“More is better” may have been the motto of Richard Austin of Austin and Son’s Imperial Letter-Foundry on Worship Street at Finsbury Square in London when he designed and cut his Antique typeface. The year it was created is uncertain, but it is known to have appeared in a specimen book produced in 1827. At first glance, the upper case letters of Austin Antique look very much like Figgins Antique. But, upon examination, one will note that the Austin face is much darker. In general, the letters designed and cut by Richard Austin have fatter strokes, larger serifs and smaller counters -- more metal and less daylight. The premise was that the darker the letter, the more attention an ad using the typeface would receive. In old pictures of London and Paris one may see walls crowded with posters and “bills” -- competing for the attention of the passerby. Morris and Updike aside, the early nineteenth century marked the beginning of a commercial as well as industrial revolution. Patterns of commerce were changing. With new methods of marketing came the need for new typefaces to support the new methods. Foundries found the display types were very profitable and competed most energetically and creatively for the trade. There was a lot of trial-and-error. Some ideas faded away. Others, like the Antiques or Egyptians, were refined and developed. From them came the Clarendons that were to prove both popular and long lasting -- because they worked. Their job was to sell goods, not please the aesthetic sensibilities of the critics. They did their job well. Austin Antique has a full Western European character set, plus the following ligatures: ct, st, fi, fl, ff, ffi and ffl. Tabular numbers. Surprisingly readable.

The Verdana typeface family was designed specifically to address the challenges of on-screen display. Verdana was originally designed by world-renowned type designer Matthew Carter, and tuned for screen display by the leading TrueType hinting expert, Tom Rickner. The Verdana fonts are unique examples of type designed specifically for the computer screen.The Verdana family received a major update in 2011 as a collaboration between The Font Bureau, Monotype Imaging and Matthew Carter. The original Verdana family included only four fonts: regular, italic, bold and bold italic. The new and expanded Verdana Pro family contains 20 fonts in total. The Verdana Pro and Verdana Pro Condensed families each contain 10 fonts: Light, Regular, Semibold, Bold and Black (each with matching italic styles).Verdana exhibits characteristics derived from the pixel rather than the pen, the brush or the chisel. The balance between straight, curve and diagonal were meticulously tuned to ensure that the pixel patterns at small sizes are pleasing, clear and legible. Commonly confused characters, such as the lowercase i j l, the uppercase I J L and the number 1, have been carefully drawn for maximum individuality - an important characteristic of fonts designed for on-screen use. Another reason for the legibility of the Verdana fonts on the screen is their generous width and spacing.Designed by David Berlow and David Johnathan Ross of the Font Bureau, with typographic consultation by Matthew Carter, the new Verdana Pro includes a variety of advanced typographic features including true small capitals, ligatures, fractions, old style figures, lining tabular figures and lining proportional figures. An OpenType-savvy application is required to access these typographic features. The expanded weights and completely new condensed range of fonts provide designers with an expanded palette of typographic options for use in print and on-screen, in both small text sizes and headlines.

Aramus is a new serif font in my continuing objective of designing book fonts that I can really use. In many ways, Aramus is a very different direction for me. It comes from a scan of an old display face that has been radically modified to a much smaller x-height than I have been using lately, plus taller ascenders. Many of the characters needed a lot of correction to bring them into my taste. In general, I have decided that many of my fonts create a type color that is too dense. Aramus is an attempt to get away from that look. Although Amitale has been a very successful book family and excellent to work with, I find I still need something more open with a lighter color. Aramus is the first look at the new direction. The original hand-cut serifs vary a lot, different for almost every character. This gives a little looseness and helps the lightness I am looking for. It will be interesting to see where this all goes. This is a normal serif for me in that it has caps, lowercase, small caps with the appropriate figures for each case. This font has all the OpenType features in the set for 2009. I didn't bother with the CE accents (though I can add them upon request. They will be in the final new book family). There are several ligatures for your fun and enjoyment: bb gg ff fi fl ffi ffl ffy fj ft tt ty Wh Th and more. Like all of my fonts, there are: caps, lowercase, small caps, proportional lining figures, proportional oldstyle figures, & small cap figures, plus numerators, denominators, superiors, inferiors, and a complete set of ordinals 1st through infinity. Enjoy!

Arc Neuvo has a retro, art deco feel and provides a few quirky glyphs to add to the fun.