Alf R. Becker was a noted sign painter, designer and the creator of hundreds of unique alphabets which were published in the trade magazine Signs of the Times during the 1930s through the 1950s. Thanks to Tod Swormstedt of ST Media [and who is also the curator of the American Sign Museum in Cincinnati], Jeff Levine received some reference material on Becker's work. Becker displayed many of his type styles within decorative panels—a popular trend in the days when signs were hand-lettered. Using the reference material as a guide, Jeff has re-drawn twenty-six sign panels for adaptation to digital print work. While the designs in themselves are not thoroughly unique to Alf Becker, he has left behind some tangible examples of how sign painters embellished their lettering work. With the use of complementary colors and tones, these panels—joined with vintage lettering - classically recreate the warm and attractive advertising of years ago.

The original source of design for Sign Sans JNL was an image online of an old New York drinking establishment called the Lenox Lounge. The metal channels encasing the neon had an unusual "feel" to some of the letters. While the original E,G and U of the sign looked "interesting", they didn't quite fit the font's layout. Those letters were scrapped for more traditional versions of them.

For decades, the soft glow of a neon sign beckoned weary travelers to roadside rest courts, told the hungry individual where to eat; let enthusiastic revelers know where the night life was happening. There is something special about a neon sign, yet changing times, city ordinances and even technology itself is turning this staple of urban life for over a hundred years into a museum piece. Night Sign JNL emulates the craft of hand-formed neon signage and it (along with a few added special effects) can really add some good-old-fashioned pizzazz to a print or web project.

Tire Swing BB is lighthearted without being silly. It's whimsical without being cliche. It's a body copy font, or great for headers, and includes lots of European characters.

Sheet music for the 1930s song "Josephine" had its title hand lettered in a simple, bold sans design that is recreated in Song Sheet JNL. This bold sans is perfect for titling wherever strong emphasis is necessary.

King of August is single weight script font. Simple, elegant, designed letters with power to fit and lead any project. It is ideal for product names, labels, packages, King of August works well in titles and shorter paragraphs as well. Comes with Swashes as OpenType feature.

Sign Engraver JNL and Sign Engraver Oblique JNL reproduce the classic rounded letters and numbers engraved into plastic signs, desk nameplates and employee name tags.

Fun Signs JNL comprises twenty-six humorous signs from a 1930s-era sales list of products manufactured by the Koehler Sign Company of St. Louis, Missouri. Koehler manufactured a large line of stock cardboard "Blue Signs" (presumably blue backgrounds with white lettering) and alongside the many standard phrases used by various businesses was a list of funny sayings. Such placards were bought by merchants to either evoke interest in their services (such as in a bar or restaurant, or jokingly comment on their business policies (as in credit billing). These novelty signs are a fun addition to a flier, ad, web page or announcement and will leave your readers smiling.

In the early 1960s, the Duro Decal Company of Chicago, Illinois added to its line of water-applied decal lettering a retail sign cabinet of die-cut, pressure sensitive vinyl letters and numbers. Four of the six sizes offered for sale were cut from white plastic with a black outline and a secondary gold inline for a tri-color effect. Sign Stickers JNL emulates as closely as possible the look of these nostalgic pieces, complete with the slight shifts in line weight due to hand-cut silk screens and the printing process. For those of you who prefer to make your own multi-colored letters, a three piece fill font set is available for the low price of a single font purchase. Combine the backfill, midfill and frontfill layers for a truly retro look!