Bintank is a playful script font made in freehand and abstract nuances but still beautiful and elegant when used. This font is designed beautifully in each letter, there are alternate options in lowercase letters so that when written, it can produce words or sentences that are pleasing to the eye so that it automatically beautifies the visual appearance in your design project. this font also offers the beauty of abstract typography harmony for a wide variety of design projects, including digital natural handwriting for designs, wedding invitations, quote designs, for social media business designs, advertisements, trademarks, food and beverage promotion banners, text, posters, a signature, and all designs require handwriting or whatever design you want. This font is equipped with uppercase, lowercase, numbers, punctuation marks, swhases, and several variations on each character including multi-language. What's Included: Font file Web Fonts Standard glyph Binder Works on PC & Mac It can be accessed in Adobe Illustrator, Adobe Photoshop, Adobe InDesign, and even works in Microsoft Word. PUA Encoded Characters - Fully accessible without additional design software. Fonts include multilingual support for; Afrikaans, Albanian, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Hungarian, Italian, Norwegian, Polish, Portuguese, Slovak, Slovenian, Spanish, Swedish

Ellie Script is a hand drawn signature style typeface. Ellie is great for branding, headlines, invitation cards, poems, posters or as a logotype. Boasting over 600 glyphs, Ellie is equipped with handy OpenType features - Contextual Alternates and Standard Ligatures are automatically on and they help to keep the connections smooth and text varied to simulate hand writing. In addition Ellie Script is equipped with Swash and Stylistic Alternates that can be used for more customised look and in addition it has Stylistic Alternates that can be used for long end swash to a word. If that isn’t enough there are also Discretionary Ligatures: certain letter pairs like th, lt, or, is are made into more showy. They work best in shorter texts. Ellie has three ampersands and two sets of numerals, and even more alternates can be found from the Character Window. Ellie Script is PUA encoded so you can access the extras in most graphic design softwares. Ellie Script Ornaments is a set of strokes and arrows with the same look so that they can be used to complement layouts with Ellie Script. Have fun!

The Nautical Fabulous font features a perfect blend of boldness and condensed letterforms. Its clean lines and sharp edges give it a catchy look that is ideal for modern branding, striking headlines, and impactful displays. With its commanding presence, this font effortlessly stands out in any design composition. This font perfectly made to be applied especially in logo, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : Uppercase & lowercase Numbers and punctuation Alternates & Ligatures Multilingual PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations.

Piambis Family has been featured in "Slanted #28 Contemporary Typefaces 2016/17" This handwritten font family that boasts great variety of glyphs - many of which are fancy alternates for standard letters (click on text written in Piambis below, then click on “Glyphs”). This font is designed so the letters are available via standard programs ie. Word. It is recommended however that you use professional software such as Photoshop or Illustrator to make your work easier as there are over 1600 glyphs in each of the fonts included in Piambis family. About the family: The chief difference between the files in the family are finishes to the capital letters (in all languages) and appearance of the lowercase “f”. The fonts support all languages that use latin script - yes - Vietnamese (Tiếng Việt) and Pinyin is also available.

Insider is a warm & legible grotesque. It’s custom made for Insider Consulting in Düsseldorf, Germany. It’s highly legible in small sizes because of the basic proportions and the balanced inner forms. It’s optimized for setting longer texts, but also works very well in headlines and leads. The fonts contain loads of OpenType features to spice up your design. The matching Stencil font is very suited for creative designs. The Stencil Regular has the same dimensions as the Insider Regular, so you can mix them without hassle. The font family has real italics and not just mathematically slanted romans. The dynamic cursive shapes root in handwriting. With 9 styles (5 weights + 4 italics), the family is very versatile and can be used for designs with a complex typographical hierarchy.

Hello World, Introducing, Darrel Allura is a beauty script font suitable for your design project needs, such as; wedding themes, social media posts, quotes, overlays on images, tagline logos, posters, print needs, website banners, and more. Features A set of uppercase and lowercase glyphs Number, symbol, and punctuation Multilingual Support Some Swashes and Ligatures So Easy to Use Access Swashes by keyboard key bracket left ' [ ' to feature beginning swash 1 key brace left ' { ' to feature beginning swash 2 key plus ' + ' to feature middle swash 1 key equal ' = ' to feature middle swash 2 key bracket right ' ] ' to feature ending swash 1 key brace right ' } ' to feature ending swash 2 For Example type [darrel+allura] Thank you a million times for downloading and using this font for your projects. Enjoy this font and happy creating!

BEMACK is handwritten made with a brush pen, this font will tear through your text with unmistakable energy, dynamic and spontaneous flow. To help you create stunning custom handwriting displays. BEMACK comes with alternates character, ligature, punctuation, numerals. Also included is a bonus extras swashes, handmade designed to perfectly for headlines and short texts. Use it for magazines, t-shirt, packaging, logos, advertising, quotes, branding, posters, editorials, cover artwork, movies, websites, etc BEMACK is coded with Unicode PUA, Allows full access to all the extra characters without having special software designing. Mac users can use Font Book, and Windows users can use Character Map to view and copy any of the extra characters to paste into your favorite text editor / app. Thanks so much for looking and Enjoy it!

The Devine Beauty font is characterized by its simplicity and modernity. The clean lines and balanced proportions of the sans-serif font complement the elegant curves and flourishes of the serif font, creating a harmonious and visually appealing pairing. Overall, Devine Beauty is a stylish and refined font that is perfect for adding a touch of sophistication to any design, especially in logo, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : Uppercase & lowercase Numbers and punctuation Alternates & Ligatures Multilingual PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations.

Say hello to Grenoble, the sans-serif font that combines the best of modern design with the elegance of vintage feels. With its monoline strokes and clean lines, Grenoble is both simple and sophisticated. Choose between the regular and slant styles to give your designs the perfect balance of classic and contemporary style. This font perfectly made to be applied especially in logo, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : Uppercase & lowercase Numbers and punctuation Alternates & Ligatures Multilingual PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations.

Explore Magic is a typeface with fun and playful looks. Available in two types, solid version and transparent version with doodle dingbats as extra! This type of font perfectly made to be applied especially in storybook children or child theme which is need a standout font, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : Solid version Doodle dingbats numbers and punctuation multilingual ligatures PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations. How to access opentype feature : letterhend.com/tutorials/using-opentype-feature-in-any-software/

Mosherif is a type of sherif font created with the aim of using for logo branding and print media. This font has three style that can be combined manually with one another in one word / text so that it looks unique and interesting. One example is in the first preview ( cover ), where the word "MOSHERIF" was made using three font styles ( Mosherif Regular, Mosherif Tall and Mosherif Short ). You can make it manually by making a space and remove some characters between words "MOSHERIF" becomes "M HE F" with using the font "Mosherif Tall" and fill it with "Mosherif Regular" in character "O" and "R" and "Mosherif Short" in character "S" and "I" by stacking them. By bringing the concept of vintage, clean, thick and sharp, hopefully Mosherif can provide choices for designers. Enjoy!

ArchiLogo is not a regular outline-font. It has a stencil element to it and it’s a kind of indirect, because the font is basically the space between the lines. You have to read between the lines, so to speak. It’s like one of the key elements in architecture: the space between the walls. Here’s where type design meets architecture! The new version, ArchiLogo 3.0, has been improved slightly and 13 glyphs have been added to a total of 85 characters. It is still a free font. Because of the popularity of this font I decided to introduce ArchiLogo Pro. Indeed, the pro version of ArchiLogo. Besides the basic Macintosh Character Set the supported languages are Latin 1, Latin 2: Eastern Europe, Turkish, Windows Baltic. It grew to over 300 glyphs.

Streetscript Redux is an update to the now discontinued Streetscript. In the original version, it seems a lot of users didn't like the s’s in the font, and after seeing them redrawn (not always with the best results!) a few times, I decided to make a new version of the font with less idiosyncratic s’s, and this is the result, Streetscript Redux. (I should have listened to my other half - “those s’s look like fives,” she said) All other features of the original Streetscript are intact (barring a couple of s-ligatures no longer necessary). There’s been a little tweaking of some outlines, and slight changes with spacing too, but for the most part, all I've done is redraw those pesky five-like s’s, so that you don't have to.

The idea behind the creation of the Funyärd font is that there is an increasing need for fonts that are simple, funny and can be used in children's learning books, storytelling book, especially for pre-school children, kindergartens or toddlers, who due to this pandemic have not been able to enjoy the atmosphere of school learning, but must still feel a cheerful atmosphere while studying at home. Funyärd can be used as display text or as body text, so that for a story book or textbook for children, this one font family can complete all the typeface needs in it. Funyärd can also be created in typography works, merchandise or any product intended for children. What you will get is Funyärd Regular Funyärd Bold Funyärd Thin Funyärd College Funyärd Shadow

Modern Prestige is a unique serif which is combined with copperplate script letterform with all the swashes! This typeface has many alternates with swashes that can make your lettering / logotype become more interesting. The clean and neat of a serif combined with the swirl swashes makes this font one of a kind! This font perfectly made to be applied especially in logo, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : uppercase & lowercase numbers and punctuation multilingual ligatures alternates swashes PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations.

Sunny Dream is a font duo package contain a bold sans serif with rough script which looks great to be paired especially for vintage and adventure theme! This font duo is purposely made for headline, display or logotype, and signature which need a standout appearing. This font is also suitable to be applied especially in logo, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : Bold and Script uppercase & lowercase numbers and punctuation multilingual alternates & ligatures PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations.

Kappa Vol.2 is the serif version of our popular Kappa. Just as Kappa sans, this font has a slight narrowed structure and a prominent ascender height, therefore this font is suitable for a large range of platforms. Moreover, due to its serif Kappa Vol.2’s level of legibility is more accurate, so when you use it alongside Kappa sans the results will be extremely effective. Designed with powerful OpenType features in mind. Each weight includes alternate characters, ligatures, fractions, special numbers, arrows, extended language support, small caps and many more… Perfectly suited for graphic design and any display / text use. The 36 fonts are part of the larger Kappa super family. Learn about upcoming releases, work in progress and get to know us better! On Instagram W Foundry On facebook W Foundry wtypefoundry.com

Chlara is a Modern Ligature Serif Font. It's soft curves mixed with high contrast glyphs, give it a feminine and masculine quality. It comes with epic ligatures and alternates. Great in layout design for quotes or body copy, best used as a display for headings, logos, branding, magazines, product packaging and invitations. Accessible in the Adobe Illustrator, Adobe Photoshop, Adobe InDesign, even work on Microsoft Word. PUA Encoded Characters – Fully accessible without additional design software. Fonts include multilingual support Image used : All photographs/pictures/vector used in the preview are not included, they are intended for illustration purpose only. Feel free to follow, like and share. Thanks so much for checking out my shop! If you need a custom license or have questions, please email to: krismagraph@gmail.com

Brampton is a font trio package contain a monoline script, serif and sans serif which looks great to be paired especially for vintage and adventure theme! This font trio is purposely made for headline, display or logotype, and signature which need a standout appearing. This font is also suitable to be applied especially in logo, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : Brampton Serif, Sans Serif and Script uppercase & lowercase numbers and punctuation multilingual alternates & ligatures PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations.

Do you remember a typeface called Meccanica? I didn’t think so. Well, it was pretty unique – too unique for most people’s tastes it seems. Anyway, this is Technica, Meccanica’s more conservative little brother. Essentially, this typeface is a geometric sans that retains the structure of Meccanica, but tones down most of the hexagonal elements. The chamfered terminals are retained, but sharpened, and a more technical approach is instilled with each glyph being fine-tuned for optimal performance and aesthetics. The result is a refined sans serif that has enough personality to differentiate itself from the myriad of others available – undoubtedly, Technica will deliver a distinctive tone to your own typographic designs. Key features: • 9 weights in Roman and Italic • Western European character set (Adobe Latin 1) • 250+ glyphs per font.

Cinemas from the early 20th century are called “Lichtspiele” in Germany. “Lichtspiele” transports you back to a time where neon lights and marquee letters decorated cinema façades. Of the five styles, three have two versions of italics — the left-leaning italic evokes looking up from lower-left, the right-leaning italic is as if we are looking from lower-right. Display is the basic style, while Neon is inspired by the old neon letters found outside cinemas. Try placing Neon Outline on top of Display or Neon to add another layer to your artwork. Neon 3D is a extruded version of Neon. The Screen Credits style is based on the notes — producers, cast, crew and so on — on movie posters. Get more out of life, go out to a movie.

Base & Bloom is an experimental (but relatively organic) fusion of geometric monoline sans and high-contrast flourish didone. It was inspired by the lack of curious modern display sans as opposed to the uprise of contemporary serifs past couple of years. The idea was to incorporate flourishes not as unnecessary elements like swashes, but as a part of letter structure, which was an especially interesting task considering it was not a serif, which potentially could give more room for that. And after all, the idea pays off by generating many inventive letterform solutions. Base & Bloom has alternates for each letter (up to 11) so you can make endless combinations to find the perfect look. It is a bold choice for posters, album covers, identity and packaging, headlines, oversize typography, and editorial design.

Say hello to Marshmallow Hot Chocolate Brush - A super-casual, super-versatile all caps brush font. Great at both Small and large sizes : Fine texture details on its edges make it pop at larger sizes, and at smaller sizes its stays crisp, neatly balanced and nicely legible. Perfect for making a statement - use it in quotes, punchy headers, posters, flyer design, packaging, in your illustrations that need legible handwritten captions - and so much more. Although Marshmallow Hot Chocolate is an all caps font, you will find uppercase and lowercase keystrokes have alternate characters. Opentype Ligatures are included to make it look more naturally handwritten in your designs. Four extra swashes are included in the glyphs set - open your glyphs panel to access them. Play with the letter spacing to get different looks and effects.

Norvin is a strong and bold sans serif with a touch of vintage look and feel. Comes with 38 bonus hand drawn illustration in vector and free 12 premade logo. This type of font perfectly made to be applied especially in logo, headline, signage and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : Regular & Stamp version uppercase & lowercase numbers and punctuation multilingual alternates / swashes and ligatures PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations. How to access opentype feature : letterhend.com/tutorials/using-opentype-feature-in-any-software/

La Chore is a modern & elegant serif typeface with a high contrast version of the famous Didot look that has been synonymous with fashion for decades. This font has multiple ligatures with multilingual fonts included. This font is modern and nostalgic and is perfect for logos, masterheads, sharp displays, magazines, blog titles, wedding invitations, social media, prints and quotes. Accessible in the Adobe Illustrator, Adobe Photoshop, Adobe InDesign, even work on Microsoft Word. PUA Encoded Characters – Fully accessible without additional design software. Fonts include multilingual support Image used : All photographs/pictures/vector used in the preview are not included, they are intended for illustration purpose only. Feel free to follow, like and share. Thanks so much for checking out my shop! If you need a custom license or have questions, please email to: krismagraph@gmail.com

Maribor is a slab serif font with nice shapes, they are both soft and angular. It is perceived calmly and with a twist. Maribor means "Mara`s pinery". The energy of the Universe, reflecting the modification, renewal and change for the better is called Mara; Ancient wise ancestors called it so. Today it is known as the goddess Mara in the Vedic worldview of the Slavic-Aryan peoples. Maribor is a multilingual font, it contains characters for 104 Latin languages and all Slavic, including all capitals for them. There are all major currency signs, including the ruble and the Euro. Many OpenType features allow you to make a variety of compositions; as well as to see the font from the new side thanks to the stylistic sets for the Slavic alphabets.

Introducing the new font Super Banana, simple, natural, and cute handwritten font. This font suitable for use in a variety of design fields, such as event advertisements, product promotions, book titles, activity titles, logos, adventure, and others. Features: - Uppercase - Lowercase - Number & punctuations - Multilingual - Ligatures and alternates character - PUA encoded I highly recommend using a program that supports OpenType featuresand Glyphs panels such as Adobe Illustrator, Adobe Photoshop CC, Adobe InDesign, or CorelDraw, so you can see and access all Glyph variations. This font is encoded with Unicode PUA, which allows full access toall additional characters without having special design software. Mac users can use Font Book, and Windows users can use Character Map to view and copy one of the extra characters to paste into your favorite text editor / application.

Yotta was created for situations where a thin sans with a little extra style is required in branding, advertising promotional projects — it is especially suited for the FASHION retail industry. The extended stroke feature (in u/c B,DP,R and l/c a,b,dg,h,m,npq,u,y) is discreetly applied so it does not dominate. I guess “quasi-serif” might be a way to describe Yotta. “Yotta Thin” and “Yotta Thin Italic” is a friendly Opentype and ready for you to unleash your creativity! btw. Yotta is big, very big: the name comes from YottaByte, as in Megabyte (one million bytes), Gigabyte (one billion (109)Terabyte (one million million (1012), Petabyte (a million gigabytes), Exabyte one quintillion (1018), Zettabyte one sextillion (1021), & Yottabyte (one septillion (1024)

Catchy Mager is a unique and very elegant font for brand and logo design. Based on our experience as a graphic designer who works for a lot of companies, we often are requested to design a logo in a unique style but with an elegant shape. So, we try to brainstorming and create this font to make the idea is going out. This is perfect for BRANDING and LOGO DESIGN. You will get classy, elegant, and certainly unique logos with this font. To make it look more unique, here we prepared some ligatures: ab ah am an ar ap at cb ch cm cn cr eb eh em en ep er ub uh um un up ur fl fi ff ft ga gi it ai Include Fancy Style on Every Uppercase and Some Lowercase

We decided to explore the concept of fitness, but from a more natural perspective. With so many people drinking detox drinks and eating raw food, we were inspired to create a font that mixes the ‘strength’ of sports and the organic nature of natural products. The result is ‘Matcha’: a strong and energetic typeface that also flows at the same time. Matcha consists of a stable, very friendly Slab face and a calligraphy Script with a handmade style: spontaneous and fickle with some reverse-contrast alternative characters. Can you guess who is the designer behind each style? The duo contains OpenType features and is perfect for labeling natural products, cookbooks, magazine photography, fashion & beauty magazines covers, health & fitness publications, and more. For both print and digital communication. Matcha: the new black coffee!

About the Product Badgear is an organic font duo consist of a bold monoline script paired with a sans serif with a touch of vintage look and feel. This type of font perfectly made to be applied especially in logo, headline, signage and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : Badgear script and sans serif uppercase & lowercase numbers and punctuation multilingual alternates / swashes and ligatures PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations. How to access opentype feature : letterhend.com/tutorials/using-opentype-feature-in-any-software/

Buddy is the new companion sans for Contenu, the book font family designed for my book on font design design. Originally, I called it Compagnon, but that seemed to pompous. Then I called it Aide, but that was too formal and dry. It's a loose, free, easy to read sans, so when my wife suggested Buddy, it clicked. This is the 4-font Buddy family of Regular, Italic, Bold, & Bold Italic. I made a new, more limited feature set for these fonts due to their designed usage, but there are still small caps, small cap figures, oldstyle figures, numerators, and denominators. The bold is closer to a black, and the italics are only slightly slanted obliques. If you need a strong black in caps, use the small caps of the bold.

Introducing "Karina" is a modern playful font. Step into a world of contemporary charm with "Karina," a font designed to infuse your projects with a perfect blend of modern aesthetics and playful whimsy. Karina doesn't just bring letters to life; it introduces a dynamic trio of styles — regular, extrude, and fun — adorned with patterns in fun styles that add an extra layer of delight to your designs. There's some connected letters and some alternates that suitable for any graphic designs such as branding materials, t-shirt, print, business cards, logo, poster, t-shirt, photography, quotes .etc This font support for some multilingual. Also contains uppercase A-Z and lowercase a-z, alternate character, numbers 0-9, and some punctuation. If you need help, just write me! Thanks so much for checking out my shop!

Ditsa Calista - Modern Handwritten Font Natural font from hand strokes. Looks modern and luxurious ready to accompany your design project. So beautiful when applied in design projects such as logos, name cards, branding, Instagram posts and much more for you to create. Features: Uppercase, Lowercase, Numeral, Punctuation, Multilingual, Alternates, Ligatures, Swash & PUA Encoded. Multilingual contained: Afrikaans, Albanian, Asu, Basque, Bemba, Bena, Breton, Catalan, Chiga, Cornish, Danish, Dutch, English, Estonian, Filipino, Finnish, French, Friulian, Galician, German, Gusii, Indonesian, Irish, Italian, Kabuverdianu, Kalenjin, Kinyarwanda, Luo, Luxembourgish, Luyia, Machame, Makhuwa-Meetto, Makonde, Malagasy, Manx, Morisyen, North Ndebele, Norwegian Bokmål, Norwegian Nynorsk, Nyankole, Oromo, Portuguese, Quechua, Romansh, Rombo, Rundi, Rwa, Samburu, Sango, Sangu, Scottish Gaelic, Sena, Shambala, Shona, Soga, Somali, Spanish, Swahili, Swedish, Swiss German, Taita, Teso, Uzbek (Latin), Volapük, Vunjo, Zulu. Thanks :)

Sellina World is a beautiful signature script based on manual hand writing. The stylistic alternate, ligatures and the tick and thin stroke make this font looks a real hand writing instead of typing a font. This type of font perfectly made to be applied especially in logo, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : uppercase & lowercase numbers and punctuation multilingual alternates and ligatures PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations. How to access opentype feature : letterhend.com/tutorials/using-opentype-feature-in-any-software/

Vinlatte is a font inspired by the uniqueness of a cake topping by giving a hollow accent and arranged in such a way that makes Vinlatte very elegant and classic with a style that displays a uniqueness in each character of the letter. Vinlatte is shaped and made by combining the contours and anatomy of regular letters in general as a strong base and modified by giving a cavity accent so that it has a unique value and when used in a template, poster, cake advertisement, children's magazine and of course it will be very interesting for them. . who see it and will definitely make the product look more attractive, unique and will bring the soul to your product and of course add to the selling value of your product.