Inspired by E.C. Matthew's, circa 1940's.

Gradl Highstep is an archetypical Art Nouveau face by the prolific and mysterious Max Joseph Gradl. It epitomizes the visual language of elegance and sophistication. It seems strange that so little information is available today about Max Gradl: He seems to have been well known in his day. In addition to his jewelry design, he did advertising work for customers in Naples, London and New York in addition to customers in cities all over Germany. Gradl Highstep is an all-cap font with a wide range of ligatures: 094=SA, 123=CH, 125=CK, 126=TS, 167=FA, 172=PA, 177=TA, 188=WA and 190=YA. In addtion, 137=Gradl’s dated monogram “MJG 1903,” 175=LLC abbreviation, 181=alternate S. This is a subtle font with thin, variable strokes. It is best used at 28 points and larger to give it the presence it needs to be be appreciated. Gradl Highstep Initials is a companion font, incorporating a deft line drawing of a fashionable woman of the period who is every bit as elegant as the underlying font.

Willoughby JNL by Jeff Levine is a typeface whose lettering was inspired by a 1950s package of toothpaste. Slightly Deco, it also fits well into 1950s-retro projects. This type design is best used at large point sizes.

In the 1946 French lettering book “100 Alphabets Publicitaires” (“100 Advertising Alphabets”) is a hand-lettered “Western” font called “Italian". This served as the basis for Cattle Town JNL, which is available in both regular and oblique versions.