Boom. You asked for more, um, well just ‘more’—more swashes, more options, more weights, more of everything. I cannot give you more weights. The design just won’t allow it and anything else would be a compromise or a bastardization of the exemplars just to make money that I am unwilling to do. But, I did give you an overly indulgent, 90% cacao bar and espresso, Lust Script Fine. The ending strokes on these glyphs will literally draw blood. Enjoy it as much as I have. The Lust Collection is the culmination of 5 years of exploration and development, and I am very excited to share it with everyone. When the original Lust was first conceived in 2010 and released a year and half later, I had planned for a Script and a Sans to accompany it. The Script was released about a year later, but I paused the Sans. The primary reason was the amount of feedback and requests I was receiving for alternate versions, expansions, and ‘hey, have you considered making?’ and so on. I listen to my customers and what they are needing… and besides, I was stalling with the Sans. Like Optima and other earlier high-contrast sans, they are difficult to deliver responsibly without suffering from ill-conceived excess or timidity. The new Lust Collection aggregates all of that past customer feedback and distills it into 6 separate families, each adhering to the original Lust precept of exercises in indulgence and each based in large part on the original 2010 exemplars produced for Lust. I just hate that it took so long to deliver, but better right, than rushed, I imagine.

Pragmatik is a carefully crafted Square Sans by Christopher Stahl, awarded with a Commendation at the Art Director's Club Germany Junior Competition 2011 and selected as Font of the Week 42.2011 by Typolution.de. The design is influenced by the heritage of German industrial typesets like DIN, yet the use of forms and proportions feels modern and fresh. The family consists of three weights with matching italics, thus making a total of six fonts. The high x-Height and the sturdy design provide a good legibility in body text, while in larger sizes the exciting details and alternates create headlines full of atmosphere. Features: - 350 glyphs supporting central and western European languages as of DIN 16518 - over 500 manually adjusted kerning classes and pairs - available in Open Type with a host of Open Type features, such as: - proportional lining, lining table and proportional oldstyle number figures - 7 default and 16 discretionary ligatures that especially cater the needs of the German and English language - a variety of stylistic alternate figures like a stencil like i and j or an old-style Eszett.