Kaat is a new type (2013). It was designed by Chris Nuijen and named after his daughter Kaat. It represents the period in which everyone has their face behind the latest mobile phone screen or interactive games console. "Kaat"is slick, modern and progressive, to reflect our busy immediate life style, whilst providing the essentials in a period where people can be judged on television. Kaat is here to stay and to evolve. Everyone wants to try to be that little bit different, but essentially we are all the same, with the same inherent needs, just like babies or children. We need to be fed, watered, nurtured and loved, the only difference is in today's world you can do all that from behind a screen. "Kaat" bridges that gap, transcending the basic needs of type, with the sophistication and fast paced sharpness of today, everyone wants to be different but we all stay the same, this is a reflection in the thickness and shape of each glyph. The font represents how we are molded and cast differently in yet we still stay the same, because we need the repetition! Everything needs to be done quicker, simpler and cheaper. We eat we sleep we communicate.

Futura is THE prototype of a geometric or constructed linear sans serif and the font most commonly font of its kind used to date. Futura, very much influenced by the Bauhaus movement in Germany, was designed in 1927 by Paul Renner. Although being around for almost 90 years, Futura seems eternally young and fresh which also explains its continuous popularity with designers and typographers. Futura simply means efficiency and functionality documented by both its many usages as corporate type (e.g. Volkswagen, formerly IKEA, Vuitton, Shell, formerly HP, SMA and many more) as well as in various famous film projects (e.g. Kubrick, Anderson etc.). Futura’s iconic status was probably established when it walked on the moon with the Apollo 11 crew in 1969. It was used for the lettering of the plaque that was left up there. Now, URW has expanded its range of Futura styles by Futura Round with 14 additional styles.

Samman is a Kufic simple Arabic typeface. It can be used to decorate public signs in streets, airports, hospitals, schools, malls, hotels, mosques, and other public places. My family's surname is "Samman" which stands for the person who sells fat especially the one produced by cows ("Samn" in Arabic). Consequently, "Samman" Typeface was designed for eternizing the memory of my family. The main characteristic of "Samman" Typeface is the leaf-shaped style for some of its Arabic characters such as "Dad", "Sad", "Faa", "Meem" and others. The distinguishing artistic design of its "Haa" character adds a unique feature to this typeface especially when connected with other characters. The shape of the characters' "dot", "dots", and "point" is innovative; a triangle with a semi-circle shape. "Samman" Typeface is suitable for books' covers, advertisement light boards, and titles in magazines and newspapers. Its characters' modern Kufic styles give the typeface more distinction when it is used also in posters, greeting cards, covers, exhibitions' signboards and external or internal walls of malls or metro's exits and entrances. It can also be used in titles for Arabic news and advertisements appeared in different Arabic and foreign satellite channels.

ABOUT FAMILY: What makes "Alaturka" elegant, friendly and contemporary is its very rounded curves with very open terminals. "Alaturka" has been designed with a higher "x-height" than other fonts in its class to make tiny readability more obvious in any use situation. It will be ideal for use in small sizes such as business cards or mobile applications. This typeface is also equipped with powerful OpenType features to satisfy the most demanding professionals. It has solid features like case sensitivity, small, true capitals, full ligatures, tabular figures for tables, old-style figures to elegantly insert numbers into your sentences, and more alternative characters to give personality to your projects. FEATURE SUMMARY: - 2 style: 1From 1923 To 2023 - 8 weights: Thin, Extra Light, Light, Regular, Medium, Bold, Extra Bold, and Black. - 3widths: Normal, Narrow, and Condensed. - Matching italics (12º) for all weights and widths. - Matching small caps for all weights and widths. - Lining and old-style figures (proportional and tabular). - Some alternate characters - Unlimited fractions. - Automatic ordinals (1st, 2nd, 3rd, etc.). - Extended language support: Most Latin-based scripts - Extended currency support. You can enjoy using it.

“A couple of years ago, when I was designing a package for a marmalade range, I started having a go at creating a typeface that would suit the package I had in mind. The whole process was intensely appealing to me: from merely using typefaces as an intricate part of my work as an art director, I started exploring the function of each and every element that a typeface consists of. The two things on my mind in designing a typeface for a marmalade brand were firstly, that I wanted it to have a hand-written feel, so as to exude that old-fashioned, homemade quality, and secondly, that it ought to have a certain sweetness and gentleness that would match the product. However, PF Scandal managed to outgrow its original inspiration. As I continued working on it, I toned down some of its elements to make it more versatile. And so, PF Scandal evolved into a typeface that has a contemporary, and yet handwritten look, which makes it suitable for a wide range of uses. The ‘Pro’ version comes with the full array of European characters including Latin, Greek and Cyrillic as well as 120 matching pictograms". -A.S.