In 1972, VGC released two typefaces by designer friends Dick Jensen and Harry Villhardt. Jensen’s was called Serpentine, and Villhardt’s was called Venture. Even though both faces had the same elements and a somewhat similar construct, one of them became very popular and chased the other away from the spotlight. Serpentine went on to become the James Bond font, the Pepsi and every other soda pop font, the everything font, all the way through the glories of digital lala-land where it was hacked, imitated and overused by hundreds of designers. But the only advantage it really had over Venture was being a 4-style family, including the bold italic that made it all the rage, as opposed to Venture’s lone upright style. One must wonder how differently things would have played if a Venture Italic was around back then. Chopper is Canada Type’s revival of Venture, that underdog of 1972. This time around it comes with a roman, an italic, and corresponding biform styles to make it a much more attractive and refreshing alternative to Serpentine. Chopper comes in all popular formats, boasts extended language support, and contains a ton of alternate characters sprinkled throughout the character map.

A faithful reproduction of the common French Ronde of the nineteenth century; the design originates at the Inland Typefoundry in St. Louis as French Script and was revised by Morris Fuller Benton in 1905 and made popular by ATF under the name Typo Upright. Stephenson Blake also had a version available as Parisian Ronde.

Describe the 21st century politician. Left or right? Fat or thin? War or peace? Straight or gay? Hard or soft? Male or female? Pro or con? Young or old? East or west? Now look at the Politica super-family and see which font they may be. The overused sans serif faces don’t cut it anymore. This day and age requires a sturdy, modern and straight-to-the-point sans to cover the issues. The Politica family also come in OpenType variations which extend the character set to include Cyrillic, Greek, Baltic, Turkish and Central European languages. You have no excuse: the globe is yours with Politica.