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  1. Pistacho by Estudio Calderon, $20.00
    Are you looking for an appropriate typeface for coffee shops concept? We want to introduce Pistacho, the new type family of Estudio Calderon that contains 18 fonts to design great illustrations and to be applied, especially, in coffee shops, bakeries, ice-cream shops, candy stores, pastry shops, fruit shops and all those places where food is the center. Pistacho was designed by hand using pencils and markers that let us get a handcrafted and rough texture. Below, a brief description of each style: Display: A fresh and modern type, perfect to be used in coffee shops outdoor signs. The logotype of “Central Perk”, the coffee shop of the tv show “Friends” was our inspiration to develop this beautiful font that contains 317 characters and three variables: Display 1, Display 2 and Display 3, each one has specific characteristics that will be an excellent resource for your designs. Sans: Style that contains 7 fonts that can be mixed to get interesting finishes in your designs, each variable has 363 characters with standard ligatures and stylistic alternatives. You can find this styles as: Sans 1, Sans 2, Sans 3, Sans 4, Sans 5, Sans 6 and Sans 7. Good news, you can get Sans 5 DEMO for free. Script: Script 1 and Script 2, two monolineal fonts with a generous spacing that provides contrast and movement, being a suitable complement for the rest of the types of Pistacho family. Serif: Font with a lot of style and personality, inspired in the interlock alphabets shown in «Photo-Lettering´s One Line Manual of Style». Serif 1, Serif 2, Serif 3 and Serif 4 contain a great number of ligatures that generate nice compositions by combining them. One of the characteristics of this style is the combination of upper case and lower case giving as a result a different touch in each design. Soft: Humanist type with a rustic texture and geometric forms ideal for long texts and small sizes. Dingbats: We have designed a package of 244 graphics, illustrations and ornaments that are the perfect complement to combine with each font of this family. Get Pistacho type family, enjoy using it… and do not forget your cup of coffee.
  2. Port Vintage by Onrepeat, $25.00
    Guided tour available here. Port Vintage is a new typeface expanded upon the original Port typeface, released in 2013, and being an experimental Didone typeface with a modern twist, inspired by the well known forms of typography masters such as Bodoni and Didot and the exuberance and elegance of calligraphy typefaces. A lot of changes were made, the whole typeface is now softer and has less rough edges, the time it took to mature made it possible to achieve an entirelly new and distinct flavour from the original Port, giving away the rough edges from Port and giving place to the soft transitions and curved connections between the stems and serifs of Port Vintage. Port Vintage melts the straight lines and strong contrasts of the Didone typefaces with the elegant lines of calligraphy in a geometric way, resulting in exuberant characters with geometric swashes that can be combined in countless ways. The result of this experiment is Port Vintage, an unique and rich display typeface meant to be used on big sizes and it’s main perk is the amount of alternative characters it features. Port Vintage is Open-Type programmed and includes hundreds of alternates, from swashes to titling alternates, ligatures and stylistic sets with each character having a thin version of itself, giving complete freedom to all your creative needs. Port Vintage is available in 10 different styles: Port Vintage Regular, being the base version and featuring the whole base character set; Port Vintage Regular Decorated, featuring richer forms and containing more ornamentated and more extravagant characters; Port Vintage Medium and Port Vintage Medium Decorated, designed for the occasions you need a bit more thickness and the decoration variants: Port Vintage Ornaments, containing a wide set of elements meant for the creation of fillets, vignettes and fleurons, resulting in an almost infinite number of possible combinations to embellish your designs and Port Vintage Words, a set of some of the most common words used in English, Spanish, French, German, Italian and Portuguese. All styles, except Port Vintage Ornaments and Port Vintage Words, include italic styles. For a better understanding of all the uses of Port Vintage and the full character list the reading of the manual is recommended.
  3. Biondi by Typodermic, $11.95
    Introducing Biondi—a timeless typeface that exudes sophistication and refinement. Inspired by the beloved Copperplate Gothic, Biondi boasts a set of small caps slab-serif characters that stay true to the classic wide and squarish shape of its predecessor. But what sets Biondi apart is the beefed-up wedge serifs that replace delicate hairline serifs, making it perfect for today’s display environment. Every character in Biondi is thoughtfully crafted, with strategically placed serifs that create a cleaner-flowing line of text without sacrificing understated gravitas. Whether you’re designing a logo, a book cover, or a poster, Biondi’s elegant lines and bold presence will instantly elevate your project to the next level. Available in five weights and italics, Biondi offers unparalleled versatility and flexibility. Whether you need a bold statement or a subtle accent, this timeless typeface will deliver every time. Why settle for ordinary when you can elevate your work with Biondi? Try it today and experience the classic beauty of Copperplate Gothic reimagined for the modern world. Most Latin-based European, Vietnamese, Greek, and most Cyrillic-based writing systems are supported, including the following languages. Afaan Oromo, Afar, Afrikaans, Albanian, Alsatian, Aromanian, Aymara, Azerbaijani, Bashkir, Bashkir (Latin), Basque, Belarusian, Belarusian (Latin), Bemba, Bikol, Bosnian, Breton, Bulgarian, Buryat, Cape Verdean, Creole, Catalan, Cebuano, Chamorro, Chavacano, Chichewa, Crimean Tatar (Latin), Croatian, Czech, Danish, Dawan, Dholuo, Dungan, Dutch, English, Estonian, Faroese, Fijian, Filipino, Finnish, French, Frisian, Friulian, Gagauz (Latin), Galician, Ganda, Genoese, German, Gikuyu, Greenlandic, Guadeloupean Creole, Haitian Creole, Hawaiian, Hiligaynon, Hungarian, Icelandic, Igbo, Ilocano, Indonesian, Irish, Italian, Jamaican, Kaingang, Khalkha, Kalmyk, Kanuri, Kaqchikel, Karakalpak (Latin), Kashubian, Kazakh, Kikongo, Kinyarwanda, Kirundi, Komi-Permyak, Kurdish, Kurdish (Latin), Kyrgyz, Latvian, Lithuanian, Lombard, Low Saxon, Luxembourgish, Maasai, Macedonian, Makhuwa, Malay, Maltese, Māori, Moldovan, Montenegrin, Nahuatl, Ndebele, Neapolitan, Norwegian, Novial, Occitan, Ossetian, Ossetian (Latin), Papiamento, Piedmontese, Polish, Portuguese, Quechua, Rarotongan, Romanian, Romansh, Russian, Rusyn, Sami, Sango, Saramaccan, Sardinian, Scottish Gaelic, Serbian, Serbian (Latin), Shona, Sicilian, Silesian, Slovak, Slovenian, Somali, Sorbian, Sotho, Spanish, Swahili, Swazi, Swedish, Tagalog, Tahitian, Tajik, Tatar, Tetum, Tongan, Tshiluba, Tsonga, Tswana, Tumbuka, Turkish, Turkmen (Latin), Tuvaluan, Ukrainian, Uzbek, Uzbek (Latin), Venda, Venetian, Vepsian, Vietnamese, Võro, Walloon, Waray-Waray, Wayuu, Welsh, Wolof, Xavante, Xhosa, Yapese, Zapotec, Zarma, Zazaki, Zulu and Zuni.
  4. Scrubby by Typodermic, $11.95
    Welcome to the nostalgic ’70s with Scrubby, the typeface that will take you on a trip down memory lane! If you’re looking for a font that exudes softness, look no further than Scrubby. This typeface is inspired by the Bookman Italic, a font that was popular in the 1970s and remains iconic today. Scrubby is a typeface that embodies the spirit of the ’70s with its wild swashes and alternate versions of letters. The best part is that these are automatically substituted based on context, thanks to your application’s standard ligatures capability. So, whether you’re starting a word with “A” or ending it with lowercase letters like “k”, “h”, “m”, “n”, “r”, “v”, “w”, or “y”, you’ll get a fantastic curl on the left or a charming curl on the right respectively, adding a touch of softness to your text. If you’re worried about tail collisions or if you simply want more control over the swash effects, you can manually activate or deactivate them using your application’s OpenType swash or stylistic alternate settings. So, what are you waiting for? Relive the ’70s with Scrubby, and add a soft, friendly touch to your graphic design projects! You can easily access all the alternate characters by using your system’s character map or glyph panel. Most Latin-based European writing systems are supported, including the following languages. Afaan Oromo, Afar, Afrikaans, Albanian, Alsatian, Aromanian, Aymara, Bashkir (Latin), Basque, Belarusian (Latin), Bemba, Bikol, Bosnian, Breton, Cape Verdean, Creole, Catalan, Cebuano, Chamorro, Chavacano, Chichewa, Crimean Tatar (Latin), Croatian, Czech, Danish, Dawan, Dholuo, Dutch, English, Estonian, Faroese, Fijian, Filipino, Finnish, French, Frisian, Friulian, Gagauz (Latin), Galician, Ganda, Genoese, German, Greenlandic, Guadeloupean Creole, Haitian Creole, Hawaiian, Hiligaynon, Hungarian, Icelandic, Ilocano, Indonesian, Irish, Italian, Jamaican, Kaqchikel, Karakalpak (Latin), Kashubian, Kikongo, Kinyarwanda, Kirundi, Kurdish (Latin), Latvian, Lithuanian, Lombard, Low Saxon, Luxembourgish, Maasai, Makhuwa, Malay, Maltese, Māori, Moldovan, Montenegrin, Ndebele, Neapolitan, Norwegian, Novial, Occitan, Ossetian (Latin), Papiamento, Piedmontese, Polish, Portuguese, Quechua, Rarotongan, Romanian, Romansh, Sami, Sango, Saramaccan, Sardinian, Scottish Gaelic, Serbian (Latin), Shona, Sicilian, Silesian, Slovak, Slovenian, Somali, Sorbian, Sotho, Spanish, Swahili, Swazi, Swedish, Tagalog, Tahitian, Tetum, Tongan, Tshiluba, Tsonga, Tswana, Tumbuka, Turkish, Turkmen (Latin), Tuvaluan, Uzbek (Latin), Venetian, Vepsian, Võro, Walloon, Waray-Waray, Wayuu, Welsh, Wolof, Xhosa, Yapese, Zapotec Zulu and Zuni.
  5. Yancha Pop by Norio Kanisawa, $50.00
    It's a heavy and pop font that I imagined to be a naughty child. There are three kinds of "YanchaPop" which is easy to use with standards, "YanchaPopRounded" with a gentle impression which rounded the corner a little, "YanchaPopJitabata" of a cheerful image tilted randomly. It corresponds to Hiragana · Katakana · Alphabet · Numerals · Symbols · Kanji(chinese characters). You can also write vertically. You can use it easily, because it contains JIS first · second level, and IBM extended Kanji(about 6700chinese characters). This font is bold, recommended to use it for headlines and prominent places. It might be good for shop pop etc. I think it would be fun to make people around us happy like a naughty child. <「やんちゃポップ」紹介文> やんちゃな子供をイメージした、太めのポップ体です。 スタンダードで使いやすい「やんちゃポップ」、角を少し丸くした優しい印象の「やんちゃポップRounded」、ランダムに文字を傾けた元気なイメージの「やんちゃポップじたばた」の3種類がございます。 ひらがな・カタカナ・アルファベット・数字・記号類・漢字に対応。縦書きもできます。 漢字はJIS第一水準・第二水準・IBM拡張漢字(約6700文字)に対応しているので、使いやすいかと思います。 太めのフォントなので、見出しや目立つ場所に使うのがオススメです。お店のポップなどにもいいかもしれません。 やんちゃな子供みたいに、周囲の人たちを楽しくできるようなフォントになればいいなぁと思います。 <スタイルカテゴリー> ポップ体、角ゴシック
  6. Deep Mind by Ben Hodosi, $19.00
    Deep Mind font is a special appearance display type. You can easily create text, frames, and seamless patterns embedded in illusory type optical patterns in a variety of layouts. In addition to repeating and intertwining lines, the unique optical effect is provided by the use of variable line widths. Deep Mind basically uses two line widths. The base style pattern appears with a thicker line thickness. The other style is the opposite. The characters embedded in the pattern are rendered as a secondary image using a thinner thickness, which is provided by the use of a variable line width. This gives it a modern and unique look. All characters are the same width and height for easy and simpler use. The glyphs connect perfectly on both sides, also below and above each other. This guarantees the continuity and smoothness of the pattern. The basic pattern can also be selected and used with the thinner line thickness for variability and completeness of the optical illusion (by typing "z"). There are also tiles that provide a smooth transition from thin to thick or from thick to thin line thickness. Of course, in all four directions. You can access these tiles by typing the characters: “lmno and p". The negative version provides additional opportunities for versatile use. Type the same letter several times and the pattern will repeat. Type in: “zzzzzz". You can create a frame using the closing elements as follows: Type in: “abcdefgh and ijk" The font has a separate option for placing your own logo, in square and circular forms. Type in: “rs and tuvw and xy" The font contains 119 glyphs, which include uppercase, numbers, punctuation, symbols, patterns, frames, closing elements, and tiles that provide a continuous transition between different line widths. Deep Mind font is ideal for any use that has an innovative and modernist purpose, adaptable to display decorations, running borders or repeating patterns. It can be used in larger sizes as display fonts, as headers, and for attention-grabbing use. Small sizes are ideal for use in Security Printers as microtext and background printing system.
  7. Roundabout by URW Type Foundry, $35.99
    Roundabout is a typeface that is extracted from an ellipse shape. Each and every character started at the same geometrical figure. By cutting it up in sections, twist and rotate the separate characters could be build. The ellipse provides this typeface with evident and smooth looking features. The name Roundabout is misleading, an ellipse is not round. But the word Roundabout has a nice ring to it and it seems to fit this typeface perfectly. The Roundabout as we know it is a place where the traffic circles. Sometimes in the greater metropoles it jams like clotting veins. Various exits are presented for those who know which way to go, for those who don’t it seems an eternal treadmill. Unlike my typeface, that seems rather careless, light weighted and knows her way around. A roundabout in a child’s mind is a playful carrousel or a merry go round. Merry go round has the sweetest sound and a match is found. My Roundabout is a joyful, optimistic and open typeface, which can be used over and over and over again for many or any purposes. ----- Roundabout ist eine Schrift die aus der Form einer Ellipse entstand. So teilen alle einzelnen Zeichen denselben geometrischen Ursprung. Durch das zerteilen, verdrehen und verflechten der elliptischen Grundform konnten die separaten Zeichen so geformt werden, dass sie einen klaren und weichen Charakter erhielten. Der Name Roundabout scheint auf den ersten Blick etwas irreleitend - ist eine Ellipse ja nicht wirklich rund. Er hat aber einen schönen Klang und doch eine tiefe Verbindung zu dieser Schrift. In unseren Gedanken ist Roundabout ein Kreisverkehr: Manchmal, in großen Städten, kann er blockieren, so wie eine verstopfte Ader. Verschiedenste Auswege zeigen sich denen, die ihr Ziel kennen; für alle anderen erscheint dieser Ort wie eine endlose Schlaufe. Dieses Bild widerspricht dem Auftreten meiner Schrift, welche eher sorglos und leichtfüßig ist; sie kennt ihren Weg. In dem Kopf eines Kindes jedoch ist ein Roundabout ein verspieltes Karussell, ein „merry go round“. ,,Merry go round“ klingt bezaubernd und so fiel die Entscheidung. Meine Roundabout ist eine fröhliche, optimistische und offene Schrift, die immer und immer wieder genutzt werden kann, zu jedem erdenklichen Zweck.
  8. Protipo by TypeTogether, $35.00
    Protipo helps information designers work smarter. Veronika Burian and José Scaglione’s Protipo type family is an information designer’s toolbox: a low-contrast sans of three text widths with a separate headline family, accompanied by an impressive two-weight icon set, and working with the advanced variable (VAR) font format. From annual reports and wayfinding to front page infographics and poster use, designers consistently turn to the simplicity and starkness of grotesque sans fonts to get their point across. Protipo is made for such environments. When designing information you may start with the headline, which in the case of this family is called Protipo Compact and comes in eight weights. From Hairline to Black, set it large, overlap it, or let it run off the page. Protipo Compact was made to hit hard and attract attention with a different character set and different proportions than the three text fonts. It sets the stage for what’s to come. Great information designers are aces at melding form and function, so we’ve stacked the Protipo family with Narrow, Regular, and Wide versions as a way of organising your information and directing the reader. Each width has seven distinct weights (light to bold) and italics, while maintaining the round-rect shapes of its DNA. Subtle details amplify its place in the typographic universe, like an ‘a’ and ‘e’ that go from solid to supple when italicising, an ‘f’ that gains an italic descender, two versions of the lowercase ‘r’ and ‘l’, and clipped corners on diagonals to keep the tight fit inherent to this kind of design work. Protipo is not meant to be loudmouthed, but stakes its claim through refinement, breadth, and impact. Some changes at first don’t seem substantial, but the Protipo family doesn’t handle text like most in its category. Protipo helps readers find and process data in a clear and unequivocal way and accounts for the complexity involved in rendering large amounts of information while still appealing to aesthetics. Protipo is ideal in all informative situations: apps, infographics, UI, wayfinding, transport, posters, display, and even internet memes. Add to all this the icon sets and upcoming variable font capability, and you’re assured a level of creativity, productivity, and impact on a much greater scale.
  9. Scriptuale by Linotype, $29.00
    The Scriptuale family, which contains eight styles, is a contemporary upright calligraphic face. Designed by German designer Renate Weise in 2003, this family of typefaces speaks to the present, while at the same time reflecting on a lyrical past. The letterforms of the Scriptuale family are romanticized, they reference German calligraphic styles from the 19th and early 20th Centuries. For instance the design of Scriptuale's uppercase strays from the canon of classical proportion into romantic idealism. While the C and O are drawn according to the ancient quadratic proportions - almost twice as wide, optically, as the E or the L - the letter A is wider than would be expected, and the D narrower. These subtle differences introduce a different rhythm into text set in Scriptuale than Italic styles of calligraphy may offer. Scriptuale's Gs merit special notice: both the upper and lower case G lunge slightly forward, further enhancing the dynamic quality of the text. Also unique in Scriptuale's design is the lowercase width: the letterforms appear slightly condensed; they have large x-heights to compensate for this. In a delightful twist, the number 2's beak has been closed by drawing it full-circle, back into the stem: this references a style of letter design that was practiced, among other places, by artists from the old Klingspor foundry in Offenbach Germany. Typefaces constructed there easily captured the zeitgeist of the romantic period, but are less calligraphic than Scriptuale (e.g., Rudolf Koch's Koch Antiqua). A semi-serif face (like Prof. Hermann Zapf's Optima or Otl Aicher's Rotis Semi), some of Scriptuale's letters have serifs (D), and some do not (A). And although both the B and the E normally have the same "structure" on their left side, Weise has drawn them differently in Scriptuale. These strengthen the calligraphic-like quality of the family. Traces of the pen are easy to see in Scriptuale's design; it is a thoroughly calligraphic face. The eight typefaces in the Scriptuale family include Light, Regular, Semi Bold, and Bold weights. Each weight has a companion italic. Scriptuale is similar to one other contemporary calligraphic family in the Linotype portfolio, Anasdair , from British designer
  10. MoDi Khilari 1, although a less commonly known font name and possibly conceptual or specific to certain design applications, suggests an intriguing fusion of typographic style and cultural essence ba...
  11. The GOLFABET font, designed by the font creator known as SpideRaY, is a unique and intriguing typographic creation that merges the timeless allure of the sport of golf with the expressive power of th...
  12. Certainly! Picture this: You're strolling through the whimsical alleyways of Typography Town, where the buildings stretch impossibly tall, framing the sky in slivers of blue. Suddenly, you stumble up...
  13. The Ransom font by Altsys Metamorphosis stands out as a distinctive and visually captivating typeface, reminiscent of letters cut out from magazines and newspapers, a method often associated with ran...
  14. As an artist with a penchant for typography, exploring the attributes and unique qualities of SF Diego Sans by ShyFoundry is a delightful journey. This particular font stands out as a testament to th...
  15. As of my last update in April 2023, "Math Donuts" appears to be a fictional or highly specialized font, not widely recognized in mainstream typography circles. However, inspired by the playful and in...
  16. A Charming Font Leftleaning, created by GemFonts and designed by Graham Meade, exudes an enchanting and whimsical character that can add a unique flair to any design project. This font is a variant o...
  17. The AddamsRegular font is a captivating and distinctive typeface that stands out due to its unique characteristics, drawing inspiration from the whimsical and macabre world of the Addams Family. This...
  18. Usuzi is a captivating typeface that captures the essence of sleek, dynamic motion and modern aesthetics. It's a font that effortlessly radiates a sense of speed and fluidity, making it uniquely suit...
  19. The Gabrielle font, crafted by the renowned German typographer Dieter Steffmann, is a quintessential representation of Steffmann's dedication to reviving classic typefaces and adding his unique twist...
  20. The Khan font is a contemporary typeface that captures the essence of modernity while paying homage to the rich history of calligraphy and typography. Drawing inspiration from traditional Mongolian s...
  21. "Dead World" is a font that instantly whisks one away into a realm that's both haunting and artistically captivating, echoing the eerie silence and forbidden whispers of a land forgotten by time. Vis...
  22. The Arkitech font, crafted by the talented designer Ivan Filipov, embodies a sleek and modern aesthetic that is at once simple yet profoundly distinct. This typeface falls within the category of geom...
  23. The VTCSuperMarketSaleSC font, crafted by the Vigilante Typeface Corporation, embodies the spirit of whimsical commerce and playful advertising, reminiscent of bustling supermarket aisles and vibrant...
  24. Baby Font, as evocative as the name suggests, is a typeface imbued with whimsy, warmth, and the tender feel reminiscent of childhood. Designed with a gentle nod to the softness and playfulness that c...
  25. The font "Pea Neffer," created by Fonts For Peas, captures a unique essence of casual, yet distinctly personal handwriting. As part of the Fonts For Peas collection, which is known for converting sub...
  26. The Pea Johanna Script font, designed by Fonts For Peas — a unique collection of fonts inspired by handwriting — envelops the essence of personal touch blended with whimsical charm in the realm of ty...
  27. Sure thing! Jailbox1 by Dirt2 is a unique font that carries a lot of characters and personality, quite befitting of its intriguing name. This font doesn't just whisper; it shouts, making it perfect f...
  28. The "Scribble" font, as its name suggests, belongs to a category of typefaces that mimic the hurried, erratic characteristics of handwritten scribbles. It encapsulates the essence of spontaneity, cre...
  29. The Lovesick AOE font by Astigmatic One Eye Typographic Institute is a visual embodiment of affection laced with a touch of nostalgia. This unique typeface delicately balances whimsy and earnest emot...
  30. Ubicada is a contemporary and versatile typeface created by the talented typeface designer deFharo. It is a font characterized by its clean lines, geometric shapes, and modern feel, perfect for a var...
  31. Droid Sans is a contemporary sans-serif typeface family designed by Steve Matteson of Ascender Corporation. Introduced as part of Google's Android operating system, the primary intention behind the c...
  32. Ah, Urban Brigade, the font that struts down the street of typography like it owns the place. Imagine, if you will, a graffiti artist and a highly disciplined calligrapher had a love child; Urban Bri...
  33. The SPORT RELIEF font, crafted by the talented SpideRaY, is a distinctive typeface that undoubtedly brings a zest of energy and dynamism to any project it graces. This font is not just a collection o...
  34. The Xenotron font captures the imagination with its distinctly futuristic and science fiction-inspired aesthetic. It is a typeface that seems to have been plucked from the corridors of a spaceship or...
  35. Fear Factor, as a conceptual font, embodies the essence of thrill, suspense, and the edginess associated with fears, challenges, and the unknown. Imagine a typographic design that captures the heart-...
  36. Acid Reflux, a font designed by Jason Ramirez, is a distinct and bold typeface that captures the essence of chaotic beauty and edgy creativity. Its design appears to be inspired by the unpredictable ...
  37. Aftershock Debris Condensed, designed by ShyFoundry, is an intriguing font that encapsulates the essence of a post-apocalyptic aesthetic, melding it seamlessly with elements of resilience and rebirth...
  38. LC Body is a contemporary typeface, meticulously designed to meet the needs of extensive text settings while maintaining an elegant and approachable character. Its design philosophy embodies a balanc...
  39. John Sans by Storm Type Foundry, $49.00
    The idea of a brand-new grotesk is certainly rather foolish – there are already lots of these typefaces in the world and, quite simply, nothing is more beautiful than the original Gill. The sans-serif chapter of typography is now closed by hundreds of technically perfect imitations of Syntax and Frutiger, which are, however, for the most part based on the cool din-aesthetics. The only chance, when looking for inspiration, is to go very far... A grotesk does not afford such a variety as a serif typeface, it is dull and can soon tire the eye. This is why books are not set in sans serif faces. A grotesk is, however, always welcome for expressing different degrees of emphasis, for headings, marginal notes, captions, registers, in short for any service accompaniment of a book, including its titlings. We also often come across a text in which we want to distinguish the individual speaking or writing persons by the use of different typefaces. The condition is that such grotesk should blend in perfectly with the proportions, colour and above all with the expression of the basic, serif typeface. In the area of non-fiction typography, what we appreciate in sans-serif typefaces is that they are clamorous in inscriptions and economic in the setting. John Sans is to be a modest servant and at the same time an original loudspeaker; it wishes to inhabit libraries of educated persons and to shout from billboards. A year ago we completed the transcription of the typefaces of John Baskerville, whose heritage still stands out vividly in our memory. Baskerville cleverly incorporated certain constructional elements in the design of the individual letters of his typeface. These elements include above all the alternation of softand sharp stroke endings. The frequency of these endings in the text and their rhythm produce a balanced impression. The anchoring of the letters on the surface varies and they do not look monotonous when they are read. We attempted to use these tricks also in the creation of a sans-serif typeface. Except that, if we wished to create a genuine “Baroque grotesk”, all the decorativeness of the original would have to be repeated, which would result in a parody. On the contrary, to achieve a mere contrast with the soft Baskerville it is sufficient to choose any other hard grotesk and not to take a great deal of time over designing a new one. Between these two extremes, we chose a path starting with the construction of an almost monolinear skeleton, to which the elements of Baskerville were carefully attached. After many tests of the text, however, some of the flourishes had to be removed again. Anything that is superfluous or ornamental is against the substance of a grotesk typeface. The monolinear character can be impinged upon in those places where any consistency would become a burden. The fine shading and softening is for the benefit of both legibility and aesthetics. The more marked incisions of all crotches are a characteristic feature of this typeface, especially in the bold designs. The colour of the Text, Medium and Bold designs is commensurate with their serif counterparts. The White and X-Black designs already exceed the framework of book graphics and are suitable for use in advertisements and magazines. The original concept of the italics copying faithfully Baskerville’s morphology turned out to be a blind alley. This design would restrict the independent use of the grotesk typeface. We, therefore, began to model the new italics only after the completion of the upright designs. The features which these new italics and Baskerville have in common are the angle of the slope and the softened sloped strokes of the lower case letters. There are also certain reminiscences in the details (K, k). More complicated are the signs & and @, in the case of which regard is paid to distinguishing, in the design, the upright, sloped @ small caps forms. The one-storey lower-case g and the absence of a descender in the lower-case f contributes to the open and simple expression of the design. Also the inclusion of non-aligning figures in the basic designs and of aligning figures in small caps serves the purpose of harmonization of the sans-serif families with the serif families. Non-aligning figures link up better with lower-case letters in the text. If John Sans looks like many other modern typefaces, it is just as well. It certainly is not to the detriment of a Latin typeface as a means of communication, if different typographers in different places of the world arrive in different ways at a similar result.
  40. Times New Roman PS Cyrillic by Monotype, $67.99
    In 1931, The Times of London commissioned a new text type design from Stanley Morison and the Monotype Corporation, after Morison had written an article criticizing The Times for being badly printed and typographically behind the times. The new design was supervised by Stanley Morison and drawn by Victor Lardent, an artist from the advertising department of The Times. Morison used an older typeface, Plantin, as the basis for his design, but made revisions for legibility and economy of space (always important concerns for newspapers). As the old type used by the newspaper had been called Times Old Roman," Morison's revision became "Times New Roman." The Times of London debuted the new typeface in October 1932, and after one year the design was released for commercial sale. The Linotype version, called simply "Times," was optimized for line-casting technology, though the differences in the basic design are subtle. The typeface was very successful for the Times of London, which used a higher grade of newsprint than most newspapers. The better, whiter paper enhanced the new typeface's high degree of contrast and sharp serifs, and created a sparkling, modern look. In 1972, Walter Tracy designed Times Europa for The Times of London. This was a sturdier version, and it was needed to hold up to the newest demands of newspaper printing: faster presses and cheaper paper. In the United States, the Times font family has enjoyed popularity as a magazine and book type since the 1940s. Times continues to be very popular around the world because of its versatility and readability. And because it is a standard font on most computers and digital printers, it has become universally familiar as the office workhorse. Times?, Times? Europa, and Times New Roman? are sure bets for proposals, annual reports, office correspondence, magazines, and newspapers. Linotype offers many versions of this font: Times? is the universal version of Times, used formerly as the matrices for the Linotype hot metal line-casting machines. The basic four weights of roman, italic, bold and bold italic are standard fonts on most printers. There are also small caps, Old style Figures, phonetic characters, and Central European characters. Times? Ten is the version specially designed for smaller text (12 point and below); its characters are wider and the hairlines are a little stronger. Times Ten has many weights for Latin typography, as well as several weights for Central European, Cyrillic, and Greek typesetting. Times? Eighteen is the headline version, ideal for point sizes of 18 and larger. The characters are subtly condensed and the hairlines are finer."
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