In the early days of printing everything had to be worked out from scratch. This set of lettering is based on section headings used by the Printer Lucas Brandis (no known relation), the first printer to operate in the city of Lübeck around 1473. They remind me of a medieval version of the spray paint graffiti so often seen on the sides of trains. A bit on the crude side, but also and importantly extremely noticeable. So whether you use it for creating old styled printing or some wild modern eye grabbing text item, its robust and sturdy shapes will be certain to grab the eye.

Pure and not-so-simple Maybe it’s the air of purity, openness and transparency that they transmit, but geometric typefaces are more popular than ever among leading brands. Based on near-perfect circles, triangles and squares, geometric letterforms look uncomplicated, even though making them readable is anything but – something the designers of the first wave of geometric fonts discovered nearly a century ago. Many of the world’s most recognisable brands in technology, retail, travel, food, manufacturing and other industries continue to be drawn to the straightforward, honest character that geometric fonts convey. Fontsmith set out in 2015 to develop a typeface in the same tradition, but optimised for the demands of modern brands – online and offline usage, readability and accessibility. And, of course, with the all-important Fontsmith x-factor built in. FS Lucas is the bold and deceptively simple result. Handle with care The letterforms of FS Lucas are round and generous, along the lines of Trajan Column lettering stripped of its serifs. But beware their thorns. Their designer, Stuart de Rozario, who also crafted the award-winning FS Millbank, wanted a contrast between spiky and soft, giving sharp apexes to the more angular letterforms, such as A, M, N, v, w and z. Among his inspirations were the colourful, geometric compositions of Frank Stella, the 1920s art deco poster designs of AM Cassandre, and the triangular cosmic element symbol, which led him to tackle the capital A first, instead of the usual H. The proportions and angles of the triangular form would set the template for many of the other characters. It was this form, and the light-scattering effects of triangular prisms, that lit the path to a name for the typeface: Lucas is derived from lux, the Latin word for light. Recommended reading Early geometric typefaces were accused of putting mathematical integrity before readability. FS Lucas achieves the trick of appearing geometric, while taking the edge off elements that make reading difficult. Perfectly circlular shapes don’t read well. The way around that is to slightly thicken the vertical strokes, and pull out the curves at the corners to compensate; the O and o of FS Lucas are optical illusions. Pointed apexes aren’t as sharp as they look; the flattened tips are an essential design feature. And distinctive details such as the open terminals of the c, e, f, g, j, r and s, and the x-height bar on the i and j, aid legibility, especially on-screen. These and many other features, the product of sketching the letterforms in the first instance by hand rather than mapping them out mechanically by computer, give FS Lucas the built-in humanity and character that make it a better, easier read all-round. Marks of distinction Unlike some of its more buttoned-up geometric bedfellows, FS Lucas can’t contain its natural personality and quirks: the flick of the foot of the l, for example, and the flattish tail on the g and j. The unusual bar on the J improves character recognition, and the G is circular, without a straight stem. There’s a touch of Fontsmith about the t, too, with the curve across the left cross section in the lighter weights, and the ampersand is one of a kind. There’s a lot to like about Lucas. With its 9 weights, perfect proportions and soft but spiky take on the classic geometric font, it’s a typeface that could light up any brand.

The Icons developed to the font Only You Sexy make reference to hipsters concept a recurring nostalgia and a recovery of an almost forgotten romanticism. Bring all that romance back. Bring the sensuality in your works and projects. The font has more than 300 icons. Also available Only You Sexy.

See also other font families related: American Advertise 013, American Advertise 014, American Advertise 015, American Advertise 016, American Advertise 017, and American Advertise 019.

Danish type designer Morten Olsen created this serif FontFont between 2003 and 2004. The family has 14 weights, ranging from Light to Black (including italics) and is ideally suited for advertising and packaging, editorial and publishing, logo, branding and creative industries, software and gaming as well as sports. FF Max Demi Serif provides advanced typographical support with features such as ligatures, alternate characters, case-sensitive forms, fractions, super- and subscript characters, and stylistic alternates. It comes with a complete range of figure set options – oldstyle and lining figures, each in tabular and proportional widths. This FontFont is a member of the FF Max super family, which also includes FF Max.

The basis for Series A Signage JNL is Highway Gothic; a type style design formally known as the FHWA Series. The font was developed by the United States Federal Highway Administration, and originally consisted of only capital letters and figures. Each Letter designation represented a character width from "A" (condensed) to "F" (wide). Due to poor visibility at high speeds, Series "A" was discontinued. At one point lower case characters were added to the various widths of the design, but this typeface revival is based on the original guidelines specified in the 1948 (reprinted 1952) book "Standard Alphabets for Highway Signs" [this was the original name for the FHWA series fonts preceding the eventual name change to Highway Gothic]. Unlike the original, Series A Signage JNL is available in both regular and oblique versions.

National Champion is the overly confident geometric slab that comes in four weights and twelve line styles. He's got a 3/4 cap lowercase, lots of language options, and opentype fractions!

A fun font to create pop and young graphics, with a non-obvious font created starting from a handcrafted line. For an urban, snappy and fresh result.

An image of a vintage, hand-cut metal stencil with just a set of bold numerals inspired the design of Bold Metal Stencil JNL. The typeface is available in both regular and oblique versions.

A bold, energetic, friendly font with a little bounce to it. A good, casual headline font. Works back well with Plz Print or Plz Script.

The title on the cover of Street & Smith’s “Wild West Weekly” for Jan. 27, 1934 made for an interesting contrast in terms. Here was a pulp magazine dedicated to stories of the Old West, but its title was hand lettered in an extra bold, squared shape style using a round pen nib – not exactly an alphabet that represented cowboys and desperados… This aside, this type style made for a good digital font revival, and it is now available as Bold Pen Lettering JNL in both regular and oblique versions.

Cheltenham ExtraCondensed Pro Bold is one of the fonts of the SoftMaker font library.

Enjoy this exclusive set of line vector icons font pack including 3700 icons with a cheat sheet. They are pixel perfect and infinitely scalable. You can use these icons to design websites, apps, blogs prints. Created with taste and passion! Please Send a message to info@howcolour.com with your order code to get a link to Cheatsheets file.

Gojacky Bold Script Font is a gorgeous and bold handwritten font, crafted to give your headlines and logotype projects a stylish touch. This font reads strong, confident, and dynamic and can add tons of nostalgic character to your designs.

Agustaf Bold Script Font is a gorgeous and bold handwritten font, crafted to give your headlines and logotype projects a stylish touch. This font reads strong, confident, and dynamic and can add tons of nostalgic character to your designs.

An original slab serif design inspired by the slab serif designs of the 19th century, with a modern geometric look, bold version.

Bodoni Classic Bold Ornate is another puzzlestone in my ever growing Bodoni Classic family. This time the letters are ornated within the limits of the letter, this keeps the classic form of the typeface intact and still gives it ample decoration. Please use this font only sparingly to decorate text or use it as initials only. Your Bodonimaniac, Gert Wiescher

Strong Bold Condensed Gothic great for poster and display work.