Tavern is a super font family based on our Algerian Mesa design, with Tavern we've greatly expanded the usability by creating light and bold weights plus all new for 2020 with the introduction of extra bold and black weights Tavern is now a five weight family. The addition of the bold weight made it possible to go further with the design by adding open faced shadowed, outline and fill versions. Please note, the fill fonts are aligned to go with the open faced versions, they may work with the outline versions, however you will have to apply them one letter at a time. The Tavern Fill fonts may also be used a stand alone font, however, the spacing is much wider than the regular solid black weights of Tavern. In the old days of printing, fill fonts rarely lined up perfect with the open or outline font, this created a misprinted look that's much in style today. To create that misprinted look using two different colors, try layering the outline fonts offset over the top of the solid black versions. Next we come to the small caps and X versions, for a font that's mostly seen used in all caps we felt a small caps would come in handy. The X in Tavern X stands for higher X-height, we've taken our standard lowercase and raised it for greater visibility in small text and for signage where you want the look of a lowercase but it needs to be readable from the street. In August of 2016 I started the project of expanding this font into more weights after seeing the font in use where someone tried creating a bold version by adding a stroke fill around the letters. The result didn't look very good, the stroke fill also caused the shadow line to merge with the serifs on some letters. This lead me to experiment to see if a new bold weight was possible for this font and I'm pleased to say that it was. After the bold weight was finished I decided to type the regular and bold weights together in a first word thin second word bold combination, however the weight difference between the two wasn't enough contrast. This lead me to wonder if a lighter weight was possible for this font, as you can see yes it was, so now for the first time in the history of this old 1908 type design you can type a first word thin second word bold combination. So why the name change from Algerian to Tavern? Since the original font was designed in England by the Stephenson Blake type foundry I decided to give this font a name that reminded you of the country it came from, however, there were other more technical reasons. During the creation of the bold weight the engraved shadow line was sticking out too far horizontally on the bottom right of the serifs dramatically throwing the whole font off balance. The original font encountered this problem on the uppercase E, L and Z, their solution was a diagonal cut corner which was now needed across any glyph in the new bold weight with a serif on the bottom right side. In order to make the light and regular weights blend well with the bold weight diagonal cut offs were needed and added as well. This changed the look of the font from the original and why I decided to change the name, additional concerns were, if you're designing a period piece where the font needs to be authentic then this font would be too new. Regular vs. Alt version? The alternate version came about after seeing the regular version used as a logo and secondary text on a major product label. I felt that some of the features of the regular version didn't look good as smaller secondary text, this gave me the idea to create an alternate version that would work well for secondary text in an advertising layout. But don't stop there, the alternate version can be used as a logo too and feel free to exchange letters between both regular and alternate versions. Where are the original alternates from Algerian? Original alternates from Algerian are built into the regular versions of Tavern plus new alternates have been created. We're excited to introduce, for the first time, all new swash capitals for this classic font, you're going to love the way they look in your ad layout, sign or logo. The best way to access alternate letters in Tavern is with the glyph map in Adobe Illustrator and Adobe InDesign products, from Adobe Illustrator you can copy and paste into Photoshop as a smart object and take advantage of all the text layer style features Photoshop has to offer. There may be third party character maps available for accessing alternate glyphs but we can't advise you in that area. I know what you're thinking, will there be a Tavern Condensed? It takes a lot of hours to produce a large font family such as this, a future condensed version will depend on how popular this standard version is. If you love Tavern we're happy to introduce the first weathered edge version of this font called Bay Tavern available in February 2020.

Bague Round is a soft contemporary geometric typeface which blends distinct minimalist characteristics with mainstream details. It originates from Bague Universal, a superfamily with a warm well-balanced texture and a distinct personality. Usually, round sans letterforms tend to look rather organic and playful at heavier weights. This problem was avoided in Bague Round by applying all necessary optical corrections at the rounded corners in order to retain its robust qualities. Mechanical replacement of the stem endings with standard arcs was not implemented and each round form of the horizontal, vertical and diagonal strokes was treated differently from the other. Whilst the rounded endings at heavier weights become gradually more flat at acute corners, the round stems in letters such as A, b, m, p, s are perfectly matched with sharp diagonals in letters such as M, N, w, v, in a very distinct manner. A remarkable feature of Bague Round is its vast array of uppercase alternates and ligatures which truly shine when set at display sizes. Make your selection from 6 distinct groups of alternates as well as a rich set of discretionary ligatures and watch it transform into a flexible, charming and stylish typeface with strong modern aesthetics. This typeface offers enormous possibilities and variations for editorial design, branding and corporate identity. The Bague Round type family includes 14 weights from Thin to Ultra Black and matching true-italics with a consistent and well-refined structure. Each style consists of 1017 glyphs with more that 280 alternates and ligatures and an extended set of characters which supports Latin, Cyrillic and Greek. PDF Specimen Bague Round on Behance

Rubis is a contemporary serif typeface with a sharp aspect designed for long running text. It’s a family with a serious aspect but it keeps a certain charm. The idea behind Rubis was to create a typeface with flawless curves, every letter and symbol has been designed in this idea, it can be seen in the terminals which finish the letter with an extreme fluidity. It’s a family which mixes classical influence such as the calligraphic terminaison and the sharpness of a modern typeface. The Regular and Medium are optimized for long text while the Light and Black can be useful for Title. The range of style give a good flexibility to this family. It’s an excellent family for editorial use. Rubis consists in a 10 styles family, from Light to Black with their corresponding italics. Each font includes OpenType Features such as Small Caps, Proportional Figure, Tabular Figures, Numerators, Superscript, Denominators, Scientific Inferiors, Subscript, Ordinals, Fractions and ligatures. Rubis family supports Latin and Cyrillic, all these languages are covered: Latin language support: Afar, Afrikaans, Albanian, Asturian, Azeri, Basque, Bosnian, Breton, Bulgarian, Catalan, Cornish, Corsican, Croatian, Czech, Danish, Dutch, English, Esperanto, Estonian, Faroese, Filipino, Finnish, Flemish, French, Frisian, Friulian, Gaelic, Galician, German, Greenlandic, Hungarian, Icelandic, Indonesian, Irish, Italian, Kurdish, Latin, Latvian, Lithuanian, Luxembourgish, Malagasy, Malay, Maltese, Maori, Moldavian, Norwegian, Occitan, Polish, Portuguese, Provençal, Romanian, Romansch, Saami, Samoan, Scots, Scottish, Serbian, Slovak, Slovenian, Spanish, Swahili, Swedish, Tagalog, Turkish, Walloon, Welsh, Wolof Cyrillic language support: Adyghe, Avar, Belarusian, Bulgarian, Buryat, Chechen, Erzya, Ingush, Kabardian, Kalmyk, Karachay-Balkar, Karakalpak, Kazakh, Komi, Kyrgyz, Lak, Macedonian, Moldovan, Mongol, Permyak, Russian, Rusyn, Serbian, Tatar, Tofa, Tuvan, Ukrainian, Uzbek .

Blacker Pro is the revised and extended version of the original wedge serif type family designed by Cosimo Lorenzo Pancini and Andrea Tartarelli in 2017. Blacker was developed as a take on the style that Jeremiah Shoaf has defined as the "evil serif" genre: typefaces with high contrast, oldstyle or modern serif proportions and sharp, blade-like triangular serifs. Due to the high contrast in the design - slightly reminescent of didone typefaces - Blacker has been developed in two optical subfamilies. The display version offers tighter tracking, higher contrast and sharper corners for maximum effect at big sizes, while the text variant offers better readability and screen rendering at smaller sizes, with lower contrast and looser spacing. In the pro version, two additional condensed variant families have been added (condensed display and condensed text) allowing for more freedom and versatility in typesetting where space constraints are present. Also, three titling uppercase-only variants have been added, with a slightly extended feel, and two decorative subfamilies (inline and diamond). Each of these seven variants has been developed in six weights from light to heavy, with matching italics, for a total of 69 styles covering a wide range of editorial and advertising uses. All Blacker Pro feature a revised and extended character set covering over two hundred languages using the latin, cyrillic and greek alphabets. Open type features include small caps, positional numerals, fractions, superior & inferior figures, alternate forms, and an extended set of standard and discretionary ligatures. With its bold personality, Blacker aims to be a modern classic used for bold statements and self-conscious brands, making your text look great both on paper and on the screens.

Few projects are outside the range of PMN Caecilia® Sans. Drawn specifically for on-screen imaging, the family benefits from a large suite of weights, each with several stylistic variations. This is a design ideally suited to building digital interfaces, complex websites, apps, games, kiosks, HTML ads and large-scale brand identities. “My goal was to create a, friendly, versatile, ageless, yet discerning typeface family that will serve the needs of many users,” says Peter Matthias Noordzij. the typeface’s designer. “It is not intended to be eye-catching, but generous: enabling numerous visual and typographical expressions.” The use of Noordzij’s earlier design, PMN Caecilia, in Amazon’s Kindle® wireless reading devices, gave him the opportunity to study the behavior of the slab serif typeface in an on-screen environment. Although based on his earlier design, Noordzij incorporated fundamental changes to optimize PMN Caecilia® Sans’ digital performance. While PMN Caecilia has proven to be a steadfast serif typeface in print and on screen, the addition of a sans serif counterpart gives designers more flexibility when creating complex hierarchies. The combination of serif and sans serif makes the PMN Caecilia family a good choice for everything from print editorial projects to complicated web sites. A broad range of typefaces pair well with PMN Caecilia Sans. Humanist serif typefaces, such as Agmena™, Dante®, and Frutiger® Serif, set up dynamic typographic harmony, while designs like ITC New Veljovic™ Masqualero™ and Perpetua®, will create a striking counterpoint. And, of course, PMN Caecilia is a natural design partner – as are other slab serif typefaces, like the Aptifer™ Slab, Joanna® Nova and Soho® families.

Astrid Grotesk is a normalized version of Schizotype Grotesk. Normalized; not neutralized. Where many neo-grotesks appear cold with their harsh neutrality, Astrid has a warmth, eminating from its (for want of a better word) clunkiness. With the latest update, it becomes a true workhorse, with a range of widths and italics for the normal widths. Astrid Grotesk, while being clearly a neo-grotesk in appearance, has a personality all of its own. Standout characters include the f and t, and the default binocular g, unusual in neo-grotesks. And the right angled terminals on c, e and s. Stylistic sets offer up alternate forms of a, g, y, I, @, dutch IJ, german eszett and l. A full complement of numerals is included: proportional and tabular, lining and oldstyle, plus fractions, subscript and superscript. Note also that the tabular figures are duplexed across weights - very useful when highlighting specific entries in tables. The tabular figures feature also substitutes in fixed width (across all weights) comma and period, so your decimals line up perfectly always. Lastly, case sensitive forms of certain glyphs are included for all-cap settings. This typeface will be useful for corporate identities and branding work. It’s spaced more for text settings in the normal width, and gets more display-optimized as the width decreases, but with careful tracking, all styles can sing at display sizes. Bored of those other Swiss style typefaces? Astrid Grotesk could be the face you need to breathe new life into your designs. Coupled with Schizotype Grotesk, its more eccentric cousin, you've got an unorthodox branding system ready to use straight out of the box.

EngelNewSans is sans serif family of 12 weights and an upgrade of the typeface Engel also published by Die Gestalten Verlag. The project began with an extension to the original Engel character set and freshening up the typeface to suit the OpenType format. EngelNewSerif came about as a sibling to EngelNewSans as a corresponding serif family also of 12 weights, matching those of EngelNewSans. Both families are designed for a wide usage in running text and headlines. EngelNewSans is an evolved version of the original Engel typeface, which undergone improvements to the individual letterforms and the overall look which resulted in this sans serif type family with a more mature confident character and with softer, rounder and more harmonious shapes. The characteristics between the two could perhaps, very fittingly, be compared to a person showing different sides to their personality at different stages in life. With EngelNewSans portraying the more mature role while the original Engel shows traits of a cool teenager with rough edges, not yet fully developed. To make the light weights function with serifs attached for EngelNewSerif, the same low stroke contrast as seen in EngelNewSans was applied. Further discovery found that the serifs and the stem width had to be optically similar for the light weights not to appear too fragile. In the heavy weights however, the stroke contrast was higher than in the Sans versions, this was done to open up the counters and make room for the serifs to breathe. The intention of the families is to motivate an element of play and give the designer a larger selection to work with.

A family of fonts with rhythm. Natom Pro is a modern and geometric font family adapted to the professional requirements of graphic designers, web designers and mobile application developers. Comprised of 19 styles including 8 styles designed especially for the design of headlines, Natom Pro is a very versatile family of fonts that can be used in many projects such as editorial design, branding or corporate identity creation, design of posters or logos, the creation of websites or the development of mobile applications. This font, with a resolutely contemporary aspect, also hides a unique typographic design since it has 2 distinct styles (Title and Roman) which have 2 different typographic rhythms in order to graphically differentiate the appearance of titles, subtitles and long paragraphs. With this design of rhythmically differentiated glyphs according to the styles, the headlines have a very graphic aspect while the long texts have a more classic aspect in order to keep optimal readability in all scenarios. Its architecture is also very modern since it was designed and drawn with particular attention to the geometry of the forms with clear and open endings cut at 90 degrees. The number of styles has also been simplified with the most used thicknesses (Extra Light, Light, Regular, Medium, Bold and Black) in order to speed up your graphic design process. For the more experienced designers, Natom Pro is also available in a variable version. Natom Pro is also equipped with powerful OpenType features like case sensitivity, true small caps, full ligature set, tabular figures for tables, « old styles figures » to elegantly insert figures into your sentences, numbers circled or even alternative characters to satisfy the most demanding professionals.

The new sans-serif Franzi typeface family – as neutral as can be, but at the same time individual and striking. Its unmistakable character lies in the detail, with no effect pushing itself to the fore. As a wide-running typeface with a relatively large x-height, the typeface family is perfectly suited to small text sizes but, with its elegant details, it leaves nothing to be desired in display applications either. Originally designed with constructed, often rectangular elements, Franzi has gradually been rounded during the development process and is now less hard in order to guarantee optimal legibility. Franzi Variable is designed alongside the italic and the weight axes. The italics are softly and elegantly drawn, while the upright characters appear much more severe. The design appeal reveals itself in the two-storey ‘a’ – a tribute to legibility in body copy; however, for those who prefer the geometric in applications, an alternative single-storey ‘a’ is also available. All styles have small caps, superscript and subscript lowercase letters, lining, non-lining and small caps figures, fractions as well as several ligatures, alternative fonts, symbols and arrows. The Latin uppercase letters are also available as discreet swash variants. In addition to the extended Latin alphabet, the typeface family also includes the complete Greek, Cyrillic and International Phonetic Alphabet IPA. Franzi was created as a further development of an order to produce a sign for a therapy practice in Vienna’s Franz-Hochedlinger-Gasse – hence the name, which is more common as an abbreviation for Franziska than as a diminutive for the male name Franz: Franzi is therefore a hybrid typeface name which has female tendencies.

Crypto-typography - the passion for unknown, weird and unusual character shapes - is a disease commonly affecting type designers. Cosimo Lorenzo Pancini has celebrated it in this typeface family, aptly named Hagrid after the half-blood giant with a passion for cryptozoology described by R. K. Rowling in her Harry Potter books. Extreme optical corrections, calligraphic counter-spaces, inverted contrast, over-the-top overshoots: all the inventions that abound in vernacular and experimental typography have been lovingly collected in this mongrel sans serif family, carefully balancing quirky solutions and solid grotesque design. Hagrid is a typeface designed for editorial & display use, bringing dynamism to the printed and digital page thanks to its extreme contrast and unique details. It has been developed in a range of six display weights ranging from the monolinear and more traditional thin to the expressive heavy weight. For better readability in small sizes and on the web, a companion text family has been developed, with a slightly different selection of weights, wider metrics, and fine adjustments to keep the dynamic expressivity of the design without sacrificing legibility. This is evident in the design of italics: while the display italics sport a cursive feel with calligraphic terminals to lowercase letters, the text design is more restrained, with a more classical geometric grotesque slanted look. Given the crypto-typographer love for foreign specimens of letters, special care has been put into making Hagrid ready for multilingual projects, giving it an extended character sets covering over two hundred languages that use Latin, Cyrillic and Arabic alphabets and adding a selected range of OpenType features to handle alternate forms and stylistic sets.

Armature Neue Sans is an extension of the original Armature Neue family released in 2010. Like Armature Neue, Armature Neue Sans consists of six weights with accompanying italics. Armature is one result of my interest in typefaces that are constructed, rather than drawn. Although it is basically a monoline design, there are subtle details throughout that compensate for a monoline’s evenness. As with all fontBoy fonts, there are dingbats hidden away in the dark recesses of the keyboard. When I first started designing this face in 1992, I called it Dino - I thought I would name all my fonts after famous pets, so the dingbats for Armature are dinosaurs. To access the alternate characters (closed counter B and R, and others) use Stylistic Set 1 or the glyphs palette in your OpenType-enabled application. Designed by Bob Aufuldish with editing and production by Psy/Ops.

Welcome to the world of typography full of charm and nostalgia! Nilkuza is a Retro Display style font that brings a classic touch and fun to any of your projects. It's the perfect solution to bring a unique, vintage, and rustic look to life in a variety of visuals. Nilkuza is not just an ordinary font. With four family variants that include regular, distort, outline, and shadow, this font provides unlimited flexibility to explore your creativity. By using the ligature and alternate features, you can create unlimited letter combinations, making each of your works truly unique. We understand that every project has its own character and language, that's why Nilkuza supports multiple languages, so you can connect with a global audience without limitations. Make your every visual appearance an unforgettable nostalgic journey with Nilkuza. Get this font right away and take your projects into a dazzling era!

Naxmos is a futuristic font with upper- and lowercase letters, a set of numbers, and a galaxy alternative and cyberpunk theme. It has a distinctive futuristic design. Use it to create time-traveling movie posters for futuristic or extraterrestrial productions. Fantastic for creating unique cards and artwork for science fiction fans. This font was created to be used for universal events like game competitions, wall advertisements, and poster designs. Your design can look better with a simple combination. Purchase it right away to enjoy using it ahead of the competition. What’s Included : - File font - All glyphs Iso Latin 1 - Alternate, Ligature - Simple installations - We highly recommend using a program that supports OpenType features and Glyphs panels like many Adobe apps and Corel Draw so that you can see and access all Glyph variations. - PUA Encoded Characters – Fully accessible without additional design software. - Fonts include Multilingual support

Kejaxi font groovy is a psychedelic-inspired typeface. It has a fun and bold shape, perfect for all your creative projects that need a retro style. This Groovy font is a free display font with bold and geometric shapes, perfect for branding and editorial design. This font is also ideal for product packaging or even just to add a little flair to your design work. Kejaxi is a contemporary font with geometric shapes and accuracy that will add a touch of elegance to any design. So stop procrastinating and incorporate it into your designs right away! What’s Included : Standard glyphs Iso Latin 1 Simple installations We highly recommend using a program that supports OpenType features and Glyphs panels like many Adobe apps and Corel Draw, so you can see and access all Glyph variations. PUA Encoded Characters – Fully accessible without additional design software. Fonts include Multilingual support

Prepare to be swept away by the mesmerizing allure of Oceania, the font that will transport your designs to a world of elegance and beauty. Say goodbye to dull and uninspiring typography because Oceania is here to revolutionize your creative endeavors. With its graceful curves and enchanting letterforms, this gorgeous curvy typeface exudes sophistication and charm. Each letter is meticulously crafted to perfection, forming a harmonious dance of curves that will captivate the eyes of your audience. Whether you're designing wedding invitations, crafting stunning logos, or adding a touch of class to your branding materials, Oceania is the secret weapon that will make your designs shine. Dive into the depths of this exquisite font and let its timeless elegance elevate your creations to a whole new level of visual splendor. Get ready to make waves in the design world with the irresistible allure of Oceania!

I searched all over the internet looking for a realistic sand writing font and came away empty handed. Undaunted by this, I grabbed my business partner, Mary and trekked down to our local river, the Arkansas (pronounced ar-KAN-sas around here). Using sticks, we scratched out the entire alphabet in the sand, including upper & lowercase, and punctuation marks! I photographed the characters, converted them to line art on my computer and used font creating software to turn it into a true type font! This font was designed for adding dates, places and messages to your beach photos that looked as if you wrote it in the sand before you took the picture! It is a decorative font best used in large, headline sizes. To make it appear more realistic, select a darker color from the sand in the photo to use for the type instead of black!

This four-piece family is the DIN design, but not as you know it. The famously, crisp, clean and precise typeface has been given a textured update that's reminiscent of rusted metal, or rubber stamps. Underneath this lies the same sturdy, geometric shapes that have allowed DIN to stand the test of time, but with a new sense of tangibility. “This kind of treatment is more about creating a feeling or a mood that goes beyond the communication of the words themselves,” explains Monotype Studio director Tom Rickner. “I think it expands the repertoire of what DIN Next can express.” Designed for display, these four typefaces – DIN Next Rust, DIN Next Shadow, DIN Next Slab Rust and DIN Next Stencil Rust – show a new side of DIN Next's personality, as if the surface of each letterform has been gradually worn away over the years.

Mountain is a digital revival and extension of Teutonia, an old metal typeface released by the Roos & Junge type foundry (Offenbach am Main, Germany) in 1902. Teutonia’s design was popular during both the Art Nouveau and the Constructivist eras, where similar letterforms could be seen as far away as the Soviet Union. Although it slipped under the radar during the 1930s and 40s, this style feels extremely contemporary today. Mountain’s underlying geometric feeling is reminiscent of pixels and grids, suiting it for application with music and art, as well as history. Yet this typeface is not as static as it seems at first glance; playful diagonals—like those seen on the capitals D, L, P, and W—enliven the otherwise stern horizontal and vertical motion. Teutonia was a simple upper and lowercase display type. Mountain adds upon these by adding small caps and obliqued italic companions, rounding out this typographic toolkit.

HUNKSTER is heypentype journey to simplified a stencil fonts. Simplified means it must easy and fast to cut when creating stencil art. Hence, this typeface inspired a lot from stencil arts and fonts right from the beginning of its creations. When a lot of stencil fonts out there used to create political message and self-expression, Hunkster take it beyond that. This typefaces can be applied to anything, from motorsports, branding, logo or logotype, industrial design, products packaging, software, games, website headlines,etc. Whatever it will be used, the spirit of the stencil and street art remains. Include in this typeface family is plenty of ligatures because the nature of stencil and our design aims, easy-to-cut but still beautiful. Most importantly its thrown away an image of stencil fonts bound on military themes. This ligatures will be developed in the future release along with updates on Hunkster variable fonts.

First off, Slivowitz is written with a v (SlivoVitz), rather than a w, but I liked it better with a w. Slivowitz is a plum brandy from Eastern Europe. My father used to be an international truck driver and he often had to go to Eastern Europe. He took all kinds of ‘western’ goods with him to give away (plastic bags, beer, cigarettes - remember, Eastern Europe at the time was still communist!). He always came back with bottles of Slivowitz. I never tasted it, as I was too young, but I liked the name and I decided to name this font after a fond memory! Slivowitz is an easy-going handwritten script font - it looks good on fashion items, book covers and fancy magazines, but greeting cards will look just as great. Comes with a bunch of ligatures, alternates and a whole lotta diacritics!

Welcome to Ciroya, a typeface universe full of passion and fun! Ciroya is the answer if you want a strong, bold, and vivid style for your projects. Ciroya is available in three different styles: regular, outline, and shadow. You can use this to create effects that suit your vision, such as colorful to lighter outlines or shadow effects. But wait, there's more! Ciroya also has a plethora of other ligatures and characters, allowing you to express your creativity and create genuinely unique and spectacular designs. Ciroya, of course, supports several languages, allowing you to engage with audiences worldwide. Make Ciroya your top choice for projects that require a playful, playful look. Let your message be combined with Ciroya's carefree touch and make an unforgettable impression. With Ciroya, every word becomes more vibrant and colorful. Explore your creative potential right away with this fun font!

An inline adaptation of a distinctive slab serif, Cesium is an unusually responsive display face that maintains its high energy across a range of different moods. The Cesium typeface was designed by Jonathan Hoefler in 2020. An energetic inline adaptation of Hoefler’s broad-shouldered Vitesse Black typeface (2000), Cesium is named for the fifty-fifth member of the periodic table of the elements, a volatile liquid metal that presents as a scintillating quicksilver. From the desk of the designer, Jonathan Hoefler: I always felt that our Vitesse typeface, an unusual species of slab serif, would take well to an inline. Vitesse is based not on the circle or the ellipse, but on a less familiar shape that has no common name, a variation on the ‘stadium’ that has two opposing flat edges, and two gently rounded sides. In place of sharp corners, Vitesse uses a continuously flowing stroke to manage the transition between upright and diagonal lines, most apparent on letters like M and N. A year of making this gesture with my wrist, both when drawing letterforms and miming their intentions during design critiques, left me thinking about a reduced version of the typeface, in which letters would be defined not by inside and outside contours, but by a single, fluid raceway. Like most straightforward ideas, this one proved challenging to execute, but its puzzles were immensely satisfying to solve. Adding an inline to a typeface is the quickest way to reveal its secrets. All the furtive adjustments in weight and size that a type designer makes — relieving congestion by thinning the center arm of a bold E, or lightening the intersecting strokes of a W — are instantly exposed with the addition of a centerline. Adapting an existing alphabet to accommodate this inline called for renovating every single character (down to the capital I, the period, and even the space), in some cases making small adjustments to reallocate weight, at other times redesigning whole parts of the character set. The longer we worked on the typeface, the more we discovered opportunities to turn these constraints into advantages, solving stubbornly complex characters like € and § by redefining how an inline should behave, and using these new patterns to reshape the rest of the alphabet. The New Typeface The outcome is a typeface we’re calling Cesium. It shares many of Vitesse’s qualities, its heartbeat an energetic thrum of motorsports and industry, and it will doubtless be welcome in both hardware stores and Hollywood. But we’ve been surprised by Cesium’s more reflective moods, its ability to be alert and softspoken at the same time. Much in the way that vibrant colors can animate a typeface, we’ve found that Cesium’s sensitivity to spacing most effectively changes its voice. Tighter leading and tracking turns up the heat, heightening Cesium’s sporty, high-tech associations, but with the addition of letterspacing it achieves an almost literary repose. This range of voices recommends Cesium not only to logos, book covers, and title sequences, but to projects that regularly must adjust their volume, such as identities, packaging, and editorial design. Read more about how to use Cesium. About the Name Cesium is a chemical element, one of only five metals that’s liquid at room temperature. Resembling quicksilver, cesium is typically stored in a glass ampule, where the tension between a sturdy outer vessel and its volatile contents is scintillating. The Cesium typeface hopes to capture this quality, its bright and insistent inline restrained by a strong and sinuous container. Cesium is one of only three H&Co typefaces whose name comes from the periodic table, a distinction it shares with Mercury and Tungsten. At a time when I considered a more sci-fi name for the typeface, I learned that these three elements have an unusual connection: they’re used together in the propulsion system of nasa’s Deep Space 1, the first interplanetary spacecraft powered by an ion drive. I found the association compelling, and adopted the name at once, with the hope that designers might employ the typeface in the same spirit of discovery, optimism, and invention. —JH Featured in: Best Fonts for Logos