sans serif font in capital letters inspired by the inscription on a bank note Old bank notes tend to have a very typical typography. Usually they carry decorative and elaborately designed markings. For one thing, they must be practically impossible to forge and for another, they should make a respectable and legitimate impression. And in the days of copper and steel engravings, that meant nothing less than creating ornate, shaded or otherwise complicated scripts. Designing the appropriate script was literally in the hands of the engraver. That’s why I noticed this bank note from 1948. It is the first 20 mark bill in the then newly created currency ”Deutsche Mark.“ All other bank notes of the 1948 series show daintier forms of typography with an obvious tendency toward modern face. The 1949 series which followed shortly thereafter reveals the more complicated script as well. For whatever reason, only this 20 mark bill displays this extremely expanded sans serif variation of the otherwise Roman form applied. This peculiarity led me in the year 2010 to create a complete font from the single word ”Banknote.“ Back to those days in the 40’s, the initial edition of DM bank notes was carried out by a special US-American printer who was under pressure of completing on time and whose engravers not only engraved but also designed. So that’s why the bank notes resemble dollars and don’t even look like European currency. That also explains some of the uniquely designed characters when looked at in detail. Especially the almost serif type form on the letters C, G, S and Z, but also L and T owe their look to the ”American touch.“ The ingoFont Banknote 1948 comprises all characters of the Latin typeface according to ISO 8859 for all European languages including Turkish and Baltic languages. In order to maintain the character of the original, the ”creation“ of lower case letters was waived. This factor doesn’t contribute to legibility, but this kind of type is not intended for long texts anyway; rather, it unfolds its entire attraction when used as a display font, for example on posters. Banknote 1948 is also very suitable for distortion and other alien techniques, without too much harm being done to the characteristic forms. With Banknote 1948 ingoFonts discloses a font like scripts which were used in advertising of the 1940’s and 50’s and were popular around the world. But even today the use of this kind of font can be expedient, especially considering how Banknote 1948, for its time of origin, impresses with amazingly modern detail.

This typeface is extrapolated from the ‘We the People’ calligraphy of the handwritten US Constitution Preamble which employed a style based on German Text and Square Text exemplars from George Bickham’s penmanship copy-books, the most celebrated being The Universal Penman published in 1743. The original Constitution document was transcribed onto parchment by Jacob Shallus, a Pennsylvania Assistant Clerk, over a weekend in 1787. Shallus’s biographer, Arthur Plotnik (The Man Behind the Quill, 1987), notes that he was paid $30, a modest monthly wage at the time. He also suggests that the calligraphic headings, ‘We the People’ and ‘Article’, may have been inserted by Shallus’s 14 year old trainee son, Francis, “The manner in which the ‘Article’ headings are squeezed into the space Shallus allowed for them suggests a second hand—and perhaps not a very experienced one.” The unconventional backslant of the headings would seem to support this contention, and at the end of the document there is perhaps a novice’s inconsistency in the structure of the letter n between that used for ‘done’ and those used for ‘In Witness’. However, one has to admire the elegant swagger of the wavy t, h and l which the K-Type font extends to the b, f and k. Also, the simpler, Schwabacher-style W, an enlarged version of the lowercase w, is a little less flamboyant than the capital W from the German and Square texts in Bickham’s manuals. For designers using OpenType-aware applications, the typeface includes some Alternates, including a Bickham-style W, the letters t, h and n with added flourishes, two simpler forms of the A, and a few roman numerals for numbering articles. Also some ornamental flourishes and a round middle dot/decimal point. Punctuation marks are drawn in square, calligraphic style, but an alternative round period/full stop, for use with currency and numerals, is available at the period centered position (though placed on the baseline), accessed by Shift Option 9 on a Mac, or Alt 0183 on Windows. The full phrase, ‘We the People’, has been placed at the trademark keystroke and can be accessed by Option 2 (or Shift Option 2) on a Mac, or Alt 0153 on Windows. For designers who find the backslant awkward or unpleasant, the licensed typeface also includes two additional fonts which have a vertical aspect that may be more conducive to graphic design layouts. ‘We The People Upright’ and ‘We The People Upright Bold’ both retain the distinctive style, and the heavier weight is only slightly emboldened, just enough to add some punch.

Varidox, a variable typeface design, allows users to connect with specific design combinations with slightly varied differences in style. These variations in design enable the user to reach a wider scope of audiences. As the name suggests, Varidox is a paradox of sorts--that is, a combination of two disparate forms with two major driving influences. In the case of type design, the conflict lies in the age-old conundrum of artistic expression versus marketplace demand. Should the focus center primarily on functionality for the customer or err on the side of advancing creativity? If both are required, where does the proper balance lie? Viewed as an art, type design selections are often guided by the pulse of the industry, usually emphasizing unique and contemporary shapes. Critics are often leading indicators of where the marketplace will move. Currently, many design mavens have an eye favoring reverse stress. However, these forms have largely failed to penetrate the marketplace, another major driving factor influencing the font world. Clients now (as well as presumably for the foreseeable future) demand the more conservative forms of monoline sans serifs. Typeface designers are left with a predicament. Variable typefaces hand a great deal of creative control to the consumers of type. The demands of type design critics, personal influences of the typeface designer and the demands of the marketplace can all now be inserted into a single font and adjusted to best suit the end user. Varidox tries to blend the extremes of critical feature demands and the bleeding edge of fashionable type with perceptive usability on a scalable spectrum. The consumer of the typeface can choose a number between one and one-thousand. Using a more conservative style would mean staying between zero and five hundred, while gradually moving higher toward one thousand at the high end of the spectrum would produce increasingly contemporary results. Essentially, variable fonts offer the ability to satisfy the needs of the many versus the needs of the few along an axis with a thousand articulations, stabilizing this delicate balance with a single number that represents a specific form between the two masters, a form specifically targeted towards the end user. Practically, a user in some cases may wish to use more conservative slab form of Varidox for a more conservative clientele. Alternatively, the same user may then choose an intermediate instance much closer to the other extreme in order to make a more emphatic statement with a non-traditional form. Parametric type offers a new options for both designers and the end users of type. In the future, type will be able to morph to target the reader, based on factors including demographics, mood or cultural influences. In the future, the ability to adjust parameters will be common. With Varidox, the level of experimentality can be gauged and then entered into the typeface. In the future, machine learning, for example, could determine the mood of an individual, their level of experimentality or their interest and then adjust the typeface to meet these calculated parameters. This ability to customize and tailor the experience exists for both for the designer and the reader. With the advent of new marketing technologies, typefaces could adjust themselves on web pages to target consumers and their desires. A large conglomerate brand could shift and adapt to appeal to a specific target customer. A typeface facing a consumer would be more friendly and approachable, whereas a typeface facing a business to business (B2B) customer would be more businesslike in its appearance. Through both experience, however, the type would still be recognizable as belonging to the conglomerate brand. The font industry has only begun to realize such potential of variable fonts beyond simple visual appearance. As variable font continues to target the user, the technology will continue to reveal new capabilities, which allow identities and layouts to adjust to the ultimate user of type: the reader.