Pure and not-so-simple Maybe it’s the air of purity, openness and transparency that they transmit, but geometric typefaces are more popular than ever among leading brands. Based on near-perfect circles, triangles and squares, geometric letterforms look uncomplicated, even though making them readable is anything but – something the designers of the first wave of geometric fonts discovered nearly a century ago. Many of the world’s most recognisable brands in technology, retail, travel, food, manufacturing and other industries continue to be drawn to the straightforward, honest character that geometric fonts convey. Fontsmith set out in 2015 to develop a typeface in the same tradition, but optimised for the demands of modern brands – online and offline usage, readability and accessibility. And, of course, with the all-important Fontsmith x-factor built in. FS Lucas is the bold and deceptively simple result. Handle with care The letterforms of FS Lucas are round and generous, along the lines of Trajan Column lettering stripped of its serifs. But beware their thorns. Their designer, Stuart de Rozario, who also crafted the award-winning FS Millbank, wanted a contrast between spiky and soft, giving sharp apexes to the more angular letterforms, such as A, M, N, v, w and z. Among his inspirations were the colourful, geometric compositions of Frank Stella, the 1920s art deco poster designs of AM Cassandre, and the triangular cosmic element symbol, which led him to tackle the capital A first, instead of the usual H. The proportions and angles of the triangular form would set the template for many of the other characters. It was this form, and the light-scattering effects of triangular prisms, that lit the path to a name for the typeface: Lucas is derived from lux, the Latin word for light. Recommended reading Early geometric typefaces were accused of putting mathematical integrity before readability. FS Lucas achieves the trick of appearing geometric, while taking the edge off elements that make reading difficult. Perfectly circlular shapes don’t read well. The way around that is to slightly thicken the vertical strokes, and pull out the curves at the corners to compensate; the O and o of FS Lucas are optical illusions. Pointed apexes aren’t as sharp as they look; the flattened tips are an essential design feature. And distinctive details such as the open terminals of the c, e, f, g, j, r and s, and the x-height bar on the i and j, aid legibility, especially on-screen. These and many other features, the product of sketching the letterforms in the first instance by hand rather than mapping them out mechanically by computer, give FS Lucas the built-in humanity and character that make it a better, easier read all-round. Marks of distinction Unlike some of its more buttoned-up geometric bedfellows, FS Lucas can’t contain its natural personality and quirks: the flick of the foot of the l, for example, and the flattish tail on the g and j. The unusual bar on the J improves character recognition, and the G is circular, without a straight stem. There’s a touch of Fontsmith about the t, too, with the curve across the left cross section in the lighter weights, and the ampersand is one of a kind. There’s a lot to like about Lucas. With its 9 weights, perfect proportions and soft but spiky take on the classic geometric font, it’s a typeface that could light up any brand.

Wellmere Sans is humanist a ‘sans serif’ typeface combining distinctive character with easy legibility. The emphasis here is on elegant simplicity and clarity. No alternate forms, no ligatures, just good simple design and elegance giving clarity and ease of communication. Ideal for timeless presentation of information, signs, posters, computer displays and so forth.

Claudia Betta Font is a formal script font with multilingual support. It is ideal for wedding invitations, magazines, social media, restaurant menus, greeting cards, birthday invitations, headers and more. This font is equipped with a complete set of lowercase and uppercase characters, various kinds of punctuation ligatures, numbers and and multilingual support.

Braveold is a serif font family with swashes, making it multifunctional. It is inspired by classic and retro fonts in the 70 and comes with 5 weights which can be selected for body text or headlines. Alternative swashes will be an attractive choice, so that your project becomes more beautiful and dynamic.

Osmane is a beautiful script type script designed with a neat concept, , even businesses, companies, clothing, and much more What's include: Stylistic alternate for lowercase PUA Encoded Characters - Fully accessible without additional design software. Basic Latin Language Support How to access alternate glyphs? you can see it on this link ( http://goo.gl/1vy2fv )

Introducing Pink Shark, a fun and simple handwriting fonts. Perfect for DIY projects, labels, quotes, greeting cards, posters, wall art, branding, packaging, websites, photos, photography overlays, window art, signs, scrap booking, tags and so more! Pink Shark consists of a Regular and a cute 'Wrap' version and will make your project stand out!

Summer Joy is a cute groovy font that will help you enjoy and have fun with your designs. You can design it to match Summer’s holiday theme. Perfect for creating a wide variety of new designs to match products such as T-shirts, pillows, banner, mugs, cards, stationery, social media posts, and more!

Hella Bertta Script A new fresh an modern hand lettered font with decorative characters and a dancing baseline. So beautiful on invitation like handicraft, greeting cards, branding materials, business cards, quotes, posters, and more design concepts. Features : Ligatures Stylistic sets Basic Latin A-Z and a-z Numbers International Symbols included Punctuation Ligature

"Beast Sketch" is an extraordinary handwritten font created with bold, untamed strokes using ink and a bamboo pen. It boasts a masculine aesthetic, an organic, natural feel, and extensive Latin character support. Perfect for book titles, magazine covers, logos, and more, it adds a raw, authentic, and compelling vibe to your projects.

An edgy little number here; Herman was created using a chiselled marker pen and is handwritten as a slanted, bold font with a distinct marker contrast. Designed with two sets of all caps, and alternates that rotate the upper and lower case; Herman is a standout that’s charming and slightly retro, too.

A new vintage font family and ornaments called Balford. Inspired by vintage labels and packages, this collection of styles with shadow of typeface and vintage scrolls, panels, and ornaments makes it possible to combine and create many options. Create label designs, headlines, logotypes, signage, posters, greeting cards, letterheads, t-shirts and much more.

Hello Everyone, introduce our new product Font Grasstrack This Is Rough Brush Font.This is a Textured Natural Style and classy style with a clear style and dramatic movement. That is has charming, authentic and relaxed characteristic more natural look to your text. You can activate 29 Ligatures and 5 Alternate glyphs OpenType panel.

Calagio is a casual and modern font, which can be categorized as expressive lettering style. This font contain 565 glyphs carefully designed, with OpenType features. A lot of alternative glyphs in upper and lower case letters, ligatures and ornaments, so you can combine and make your design more real at your convenience.

Reinkey is a neat and clean brushed display font. It has alternate characters, which will give you convenience when choosing a character for each design project. It is suitable for logotypes, banners, brochures, branding and more. It is PUA encoding which means you can access all of the glyphs and swashes with ease.

A font based upon my own handwriting (when I am concentrating and making each letter legible!) Very suitable for anything that needs a handwritten feeling. I've added 4 (slightly) different versions of each lowercase letter, and that really helps making your text look more like real handwriting rather than "just a font"

Kianda typeface was created as a non-classic, sport logo typeface. Now it has only one style with Latin and Cyrillic uppercase, numerals and punctuation. Almost every letter have 3-4 alternates, which allows you to feature stylish text for your logo. Also this typeface works good with short slogans, packaging and more.

Puertofino is made as if it resembles a ballpoint pen so it looks thick and thin, Puertofino can also be used as a signature font. Puertofino has ligatures, alternates, and supports 68 Multilingual. Puertofino is a casual script font that suitable for various project, like branding, invitation, merchandise, website, advertisement, magazine, and more

Qairen is a classic typeface with a unique style and modern look. It is perfect for elegant and luxury logos, book or movie title design, fashion brands, magazines, clothes, lettering, quotes, and so much more. This font is PUA encoded, which means you can access all of the glyphs and swashes with ease!

Satisfactory Craft retro vintage typeface. It can be used to create almost all types of design projects. Just use your imagination and some graphic design set, your project will become more alive and look great. Implementing alternative Contextual features makes it easier for all people to use. Hope you enjoy. Intuisi Creative

Jindo font family consists of 16 fonts in total. This family consists of 8 weights and matching italics, and supports a number of OpenType features. Its characteristic wide shape makes the text more legible and readable at small sizes. Recommended for magazines, posters, websites, editorial design, and various range of design works.

Mesquin is an all uppercase sans serif font with geometric shapes of characters. It is inspired by lettering from the industrial and good old past, but it still has a strong modern appearance. Its allows versatile design options and works perfectly for headlines, logos, posters, packaging, T-shirts, postcards and much more.

Say hello to chic with the beautiful, modern Canyonlands Script font! This casual, hand-lettered script font is perfect for styling logos, stationery, social media, websites and so much more! Canyonlands was created with multilingual support and over 45 ligatures, allowing you to create a real hand-written look to your projects.

Kidszones is a cute and fun display and decorative font. Its cool, playful & childish look makes it a fantastic choice for fashion, signature, album covers logos, branding, magazines, social media posts, advertisement, and many more. Use this display font to add that special cool touch to any design idea you can think of!

The font collection is called "Hittedal", it is a display font for logotype. These collections contain bold script and sans serif font. This script font includes some alternates and ligatures. The Hittedal matches apply in some designs such as the logo, poster, label, badge, packaging, t-shirt, branding, quotes and more custom design.

Steel leg is a font that was scratched with a brush pen, to get a natural texture, this font will show the characteristics of the hand.This font is perfect for various places such as clothing, posters, title books, stationery designs, quotes, branding, logos, invitations, greeting cards, t-shirts, packaging designs and more.

Flirtation Walk JNL was inspired by the lettering on the covers of sheet music for songs taken from the 1934 Dick Powell-Ruby Keeler movie "Flirtation Walk". The typeface features some stylized characters as well as the more familiar Art Deco character designs, and is available in both regular and oblique versions.