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  1. Shtozer by Pepper Type, $25.00
    Shtozer is a retro-themed display typeface based on designs of 1960s and 1970s and additionally inspired by Cyrillic ornate lettering Vyaz. It comes in 8 weights, with 5 width variations each, all accompanied with respective obliques - making 80 styles altogether. Shtozer is a font family with extensive language coverage including Cyrillic script. It also contains numerous OpenType features and alternate glyphs to vivify the typesetting.
  2. Terracotta Bohemian by Struvictory.art, $16.00
    Terracotta is a modern display font with mystical and Art Nouveau motives. The font is created in Bohemian style and decorated with swirls and peaks. Terracotta is suitable for the design on the theme of tarot, mysticism, spirituality, fortune-telling, handcrafts (ceramics, creating candles, soap making ect). Terracotta has extensive language support, it includes English, French, German, Italian, Spanish, Portuguese, Danish, Norwegian, Swedish, Finnish, Estonian, Turkish.
  3. Seductive Height by Wildan Type, $15.00
    Seductive Height has been realised Seductive Height is sans serif font. It is unic font. all Character have hight stem. That make this font look simple but elegant. Seductive Family has 10 font style with different wieght. you also will get lowercase, uppercase, number, function, multilingual, and some alternate. Suitable for many project (formal or informal). Features Lowercase/Uppercase/ Numbers & Punctuation / Extensive Language Support/Alternate
  4. Groovadelic NF by Nick's Fonts, $10.00
    Break out the love beads and fire up the lava lamps, and make way for this hippy, dippy homage to the Sixties. Finely tuned letterforms and extensive, thoughtful hand-kerning means your headlines will ride with the tide and go with the flow. All versions of this font include the Unicode 1250 Central European character set in addition to the standard Unicode 1252 Latin set.
  5. Billion Dreams by Mans Greback, $59.00
    Billion Dreams is a cool logotype script font. It has thick brush strokes that gives character and personality to any graphic. It contains stylistic alternates, swash alternates, ligatures and swash characters -- all to give the font a great variability and avoid repetitiveness. It has an extensive lingual support, covering all European Latin scripts. The font contains all characters you'll ever need, including all punctuation and numbers.
  6. FDI Reklameschrift by FDI, $25.00
    FDI Reklameschrift is a carefully crafted digitization and extension of “Reklameschrift Bombe”, originally released in 1908 at the type foundry Ludwig & Mayer. FDI Reklameschrift covers Western, Eastern and Central European Latin and comes in two versions: Version A is as close as possible to the original design, containing some blackletter-style letterforms. Version B replaces these letterforms to improve legibility and allow a modern use.
  7. Sophisto by MAC Rhino Fonts, $36.00
    A successful collaboration between MRF and Psy/Ops Type Foundry. In search for a Sans Serif with a significant and strong character but still ”low-key” enough to be functional for most areas, Sophisto finally grew into an extensive family of 21 parts. Made carefully to fit both text- and display solutions. The buttons, images and patterns makes it even more complete as a family.
  8. Kunstschau by Hanoded, $15.00
    The 1908 art exhibition in Vienna (Kunstschau 1908) featured works by Josef Hoffmann, Cark Otto Czeschka and Gustav Klimt, who showcased his famous painting 'The Kiss'. Kunstschau font was modeled on a stamp, designed by Austrian artist Bertold Löffler, for the 1908 exhibition. Kunstschau is a loose, handwritten font which comes with a distinct all caps upper and lower case, plus an extensive language support.
  9. Afeesh by Abjad, $45.00
    The Afeesh typeface is an attempt to create a solid and robust type family, that is based on the Ruq'a calligraphy style. Following the Egyptian style of drawing Ruq'a, which was very popular on movie posters during the 50s-70s. The typeface comes with an extensive set of ligatures, and opentype features such as swash and stylistic alternates. Arabic, Farsi, Urdu, in addition to Kurdish are supported.
  10. Colombard by Kitchen Table Type Foundry, $15.00
    The other day I drank a glass of white wine, which was partly made with Colombard grapes. When I created this font, I needed a bit of a ‘posh’ name, so I settled on Colombard. Colombard is a nice, handwritten font. Quite elegant, but cheeky at the same time. It comes with extensive language support and a full set of Discretionary Ligatures for double letter combinations.
  11. ParaCaps by Paragraph, $12.00
    This decorative, headline or logotype geometric font consists entirely of uppercase letters. The glyphs of uppercase are rounder than their lowercase counterparts, allowing playful interaction within words, contrasting round and square shapes. The font is an extension of the Paragraph fonts family, however the capitals of ParaCap and lower case glyphs of Paragraph are not designed to be used together. That said, you are welcome to try :)
  12. Nomad Decorative by Struvictory.art, $21.00
    NOMAD is a modern display capital font with bohemian motives. The font is created in classic proportions and decorated with celestial and boho decor. NOMAD uppercase is decorated with bohemian patterns. The font is suitable for the design on the theme of astrology, mysticism, spirituality, witchcraft, magic, esotericism. NOMAD has extensive language support, it includes English, French, German, Italian, Spanish, Portuguese, Danish, Norwegian, Swedish, Finnish, Estonian, Turkish.
  13. Bellagia Display by Attract Studio, $22.00
    Bellagia Display is a blend of two hand calligraphy typefaces and vintage serifs with a natural bond consisting of 7 weights from Thin to Black. All the wildcards and binders are specially designed to bring out the letters that are unique, and interesting. This makes it a very versatile font that works in both large and small sizes. Perfectly supports your creativity in making various design projects such as logo designs, branding, posters, magazines, labels, merchandise, invitations, long and short texts, and many of your other needs. Bellagia Display Features: - 7 Weights (from Thin to Black) - 1 Variable font - Alternates & Ligatures - OpenType support - Multilingual - PUA Encoded.
  14. Store Clerk JNL by Jeff Levine, $29.00
    The cover of the 1929 sheet music from the First National/Vitaphone picture “The Girl from Woolworth’s” had its title (“Someone”) hand lettered. This single word title was the model for Store Clerk JNL, which is available in both regular and oblique versions as well as solid and solid oblique versions (without an inline). A bold, casual sans serif with rounded ends and an inline, Store Clerk JNL is perfectly suited for projects where a strong, yet playful title is necessary to grab the reader’s attention. For those old enough to remember, Woolworth’s was a leading “Five and Dime” store chain, especially in the days when a nickel or a dime actually could purchase something.
  15. Austragen by Almarkha Type, $35.00
    Introducing Austragen - Beautiful Bold Serif inspired by the famous minimalist logo, perfect for the purposes of designing templates, brochures, videos, advertising branding, logos and more. Perfect for adding a unique twist to word-mark logos, monograms or pull quotes. Austragen has 11 unique ligatures and 50 Alternate Glyphs as well as numbers and punctuation making it super fantastic. Like all of my fonts it is inspired by lettering from the good old past, but it still has a strong modern appearance. Its wide range of stylistic alternates allows versatile design options and works perfectly for headlines, logos, posters, packaging,,coffee shops, restaurants, magazine's headers, signs or gift/post cards,cafe's and weddings.
  16. Pixelout by Ilhamtaro, $17.00
    PIXELOUT is a display font based on bold serifs combined with a psychedelic style and given a low pixel effect like in a game. With its pixelated stroke characteristics, this font is perfect for different or unique designs such as in games or for bands and music event posters. The uniqueness of this font is psychedelic-pixel, it can be categorized as a vintage font because usually old school games use this style plus it can be used for bands because psychedelic is also found in one genre of music. To enable the OpenType Stylistic alternates, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Indesign & CorelDraw X6-X7. Cheers!
  17. Regina Cursiv by HiH, $10.00
    Regina-Cursiv is a warm, bold, casual typeface. Its friendly, rounded curves remind me of the line from a gospel song by the Canton Spirituals, about "smoothin' up the roughway." Jointly released by the Bauer and Berthold foundries of Germany during the fin-de-siecle period, this typeface has some cultural flexibility. There are alternate versions of the uppercase ‘H’ and ‘I’ that can be chosen to reflect a humanist or blackletter tradition, whichever you prefer. Other alternates offer various stylistic choices. Regina Cursiv is a friendly, comfortable font. You will enjoy using it. Alternative letters: D, E, G, I, K, S, T, d, h, k, m, n and z. The numerals are old-style figures.
  18. Super Active Matrix by Folding Type, $9.00
    S.A.M (Super Active Matrix) combines the big, bright and bold with the microscopic and mathematically precise. Inspired by old science fiction films and new technologies, S.A.M merges the rigid constraints of display mechanics with the free-flowing curves of neon signs. This font is great for a classic sci-fi look – perfect for headlines/logotype. S.A.M also works for blocks of text, unlike some other display fonts. The matrix exists to bring order to an idea – it tames the free-flowing curves of neon signage into a repeatable structure while maintaining a retro aesthetic. Each character, glyph or symbol is drawn on a bitmap grid, merged with a dot matrix to round off the edges.
  19. Tea Chest by Linotype, $29.99
    The English typographer Robert Harling created Tea Chest in 1939 with the Stephenson Blake foundry. Today, this classic design is available in digital format from Linotype GmbH. Tea Chest is a bold stencil face. The font's narrow letters are all caps, and they sport small, slab serifs. Harling's design was most likely reminiscent of the old industrial lettering painted onto boxes and wooden crates that used to be shipped all over the world on the high seas. These letters had to be simple to reproduce, easy to read, and not take up too much space! Try out Tea Chest for large signage displays, on exotic product packaging, or in magazine or newsletter headlines.
  20. Sangect Display by Pista Mova, $14.00
    The display typeface is a modern take on a classic style. While paying homage to old-style type sensibilities, Sangect Display takes the characteristics of serif type and leans into drama and boldness with strong contrast in stroke width, and soft edges. Sangect Display appearance emphasizes elegance and elegance; ideal for loud and proud headlines. Which is included in the file Capital letters Lowercase Number Ligatures Alternative Symbol Multilingual Accents (Uppercase and Lowercase) The download includes the Sangect Display font in an (Open Type Font) file, and as a (True Type Font) file. If you have any questions, or are experiencing technical difficulties with a downloaded file, please send a message and I will be happy to help you!
  21. Segaon Soft by cretype, $20.00
    This family is the rounded version of Segaon family. Segaon Soft Family is a humanist sans-serif typeface that is clean, simple and highly readable. The spaces between individual letter forms are precisely adjusted to create the perfect typesetting. Segaon is versatile type family of 18 fonts. Segaon family consists of 9 weights (Thin, ExtraLight, Light, Regular, Medium, Bold, ExtraBold, Heavy & Black) with their corresponding italics. The Open Type fonts contain complete Latin 1252, Cyrillic, Central European 1250, Turkish 1254 character sets. Each font includes old-style figures, proportional figures, tabular figures, numerators, denominators, superscript, scientific inferiors, subscript, fractions and case features. We highly recommend it for use in books, web pages, screen displays, and so on.
  22. Kelpo by Ahmad Jamaludin, $15.00
    Please welcome our new Groovy Retro Typeface, Kelpo! Kelpo - Created from our explorations which were inspired by 70's retro style and pop culture visual design like old comics, cartoons, and posters. The strong bold character with groovy style makes us feel retro vibes and takes us to the 70's era Kelpo - Comes with 59 beautiful alternates which consist of 4 stylistic sets. Contains 2 styles regular and italic, this font is best used for headings, logotype, quotes, apparel design, posters, flyers, packaging, book cover, and many more. What you get : Letters, numbers, punctuation, multilingual support Has 59 beautiful alternates Come and say hello over on Instagram! https://www.instagram.com/dharmas.studio/ Dharmas Studio
  23. Straits Light by AdultHumanMale, $12.00
    Straits is an oddball fun ALL-CAPS font, a modern take / re-imagining of some old Art Deco signage and a sister to my other font Penang. The font is available in 2 weights for now, a light and a medium. In general I think ALL-CAPS steal 26 characters from you, so each letter in each case is a little different, however subtly. This being an ALL-CAPS font I imagine it will work best in Headlines and other bold statements, but buy it and find out. The font is loaded with plenty of extras and glyphs. This was designed to be fun, so I hope you can have some with it.
  24. Omerta by Anomali Creative, $15.00
    Omerta Blackletter Font Blackletter fonts have letters that are very bold and ornate. It is a Western calligraphy style that was used in Europe from 1100s to the 1600s. Blackletter is also known as Old English or Gothic script. During the 20th century, blackletter type styles were adopted by new audiences and came to be associated with punk, street art, and heavy metal. Omerta Blackletter Font Specifically developed to be suitable for perfect for tattoos clothing, labels and packaging, branding, or any Gothic-themed projects. Omerta Blackletter Font are great for Classic Calligraphic type projects and convey a sense of what’s to come. This font can be used with all software that can read standard fonts.
  25. Birchside Typeface by Get Studio, $19.00
    Introducing Birchside Typeface, our latest display script font, a captivating blend of retro charm and contemporary boldness. This font is designed to make a statement with its distinctive style, capturing the essence of vintage aesthetics while maintaining a modern edge. The bold strokes and unique letterforms create a commanding presence, ensuring your text stands out with flair and confidence. Infused with Opentype features, this font offers a versatile range of alternate characters, allowing you to customize your text and add a touch of individuality to each design. Whether you're working on branding, posters, invitations, or any creative project, this display script font is a dynamic choice that effortlessly combines nostalgia and innovation. Elevate your typography game with this bold and unique font, making every word a visual masterpiece.
  26. Fornire by Jehoo Creative, $20.00
    The Fornire family of typefaces grew out of a desire to provide a font that has a bold yet simple impression. For this reason, Anwar Patihan drew designs with a high foundation as letters based on humanist shapes and proportions. The letters are kept narrow to enhance the look, and the spacing between characters is narrowed for boldness. While the opentype Fornire feature has an alternate "A B E F P R" letter that looks very striking and easy to recognize, making the Fornire family very suitable for use on Posters, Cover designs, magazines, Banners, packaging designs, design considerations that he put into the Fornire family as well allowing it to perform well in a variety of other design environments. Fornier has a variety of weights ranging from Light, Regular, Medium, Bold
  27. Mitten Condensed by Sohel Studio, $12.00
    “Mitten” is a bold serif that has a classic and bold style. Depicted to provide basic headlines that are confident and impressive - while still feeling warm and welcoming. there are 3 different styles that you can apply in your design projects. This typeface is perfect for an book or movie title design, fashion brand, magazine, clothes, lettering, quotes, social media posts and so much more. Mitten Features: · 3 Weights font (Regular,Italic,Bold) · Uppercase And Lowercase · Numerals & Punctuation · Accented characters · Multilingual Support · PUA Encoded While using this product, if you encounter any problem or spot something we may have missed, please don't hesitate to drop us a message. We'd love to hear your feedbacks in order to further fine-tune our products. Thanks and have a wonderful day
  28. Local Scotch by Teenage Foundry, $19.00
    Local Scotch - Display Font - a tall and bold single-line design that is sure to make a bold statement in your projects! Our font features a sleek and modern look, with tall letterforms that exude confidence and strength. The regular version of our font is perfect for creating designs that demand attention. The tall and bold letterforms ensure that your message is clear and impactful. But that's not all - we've also included a unique twist with our blur version font. The blur version adds a subtle softness and texture to your text, giving it a more creative and dynamic appearance. This alternative font version is perfect for designs that require a touch of visual interest or a slightly unconventional look. Features: Uppercase, Lowercase, Numeral, Punctuation & Multilingual. For any questions please contact me 🙂 Thanks!
  29. Coigum by Keristyper Studio, $14.00
    Coigum is a modern display font that is perfect for creating attention-grabbing headlines, titles, and logos. Its bold and fat lettering style is sure to make a statement and capture the viewer's attention. This font is ideal for projects that require a bold, strong, and impactful appearance, such as posters, advertisements, packaging, and branding materials. With its unique and modern design, Coigum is a great choice for designers who want to add a touch of boldness and energy to their projects. Featured: Standard, Uppercase & Lowercase Numeral & Punctuation Multilingual : ä ö ü Ä Ö Ü ß ¿ ¡ Alternate & Ligature PUA encoded We recommend programs that support the OpenType feature and the Glyphs panel such as Adobe applications or Corel Draw, so you can use all the variations of the glyphs. Hope you enjoy our fonts!
  30. Lunar Modular by Comicraft, $19.00
    TOUCHDOWN! This is not a Hoax, not a What If, not an Imaginary Font! The Eagle has Landed... Comicraft's latest manned mission: Space Age Faces for Space Age Spaces! Our Apollo Modules have settled in the moondust and our Astronauts are buckled up in the Rover collecting little rocks and looking for suitable spots to play golf. We invested billions and billions of dollars to send these fonts into space using the largest and most powerful rockets ever built, and rest assured, our Orbiter is coated with a phenolic epoxy resin ablative heatshield to protect you for your journey back to Earth. Features: Six fonts (Modular, Modular-Bold, Orbiter, Orbiter-Bold, Rover, Rover-Bold) with upper and lower case characters. Opentype version of Orbiter also includes 52 auto-ligatures.
  31. Primed by Set Sail Studios, $14.00
    It's bold, chunky, and ready to make a big impression - Primed is an authentic, hand-drawn brush font made with real marker pens. Perfect for unmissable display text, logos, handwritten quotes, product packaging and more! As well as a full alternate set of upper & lowercase characters, Primed also includes a set of 18 swashes, ideal for underlining your lettering and adding that extra 'custom' style. The alternates and swashes are included as their own separate fonts. Primed also includes 47 ligatures, these double and triple letter combinations will help letters connect and flow more naturally. The ligatures will automatically generate when using the Primed fonts with most software. The Primed fonts contain language support for; English, French, Italian, Spanish, Portuguese, German, Swedish, Norwegian, Danish, Dutch, Finnish, Indonesian, Malay, Hungarian, Polish, Croatian, Turkish, Romanian, Czech, Latvian, Lithuanian, Slovak, Slovenian.
  32. Genezyte by Pixesia Studio, $23.00
    Introducing Genezyte - Monospaced Display Font Genezyte is a monospaced display font that is perfect for use in a variety of applications. Its clean, crisp lines and modern aesthetic make it ideal for use in headlines, titles, and body copy. The font's monospaced nature ensures that your designs maintain a consistent look and feel, while its high legibility makes it suitable for use in small sizes. Genezyte's bold, geometric forms give it a modern, futuristic feel, and its versatility allows it to be paired with other fonts and used in a range of color schemes. Whether you're a designer, marketer, or UI designer, Genezyte is an excellent choice. FEATURES - All Caps - Numbering and Punctuations - Multilingual Support - Works on PC or Mac - Simple Installation - Support Adobe Illustrator, Adobe Photoshop, Adobe InDesign, also works on Microsoft Word Hope you Like it. Thanks.
  33. Monolisk by Studio Buchanan, $12.00
    Monolisk is a rigid, gothic typeface that draws on inspiration from Eastmodern and Brutalist architecture. It’s monolithic glyphs, resolute and unapologetic in their construction, create a visually striking design that feels bold and arresting. Monolisk delivers a dominant sense of uniformity, to the point of obstinance, while small facets of it’s make up help to create an undertone of rebellion and dissent, allowing for an element of quirk and personality. Available in 5 weights, each with a corresponding oblique, Monolisk comes equipped with over 700 characters across a variety of languages. A large set of stylistic alternate glyphs give Monolisk further diversity of character all of which retain it’s sturdy and powerful nature. Other open type features include a set of vertically stacked fractions, small caps and ligatures. From sports branding to propaganda posters, Monolisk delivers the impact your designs require.
  34. Niquitta Mirzani by Arterfak Project, $17.00
    introducing Niquitta Mirzani, a brand new font combination Script and Sans. The script means signature because the letterform created with quick handwriting, wide, signature-like. The sans serif designed with condensed shapes, semi-bold that gives a large space to be combined with the script one. You can mix and match this font with any layout possibilities. top-bottom, left-right, headline-tagline, or side by side. Niquitta Mirzani script carefully crafted with additional alternates and ligatures that allow you to create a natural typographic design. This font duo is perfect for display such as apparel, name cards, headline, logo, packaging, labels, signage, quote, and many more! The versatile design for many themes such as romantic, professional, formal, or playful! Fonts featured : Uppercase Lowercase Smallcaps Numbers & punctuation Multilingual PUA encoded Swashes Stylistic set 01-03 Ligatures.
  35. Yes Script by Fenotype, $50.00
    Yes Script says Yes! Yes Script is a bold connected brush script inspired by the typography of the late 60s and 70s. Yes Script is not an anachronistic vintage type -due to it’s clean features and straight edges it’s more of a contemporary design suitable for branding, packaging, magazines and so on from digital to print. Yes Script is equipped with Contextual Alternates and Standard Ligatures that are automatically on and help to keep the flow of the font natural and connections between letters smooth. In addition there’s Swash, Titling Alternates and two packs of Stylistic Sets. Access the alternates in any OpenType savvy software or seek the Character Palette for even more alternates. Stylistic Set 3 is packed with 24 swooshes and ornaments set in letters a-x. Yes Script is PUA encoded so you can access the alternates in any software.
  36. The Baghtone Script by Figuree Studio, $18.00
    Hello, This is The Baghtone Script! The Baghtone Script is a strong bold script that comes from hand scratches to get natural writing. With the main style of the hand-lettering script, it will be very interesting if it is added with a variety of Alternates and also Stylistic Sets that are very suitable. The Headlight is very suitable for use in various media such as; packaging, logos, labels, posters, shirt designs, wisdom quotes, bulletins, typography, and many other media, especially with retro or vintage look. Features: Two Style small-caps Stylistic Alternates, Stylistic Sets (SS01-SS06) and Swash variant. PUA Encoded open Support for MAC or PC Simple installation for Adobe Illustrator, Corel Draw, Photoshop, or Procreate (New Updated) Support Multilanguage That's it! If you have any questions don't hesitate to ask! Stay Classy! Fadhil - Figuree Studio
  37. Rushing Nightshade by Figuree Studio, $16.00
    Rushing Nightshade is a natural bold script, inspired by a vintage aesthetic. Made in combination with hand lettering, it comes with dramatic movement and it’s great for any next creative project that needs a retro vibe or modern touch. Ideal for logos, handwritten quotes, product packaging, header, poster, merchandise, social media and greeting cards. Features - Basic Latin A-Z and a-z - Numbers - Symbols - Stylistic Alternate - Stylistic Set - PUA Encode - Multilanguage Support To enable the OpenType Stylistic alternates, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Indesign & CorelDraw X6-X7. There are additional ways to access alternates, using Character Map (Windows), Nexus Font (Windows), Font Book (Mac) or a software program such as PopChar (for Windows and Mac). If you have any question, don't hesitate to contact me by email figuree.id@gmail.com
  38. Stevia by Andinistas, $47.00
    Stevia is a font family designed by Carlos Fabian Camargo Guerrero. Stevia is a sweet font family created to design logos, cards, posters, book covers, blogs, packaging, walls, etc. Stevia is useful to differentiate your designs and stimulate your imagination through 5 fonts drawn with an apparent handmade lettering look. Stevia dingbats has more than 250 special monolineal icons to accompany Stevia Script Black (600 glyphs), Stevia Script Light (470 glyphs), Stevia Subtitles Bold (300 glyphs) and Stevia Subtitles Light (300 glyphs) in quotes, legends and short writings. That’s why you'll get a lot of alternative letters in uppercase, lowercase and opentype numbers as well as ligatures and flourishes ideal for beginning, middle and end of word. In summary Stevia is great for communicating naturalness and freshness in designs that need to be outside conventional typographic norms.
  39. Hot Road Brush by Saffatin.co, $10.00
    It's a bold, It's HOT ROAD! A realistic hand brushed font just raring to get going. HOT ROAD is handwritten made with a wet brush, dynamic spontaneous flow and natural. It's perfect to leave a realistics impression on social media posts, advertisements, posters, products packaging & more. HOT ROAD FONT comes with several alternates character, ligature, punctuation, numerals. Also included is a bonus extras swashes. Use it for magazines, t-shirt, packaging, logos, advertising, quotes, branding, posters, editorials, cover artwork, movies, websites, etc HOT ROAD Font is coded with Unicode PUA, Allows full access to all the extra characters without having special software designing. Mac users can use Font Book, and Windows users can use Character Map to view and copy any of the extra characters to paste into your favorite text editor / app. Thanks so much for looking and Enjoy it!
  40. Beton by Linotype, $29.99
    The Bauer Typefoundry first released the Beton family of types in 1936. Created by the German type designer Heinrich Jost, the present digital version of the Beton family consists of six slab serif typefaces. First developed during the early 1800s, by the 1930s slab serif faces had become one of many stock styles of type developed by foundries all over the world. Because of their distance from pen-drawn forms and their industrial appearance, they were seen as “modern” typefaces. (Their serifs kept them from being too modern.) The first slab serif typefaces were outgrowths of didone style text faces (e.g., Walbaum). As newspapers and advertising grew in importance in the western world (especially in “Wild West” America), type founders and printers began to create bigger, bolder typefaces, which would set large headlines apart from text, and each other. Through display tactics, businesses and industry could begin to visually differentiate their products from one another. This craze eventually led to the development of monster sized wood type, among other things. By the 20th Century, the typographic establishment had begun to tame, categorize, and codify 19th Century type styles. It was in the wake of this environment that Jost developed Beton. The Beton family is a type “family” in a pre-1950s sense of the word. Although six styles of type are available, only four of them fit in logical progression with each other (Beton Light, Beton Demi Bold, Beton Bold, and Beton Extra Bold). The other two members of the family, Beton Bold Condensed and Beton Bold Compressed, are more like distant cousins. They function better as single headlines to text set in Beton Light or Beton Demi Bold, of as companions to totally separate typefaces.
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