Handmade Dropshadow JNL was modeled from lettering found on a vintage silk screened metal sign used for point-of-sale marketing. Before the advent of computers and modern techniques, silk screens were hand cut using material called frisket and knife tools, and the lettering reflected the human inconsistencies of cutting these lettering into the template surface for transfer.

Wood Type Grotesk JNL was re-drawn from a set of vintage wood type purchased from a closed rubber stamp shop. Although the style of lettering is referred to in old type catalogs as a "grotesk" face, in truth the lettering has charm and effectively gets the printed point across to the reader. This typeface is available in both regular and oblique versions.

Store Tags JNL is a collection of vintage-style store price tags that are great for a multitude of purposes. Print them with a color fill and overlay them on product photos in ad fliers. Enlarge them and print them out on card stock to create pre-printed tags, or print them out poster-size and use them for point-of-sale displays.

Laughter JNL is a deconstruction of the vintage sign painter's design Brushmark JNL. By flattening most of the curved lines and making other minor adjustments to the original font, the end result was a fun and playful sanserif that is great for lighthearted ads, party invitations, special events, point-of-sale signage and many other applications where a less-than-formal type style is required.