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  1. Halifax by Hoftype, $49.00
    Halifax represents a new interpretation of classic English Sans types such as Gill and Johnston. The main focus in this approach is on a more open appearance and balanced proportions, which results in an even line flow. Although Halifax adds some of the rationality of the central-European sans tradition, it still preserves a distinctly English flavor. The Halifax family consists of 16 styles and comes in OpenType format with extended language support. Halifax is very well suited for ambitious typography. All weights contain semi-ligatures (design optimized single characters), proportional lining figures, tabular lining figures, proportional old style figures, lining old style figures, matching currency symbols, fraction- and scientific numerals and arrows.
  2. Jeunesse Slab by Monotype, $29.99
    The design of the Jeunesse font family derives from a study of primers which the designer undertook earlier in his career. Jeunesse was designed with the intention of combining excellent legibility and character recognition with the ability to create compact, distinctive words and lines while maintaining basic flourishless letterforms. The sans serif style is pre-dominant in this design, but serifs or rather parts have been added where necessary, mostly at the top left hand parts of the characters, to aid readability. Use Jeunesse as a text and display face. There are also fully sans serif and slab serif versions available which can be used on their own or mixed with each other and the parent fonts.
  3. dT Jakob by dooType, $30.00
    dT Jakob started as a revival by Gustavo Soares for Paul van der Laan’s class at the Type and Media Masters, in The Hague, NL – back in 2007. There are quite a few excellent geometric sans typefaces available, but we did want to make our contribution and have a fine geometric face to offer. dT Jakob was born out of Erbar, by Jakob Erbar, one of the very first geometric sans, released in metal around 1926. Our goal was to make a versatile typeface, that handles display and text typography beautifully. To achieve that we designed a complete range of weights, matching italics and lots of OpenType Features. Hope you enjoy it :D
  4. Jeunesse by Monotype, $29.99
    The design of the Jeunesse font family derives from a study of primers which the designer undertook earlier in his career. Jeunesse was designed with the intention of combining excellent legibility and character recognition with the ability to create compact, distinctive words and lines while maintaining basic flourishless letterforms. The sans serif style is pre-dominant in this design, but serifs or rather parts have been added where necessary, mostly at the top left hand parts of the characters, to aid readability. Use Jeunesse as a text and display face. There are also fully sans serif and slab serif versions available which can be used on their own or mixed with each other and the parent fonts.
  5. Bilokos by AukimVisuel, $9.00
    Bilokos is a cool and modern display font. Expertly designed to make your creation look out of this world, this font has the potential to take your creative ideas far further. This is a condensed sans serif display font. On the one hand, it has rounded curves with very open terminals that make this font family elegant, user-friendly and contemporary and on the other hand very useful for writing titles in any medium. It also comes with stylistic alternates of 0-9, A-Z and a-z to satisfy the most demanding professionals. With its large character set, it meets the needs of professionals because it will support several languages of Western Europe, Eastern Europe, Central Europe, Greek and Cyrillic for international communication.
  6. Mondo by Untype, $20.00
    Mondo is essentially a contemporary typeface with vintage clothing, the incise terminals and the humanist ductus brings some of the classical dignity of the lettering tradition to an essentially modern typeface. On the middle weights Mondo is a sans with slightly condensed proportions, build with modular regularity and special care for lowing the tension on the curves, which delivers a very even texture and a sense of quietness and balance to long text settings. On the extreme weights the attention is attracted by the accentuated terminals, the vertical rhythm, the ink traps and the details of its overall construction, making Mondo an excellent choice for headlines and display use when a modern and clean but still catchy typeface is needed.
  7. Lina Soft Arabic by Zaza type, $24.00
    Lina soft is an Arabic typeface from Lina-type family, with a warm and humane feeling. It's legible, soft, clear, flexible, simple, and contemporary. With a handful set of OpenType features and alternatives. Lina type family consists of Lina soft, Lina sans, Lina round. The design is inspired by the Kufic calligraphic style and influenced by the Naskh style. Lina soft was highly crafted in order to perform well both on screen and in print. The large x-height and open counters make it function well even on small font sizes. It has a wide range of use possibilities headlines, logotypes, branding, books, magazines, motion graphics, and use on the web and Tv. Lina Soft consists of 7-weight versions from thin to bold.
  8. Arthur Ornaments by SIAS, $44.90
    Arthur Ornaments offers a range of about 70 unique ornaments and pictographs in the sophisticated style of the Art Deco era: lavish floral compositions and leaves, borderpieces and geometric elements – and a stunning set of period lifestyle, sports and travel pics. Arthur Ornaments lend a breath of elegance and exclusivity to your designs. Arthur Ornaments is the perfect compagnon to all fonts of the Arthur Sans, Arthur Cabinet, Ardagh and Artemis font series. Use Arthur Ornaments to create posters, banners, menus, invitations and title pages of distinctive noblesse and beauty. Combine them with other Arthur fonts for a perfect match. The Arthur Ornaments set of characters is the very same as the respective part of Arthur Sans Regular (if you already have Arthur Sans Regular you don’t need this one!). Technical remark: Many of the characters in this font are encoded in the 26xx, 27xx and 1Fxxx ranges. However, for the ease of use most of the glyphs are doubled to the a–z, A–Z and 1–9 positions. _________________________________________________________________________________ If you like fine ornaments you should also have a look at Behrens Ornaments, Andron Ornaments and Leipziger Ornamente.
  9. Scarab - Unknown license
  10. FF Signa Round by FontFont, $72.99
    FF Signa Rounded is a natural complement to the rest of the FF Signa super family – and can stand on its own in a variety of print and on-screen applications. The design is Ole Søndergaard’s rounded branch in his FF Signa family three. In it, he took the distinctive shapes and proportions of FF Signa Sans and created a warm, inviting design for text and display copy. Like its parent design, FF Signa Round is not a humanistic sans, nor is it based on 19th-century grotesques. Its characters are minimalist interpretations of letterforms – distinctive, yet easy to read. Thanks to FF Signa Round’s large x-height, open counters and simple character shapes, the design does not overpower the message – and draws the reader in. At substantial sizes, especially in the bolder weights, the design communicates with amiable conviction. At text sizes, FF Signa Round remains inviting and legible. It can be used as a companion to the rest of the FF Signa family, providing depth of style and breadth of reach. The collection of designs can also be used on their own for brand, brochure, publication, and way-finding design in digital and hard copy environments. Like the rest of the FF Signa family, OpenType® Pro fonts of FF Signa Round provide for the automatic insertion of ligatures and alternate characters, and also offer an extended character set supporting over 100 languages, including most Central European and many Eastern European – in addition to Cyrillic and Greek.
  11. FS Silas Slab by Fontsmith, $80.00
    Slab-like sibling Why stop at sans? Rather than leave FS Silas Sans as an only child, the team wanted to extend the family, and create a complete system for brands and editorial. Unsure what the result would be, the team started experimenting with a slab serif version. ‘We didn’t know how it would turn out, but we really liked it and wanted to take it further. A fresh angle ‘We stuck with the angular theme of the sans by drawing angled slab serifs,’ says Phil Garnham, ‘as opposed to the square serifs that slab fonts usually have. That created an inner dynamism in words and sentences on the page, and a very distinctive, crafted character, like a Victorian soul in a contemporary body.’ These crafted touches include details such as the angled ascenders on the ‘i’ and ‘l’, while characters such as the ‘y’, with its abruptly-ending descender, add a mark of distinction. A perfect pair Silas Slab, like its sibling, offers a clear-cut range of five weights, from the elegant Thin to the monumental ExtraBold. Put it together with Silas Sans and you have the full complement, capable of performing the full range of tasks, above the line and below, in headlines, body copy and logotypes, B2B and B2C. Keep them together; they don’t like it when they’re apart.
  12. Iki Mono by CAST, $45.00
    Iki Mono is a multifaceted monospaced typeface designed for publishing and coding. Its sans serif structure displays some letterforms (as well as a degree of contrast) that are reminiscent of 19th-century grotesques, while in the non-oblique versions the letters have been very slightly slanted leftwards. Like typewriter typefaces Iki Mono has to cope with the limitations of a width system that forces shapes into a specific space. This extensive type family of forty weights and styles – from Compressed Thin to ExtraExpanded Bold, including their slanted versions – takes its name ‘Iki’ from the Japanese word for breath.
  13. Gelion by Halbfett, $30.00
    Gelion is a large family of geometric sans serif fonts. It ships both as two Variable Fonts or as 16 traditional fonts. Those static fonts span eight different weights, ranging from Extralight to Black. Each has an upright and an italic font on offer. The italics are carefully crafted, with an 8° slope. Gelion is inspired by 20th-century geometric sans serifs and classic neo-grotesque designs from the late 19th century and the middle of the 20th century. Its forms remain true to the gracefully geometric look of its classic predecessors, which will surely tick off any client’s long list of branding requirements. Letters in all of Gelion’s weights are drawn with virtually monolinear strokes. Its lowercase letters have a tall x-height. Yet, that still leaves enough room for the fonts’ diacritical marks. Gelion’s default “a” and “g” each have single-storey forms by default. The dots on the ‘i’, ‘j’, and diacritics are round, as are the punctuation marks. Gelion is an excellent choice for both corporate design and editorial design projects, thanks to its range of weights and its legibility in text. The fonts include a lot of ligatures, some monochromatic emoji, a set of arrows, lovely Roman Numerals, and more. Thanks to Gelion’s stylistic alternates, if a project comes up where you do not need a geometric vibe, you can activate Stylistic Set 1. That will replace many of the fonts’ letters with more humanistic-sans alternates, giving your text the feeling of a whole other type design with just one click. Last but not least, the descending “f” available in Gelion’s italics is a nice typographic trait.
  14. Phlebodium by Fat Hamster, $20.00
    Phlebodium - geometric sans serif typeface, 16 fonts Phlebodium is a modern geometric sans serif font family. Nostalgic, soft and playful font in 80s 90s 2000s techno rave style. BONUS: vector cannabis / hemp leaf, sunflower, mushroom / fungus, meat, unicorn, heart, pizza, hot dog, sun, phlebodium, clover, dog, cat, bear, sun character mascot illustrations and t-shirt designs Phlebodium type family available in 16 styles. 8 Italics 4 weights: Thin, Regular, Medium and Bold 2 widths: Normal and Condensed This bold typeface is ideal for use in display sizes. Perfect for headlines and logos, text blocks, any type of graphic design, printing, t-shirts, posters, branding, web and applications, social media and many more Phlebodium typeface contains 4 weights, normal, condensed and italic styles
  15. Officially Funky by SilverStag, $14.00
    officially funky is a brand new, creative & unique font duo. It is a part of my font duo series and after French Lovers & Silver Garden it was time to create a font that is both modern and nostalgic. It is a 2 in 1 font, where the sans makes it modern and alternate serif letters & cool ligatures will make each of projects projects 100% unique. The font also includes over 45 ligatures and I am sure you will love this funky vibe. It also includes full language support, punctuation, numerals and detailed instructions how to use alternate letters most of the apps on your computer, as well as in Canva. I invite you to check out the preview images, and I hope you will be immersed in my vision for this creative typeface that, I am sure, will work for all kinds of interesting projects you might be working on this year. If you end up publishing your designs on Instagram, tag me - @silverstagco and I will make sure to showcase your design and work to my audience as well! Officially Funky - Modern Font Duo Includes: Over 45 ligatures in sans & serif font Numerals & Punctuation Web Font Kit is included as well Detailed instructions on how to use alternates in most of the apps on your computer and in Canva Happy creating everyone!
  16. FF Signa Slab by FontFont, $72.99
    FF Signa is a typically Danish typeface, rooted in architectural lettering rather than book typography. Originally designed for signage—hence the name—FF Signa is now a typographic family with three widths. All weights include italics, small caps, and several styles of figures. Because of the quality of this “vernacular-lettering-into-typeface” conversion, FF Signa received a Danish Design Prize in 2002. FF Signa is radically different from most sans serif text typefaces that were published during the 1990s. It neither belongs in the “humanist sans” category, nor is it on the list of typefaces based on 19th-century grotesques. Its concise letterforms and a minimum of detail produce clear and harmonious word images. Yet its proportions are classical, and the underlying geometry has been subtly adjusted in order to create letterforms which are at once interesting, harmonious, and contemporary. These features make FF Signa pleasant for reading, even at very small sizes. The typeface has developed into a versatile family, with Condensed, Extended, and Correspondence versions. Later on Signa Serif, Stencil variants and a Signa Slab family added even more versatility. The resulting FF Signa type system may be used for corporate identities, brochures, magazines, communication, books, and on-screen publications.
  17. Cenzo Flare by W Type Foundry, $20.00
    Cenzo Flare is a mixture of modern sans serif base with a touch of flare to it. The inspiration is drawn from all kinds of old Americana advertising, Italian posters, old century logos and signs. All that plus the strong trend on retro fonts now displayed on tv series and current music imagery results on Cenzo Flare. A typeface designed for headlines, posters, advertising and corporate identity. With its appealing curvy smooth edges it is sure to catch the eye. Also enjoy multiple styles that work on their own or as overlapping layers with the InLine & Line variants to create colorful designs. This 40 font family consists of four 5-weight subfamilies: Regular, InLine, Line & Condensed. All of them with matching italics. Designed with powerful opentype features, each weight includes alternate characters to play with, extended language support and many more. We’re proud to introduce: Cenzo Flare. Learn about upcoming releases, work in progress and get to know us better! On Instagram W Foundry On facebook W Foundry wtypefoundry.com
  18. Quartz by ITC, $29.99
    The figures of Quartz font are based on those on digital clocks and LCD displays. All strokes are set at right angles to one another to create abstract characters. Fonts created for electronic displays gained in popularity at the same time as the computer became an everyday object. The standard is still around today and is the model for numerous interpretations. Fonts like Quartz have already won a firm position in trend typography. They embody the spirit of the late 20th century. Quartz font is a good choice whenever a marked contrast to everyday alphabets is the goal.
  19. Sajola by Twinletter, $14.00
    The Sajola font is a contemporary sans-serif designed in four variants. Font designs range from formal and non-formal modern styles with a coherent typography system that has the same amount of weight, identical character sets, and vertical dimensions. Professional typography that supports using individual variants as main headings, sub-headings, sentence and paragraph texts, making this font complete as your choice. This font is designed with space-sensitive environments in mind. Environments such as interfaces, forms, and pathfinding applications. Font spacing is adjusted in a way that allows switching of weight and style without having a significant impact on overall space consumption. No matter the topic, this font will be an incredible asset to your fonts' library, as it has the potential to elevate any creation.
  20. Goga by Narrow Type, $42.00
    Introducing Goga, a versatile sans serif family available in 10 weights from hairline to black. It is a typeface that combines the best of geometric sans serifs and neo-grotesques. It draws inspiration from typefaces like Avenir on the one hand and Helvetica on the other. Although Goga is a universal and neutral typeface, it is rather warmer and friendly in nature. If you want to add more juice to your project, you can do so by using unusual stylistic alternates of the lowercase g (hence the name Goga). Goga is a typeface suitable for both large sizes and smaller text, thanks to its large x-height. It contains Latin-extended character set, and thus supports most Latin languages. It also offers many open type features such as fractions, old-style figures, tabular figures, discretionary ligatures and more.
  21. Barceloneta by Typophobia, $19.00
    Barceloneta is a simple sans-serif font, with heavy bold and very characteristic soaring accents, referring to the shape of sharp towers in the building standing in the very center of Barcelona, designed by Gaudí - the Sagrada Familia. Most of the design work on the font also took place during the stay in the aforementioned city. As a result, a typeface with very different thicknesses was created, containing 364 glyphs, characteristic - in eight varieties, which, thanks to its diversity, can be used both as a headline typeface, but also one used for the composition of continuous text (which was not present in the initial assumptions).
  22. Deicho by Twinletter, $15.00
    Do you need a beautiful, one-of-a-kind font for your business, social media, or other purposes? Then this package is ideal for you. Deicho San Serif is a premium font family that comes in 18 different styles. Designed to assist you in creating visually stunning projects of any kind. Its one-of-a-kind shape will make your project stand out to your audience. of course, your various design projects will be perfect and extraordinary if you use this font because this font is equipped with a font family, both for titles and subtitles and sentence text, start using our fonts for your extraordinary projects.
  23. Makro by Tokotype, $50.00
    Makro is a family of extended display sans fonts with an imposing profile with six weights, ranging from Light to Black. This series is distinguished by the excessively contrasting shapes and tones of the shapes on each opening joint and adjusted open counter. This font was designed primarily for large display text that demands more space, such as on out-of-home graphics, headings, titles, or another similar application. The most recent version of Makro supports variable weight and italic axes, as well as OpenType features such as alternatives, circled numbers, etc. In addition, the family has enlarged its linguistic repertoire to incorporate Cyrillic in addition to Latin.
  24. Ritafurey by Device, $39.00
    Ritafurey is an extended sans in seven weights, with characteristic low bowls on the P and R. Modern, sleek and corporate, but with a dash of character. It has been used on tech logos, summer blockbuster movies and Playstation skateboarding games. This new version reinstates the original Unicase versions of the M and N (available through the Glyph palette or Opentype options), adds extensive international character support, redrawn and respaced glyphs, a new Regular weight for better weight flow distribution, and many other additional glyphs. (Note the the new weights differ slightly from the old of the same name, so may change the appearance of existing files.)
  25. AM Floriana by URW Type Foundry, $39.99
    The origin of AM Floriana is already several decades ago. At a time when there was no photo set and the choice of metal type fonts was still very manageable, Alois Menacher received an order to design a custom business logo from a flower shop. He then created a hand-drawn lettering based on the form of leaves and plants. Now Alois Menacher professionally designed and developed AM Floriana on the basis of this lettering. AM Floriana is ideally suited for packaging design, as well as for display design and logo design. AM Floriana is available as a Bold version and will soon be complemented by further cuts.
  26. Scene by Monotype, $29.99
    Work on Scene began some time after designer Sebastian Lester joined Monotype Imaging in 2000. Clean, calm, and highly legible — thus the design brief Lester set for himself. With Scene, he wanted to provide graphic designers and creative directors with a suite of fonts that would serve as a strong foundation for identity projects, incorporating what he had learned about on-screen and print legibility. Scene was developed during two years of after-hours and weekend work. The family comes in six weights with matching italics, there is a set of “semi-sans” characters to introduce more expressive word rhythms into headlines and blocks of copy.
  27. Streeters by Fontsphere, $16.00
    Streeters is a hand brush typeface, created for a specific project, where one of the assumptions in creating it was to combine the appearance of a manual brush, liquid paint but also a spatial effect. Uppercase and lowercase letters create a slightly different effect with the same character height. They are created in such a way that, in addition to writing with one letter case, it is also possible to mix and create many different combinations of uppercase and lowercase characters, for example, a unique look for the same repetitive words. The font is best for works where a non-standard, strong and distinctive form of communication is needed.
  28. Reba Samuels by Samuelstype, $24.00
    Reba Samuels is based on the 2007 release Rebecca Samuels. While Rebecca was largely intended for text use Reba aims to be more versatile with an extended weight scope and added cut varieties. While Rebecca’s slab character is developed in the Reba serif, the ’seriffed’ italic of Rebecca is abandoned in favor of a simple italic sans, better matching the serif in plain text. The weight extremes are very useful for headlines while the middles do better in text. The robust and angular shapes of the serif matches the straightforward sans. The extreme contrast between the thin and the black cuts opens up great opportunities in any design project.
  29. Boronia by Studioways, $10.00
    Meet Boronia, Studioways' latest typeface release! This six weight family was developed with the single idea of redefining the simple sans serif to pair with any style of font family. It is meant to blend with a variety of media, from editorial to bridal and fashion. The Boronia family weights range from an ultra sexy thin to a voluptuous bold, each with a companion italic, making it the 'perfect type' for all tastes. Each font supports the standard Western European character set. So scoop up this great sans serif font, BORONIA, and start making your work shine! Buy them individually or get a great deal on the family pack!
  30. Hogar by Latinotype, $39.00
    This font is the result of merging my architecture background and my love for typography, which inspired me to create a system of fonts based on interior architecture design, furniture design and, especially, the love I feel for my home. The system comes with a monolinear style in sans and script versions, each including 5 weights, that share similar proportions, weight interpolation and details. Hogar is basically a sans with script gestures and a script with sans shapes. In order to make the system more complete, I included an italic version, also in 5 weights, which represents a transition between both main styles. Additionally, I developed a set of monolinear dingbats including some furniture designs by well-known architects.. The family supports more than 200 Latin derived languages.
  31. Kwun Tong JNL by Jeff Levine, $29.00
    Loosely based on a hand lettered title found on vintage sheet music for the song "Hong Kong", the design for Kwun Tong JNL emulates the letters and numbers formed from pieces of bamboo stalk. Kwun Tong JNL is named for a locality in Hong Kong although (according to Wikipedia) "the Hong Kong Government is unitary and does not define cities and towns as subsidiary administrative units."
  32. Big Bright by loryn ipsum, $14.00
    Meet Big Bright, a (very) tall sans serif inspired by some photo of a vintage mid-century furniture catalogue I saw on instagram. It's perfect for logos, headings and posters. Big Bright has a vintage edge yet and modern feel and can sway from soft and gentle to striking and bold depending on how it's styled. Hope you have big love for Big Bright
  33. JetJaneButton by Ingrimayne Type, $15.00
    JetJaneButton has letters on a design that looks like a computer button. Its letters are from JetJane Mono, a sans-serif monospaced font. The typeface contains characters that can add color to letters. There are two ways to do this. One uses layers and the other a combination of characters, some with zero width. This pdf file explains the how this can be done.
  34. Tokyo Geisha by Kitchen Table Type Foundry, $15.00
    My wife was watching ‘Memoirs Of A Geisha’ the other day, and I am going to take my son Sam to see Japan in May this year, so when I started drawing out the glyphs for this font, the name was already chosen! Tokyo Geisha is a handmade brush font. I made it with Chinese ink and one of the Chinese brushes my late father in law gave me. Tokyo Geisha is a font with speed and a certain flamboyance. It comes with extensive language support and a cool .notdef glyph. I am sure you will put it to good use! Arigato Kozaimasu!
  35. Carilliantine by Device, $39.00
    Carilliantine updates the organic curves of Art Nouveau typefaces typified by John F. Cumming's Desdemona, designed around 1886. A contemporary monoline sans reinterpretation rather than a more traditional serif, its high-waisted emphasis lends it an elegance and class. Carilliantine is replete with hundreds of two- and three-letter ligatures that bring a customised uniqueness to any headline. These are on by default, and can be toggled on or off in the Opentype palette of Adobe apps, or chosen individually according to taste from the Glyphs menu. Suitable for upmarket food packaging, wine labels, restaurants, folk bands, sword and sorcery trilogies, cosmetics and fashion brands that nod to the refinement of yesteryear, but are very much of today.
  36. Pumpkinseed by Three Islands Press, $19.00
    The tale of Pumpkinseed began with a bit of hand-printing I noticed on the dinner menu at a local restaurant. I took a menu home for future reference. Several months later, some similar hand-lettering on another dinner menu caught my eye. I became a sort of connoisseur of hand-done menu lettering. After tweaking and adjusting a few of these menu-inspired (uppercase) characters, I placed them -- along with some other designs -- in an online Type in Progress survey. They won. So I finished the caps, drew out the lower case from scratch, created three weights and oblique styles. The result: Pumpkinseed, a full-featured casual hand-lettering face. Comes in Light, Medium, and Heavy.
  37. Mina Chic by Resistenza, $49.00
    Mina Chic is fresh, elegant and sexy. She was raised by the french riviera sun, loves watching Nouvelle Vague films and adores french pop divas from the 60´s. She wants to be a star! Mina Chicis a new version of one of our most popular scripts,Mina. We added some expansion on the strokes reminding of a pointed nib pen writing and kept the long connections and smooth swashes to preserve the elegance and simplicity of that classic style. This typeface contains 515 glyphs, swashes, ligatures, alternates, final forms and initial forms and offers a wide range of flexibility with its many Opentype features! Mina Chic Extra has an extra thicker strokes who gives more weight to Mina.
  38. Dunhill Script by Lipton Letter Design, $29.00
    A bit of happenstance and accident are always full of possibility — Richard Lipton’s Dunhill Script is based on observations of the work of his left-handed calligraphy students and then from a small detail generated by his own freehand sketching. Like his other script typefaces, Dunhill was born from the desire to achieve a certain visual drama. Many details show the pen at work, like the terminal shapes and the caps and ascenders. Dunhill also has a range of alternate stylistic glyphs and contextual features that can transform it into a connected script. It’s a great choice for editorial display or advertising and branding settings on its own or paired with a Roman sans or serif.
  39. Gemstone JNL by Jeff Levine, $29.00
    A late-19th Century song book entitled "Gems of Scotland - A Beautiful Collection of Scottish Songs" had the words "Gems of Scotland" hand lettered in an ornate, condensed type style now reproduced digitally as Gemstone JNL.
  40. Linotype Aroma by Linotype, $29.99
    From the designer, Tim Ahrens... I started designing this typeface about half a year after learning that Frutiger was not a new brand of sweets and that Garamond is not the name of a fragrance. In time it became clear that designing a sans serif must always be considered as a transformation of traditional serifed typefaces instead of deriving it from typefaces that have been derived from others which have been derived from others again. I did not want Aroma to be one of those odourless and tasteless typefaces wich sacrifice a natural feeling and the characteristic shapes of the letters to neutrality. I think that beauty often evolves unintentionally. For example, I am fascinated by the beauty of airfoils, which are actually a careful transformation of a bird's wing. I love their anorganic and abstract shape which still bears the essence and all the complexity of what they are modelled on. This is exactly the formal concept behind Aroma. Many of the outlines are actually parabolics. The small r, for example, consists exclusively of straight lines and parabolics. I decided to give Aroma more stroke contrast than it is usual for sans serif designs. Many strokes are slightly convex, which gives the font an anorganic feeling. The font was intended to have a feel similar to the antiqua. More specifically, it is based on Old Style Faces. The character of those fonts, which were cut during the Renaissance, is still inherent to Aroma.
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