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  1. Cortada Dos Std by Type-Ø-Tones, $60.00
    Cortada is the name we gave to this display font that replaces Cortada Classic. After long discussions, Laura Meseguer gave birth to this brand new form. Cortada comes now in OpenType format in order to allow a wider range of characters, including Central European character set.
  2. Cordillera by Latinotype, $39.00
    Clear, simple and multipurpose. We present Cordillera, a new sans serif designed for corporate use, which mixes classic proportions, geometric and neo-grotesque characters. Its alternative characters will allow you to go from expressive titles to neutral texts easily while maintaining the harmony of the system.
  3. Rockrace by Arterfak Project, $10.00
    Introducing our new item, "Rockrace". The font set which has 3 different styles that you can combine it as a headline, subheadline, and tagline. The techno style has a negative space in the middle letters, gives a modern touch. Suitable for sport, techno and minimalist theme.
  4. Anavio by Greater Albion Typefounders, $14.95
    Anavio is named in honor of the ancient Roman name of an English Derbyshire town. Anavio is a classically inspired family of Roman faces, emphasizing simplicity of form and elegance. Regular and Bold weights are offered, along with condensed forms. Anavio is offered in both upper and lower case and small capitals faces. Its simple lines are immediately legible, lending it to both text and display uses. A range of ligatures, both standard and discretionary, are included as are stylistic alternates and two styles of numerals. Use Anavio to lend that indefinable air of elegance to your next project.
  5. Jazz by ITC, $29.00
    Jazz font is the work of British designer Alan Meeks and brilliantly captures the sophisticated elegance of the 1920s and 30s. The bold roman style is enhanced with an interior design almost like a piano keyboard or the lit windows of a skyscraper. Jazz font is a good choice for any headline or display which should have a refined, Art Deco look.
  6. Itaca by Tipo Pèpel, $21.00
    Known sometimes as “utopia”, “journey” other times, but also named with name´s place where one wants to go, “Ithaca” home of Ulysses. Typographic Cartesian coordinates are usually two, from the skeleton, the narrower, to the black, the widest. Nowadays, Maese Patau had traveled a road made by four Cartesian axes of typographic geography. A road from thick to thin, from expanded to condensed, to offer us a new family, a larger and extensive series than the traditional family. 48 “relatives” in a pure neo-grotesque font, with a large “eye” that makes it especially suitable for display. Solid hinting in small sizes due to it´s pure and simple basic forms. The jazzy cursive, available in all weights, looks as a simply slanted letter, but when works in conjunction with its regular version, generates an outstanding typographic game. As usual, Maese Patau offer us a extensive typeface in weights, extensive on supported languages, and all kind of OpenType´s capabilities.
  7. Arachnology by Ortho, $19.99
    If you're looking for a sci-fi inspired, retro-futuristic display font with limitless applications, look no further than Arachnology. Arachnology is a stylish, confident, and versatile display font inspired by the neo-futuristic graphic design movements of the late 90's & early 2000's; and takes cues from the extremely prevalent Japanese and European design influence of that time period. All while refreshing it for a new generation of creatives. Featuring an extensive set of Western alphabetical characters, numbers, special characters, and punctuation; Arachnology includes everything creatives (professional and hobbyist alike) demand from a modern, creative display font. "Arachnology Standard" provides highly-stylized glyphs, apt spacing, weight, and contrast for high legibility in any use-case! "Arachnology Heavy Titling" provides all those benefits, with an additional feature! All its characters (both upper and lowercase) share a single height. Experiment with mixing upper and lowercase glyphs to find the combination that best suits your titles, and especially your personal taste!
  8. Triplex Italic by Emigre, $39.00
    The drawings, for what is now Triplex Italic, were done in Iowa City in 1985 by John Downer. The italic was originally conceived as a companion for another typeface being drawn at the same time called Arcatext, which (like Triplex) could be described as a "humanist sans-serif" having simplified character shapes constructed mostly of geometric parts. At one stage, a certain customer was interested in Arcatext but wanted a different italic drawn for it, so the plan for the italic took another direction and the idea for this one was dropped. Five years later, Emigre decided to commission the abandoned italic as a digital typeface in three weights as companions to the Triplex Sans and Serif families designed by Zuzana Licko in early 1990. The ascenders and descenders have been shortened to match those of Triplex and the new capitals embody more of the features that distinguish the lower case, but otherwise the digital version closely follows the original drawings. See also Triplex OT.
  9. Detective Case JNL by Jeff Levine, $29.00
    The cover title for “Private Detective” magazine (from October, 1942) was hand lettered in a stylized, extra bold Art Deco type design which is now available as Detective Case JNL in both regular and oblique versions.
  10. Hilmar by Graptail, $15.00
    Hilmar Sans is a neo-grotrsque typeface family in 7 weights, support most European Languages and features. The typeface is versatile to blend in your design- with 7 weight, ranging from thin, extra light, light, regular, medium, semi bold, bold variable type. Perfect anywhere you need a right finas touches for branding, publishing, titles, book, magazine , and use on UI/UX design.The typeface is versatile to blend in your design- with 7 weight, ranging from thin, extra light, light, regular, medium, semi bold, bold variable type. Perfect anywhere you need a right finas touches for branding, publishing, titles, book, magazine , and use on UI/UX design.
  11. Spillsbury by Greater Albion Typefounders, $9.50
    Spillsbury was inspired by some examples of 1920s signwriting (principally seen on the side of some vintage vans-good thing they were in a photograph and not on the move!). Spillsbury draws inspiration from these sources to provide a unique combination of legibility and flair, which echoes the charm of advertising and publicity material from the halcyon days of the 1920s. A basic range of four display faces os offered - Regular, Plain (not all that plain really!), Shaded and Shadowed. In a new departure for Greater Albion, three pairs of 'Duo' faces are also offered. These are designed to be used in pairs-and only sold on that basis for little more than the cost of a single face-to provide for two-coloured typographic design, enabling the recreation of those evokative two coloured blocked lettering styles that were used to such good effect in the past. Take a trip back to more colourful times today with Spillsbury!
  12. Vassallo - Unknown license
  13. Acherus Grotesque by Horizon Type, $25.00
    Acherus Grotesque is a rounded sans serif type family based on geometric forms. It comes in 20 styles, 10 uprights and matching italics. In this version standard greek and cyrillic scripts added plus all glyphs renewed. Each weight includes extended language support, ligatures and more. Acherus Grotesque is incredibly useful for nearly any creative design. Acherus Specimen Behance
  14. Onry Display by NicolassFonts, $35.00
    Onry Display is a modern family based on Willgray font family. It comes in 20 weights, 10 uprights, and matching italics. The ExtraBold weight is free of charge. This font family can be used as a headline or as a body copy typeface. The font features excellent legibility for print, as it does for reproduction on TV screens.
  15. Ramston by Katatrad, $29.00
    Ramston is a humanist sans serif typeface of 20 fonts in total — a normal and a condensed width in 5 weights with matching italics. The condensed version is designed for space-saving typography but with high legibility in mind. Ramston is an ideal font family for display, print, corporate identity, mobile devices, magazine cover, signage, and web design creation.
  16. SF Big Whiskey SC - Unknown license
  17. Organic Pro by Positype, $29.00
    When I released the original Organic in 2009, I was satisfied with it. It was what was possible from me and the technology at the time. The Organic Pro of 2021 takes those original desires of delivering a highly legible and friendly sans serif, and doubles down on those notions, while exploring what further infusing warmth in a highly structured sans serif can really do for a client. Free of distracting and potentially dating visual traits and cues that could be seen as endemic of a specific time period or ‘type trend’, Organic Pro is its own person—take it or leave it. Inviting warmth, assured reliability, and a head nod of confidence is what you walk away with—a stark contrast to the cold, impersonal geometrics and grotesques proliferating the design annuals currently. Releasing this typeface now, completely redrawing the masters, as well as expanding the weight and language options, should be seen as a laid back challenge that we need to do less with type, let it communicate confidently and warmly when it needs to, and stop forcing one-size-fits-all type trends on everyone.
  18. ITC Scarborough by ITC, $29.99
    ITC Scarborough was designed by Akira Kobayashi in 1998 to be reminiscent of the typefaces in advertisements of the 1930s. The special written form of the font has no connection between the letters and follows the principles of the brush scripts often used in the headlines and film trailers of this time. Kobayashi chose dynamic forms for his font, small yet robust with contrast between the strokes. ITC Scarborough is available in regular and bold weights and is best used for headlines and short texts.
  19. Upscale JNL by Jeff Levine, $29.00
    A page from an "ideas booklet" that was copyrighted in 1939 by the Sanford Ink Company displayed a hand lettered variation on the counter-less [or solid] alphabet that so typified the Art Deco style of the times. Bold, brash and beautiful, Upscale JNL evokes high-end department stores, fine millinery shops, cafeterias, night clubs and other business establishments from the Streamline era. This type of lettering style was a workhorse, and could (and still can) tackle any message with strength, clean lines and class.
  20. Randu Sans by Yukita Creative, $14.00
    Randu Sans Serif Display Font Family is a sleek, modern font family with an elegant typography style. Created with clarity and boldness in mind, this font offers a variety of bold and italic styles, providing flexibility in its use. Whether used for titles, headings, or poster designs, the Candied Sans Serif Display Font Family provides the clarity and appeal needed to hold an audience's attention.
  21. Corporate S by URW Type Foundry, $180.99
    The Corporate ASE typeface trilogy was designed by Prof. Kurt Weidemann, a well-known German designer and typographer, from 1985 until 1990. This superb trilogy consisting of the Corporate A (Antiqua), Corporate S (Sans Serif), and Corporate E (Egyptian) is a design program of classical quality, perfectly in tune with each other. Weidemann says: “My ASE trilogy, quite like triplets, is in perfect harmony and covers all needs of modern typography!” Initially exclusively designed for DaimlerChrysler as a corporate font, the ASE trilogy may be now licensed and used without restriction. URW++ digitized the ASE for DaimlerChrysler and Prof. Weidemann and is the exclusive licensing agent for this outstanding and extremely popular typeface program. Meanwhile, URW++ enhanced the Corporate ASE family in regular, bold, italic, and bold italic by Greek, Cyrillic, and all additional Latin characters to cover Eastern Europe including the Baltic Rim, Romania and Turkey. Corporate ASE in regular, bold, italic, and bold italic is now available in the WGL 4 character complement.
  22. Corporate S WGL by URW Type Foundry, $210.99
    The Corporate ASE typeface trilogy was designed by Prof. Kurt Weidemann, a well-known German designer and typographer, from 1985 until 1990. This superb trilogy consisting of the Corporate A (Antiqua), Corporate S (Sans Serif), and Corporate E (Egyptian) is a design program of classical quality, perfectly in tune with each other. Weidemann says: “My ASE trilogy, quite like triplets, is in perfect harmony and covers all needs of modern typography!” Initially exclusively designed for DaimlerChrysler as a corporate font, the ASE trilogy may be now licensed and used without restriction. URW++ digitized the ASE for DaimlerChrysler and Prof. Weidemann and is the exclusive licensing agent for this outstanding and extremely popular typeface program. Meanwhile, URW++ enhanced the Corporate ASE family in regular, bold, italic, and bold italic by Greek, Cyrillic, and all additional Latin characters to cover Eastern Europe including the Baltic Rim, Romania and Turkey. Corporate ASE in regular, bold, italic, and bold italic is now available in the WGL 4 character complement.
  23. Corporate A WGL by URW Type Foundry, $210.99
    The Corporate ASE typeface trilogy was designed by Prof. Kurt Weidemann, a well-known German designer and typographer, from 1985 until 1990. This superb trilogy consisting of the Corporate A (Antiqua), Corporte S (Sans Serif), and Corporate E (Egyptian) is a design program of classical quality, perfectly in tune with each other. Weidemann says: "My ASE trilogy, quite like triplets, is in perfect harmony and covers all needs of modern typography!" Initially exclusively designed for DaimlerChrysler as a corporate font, the ASE trilogy may be now licensed and used without restriction. URW++ digitized the ASE for DaimlerChrysler and Prof. Weidemann and is the exclusive licencing agent for this outstanding and extremely popular typeface program. Meanwhile, URW++ enhanced the Corporate ASE family in regular, bold, italic, and bold italic by Greek, Cyrillic, and all additional Latin characters to cover Eastern Europe including the Baltic Rim, Romania and Turkey. Corporate ASE in regular, bold, italic, and bold italic is now available in the WGL 4 character complement.
  24. Monotype Clearface by Monotype, $29.99
    A rather narrow and compact design, Monotype Clearface combines both old style and antique characteristics. The lowercase letters are tall, the ascenders and descenders quite short. The intention was to produce a typeface that was easy to read in small sizes, hence the name. Monotype Clearface Bold was first cut for mechanical composition in 1922, and was based on the Clearface Gothic design created by Morris Fuller Benton for ATF in 1910. Although designed as a text face, Monotype Clearface is now more commonly used in advertising and display work.
  25. ZT Mota by Khaiuns, $14.00
    ZT Mota is a bold and elegant typeface. It has a temperamental character but is more flexible towards various stylistic designs, reflecting more in its graphics the transitional stage between classical serifs of varying proportions, leaning towards the stylized types of Roman culture. All the ZT Mota styles are based on the same core but with a completely different expression which is to have an extra large x-height and bold so that the font looks bold as if the writing on the font was actually carved out of stone, perfect for an efficient choice for use of distinguishable displays such as headlines, packaging, magazines, posters, and advertisements, among others. I hope you have fun using ZT Mota Thanks for using this font ~ Khaiuns X zelowtype
  26. ABC Basisschrift by Elsner+Flake, $35.00
    During the last ten years of his life, Hans Eduard Meier (dec. July 17, 2014), together with Max Schläpfer, developed an innovative concept of a new Swiss Schulschrift (handwriting script for schools) called ABC Basisschrift®. His life’s work is crowned by the fact that now, since the fall of 2014, and beginning in Lucerne, this new didactic will replace the old Schnürlischrift in Switzerland. In contrast with the Schnürlischrift, the idea is to guide a child in three steps to learning a personal handwriting. ABC Schule 1 is for the first grade, ABC 2 starts to introduce the first connections and ABC 4 Ligaturen is designed with many ligatures to serve as a good example for handwriting. ABC Schule is also available with ruling and for visually impaired students.This version of the Basisschrift®, available from here, is the original version by Hans Meier.
  27. Battle Scarred by Comicraft, $19.00
    We know what you're thinking... This is not a new font, just an old one with a few bullet holes in its helmet, dirt on its shins and some carbon scoring on its breastplate. You're thinking this is like a variant cover by Joe Madureira or J. Scott Campbell -- handsome and rugged on the outside but weak and effete on the inside. Well, my fine, font-finagling friend, you'd be Dead Wrong! This really is an All-New, All-Different, All Star, Ultimate Collectable, from the Comicraft House of Ideas! Our Dynamic Duo -- Johnny Comicraft and Ferran 'Nuff Said have brought you another winner from the Silver Age of comic book lettering. It’s a little worse for wear, we admit it, but wouldn't you be after three rounds with the Justice League of Avengers Assembled?!? See the families related to Battle Scarred: Battle Cry & Battle Damaged .
  28. Buckle by Wilton Foundry, $29.00
    Keep up that great western tradition with Buckle Bold! Buckle was created to be a contemporary twist to old "cowboy" fonts. It is bold while retaining a narrow width. When reduced down, it has a slightly worn look caused by the reduced double diamonds inside the capitals - which does not look out of place at all.
  29. Apparata by Xavier Lanau, $50.00
    Apparata is a versatile display and text typeface suitable for identities or magazines. With a rounded finish, some characters have a combination of diagonal and curve strokes. Currently includes 4 styles: Light, Light Italic, Bold and Bold Italic. With more than 700 glyphs in each font, smallcaps, tabular and old style figures, fractions, ligatures, punctuation and symbols.
  30. Heller Sans JNL by Jeff Levine, $29.00
    Heller Sans JNL is based on the main letterforms of an experimental alphabet designed by Steven Heller; noted author of over 170 books on design and visual culture. Some modifications were made in turning his design into a digital font. In his own words, here is the background to this typeface: “I recently recovered this from the junk heap. It is a yellowing photostat of my first and only typeface design (1969-70). Total folly! At the time I was smitten by Art Moderne lettering. I called it “Klaus Boobala Bold” because I liked the K and B. I’ve lost the letters S through Z, which were made. The letters were drawn with compass, Techno pen (that frequently clogged). as well as a triangle and T-square. The inline and outline made no real logical sense. I based the design, in part, on Kabel, Avant Garde and it was a product of whatever I could accomplish with those tools. The caps-only alphabet was photographed and produced as a film negative that was cut in foot-long strips and spliced to fit on a Typositor reel. Sadly, the negatives made for the font were too brittle and the splice snapped apart in the Typositor. I worked on it for well over a month and used the face only once. I realized with this attempt, like so many other times I attempted different challenges, that type design — indeed mechanical drawing — was not my strong suit.” Heller Sans JNL is available in both regular and oblique versions.
  31. Flanker Tanagra by Flanker, $12.00
    In order to give new imput to the art of typeface design in Italy, Nebiolo Company held, in March 1910, an artistic competition for a new alphabet conception, so the best-ranked design would be transformed into a real new typeface. 42 competitors participated and, although the first prize was not technically awarded, "Ancora" resulted as the best typeface, created by the designer-typographer Natale Varetti of Turin. Nonetheless, the new alphabet was transformed into a full-fledged metal typeface in 1924, renamed "Tanagra" in honor of the Greek city in the center of Boeotia. The new font, although not significantly detached from the classical Roman form, introduced decorative elements that allowed its use in both rational and artistic compositions. This font appears very clear and easy to read, with very high ascenders and some decorations that make it distinctly retrò. Finally, after almost 100 years, this peculiar character has been digitized taking it as a model the shapes of the 16 points size (other dimensions have significantly different contrasts and proportions). To adapt it to modern use, some glyphs have been modified, but all the originals are available as Stylistic Alternate OTF, as well as all the swashed variants while the missing ones were added.
  32. Aitos by Monotype, $29.99
    Kevin Simpson was five years old when the stylized "E" of the Electrolux vacuum cleaner logo caught his eye. This is his earliest recollection of an interest that ultimately became an obsession. Type remains his major preoccupation, and he admits to attempting to work a good typeface design into any project where he can get away with it. Aitos was inspired by a metal sculpture Simpson saw while driving through the French countryside. "The statue was very strong. It was heavily weathered and had obviously been there for some time, yet it also seemed very delicate and light." Aitos, like the statue, is a rugged design. At first glance, it is chunky and bold, perhaps a little jarring. If you look again, however, you'll see it has refined qualities. Aitos commands attention - yet is still affable.
  33. HWT Van Lanen by Hamilton Wood Type Collection, $24.95
    In 2002 Matthew Carter was commissioned to create a new design to be cut in wood by the then nascent Hamilton Wood Type Museum. This was significant in that this was the one format for which Carter had not yet designed type. The new design emerged as a two-part chromatic type to be cut specifically in wood. Originally called Carter Latin, the font was renamed Van Lanen after one of the Museum's founders. The first cutting and printing of the type took place in late 2009 and although it has been available through the Museum, contemporary wood-type production is expensive and few have acquired this font in wood. The digital version of the pair of Van Lanen fonts is now available. The design recalls Antique Latin wood type, but with a refined sensibility and intentional quirks (like the sideways ampersand). It is a wonderful addition to Carter's oeuvre, and to the ongoing history of wood type.
  34. Gineso Soft by insigne, $29.99
    Handcrafted signs line the stoned walkways of old Italy. Some a century old, these often forgotten works of unknown artists remain etched across cities and villages. But now, they make their inviting impressions once again as the inspiration for insigne design’s Gineso Soft typeface. Gineso Soft absorbs the personality of northern Italian posters, headlines and logotypes, providing a type especially nice for signs and titling with its condensed qualities. The font contains matching italics for the the eight weights and three widths. We’ve also included small features along with fractions and superior / inferior characters to broaden your options. Even more, Gineso Soft is ready for all applications and features a large character set for the languages ​​and literature of Europe. So add a soft touch the next time you’re in a tight spot. Add Gineso Soft and make your project a work to be remembered.
  35. Downtown Tessie NF by Nick's Fonts, $10.00
    Here's another mosaic marvel from the New York subway system, to complement Midtown Tessie. This style is based on signage at the 34th Street station, with connections to Brooklyn. A full tile background is available at the bar position, and a marvelous meander can be found at the German double-s spot. Both versions of the font include 1252 Latin, 1250 CE (with localization for Romanian and Moldovan).
  36. Chivel Mind by Stringlabs Creative Studio, $29.00
    The Chivel Mind is a new vintage font. The combination of class and a nostalgic, retro feel make this font a true standout. It’s inspired by old-school caps and labels, and will turn any design project into a historical masterpiece.
  37. ATC Abernathy by Avondale Type Co., $20.00
    ATC Abernathy, is a soft serif typeface based on retro package design. With a modern influence, it bridges the gap between old and new. Contains 330+ glyphs, full alphabet, ligatures, numerals, accents and punctuation. ATC Abernathy was released in 2018.
  38. Altwien by XTOPH, $32.00
    Altwien is a blackletter display font. Inspired by the old street-signs of Vienna and Salzburg. It’s a clear and simplistic looking condensed typeface. Put Altwien into a contemporary, fresh or modern context and get a completely new and unique style.
  39. Dixplay by Emtype Foundry, $69.00
    Dixplay, a typeface based on a pixel grid, is available in two weights: regular and black. Inspired by video game aesthetics of the 80s, was originally intended for display applications, but it works fine on paper as well. The font has been conceived in 20 px size allowing more freedom to manipulate it and making a big difference with other fonts of its kind, this difference it’s more evident in Dixplay Black. As a result, it’s optimized for screen use at 20 px and its multiples. Spacing is one of the most outstanding aspects of Dixplay. While pixel fonts doesn't have kerning pairs, Dixplay offers more than 300 manually done that fit perfectly to the grid. It is available in Open Type format and supports Western European Languages that uses the Latin alphabet. For more details see the PDF.
  40. Vendetta by Emigre, $69.00
    The famous roman type cut in Venice by Nicolas Jenson, and used in 1470 for his printing of the tract, De Evangelica Praeparatione, Eusebius, has usually been declared the seminal and definitive representative of a class of types known as Venetian Old Style. The Jenson type is thought to have been the primary model for types that immediately followed. Subsequent 15th-century Venetian Old Style types, cut by other punchcutters in Venice and elsewhere in Italy, are also worthy of study, but have been largely neglected by 20th-century type designers. There were many versions of Venetian Old Style types produced in the final quarter of the quattrocento. The exact number is unknown, but numerous printed examples survive, though the actual types, matrices, and punches are long gone. All these types are not, however, conspicuously Jensonian in character. Each shows a liberal amount of individuality, inconsistency, and eccentricity. My fascination with these historical types began in the 1970s and eventually led to the production of my first text typeface, Iowan Old Style (Bitstream, 1991). Sometime in the early 1990s, I started doodling letters for another Venetian typeface. The letters were pieced together from sections of circles and squares. The n, a standard lowercase control character in a text typeface, came first. Its most unusual feature was its head serif, a bisected quadrant of a circle. My aim was to see if its sharp beak would work with blunt, rectangular, foot serifs. Next, I wanted to see if I could construct a set of capital letters by following a similar design system. Rectangular serifs, or what we today call "slab serifs," were common in early roman printing types, particularly text types cut in Italy before 1500. Slab serifs are evident on both lowercase and uppercase characters in roman types of the Incunabula period, but they are seen mainly at the feet of the lowercase letters. The head serifs on lowercase letters of early roman types were usually angled. They were not arched, like mine. Oddly, there seems to be no actual historical precedent for my approach. Another characteristic of my arched serif is that the side opposite the arch is flat, not concave. Arched, concave serifs were used extensively in early italic types, a genre which first appeared more than a quarter century after roman types. Their forms followed humanistic cursive writing, common in Italy since before movable type was used there. Initially, italic characters were all lowercase, set with upright capitals (a practice I much admire and would like to see revived). Sloped italic capitals were not introduced until the middle of the sixteenth century, and they have very little to do with the evolution of humanist scripts. In contrast to the cursive writing on which italic types were based, formal book hands used by humanist scholars to transcribe classical texts served as a source of inspiration for the lowercase letters of the first roman types cut in Italy. While book hands were not as informal as cursive scripts, they still had features which could be said to be more calligraphic than geometric in detail. Over time, though, the copied vestiges of calligraphy virtually disappeared from roman fonts, and type became more rational. This profound change in the way type developed was also due in part to popular interest in the classical inscriptions of Roman antiquity. Imperial Roman letters, or majuscules, became models for the capital letters in nearly all early roman printing types. So it was, that the first letters in my typeface arose from pondering how shapes of lowercase letters and capital letters relate to one another in terms of classical ideals and geometric proportions, two pinnacles in a range of artistic notions which emerged during the Italian Renaissance. Indeed, such ideas are interesting to explore, but in the field of type design they often lead to dead ends. It is generally acknowledged, for instance, that pure geometry, as a strict approach to type design, has limitations. No roman alphabet, based solely on the circle and square, has ever been ideal for continuous reading. This much, I knew from the start. In the course of developing my typeface for text, innumerable compromises were made. Even though the finished letterforms retain a measure of geometric structure, they were modified again and again to improve their performance en masse. Each modification caused further deviation from my original scheme, and gave every font a slightly different direction. In the lower case letters especially, I made countless variations, and diverged significantly from my original plan. For example, not all the arcs remained radial, and they were designed to vary from font to font. Such variety added to the individuality of each style. The counters of many letters are described by intersecting arcs or angled facets, and the bowls are not round. In the capitals, angular bracketing was used practically everywhere stems and serifs meet, accentuating the terseness of the characters. As a result of all my tinkering, the entire family took on a kind of rich, familiar, coarseness - akin to roman types of the late 1400s. In his book, Printing Types D. B. Updike wrote: "Almost all Italian roman fonts in the last half of the fifteenth century had an air of "security" and generous ease extremely agreeable to the eye. Indeed, there is nothing better than fine Italian roman type in the whole history of typography." It does seem a shame that only in the 20th century have revivals of these beautiful types found acceptance in the English language. For four centuries (circa 1500 - circa 1900) Venetian Old Style faces were definitely not in favor in any living language. Recently, though, reinterpretations of early Italian printing types have been returning with a vengeance. The name Vendetta, which as an Italian sound I like, struck me as being a word that could be taken to signifiy a comeback of types designed in the Venetian style. In closing, I should add that a large measure of Vendetta's overall character comes from a synthesis of ideas, old and new. Hallmarks of roman type design from the Incunabula period are blended with contemporary concerns for the optimal display of letterforms on computer screens. Vendetta is thus not a historical revival. It is instead an indirect but personal digital homage to the roman types of punchcutters whose work was influenced by the example Jenson set in 1470. John Downer.
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