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  1. The MW Talon font, designed by Milkwort, is a distinctive and charismatic typeface that immediately captures attention with its unique characteristics and artistic flair. Designed to blend functional...
  2. BF Garant Pro by BrassFonts, $39.99
    BF Garant™ Pro elegantly balances geometric design with dynamic character! (This Pro-Edition is the fully packed upgrade of the well-known Hot New Fonts #1 BF Garant.) The strict architecture is combined with open counters, tapered spurs and diagonal cut ascenders and descenders that create an open, lively character without denying the straightness of geometry. 10 weights from Thin to Black and matching (oblique) Italics ensure versatile use of the type family. BF Garant Pro’s characters include the extended Latin Unicode range (incl. Vietnamese), Cyrillic and Greek. So it is very suitable for branding and packaging. “The last modern geometric typeface you really need!” The large x-height, dynamic details and some more conventional, humanist-inspired letter alternatives (a, g, k, u, y, G, Q - some of which are grouped together in the style set “Text”), make it not only a contemporary graphic element, but a highly legible timeless design tool, is not only ideal for logotypes or contemporary branding use, but also for modern editorial design. The 1,760 characters per font include ligatures, alternates, line figures and old style figures, small caps, numerals for small caps, fractions, symbols (incl. Peace sign), currencies, different arrows etc. In addition, 23 useful OpenType features make BF Garant™ Pro a workhorse for many typographic applications. With the 11 style sets, BF Garant™ can be fully adapted to the user’s requirements without losing its unique character. And for those who ever wanted to open a bar on Tatooine, BF Garant™ Pro also includes the currency sign of Galactic Credits! Feel the Font!
  3. Fino by TypeTogether, $35.00
    Tall, stately, and refined, with a showy contrast between thick and thin, a certain kind of titling Didone has become synonymous with fashion. Ermin Međedović’s latest type system amplifies the most theatrical aspects of this genre while bringing an uncommon flexibility of style and variation to any type palette — particularly those required for editorial design. Fino is a Rational (or Modern) display serif with sharp details. Its fairly Title proportions produce a regular beat of bold stems at frequent intervals. One can add an unexpected twist to this plot line by introducing the alternate ‘C, D, G, O, and Q’ (found in the uppercase); these replace the standard, Title oval shapes with big, full, show-stopping round ones. Other alternate forms, along with a grand ensemble cast of ligatures, lets the director continually flip the script. This stage is set in three acts: Fino, Fino, and Fino Stencil. Each of these offer six weights and italics, and each actor is comfortable speaking any Latin-based language, from standard Hollywood English to the many accents of Eastern Europe. Finally, every style comes in two optical sizes, with Title having the finest hairlines for the biggest parts. This lets you put Fino to work in a variety of productions, from short texts (24pt–48pt settings) to epic titles. The complete Fino family, along with our entire catalogue, has been optimised for today’s varied screen uses. All these talents let Fino perform a range of roles far broader than your typical Bodoni or Didot.
  4. Satero Serif by Linotype, $29.99
    Satero was designed by Prof. Werner Schneider in 2007. Never before have we had so much written material to consume; this is the age of mass-communication. Unfortunately, the decision of which typeface to use is too often made lightly. The typeface is one of the most elementary means of language, and it can play a major role in a text's legibility and the amount of time the reader needs for it. The Satero Type System offers a high degree of legibility due to its dynamic and forms. The individual characters have been based on classical concepts. They are clearly made, and leave all unnecessary elements behind. The type works to create an environment of extreme legibility. Essential parts of the a, c, e, s, and r are to be found at the x-height line, which is the most important area of a line of text in determining legibility. The Satero Type System includes two members whose basic forms are the same. The Sans Serif members are more horizontally differentiated than common grotesques, which aides their legibility. The Serif design employs asymmetrical serifs, avoiding elephant feet" altogether. Their dynamic is progressive. The condensed nature of the seriffed counterparts is optimal for newspaper and magazine applications, where space is at a premium and paper must be saved. All fonts in the Satero Type System include a number of alternate glyphs, as well as ligatures and proportional lining figures; all weights except the Heavy and Heavy Italic fonts are also equipped with small caps, small cap figures, and oldstyle figures as OpenType features. "
  5. Hello The Dog by Yumna Type, $16.00
    t can be complicated to create unique, attractive designs for your latest projects especially when you are left with an abundance of boring fonts because ordinary fonts make your designs less prominent, unattractive, and unprofessional. Therefore, we would like to introduce you to Hello the Dog. Hello the Dog is a display font with cute, charming characters inspired by a dog theme. All of its letters and characters are created in a cute way that portrays a dog’s characteristics, such as long ears, big eyes, and a cute nose. It has various sizes and variations ranging from uppercases for title displays and lower cases for softer text displays. Hello the Dog font, of which available features and a clipart bonus you can enjoy, will live up and charm your designs in order to attract the audience with the theme you have. In fact, it will also help you build up your brand identity to be unique and memorable, particularly brands related to dogs or pets. Features: Alternates Multilingual Supports PUA Encoded Numerals and Punctuations Hello the Dog fits best for various design projects, such as brandings, headings, magazine covers, quotes, printed products, merchandise, social media, etc. Find out more ways to use this font by taking a look at the font preview. Thanks for purchasing our fonts. Hopefully, you have a great time using our font. Feel free to contact us anytime for further information or when you have trouble with the font. Thanks a lot and happy designing.
  6. Geo Deco by Tipo Pèpel, $28.00
    Geodeco font family brings to you the recovery of the typographic forms from the beginning of the 20th century, with a strong ArtDecó flavour but from a new point of view: modernity and geometry. Modernity in the visual contrast between lowercase and capital letters, where rounded shapes are opposed to the breaks and graphic tensions of the strokes of the capital letters. which gives it an enormous originality. Generous doses of internal whites, assure a powerful legibility even with the spite of its short ascending and descending strokes. What we get is a coherent and martial look where fluidity and homogeneity is the main note. Soft and rounded minuscule, with large internal whites for super legibility, bombproof, especially on screens, where Geodeco lives with an astonishing naturalness. The capital letters, used alone as display, or as companions of the minuscule characters, give the family a touch of originality and exotic flavor. Like the spices in the food; a brief but intense note. Breaking the rectangular shapes so that the appearance of the letter comes out benefits from enlarging the internal whites and making them consistent with the white of the lower case. GeoDeco works very well in plain text with the obvious limitation that it is not a type for small bodies, but exceptionality weldon for plain text and signage. Maximum visibility, total beauty on screens. A family of this new century with the flavour of that epoch of experimentation that were the years 20. Extensive multilanguage support and almost all Opentype functionalities. Try it and it will convince you - for sure!
  7. SST Japanese by Monotype, $236.99
    Designed for global branding and supporting 93 languages, the SST® typefaces blend the organic readability and controlled structure of modern sans serif designs. In combining these attributes, the SST family is understated, versatile – and sure to be a timeless design. The SST Japanese Pro family has 6 fonts in total. It spans four weights from ultra light to bold, and has two condensed weights to further expand the family’s vast range of uses. SST’s subtle design traits provide a quietly handsome and consistently friendly typographic presence that can be used for just about any typographic application. Broad range branding applicability, combined with coverage for almost a hundred languages, makes SST one of the most widely accessible and usable typefaces available. Originally designed in partnership with the global consumer brand, Sony, the SST family is one of the most comprehensive type families available. Since extensive multi-lingual support was a critical design goal from the beginning, Akira Kobayashi, Monotype type director and primary designer on the project, turned to a network of local designers around the world for their individual language expertise. As a result, the details – which could be as subtle as stroke curvature and width – are consistent across Latin, Greek, Cyrillic, Arabic and multiple Asian languages. SST performs equally well in print and on-screen and the designs can be used at very small sizes in packaging and catalogs; while massive print headlines – even complicated wayfinding projects — pose no stumbling blocks to the family’s typographic dexterity.
  8. Regave by Wahyu and Sani Co., $25.00
    Introducing Regave, a typeface inspired by Danish style lettering based off the work of Knud Valdemar Engelhardt (1882–1931) who designed the street signs for the Copenhagen suburb of Gentofte. The Engelhardt's design was loosely based on the lettering of two Danish architects of the time: Thorvald Bindesbøll (designer of the Carlsberg logo) and Anton Rosen. The signs were so successful that they’re still in use today. The most noticeable characteristic of Danish style are: a flat apex of the A the widening of diagonal terminals a double-storey g with its loop terminating before it forms the bottom most stroke (Erik Spiekermann coined this a Danish g) a single-story g with a stumpy tail a K with an almost laterally moved crotch, connected to the stem by an extra horizontal stroke widened diagonal connecting strokes forming flat apex or baseline strokes Regave comes in 11 weights from Thin to ExtraBlack with matching italics and also available in Variable Font format for more flexibility in weight selection. This family also equipped with useful OpenType features such as Ordinals, Superscripts, Subscripts, Stylistic Alternates, Stylistic Sets, Proportional Lining, Standard Ligatures, Fractions, Numerators & Denominators. Each font has 490+ glyphs which covers Western & Eastern Europe, and other Latin based languages – over 200 languages supported! Regave will be suitable for many creative projects. This masculine, strong and unique typeface will be suitable for logos, posters, presentations, headlines, lettering, branding, quotes, titles, magazines, headings, web banners, mobile applications, art quotes, advertising, packaging design, book title, and more!
  9. Xmas by Linotype, $29.99
    Christmas cookies have already slowly crept onto your local supermarket's shelves -- the Linotype Xmas Fonts just can't wait any longer! Ravishingly friendly and universally applicable: Fuenfwerken -- a design studio from Wiesbaden, Germany -- is proud to present its latest Fun Font Family. Bringing variety to the dry Christmas card genre, these fonts can also be used on posters to spread holiday cheer at home. No limits are placed on your creativity here! The family has three different fonts, each with more than 60 symbols inside: Xmas Story includes the whole figure palette necessary for a classical Christmas story. From a cute little Baby Jesus to the Three Wise Men and woolly Aramaic sheep and everything that one needs to add special flair to a letter to grandma, or to set up a Nativity Scene at home for the kids is included. Customers who aren't searching for a biblical font should check out Xmas Essentials. This font contains typical non-denominational end-of-the-year holiday ornaments, such as snowflakes, decorated Christmas trees, nutcrackers, and stars. Last but not least is the Xmas Modern font. Just as global warming poses severe risks to snowmen, this font will make recipients of your holiday and New Year's cards melt. Glyphs such as Santa Claus riding on a Vespa -- complete with iPod -- speed away from normal, stuffy holiday seriousness, and signal that the Fun Generation has arrived! The best choice, of course, is to treat yourself to all three fonts this Christmas. Then you'll be prepared for every situation. Happy Holidays!
  10. Fino Sans by TypeTogether, $35.00
    Tall, stately, and refined, with a showy contrast between thick and thin, a certain kind of titling Didone has become synonymous with fashion. Ermin Međedović’s latest type system amplifies the most theatrical aspects of this genre while bringing an uncommon flexibility of style and variation to any type palette — particularly those required for editorial design. Fino Sans is a Rational (or Modern) display serif with sharp details. Its fairly Title proportions produce a regular beat of bold stems at frequent intervals. One can add an unexpected twist to this plot line by introducing the alternate ‘C, D, G, O, and Q’ (found in the uppercase); these replace the standard, Title oval shapes with big, full, show-stopping round ones. Other alternate forms, along with a grand ensemble cast of ligatures, lets the director continually flip the script. This stage is set in three acts: Fino Sans, Fino Sans, and Fino Sans Stencil. Each of these offer six weights and italics, and each actor is comfortable speaking any Latin-based language, from standard Hollywood English to the many accents of Eastern Europe. Finally, every style comes in two optical sizes, with Title having the finest hairlines for the biggest parts. This lets you put Fino Sans to work in a variety of productions, from short texts (24pt–48pt settings) to epic titles. The complete Fino Sans family, along with our entire catalogue, has been optimised for today’s varied screen uses. All these talents let Fino Sans perform a range of roles far broader than your typical Bodoni or Didot.
  11. Fino Stencil by TypeTogether, $35.00
    Tall, stately, and refined, with a showy contrast between thick and thin, a certain kind of titling Didone has become synonymous with fashion. Ermin Međedović’s latest type system amplifies the most theatrical aspects of this genre while bringing an uncommon flexibility of style and variation to any type palette — particularly those required for editorial design. Fino Stencil is a Rational (or Modern) display serif with sharp details. Its fairly Title proportions produce a regular beat of bold stems at frequent intervals. One can add an unexpected twist to this plot line by introducing the alternate ‘C, D, G, O, and Q’ (found in the uppercase); these replace the standard, Title oval shapes with big, full, show-stopping round ones. Other alternate forms, along with a grand ensemble cast of ligatures, lets the director continually flip the script. This stage is set in three acts: Fino Stencil, Fino Stencil, and Fino Stencil Stencil. Each of these offer six weights and italics, and each actor is comfortable speaking any Latin-based language, from standard Hollywood English to the many accents of Eastern Europe. Finally, every style comes in two optical sizes, with Title having the finest hairlines for the biggest parts. This lets you put Fino Stencil to work in a variety of productions, from short texts (24pt–48pt settings) to epic titles. The complete Fino Stencil family, along with our entire catalogue, has been optimized for today’s varied screen uses. All these talents let Fino Stencil perform a range of roles far broader than your typical Bodoni or Didot.
  12. Satero Sans by Linotype, $29.99
    Satero was designed by Prof. Werner Schneider in 2007. Never before have we had so much written material to consume; this is the age of mass-communication. Unfortunately, the decision of which typeface to use is too often made lightly. The typeface is one of the most elementary means of language, and it can play a major role in a text's legibility and the amount of time the reader needs for it. The Satero Type System offers a high degree of legibility due to its dynamic and forms. The individual characters have been based on classical concepts. They are clearly made, and leave all unnecessary elements behind. The type works to create an environment of extreme legibility. Essential parts of the a, c, e, s, and r are to be found at the x-height line, which is the most important area of a line of text in determining legibility. The Satero Type System includes two members whose basic forms are the same. The Sans Serif members are more horizontally differentiated than common grotesques, which aides their legibility. The Serif design employs asymmetrical serifs, avoiding elephant feet" altogether. Their dynamic is progressive. The condensed nature of the seriffed counterparts is optimal for newspaper and magazine applications, where space is at a premium and paper must be saved. All fonts in the Satero Type System include a number of alternate glyphs, as well as ligatures and proportional lining figures; all weights except the Heavy and Heavy Italic fonts are also equipped with small caps, small cap figures, and oldstyle figures as OpenType features. "
  13. Tasman by Re-Type, $30.00
    Originally published by OurType, Dan Milne’s Tasman has found a new home at Retype. Milne first conceived Tasman as a typeface for newspapers. This influenced the proportions and look of the face considerably: the goal was to keep the personality as warm and playful as possible without losing the credible tone required to deliver all kinds of news. A sturdy, warm type family that is neither mechanical nor fragile. It borrows its name from Abel Janszoon Tasman (1603–1659), a Dutch seafarer, explorer, and merchant who mapped parts of Australia in 1642, including Van Diemen’s Land (now known as Tasmania). Tasman’s primary purpose is an unbiased presentation of information; it strives for neutrality over elegance. Its characters are sturdy and unambiguous, sporting strong serifs, punctuation, and diacritics, as well as generously sized small caps and hybrid figures. Rationalized letterforms give the face enough robustness to withstand the stress of screen applications and laser printing. The figures’ three-quarter x-height makes them considerably larger than traditional oldstyle numerals, yet they still integrate with the lowercase much better than lining figures do. Although initially intended for newspapers, Tasman’s somewhat corporate, objective appearance also makes it an excellent candidate for digital and print magazines, websites, annual reports, and corporate identities. Tasman is a suite of feature-rich OpenType fonts fully equipped to tackle complex, professional typography. The character set includes small caps, fractions, case-sensitive forms, bullets, arrows, special quotes, and nine sets of numerals. Besides standard Latin, its extensive character set supports Central European, Baltic, and Turkish languages.
  14. NCL Nostalgic Wedding by Enxyclo Studio, $12.00
    NCL NOSTALGIC WEDDING is romantic wedding script font. It is unique handwritten script font with lots of swash variants. Masterfully designed to become a true favorite, this font has the potential to bring each of your creative ideas to the highest level! It was purposely crafted to be used in large point sizes, although it doesn’t lose its magic in small point sizes. It is perfect for wedding or romantic event, headline, billboard, magazines, website, titles, poster, branding, t-shirt design, and logos. No matter the topic, this font will be an incredible asset to your fonts’ library, as it has the potential to elevate any creation. With this beautiful font, absolutely you can make your project stand out from the rest. See the previews above to get some inspiration on how to use them. FEATURES Contains 478 Glyphs Uppercase, Lowercase & Numeral Punctuation, Symbol & Currencies 70 Stylistic Set 1-4 48 Swash Variants Support for 87 languages: Afrikaans, Albanian, Asu, Basque, Bemba, Bena, Breton, Catalan, Chiga, Colognian, Cornish, Croatian, Czech, Danish, Dutch, Embu, English, Esperanto, Estonian, Filipino, Finnish, French, Friulian, Galician, German, Gusii, Hungarian, Indonesian, Irish, Italian, Kabuverdianu, Kalenjin, Kamba, Kikuyu, Kinyarwanda, Latvian, Lithuanian, Lower Sorbian, Luo Luxembourgish, Luyia, Machame, Makhuwa-Meetto, Makonde, Malagasy, Maltese, Manx, Meru, Morisyen, North Ndebele, Norwegian Bokmål, Norwegian Nynorsk, Nyankole, Oromo, Polish, Portuguese, Quechua, Romansh, Rombo, Rundi, Rwa, Samburu, Sango, Sangu, Scottish Gaelic, Sena, Serbian, Shambala, Shona, Slovak, Soga, Somali, Spanish, Swahili, Swedish, Swiss German, Taita, Teso, Turkish, Upper Sorbian, Uzbek (Latin), Volapük, Vunjo, Walser, Welsh, Western Frisian, Zulu.
  15. Nova Horst by PintassilgoPrints, $35.00
    Nova Horst is an amplified version of Horst, a highly original font (MyFonts Rising Star) based on etchings by the extraordinary artist and printmaker Horst Janssen. Nova Horst keeps all the amazing wilderness of the original font, while enriched with sharp OpenType programming, plus a whole new set of alternates, a handy set of ornaments and loads of cool unpredictable overlapping glyphs. Language support was also expanded. Now there are 5 sets of letters, 2 sets of numerals and a robust set of discretionary ligatures. OpenType functionalities now include an extremely playful Contextual Alternates feature and also Discretionary Ligatures and Stylistic Alternates. Nova Horst is an energizing blend of eccentric characters, cool OpenType features, loads of alternates and a meticulous kerning table. But be warned: as the original font, this one is quite addictive! A quick roadmap: • All features turned off: you can choose the different letterforms stored on upper- and lowercase sets. There are no overlapping letters. • Contextual Alternates turned on: you get alternating characters from 4 sets of glyphs, with loads of overlapping letters, all managed by a carefully handcrafted kerning table. The result is a very cool random effect on glyphs distribution. • Discretionary Ligatures turned on: now some additional glyphs enter the scene. There are more than 60 ligatures glyphs which substitute pairs of letters for some extra-coolness • Stylistic Alternates turned on: access the counterless glyphs from the Stylistic Alternates set. Use each feature alone or mix them up for added boldness. Gorgeous extravaganza guaranteed!
  16. Butterfly Wingz by Ingrimayne Type, $5.00
    IngrimayneType has put letters inside a variety of objects, including bowling pins, book covers, coffee mugs, teapots, pumpkins, Christmas ornaments, train cars, tombstones, old bottles, circles, and rectangles. In each case the letters were placed on a single shape. The use of the Opentype feature of contextual alternatives makes it easy to use two different but alternating shapes. ButterflyWingz puts its letters on the right and left wings of a butterfly. The wings provide a large surface for drawing letters, but they have a odd shape so letters must be distorted to fit. The wings are symmetrical but some letters are not, so the right and left wing versions of the same letter are sometimes quite different. Without the contextual alternative feature one could design a typeface like ButterflyWingz but the user would have to alternate upper and lower case keys. With contextual alternatives turned on, the computer automatically alternates the letters creating a line of complete butterflies. Turning on the Opentype feature stylistic styles one (ss01) replaces the empty spaces with empty wings. However, sometimes an empty wing at the end of a line is unwanted and it can be removed by changing the typeface or by turning off the stylistic style for that character. The family contains two styles, a filled style and an outline style. They can be used separately or together in layers to add color. (Empty wings are on the logicalnot and registered characters.) ButterflyWingz is hard to read and should be used in small doses for decorative effects.
  17. Caslon Antique by GroupType, $19.00
    Caslon Antique is a decorative American typeface that was designed in 1894 by Berne Nadall. It was originally called "Fifteenth Century", but was renamed "Caslon Antique" by Nadall's foundry, Barnhart Bros. & Spindler, in the mid-1920s. The design of the typeface is meant to evoke the Colonial era. Early printers would reuse metal type over and over again, and the faces would become chipped and damaged from use. Caslon Antique emulates this look. Despite the name, it is not a member of the Caslon family of typefaces. The renaming is believed to have been a marketing maneuver to boost the popularity of a previously unpopular typeface by associating it with the highly popular Caslon types. Caslon Antique is popular today when a "old-fashioned" or "gothic" look is desired. It is used by the musical group The Sisters of Mercy on their albums, for the logo of the musical Les Misérables, and for the covers of the books in A Series of Unfortunate Events. It is also frequently used on historical displays. It was used for the previous edition of the Warhammer Fantasy Role-Play. Most recently, it has been used on promotional material for the smash musical Monty Python's Spamalot on Broadway, the West End, and its tour of the United States. British 80's band The The also used the font in several of their music videos, usually displaying several lyrics from the song in the opening scenes. It used on the cover of Regina Spektor's album, Begin to Hope. This description was sourced (in part) from Wikipedia, the free encyclopedia.
  18. Swarha by Gumpita Rahayu, $18.00
    Built in 1930 - 1935 by Dutch architect Wolff Schoemaker, the Swarha Islamic Building was originally used as a lodging for the honoured guest country and the journalists for Asia-Africa Conference in 1955. This building has an important role as one of Bandung historical art deco heritage, with the art deco typefaces styles on it's singage in this building, giving it a more classic west and east taste. Wolff Schoemaker was trying to combine the elements between eastern and western culture in design. One of his works was the Swarha Islamic Building in a circular design with rounded and high dynamic angle. Unfortunately the Swarha Islamic Building has been abandoned and and less attentioned by the local people itself to preserve this historic building. So I'm trying to raise the value of the historical heritage by creating this typefaces. This typefaces was inspired by the Swarha Building characteristic itself with its solid construction and dynamic, by adding classic taste on each characters. Available in two styles, Neue and Rounded represents the classic architectural Swarha Islamic Building styles with tropical Bandung Art Deco taste. This typeface is highly usable as a display type for your designs, and will fit with movie titles, magazines, your classic shops logo and signage designs, or you can use this typefaces as your web pages headlines. The characters of this typefaces are only in uppercase style, but it built with small caps on the lowercase featured, and additional Opentype Features were loaded, some stylistic alternates, accessible catchwords in the discretionary ligatures, and standard ligatures.
  19. mortis - Unknown license
  20. Ma Braille by Echopraxium, $5.00
    The "Ma" in "Ma Braille" is used as a minimalist way to say "Negative Space". "Ma" in japanese arts is an "esthetical usage of emptiness". Thus this font explicits the negative space around visible braille dots in each glyph. A. Font user guide a.1. Lowercase glyphs { A..Z } In these glyphs, dots are represented as "black squares" while the negative space is displayed as 1 or 2 white filled polygons. a.2. Uppercase glyphs { a..z } In these glyphs, dots are represented as "white squares" while the negative space is displayed as 1 or 2 black filled polygons. a.3. Digits: they are just the same than a..j, but the "North US version" is also provided in ascii codes 0xE0..0xE4 (1..5) and 0xE7..0xEB (6..0). a.5. "Dashed Border": a.5.1. "Black dashed" border glyphs; { £, ¥, µ, Â, Ä, Ê, Ë, Î, Ï, Ô } a.5.2. "White dashed" border glyphs; { Ö, Õ, °, ô, ö, î, ï, û, u, õ } B. Posters Poster 1: "Font Logo" version 1, it displays "Ma Braille" text surrounded by the "black dashed border" glyphs. Poster 2: "Font Logo" version 2, it displays "MA" glyphs in big size and smaller "Braille" glyphs within "M" and within "A" as well. Poster 3: the classical pangram to test a font "The Quick Brown Fox jumps over the Lazy dog". Poster 4: Article 1 of the Human Rights: All human beings are born free and equal in dignity and rights. They are endowed with reason and conscience and should act towards one another in a spirit of brotherhood. Poster 5: the "Glyph set" (Border glyphs not included) with A..Z, a..z, digits and special characters.
  21. Monotype Goudy by Monotype, $40.99
    Over the course of 50 years, the charismatic and enterprising Frederic W. Goudy designed more than 100 typefaces; he was the American master of type design in the first half of the twentieth century. Goudy Old Style, designed for American Type Founders in 1915-1916, is the best known of his designs, and forms the basis for a large family of variants. Goudy said he was initially inspired by the cap lettering on a Renaissance painting, but most of the flavor of this design reflects Goudy's own individualistic style. Recognizable Goudy-isms include the upward pointing ear of the g, the diamond-shaped dots over the i and j, and the roundish upward swelling of the horizontal strokes at the base of the E and L. The italic was completed by Goudy in 1918, and is notable for its minimal slope. Goudy Bold (1916-1919) and Goudy Extra Bold (1927) were drawn not by Goudy, but by Morris Fuller Benton, who was ATF's skillful in-house designer. Goudy Catalogue was drawn by Benton in 1919-1921 and was meant to be a medium weight of Goudy Old Style. Goudy Heavyface was designed by Goudy for Monotype in 1925, and was intended to be a rival to the successful Cooper Black. Goudy Modern was designed by Goudy in 1918; its small x-height, tall ascenders and shorter caps impart a spacious and elegant feeling. Benton designed Goudy Handtooled, the shaded version that has just a hairline of white through its bold strokes. The Goudy faces, especially the bolder weights, have long been popular for display and advertising design. They continue to pop up all over the world, and still look reassuring to our modern eyes."
  22. Goudy Ornate MT by Monotype, $29.99
    Over the course of 50 years, the charismatic and enterprising Frederic W. Goudy designed more than 100 typefaces; he was the American master of type design in the first half of the twentieth century. Goudy Old Style, designed for American Type Founders in 1915-1916, is the best known of his designs, and forms the basis for a large family of variants. Goudy said he was initially inspired by the cap lettering on a Renaissance painting, but most of the flavor of this design reflects Goudy's own individualistic style. Recognizable Goudy-isms include the upward pointing ear of the g, the diamond-shaped dots over the i and j, and the roundish upward swelling of the horizontal strokes at the base of the E and L. The italic was completed by Goudy in 1918, and is notable for its minimal slope. Goudy Bold (1916-1919) and Goudy Extra Bold (1927) were drawn not by Goudy, but by Morris Fuller Benton, who was ATF's skillful in-house designer. Goudy Catalogue was drawn by Benton in 1919-1921 and was meant to be a medium weight of Goudy Old Style. Goudy Heavyface was designed by Goudy for Monotype in 1925, and was intended to be a rival to the successful Cooper Black. Goudy Modern was designed by Goudy in 1918; its small x-height, tall ascenders and shorter caps impart a spacious and elegant feeling. Benton designed Goudy Handtooled, the shaded version that has just a hairline of white through its bold strokes. The Goudy faces, especially the bolder weights, have long been popular for display and advertising design. They continue to pop up all over the world, and still look reassuring to our modern eyes."
  23. Zaftig Pro by Typeco, $49.00
    Many current poster artists like to reference the graphic type styles that were popular in the ’60s and ’70s. Zaftig is a contemporary font that takes the geometric and blocky inspiration from that era but then steps off in a modern direction. At first glance, it may appear that the capitals of Zaftig all take up the same amount of space, but certain letters have been designed proportionally for a better flow. However, if the designer would prefer to stack the capital letters in even columns, like blocks, then one can use the Titling Alternates feature. In this feature the metrics of all the capital letters are the same, and certain letters have been designed narrower, allowing for seamless stacking. The space, bullet, asterisk have also been given the same monospaced metrics in this feature to make stacking easy. The Small Caps feature in Zaftig is designed so that the small cap glyphs are the same height as the lowercase. This allows the graphic designer not only the option of small caps, but also the ability to mix and match both kinds of letters to create a distinctive style. There are also alternate numerals in the Small Caps feature that match the height of the small caps. In Stylistic Alternates 1 you will find alternate designs for the Q, A, I, J, L, n, and u glyphs. Or you can find alternates in the Glyph Pallet of your favorite OpenType savvy application. Zaftig is more than it appears on the surface. This OpenType font contains over 1200 glyphs and language support. That makes it an international font which contains letters for most languages that use Latin, Central European, Cyrillic, and Greek scripts.
  24. Gaslon by Canada Type, $24.95
    Gaslon is a slight reinterpretation and major expansion of a 1973 film type called Corvina Black, originally designed for VGC by A. Bihari. While the original typeface was popular in its own right, there were some things in it that were too quirky to work in the display applications it was intended for. Some of the letter combinations just didn't work to their visual optimum. For example the a and o were too similar, ditto the C and G, the E, F and J were too overwhelming to be set properly within certain display uses. Gaslon eliminates these problems by the inclusion of plenty of alternates for the vast majority of the original letters. In fact, the original a is itself now an alternate to a gorgeous new one. The Gaslon Alt font includes tremendous possibilities for both unicase use, and proper use in conjunction with the main font. This is our true homage to a typeface that had great potential more than three decades ago, but was overlooked by digitizers because of a few quirks it had in film type contexts. Full of curves and invitation, Gaslon ranks very high among the friendliest poster faces ever made. It is ideal for friendly store signs, children book covers, and plenty of other applications. In fact, if you're planning on contributing to a few protests around your neighborhood or city, you would probably be better off using Gaslon to help your sign/placard carry words and slogans that are big but friendly. Nothing beats "DOWN WITH GAS PRICES" set in a nice imaginative mix of the many Gaslon letters. The OpenType version of Gaslon is a single font that contains all the alternates and niceties programmed within features accessible by OT-friendly programs.
  25. Goudy Handtooled by Monotype, $40.99
    Over the course of 50 years, the charismatic and enterprising Frederic W. Goudy designed more than 100 typefaces; he was the American master of type design in the first half of the twentieth century. Goudy Old Style, designed for American Type Founders in 1915-1916, is the best known of his designs, and forms the basis for a large family of variants. Goudy said he was initially inspired by the cap lettering on a Renaissance painting, but most of the flavor of this design reflects Goudy's own individualistic style. Recognizable Goudy-isms include the upward pointing ear of the g, the diamond-shaped dots over the i and j, and the roundish upward swelling of the horizontal strokes at the base of the E and L. The italic was completed by Goudy in 1918, and is notable for its minimal slope. Goudy Bold (1916-1919) and Goudy Extra Bold (1927) were drawn not by Goudy, but by Morris Fuller Benton, who was ATF's skillful in-house designer. Goudy Catalogue was drawn by Benton in 1919-1921 and was meant to be a medium weight of Goudy Old Style. Goudy Heavyface was designed by Goudy for Monotype in 1925, and was intended to be a rival to the successful Cooper Black. Goudy Modern was designed by Goudy in 1918; its small x-height, tall ascenders and shorter caps impart a spacious and elegant feeling. Benton designed Goudy Handtooled, the shaded version that has just a hairline of white through its bold strokes. The Goudy faces, especially the bolder weights, have long been popular for display and advertising design. They continue to pop up all over the world, and still look reassuring to our modern eyes."
  26. Goudy by Linotype, $39.00
    Over the course of 50 years, the charismatic and enterprising Frederic W. Goudy designed more than 100 typefaces; he was the American master of type design in the first half of the twentieth century. Goudy Old Style, designed for American Type Founders in 1915-1916, is the best known of his designs, and forms the basis for a large family of variants. Goudy said he was initially inspired by the cap lettering on a Renaissance painting, but most of the flavor of this design reflects Goudy's own individualistic style. Recognizable Goudy-isms include the upward pointing ear of the g, the diamond-shaped dots over the i and j, and the roundish upward swelling of the horizontal strokes at the base of the E and L. The italic was completed by Goudy in 1918, and is notable for its minimal slope. Goudy Bold (1916-1919) and Goudy Extra Bold (1927) were drawn not by Goudy, but by Morris Fuller Benton, who was ATF's skillful in-house designer. Goudy Catalogue was drawn by Benton in 1919-1921 and was meant to be a medium weight of Goudy Old Style. Goudy Heavyface was designed by Goudy for Monotype in 1925, and was intended to be a rival to the successful Cooper Black. Goudy Modern was designed by Goudy in 1918; its small x-height, tall ascenders and shorter caps impart a spacious and elegant feeling. Benton designed Goudy Handtooled, the shaded version that has just a hairline of white through its bold strokes. The Goudy faces, especially the bolder weights, have long been popular for display and advertising design. They continue to pop up all over the world, and still look reassuring to our modern eyes."
  27. Paralucent Slab by Device, $39.00
    Paralucent Slab is an addition to the ever-popular Paralucent family. Paralucent is versatile all-purpose modern sans and slab serif design. Available in seven weights, from Thin to Heavy, with corresponding italics, it avoids some of the more eccentric calligraphic quirks of Akzidenz or Helvetica or the cool precision of Univers for an elegant, functional, yet warm design. Several core ideas inform Paralucent’s design. Prime attention has given to the negative space between characters, giving a more even “colour”, especially in text. For example, the J, L and T have shorter arms than comparable sans typefaces, while the M and W are wider. The A has a lower bar, opening up the interior counter. An unusually high lower-case x-height again helps to give a more even colour and improve legibility. Care has been taken to rationalise repeated elements like the tails on lower-case letters, or the Q and the “ear” of the g. Typographic design solutions that are consistent across all these features add more stylistic cohesion. ‘Ink traps’ are exaggerated incisions used to open up a letter's narrower internal angles, which can become clogged with ink, especially in small point sizes. Now largely redundant due to the high quality of modern print, they are still sometimes used as a stylistic quirk or design feature. Now that digital fonts are often reversed or outlined, or enlarged to enormous sizes, these can also lead to unexpected or obtrusive results. Paralucent takes these inevitable digital manipulations into account, and adds optical corrections without resort to ink traps. The family has been picked up by many UK and US publishers, featuring heavily in magazines like Loaded, Heat and TV Quick, as well as high-end coffee-table photography books and gallery websites. The addition of the Slab family adds even more options for running text and headline.
  28. Anachrony by Cerulean Stimuli, $24.00
    Reminiscent of circuitry and wrought iron, Anachrony constructs the forms of an Old English Blackletter with the strokes of a Modern Geometric Sans, and lands in the vicinity of Art Deco. For such an unusual chimera, the Anachrony family is legible and versatile. Its glyphs cover pan-European Latin, Greek, and a wealth of symbols including arrows, zodiac, planets, chess, suits, and circled numbers. It is also packed with Opentype features: Small Capitals: Of similar proportions to the default numerals, tall enough to be a suitable choice in place of regular capitals. All Caps Forms: In addition to the four usual types of numerals, there are numerals and currency symbols that match the capitals. Swash: A leading curly swash on capitals, and fancy looped ascenders in the lowercase that are handled by over a hundred standard ligatures where they would collide. Style Set 01: Romanized forms. Especially recommended for all caps. Plainer A/M/T/V/W/Y, J/Q reined in to the baseline, and alternate g. Style Set 02: Masthead forms. Old-fashioned capitals with descenders and that lower left dealy. Also f/x/z/ß in a more traditional fraktur mode. Style Set 03: Mild embellishments. Tall bifurcated ascenders and descenders. Style Set 04: Extravagant swash descenders. Style Set 05: Final swashes for the end of a word. Style Set 06: Converts capital letters into the corresponding connected Roman numerals. Seemed like it could be useful sometime. Easy swooshes: Standard ligatures allow you to type two to seven commas in a row to append an assortment of sweeping or ending swashes. Catchwords: In Anachrony Royale, turn on Discretionary Ligatures for a variety of decorative articles and prepositions.
  29. Miedinger by Canada Type, $24.95
    Helvetica’s 50-year anniversary celebrations in 2007 were overwhelming and contagious. We saw the movie. Twice. We bought the shirts and the buttons. We dug out the homage books and re-read the hate articles. We mourned the fading non-color of an old black shirt proudly exclaiming that “HELVETICA IS NOT AN ADOBE FONT”. We took part in long conversations discussing the merits of the Swiss classic, that most sacred of typographic dreamboats, outlasting its builder and tenants to go on alone and saturate the world with the fundamental truth of its perfect logarithm. We swooned again over its subtleties (“Ah, that mermaid of an R!”). We rehashed decades-old debates about “Hakzidenz,” “improvement in mind” and “less is more.” We dutifully cursed every single one of Helvetica’s knockoffs. We breathed deeply and closed our eyes on perfect Shakti Gawain-style visualizations of David Carson hack'n'slashing Arial — using a Swiss Army knife, no less — with all the infernal post-brutality of his creative disturbance and disturbed creativity. We then sailed without hesitation into the absurdities of analyzing Helvetica’s role in globalization and upcoming world blandness (China beware! Helvetica will invade you as silently and transparently as a sheet of rice paper!). And at the end of a perfect celebratory day, we positively affirmed à la Shakti, and solemnly whispered the energy of our affirmation unto the universal mind: “We appreciate Helvetica for getting us this far. We are now ready for release and await the arrival of the next head snatcher.” The great hype of Swisspalooza '07 prompted a look at Max Miedinger, the designer of Neue Haas Grotesk (later renamed to Helvetica). Surprisingly, what little biographical information available about Miedinger indicates that he was a typography consultant and type sales rep for the Haas foundry until 1956, after which time he was a freelance graphic designer — rather than the full-time type designer most Helvetica enthusiasts presume him to have been. It was under that freelance capacity that he was commissioned to design the regular and bold weights of Neue Haas Grotesk typeface. His role in designing Helvetica was never really trumpeted until long after the typeface attained global popularity. And, again surprisingly, Miedinger designed two more typefaces that seem to have been lost to the dust of film type history. One is called Pro Arte (1954), a very condensed Playbill-like slab serif that is similar to many of its genre. The other, made in 1964, is much more interesting. Its original name was Horizontal. Here it is, lest it becomes a Haas-been, presented to you in digital form by Canada Type under the name of its original designer, Miedinger, the Helvetica King. The original film face was a simple set of bold, panoramically wide caps and figures that give off a first impression of being an ultra wide Gothic incarnation of Microgramma. Upon a second look, they are clearly more than that. This face is a quirky, very non-Akzidental take on the vernacular, mostly an exercise in geometric modularity, but also includes some unconventional solutions to typical problems (like thinning the midline strokes across the board to minimize clogging in three-storey forms). This digital version introduces four new weights, ranging from Thin to Medium, alongside the bold original. The Miedinger package comes in all popular font formats, and supports Western, Central and Eastern European languages, as well as Esperanto, Maltese, Turkish and Celtic/Welsh. A few counter-less alternates are included in the fonts.
  30. Utusi Star, designed by the talented Peter Wiegel, is a font that captivates with its unique blend of creativity and functionality. This font, much like its creator, showcases a deep understanding of...
  31. Once upon a time in the digital kingdom, there was a font named Tempora LGC Uni, crafted by the master hands of Alexey Kryukov. This intrepid typeface embarked on a journey to unite the realms of let...
  32. Once upon a whimsical time in the bustling town of Typeface Village, there lived a jovial and somewhat rotund font named Balloon. Oh, Balloon! With curves as bouncy and spirit as buoyant as its names...
  33. Serpentine by Image Club, $29.99
    Dick Jensen (USA) designed Serpentine, is a contemporary-looking display font, for the Visual Graphics Corporation in 1972. With the rise of digital typesetting and desktop publishing, this typeface quickly became both popular and ubiquitous. This dynamic, wide, boxy design is identifiable via tiny triangular swellings at the stroke endings - what might be called semi-serifs. Serpentine is available in six different font styles: Light, Light Oblique, Medium, Medium Oblique, Bold, and Bold Oblique. Serpentine" is a greenish rock that sometimes resembles a serpent's skin, and is often used as a decorative stone in architecture. Though this font doesn't seem at all snaky or sinuous, it does have an architectural, stone-like solidity. The subtle, almost non-existent curves and semi-serifs keep it from being too stern or cold. Although the underlying strokes of each weight are similar, the six members of the Serpentine font family all present their own individual personalities. Serpentine Light lends itself well to text for onscreen displays, for instance, while the numbers from typeface's heavier weights are seen around the world on soccer jerseys! Additionally, the oblique styles convey a streamlined sense of speed, furthermore lending Serpentine well to sport and athletic applications (especially the faster, high-speed varieties). Because of its 1970s pedigree, Serpentine has come to be known as a genuine "retro" face. This makes the typeface even more appropriate for display usage, in applications such as logo design, magazine headlines, and party flyers. If you like Serpentine, check out the following similar fonts in the Linotype portfolio: Copperplate Gothic (similar serifs) Eurostile (similar width) Princetown (another "athletic" font) Insignia (similar "techno" feeling)"
  34. Eastman Condensed by Zetafonts, $39.00
    Discover here the Eastman Roman Family See the Eastman Grotesque Family Designed in 2020 for Zetafonts by Francesco Canovaro and Andrea Tartarelli with help from Solenn Bordeau and Cosimo Lorenzo Pancini, the original Eastman typeface family was conceived as a geometric sans workhorse family developed for maximum versatility both in display and text use. The original wide weight range has been complemented with three more additional widths, to give you maximum control over the appearance of text in your page. While Eastman Compressed and Eastman Condensed behave as space-saving condensed families, Eastman Grotesque adapts the family design style to humanist proportions. All share a solid monolinear design and a tall x-height that makes body text set in Eastman extremely readable on paper and on the screen. Influenced by Bauhaus ideals and contemporary minimalism, but with a nod to the pragmatic nature 19th century grotesques, Eastman has been developed as a highly reliable tool for design problem solving, and given all the features a graphic designer needs - from a wide language coverage (thanks to over one thousand and two hundred latin, Cyrillic and greek characters) to a complete set of open type features (including small capitals, positional numbers, case sensitive forms). The most impressive feature of all Eastman fonts remains the huge choice of alternate characters and stylistic sets that allows you to fine-tune your editorial and branding design by choosing unique, logo-ready variant letter shapes. Don’t want to lose too much time with the glyphs palette? Use the Eastman Alternate weights, thought for display use and presenting a selection of some of the more eye catching & unusual letter shapes available for the family.
  35. Camy by Scholtz Fonts, $9.50
    I wanted to create a "handwriting" font which could be used professionally. I have often needed such a font with a variety of weights and styles for a particular project and have had to resort to mixing fonts, creating a rather messy, amateur job. Camy is named for a little village in South West France where I did much of the initial work on this font. Camy is ideal for contemporary display work, comes in ten styles, and has a contemporary appeal with its casual, easy to read letters. Camy was designed as a total professional package for designers looking for a handwritten font suitable for all kinds of contemporary display work: the idea being that once you have the Camy Professional Pack you don't have to waste time searching for other handwritten fonts. The Family: LIGHT -- NARROW - light weight, condensed width, delicate line -- MEDIUM - light weight, delicate line -- WIDE - light weight, expanded width, delicate line NORMAL WEIGHT -- NARROW - of medium weight and condensed width - perfect for limited space -- MEDIUM - of medium weight -- WIDE - of medium weight and expanded width BLACK - for best readability -- NARROW - condensed width for bolder statements in small areas without losing legibility -- MEDIUM - for bolder statements -- WIDE - expanded width for bolder statements FAT -- WIDE - for maximum impact Use a combination of styles for product branding, book covers, invitations, greeting cards. The Camy combination works well for both headings and body text. Camy contains over 250 characters - (upper and lower case characters, punctuation, numerals, symbols and accented characters are present). It has all the accented characters used in the major European languages.
  36. Tatline Neue by Groteskly Yours, $12.00
    Tatline Neue is a serif font family of 14 fonts encompassing a wide range of weights — from Thin to Heavy. Tatline Neue was modelled after the original Tatline display font, but this major overhaul resulted not only in updated and tweaked shapes and smother curves, but also in addition of 13 new weights, making Tatline Neue a perfect tool for designers and typographers alike. Each font contains 450 glyphs, multiple sets of numbers, stylistic alternatives for certain glyphs, ligatures, numerators, denominators, old style figures, and other symbols. Tatline Neue can be freely used across Western European, Central European, South Eastern European languages. Tatline Neue was designed from the scratch to keep glyphs consistent across all weights. Thinner fonts are more uniform, with little to no variation in the weight of the strokes. Bolder fonts, on the other hands, are chunky and somewhat comic —in a good way. Tatline Neue was born out of a display font, losing none of its original quirkiness and vibe. While serif fonts are often seen as vintage and orthodox, Tatline Neue strikes a livelier note: one of cheekiness, bizarreness, quirkiness, and expressiveness. Thanks to a wide range of weights, Tatline Neue is a great tool for a variety of projects: whether it's used for plain text in a larger body of text or as a headline font, or even as a key element in a logo creation or brand identity. Tatline Neue is a serif font for those who are tired of seeing the boring in the typography and design; it's a font for explorers, for adventurers, for those who seek to find their own voice.
  37. Engel New by The Northern Block, $30.36
    EngelNewSans is sans serif family of 12 weights and an upgrade of the typeface Engel also published by Die Gestalten Verlag. The project began with an extension to the original Engel character set and freshening up the typeface to suit the OpenType format. EngelNewSerif came about as a sibling to EngelNewSans as a corresponding serif family also of 12 weights, matching those of EngelNewSans. Both families are designed for a wide usage in running text and headlines. EngelNewSans is an evolved version of the original Engel typeface, which undergone improvements to the individual letterforms and the overall look which resulted in this sans serif type family with a more mature confident character and with softer, rounder and more harmonious shapes. The characteristics between the two could perhaps, very fittingly, be compared to a person showing different sides to their personality at different stages in life. With EngelNewSans portraying the more mature role while the original Engel shows traits of a cool teenager with rough edges, not yet fully developed. To make the light weights function with serifs attached for EngelNewSerif, the same low stroke contrast as seen in EngelNewSans was applied. Further discovery found that the serifs and the stem width had to be optically similar for the light weights not to appear too fragile. In the heavy weights however, the stroke contrast was higher than in the Sans versions, this was done to open up the counters and make room for the serifs to breathe. The intention of the families is to motivate an element of play and give the designer a larger selection to work with.
  38. New Ayres by MaGo Fonts, $20.00
    Based on my very first font creation, New Ayres keeps the same feel, but raised to high-quality level. Its long clean lines and soft curves merge old style and modern, giving a new meaning to timeless elegance. Perfect for titling; with at least five alternates per letter, the possibilities become endless. Choose the one better suited for your project and make your text stand out immediately! 703 glyphs take part in this font, including a large set of alternates, ligatures and swashes for you to choose from. With accents and special characters for languages, New Ayres supports 88 languages: Afrikaans, Albanian, German, Swiss German, Upper Sorbian, Asu, under Sorbian, Bemba, Bena, Norwegian Bokmal, Bosnian, Catalan, Czech, chiga, cornic, Creole Cape Verdean, Creole Mauritian, Croatian, Danish, embu, Slovak, Slovene, Spanish, Esperanto, Estonian, Euskera, Faroese, Filipino, Finnish, French, Rialan, scottish Gaelic, Galician, Greenlander, gusii, Hungarian, Indonesian, Irish, Icelandic, Italian, Kalenjin, Kamba, Kikuyu, Kinyarwanda, Kiroundi, kölsch, latvian, lithuanian, luo, luxembourgish, luyia, machame, makhuwa-meetto, makonde, malay, malagasy, maltese, manx, meru, Northern ndebele, nyankole, norwegian nynorsk, oromo, polish, portuguese, romeo, rombo, romanian, rwa, samburu, sango, sena, shena, shamble, Shona, rope, somali, swedish, swahili, taita, teso, Turkmen, vunjo, walser, zulu. This font is PUA encoded: this means each character has a unicode name, and you may access any of them through this codes. Open Type features on the open type file: easy access for alternates and ligatures! The download includes both .otf and .ttf files, so you may choose which one suits you better. With a strong personality, but yet adaptable into many styles, New Ayres is everything you are needing for your projects!!
  39. Botanika by Suitcase Type Foundry, $75.00
    The motivation behind the Botanika family was the desire to create a text version of the Magion font. Although the glyphs were originally drawn using the same proportions, they were subsequently adjusted in order to improve legibility. The font retains certain characteristics of the original, such as the top serif on the “i” and the similar bottom serif on the “l”. Lowering the x-height lent the family a new and original character. The italics are slightly more condensed than the regular weight, without losing the austere grace of the regular weight. They are distinct enough to stand out in the text. Alternative characters can be selected to spice up the setting, or conversely to subdue headlines by using more traditional letter shapes. Small caps are available as well. The monospace version is a 10 pitch font: at 10 pt type size 10 characters fit exactly into the width of one inch, meaning that individual letters Take up 60 % of an em in width. The family is provided with matching italics. The modifications made during the OpenType transition included the addition of missing glyphs to cover the Suitcase Standard set and adding relevant kerning pairs, plus redrawing the bold weight and the accents. Despite its lower x-height, the font is often used for setting medium to long texts. Its slightly archaic feel lends text set in Botanika an air of novelty, which may be the reason why it is so popular in extensive corporate identity systems. If you are looking for an alternative to the cold, neutral sans serifs which are so popular these days, Botanika is the perfect choice.
  40. Serpentine by Linotype, $29.00
    Dick Jensen (USA) designed Serpentine, is a contemporary-looking display font, for the Visual Graphics Corporation in 1972. With the rise of digital typesetting and desktop publishing, this typeface quickly became both popular and ubiquitous. This dynamic, wide, boxy design is identifiable via tiny triangular swellings at the stroke endings - what might be called semi-serifs. Serpentine is available in six different font styles: Light, Light Oblique, Medium, Medium Oblique, Bold, and Bold Oblique. Serpentine" is a greenish rock that sometimes resembles a serpent's skin, and is often used as a decorative stone in architecture. Though this font doesn't seem at all snaky or sinuous, it does have an architectural, stone-like solidity. The subtle, almost non-existent curves and semi-serifs keep it from being too stern or cold. Although the underlying strokes of each weight are similar, the six members of the Serpentine font family all present their own individual personalities. Serpentine Light lends itself well to text for onscreen displays, for instance, while the numbers from typeface's heavier weights are seen around the world on soccer jerseys! Additionally, the oblique styles convey a streamlined sense of speed, furthermore lending Serpentine well to sport and athletic applications (especially the faster, high-speed varieties). Because of its 1970s pedigree, Serpentine has come to be known as a genuine "retro" face. This makes the typeface even more appropriate for display usage, in applications such as logo design, magazine headlines, and party flyers. If you like Serpentine, check out the following similar fonts in the Linotype portfolio: Copperplate Gothic (similar serifs) Eurostile (similar width) Princetown (another "athletic" font) Insignia (similar "techno" feeling)"
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