"Relation Between Typology and Type Design" 'PRISTINE'; this font is—neither beautiful nor ugly, neither vigorous nor weak, neither traditional nor modern, neither serif nor sans serif, neither script nor printable, neither a text font nor a display font—it is rather all of the above, which makes it a more versatile typographic tool—[handwritten] characters that are well-suited for a wide variety of applications—from editorial design, [friendly] greeting cards... to branding, advertising, publicity and digital. Each glyph design combines its unique shapes and stylish ink-traps with parabolic curves. Each glyph design has been treated as an 'individual character'—the way I would treat a breathing, living, vulnerable and courteous human being; looking after each and every character as if it was my only child — bringing to light the authenticity and uniqueness of each individual, as well as my objective to bring about peace and harmony between them all as a whole. Designed with the intention of harmonizing between four scripts — Latin, Cyrillic, Greek and Hebrew; the whole family has a comprehensive set of characters—in addition to the Latin letters, the Phone typeface also has a full set of characters for Vietnamese, partially extended Cyrillic, Greek and Hebrew (sold separately). The t_t ligature is something unique to Phone, as well as the t_z ligature, among others and extras. A distinctive trait of the Phone typeface, is a high x-height combined with relatively short ascenders. The Phone typeface is in a way evoking the feeling of some Gaelic font and of the [Egyptian] Papyrus font (by Chris Costello, though, not being based on neither of those), having an exotic and an exquisite look, under the category of "Soft Fonts & Friendly Faces". Copyright Tamar Fonts/Hillel Glueck 2021 ALL RIGHTS RESERVED Any unauthorized distribution of my work is strictly prohibited, and will be prosecuted; do the right thing, and do not participate in the piracy of my typefaces; if you appreciate my work, then please pay for it and help me prosper — thank you!

ZX Spectrum In 1982, a home computer came on the market that would launch the UK IT industry. The ZX Spectrum sold five million units and spawned thousands of software titles. It was the must-have gadget for every teen. FS Sinclair is inspired by the memory of Sir Clive Sinclair’s greatest creation: the experience of entering its clunky command codes and reading its simple, grid-placed type. Smart, switched-on, great in text and display, FS Sinclair is a modern grid-based font, drawn with the Spectrum in mind and brought to life by well thought-out design. Formula Having completed the font for Channel 4’s brand update, the Fontsmith team defined the formula for its next font: the creative essence of the C4 work but with more structural discipline, more rigid form and a little more seriousness. The new font wouldn’t look self-consciously retro but it would reference the past and, it was hoped, influence the future. Readability Like the ZX Spectrum, it took a while for the new font to do exactly what it was meant to do. Many of the early concepts by Phil Garnham and Jason Smith were too jagged – the result of an awareness of getting too close to existing fonts of the same ilk, such as Wim Crouwel’s Gridnik. Eventually, FS Sinclair evolved into a more readable, functional grid-based type design that answered Phil and Jason’s original, self-set brief. Idiosyncratic There’s a technological, systems feel to FS Sinclair but ultimately, humans are in charge. The lowercase “a”, “n”, “m” and “r” have clean-cut “ears”, and the square-ish design is softened by round joins on the inside of the letterforms. The idiosyncratic design of letters such as “g”, “j”, “k”, “v”, “w” and “y” bring the design up to date. This is a modular font with character, and a range of weights that allow varied application.