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  1. Sailem by Kaer, $19.00
    Introducing my new Art Deco inspired typeface Sailem with line in the middle. This is a display font perfect for contemporary magazines, vintage branding, space posters, steampunk headers, and advertising. What's included? * Middle line style * Uppercase * Numbers * Symbols * Punctuation I hope you enjoy this font. Follow my shop to receive updates of products and the very hottest news! If you have any question or issue, please contact me: kaer.pro@gmail.com Please request to add additional characters and glyphs if you need! Thank you!
  2. Hailey Calligraphy by Pen Culture, $17.00
    Introducing "Hailey - Stylish Calligraphy Font" Hailey is a modern calligraphy font that perfect for wedding invitation, branding, logo and many more. this font come with fully uppercase and lowercase, number and punctuation also has beautiful beginning and ending swashes. I really hope you enjoy it – please do let me know what you think, comments & likes are always hugely welcomed and appreciated. More importantly, please don’t hesitate to drop me a message if you have any issues or queries. Thank you
  3. Mild Mannered by Comicraft, $59.00
    When this font slips on a pair of ordinary, over-the-counter spectacles, applies a little hair gel and straightens its red, white and blue tie, it disappears amongst common mortals like you and I... But when danger raises its ugly head, when Truthiness, Justice and the American Way are threatened, MildMannered abandons its secret identity, rips open its shirt and takes to the skies to fight evil... ... and, of course, to help sell colorful paper plates, halloween costumes and happy meals.
  4. BORCHA by Top Type, $9.00
    Hello there.. I introduce to you a new work by the name of BORCHA. This font has an attractive style as well as elegant. In addition, this font is also equipped with several ligature features, stylistic alternate and stylistic set so that it can be the best work in each of your work. This font can be used to create letters, advertisements, logos, banners, web, and everything else. Thank you, glad to be able to contribute to your best work.
  5. Kidplay by ZetDesign, $6.00
    Hey Guys! My new Font Kidplay is a funny and playful sans serif, perfect for child magazine cover, comic creations, branding projects, headlines, posters and packaging! Kidplay font has three styles allow unique and versatile design options! Furthermore it is a unicase font, so you can also play with uppercase and lowercase initials. But that's not all! it is equipped with multilingual accents, so it can be used in several Latin languages. I hope you enjoy my creation. Thank you!
  6. Ongunkan Old Turkic Yenisei by Runic World Tamgacı, $50.00
    The Yenisei Inscriptions consist of a total of 158 Turkish inscriptions, kurgans (graves) and rock stones that have been found along the Yenisei River, which passes through the Khakasya, Tuva and Altai Autonomous Republics in Russia. The inscriptions were written with Turkish Stamps, which we know as the Orkhon Alphabet. In addition, there are dozens of versions of the Turkish Runic script, apart from the Yenisei inscriptions and the Orkhon inscriptions. I will present the other versions here as soon as possible.
  7. Matcha Dish by Pen Culture, $15.00
    Introducing "Matcha // Unique Ligature Serif Font" Matcha is modern serif font that come with more than 20 ligature. This font has unique ligature which you can create in your project designs such as branding, logo design, magazines and many more. I really hope you enjoy it – please do let me know what you think, comments & likes are always hugely welcomed and appreciated. More importantly, please don’t hesitate to drop me a message if you have any issues or queries. Thank you
  8. Beautiful rain by Sulthan Studio, $12.00
    Beautiful rain made in the rainy season I made an irregular handwritten font at will with beautiful and attractive results full of love and affection in it, making this font very attractive to use in your photos with two words that go hand in hand or also to connect your own name or partner's name because Having a swash heart that can be connected is very suitable for use on greeting cards, wedding invitations, magazines, logos, clothes, stickers, and many more.
  9. Hannah Style by Sensatype Studio, $15.00
    A new Serif font that we created special for logo and branding needs, with extra unique shape that will add your brand value. I. And specially for Hannah font, We prepared any alternate characters to help you create unlimited variations for your creative needs specially for logotype or wordmark. Hannah Cute Serif font ready with: Any options to get creative variations Preview as a inspirations that you can do with Hannah font Ready with Lowercase and Uppercase characters Wish you enjoy our font. :)
  10. Aqua Casual by Scholtz Fonts, $18.00
    The script equivalent of the cool, header font. This font is essentially embedded, by its styling, in the 20th century. Inspired by fragments of some pre-20th century script fonts, I modernized it and added lower case characters. The result captures the cool elegance of the 1920s & 30s, yet also embodies the free optimism of the 60s. Aqua Casual is a fully professional font, carefully letterspaced and kerned. All upper and lower case characters, punctuation, numerals and accented characters are present.
  11. Nicotine by Chank, $99.00
    Need to cram a zillion words on to a single page? Nicotine is your vice. Cram it. Nicotine Jazz is a bit more musical as it trades uppercase and lowercase letters for an interesting unicase effect. Italic can be used for extra emphasis. The condensed nature of the Nicotine fonts allows for impressive use at larger, poster sizes. Another interesting tidbit? The I in Nicotine is a silhouette of a traditional filtered cigarette; that's how the font got its name.
  12. Au Revoir by Hanoded, $20.00
    Au Revoir - saying goodbye is one of the hardest things in life, but in a sense it is also beautiful: there is a promise of seeing each other again, as 'Au revoir' literally means: 'to the next time we see one another'. Au Revoir font is slightly cursive, elegant without being posh, simple and legible. You could write a poem or a farewell letter with it, but I guess its simplicity lets you use it in various other, less dramatic, designs.
  13. Luminum JNL by Jeff Levine, $29.00
    In hardware stores across the country are display racks with letters and numbers silk-screened onto self-adhesive aluminum "parallelograms". These handy and durable items have graced countless mailboxes, office doors, hallway signs and automobiles for years. My fellow font designing buddy [Harold Lohner] suggested that I make a font based on this form of lettering as a counterpart to my Mailbox Letters JNL (also based on self-adhesive signage product)... and now his suggestion takes shape as a digital font... Luminum JNL.
  14. DT Stoner Toon by Dragon Tongue Foundry, $10.00
    Inspired by early cool cartoon fonts, early rock and hippie posters, I created this casually organic 'DT Stoner Toon' font. Please use with contextual ligatures turned on when possible. These letters like to adapt to their neighbours. 60's 60s artdeco artnouveau cartoon cartoonesque Cartoon Font cartoonish cartoony casual contextual cool cool font cool typeface dots fun fun font gigposter hippie hippy joined party poster poster font poster typeface rock poster spots spotted Stoned Stoner stones theater poster toon wet with dots written
  15. Long Night by Roland Hüse Design, $18.00
    LONG NIGHT is a a handwriting/signature script with open type ligatures and stylistic alternates. Perfect for titles, headings and logotypes, products packaging or photography watermarks. It includes Western European accented characters. For additional customisations (for logotypes for example) or if you have any further questions, request pleas contact me. Thank you I hope you like this font & good luck with your project! Roland Instagram: @rolandhusedesign Cool background image that inspired the name by my good friend Joshua Guandique https://www.instagram.com/josh_g_art/
  16. Hey Beibeh by Java Pep, $15.00
    Introducing a new font called Hey Beibeh. As the name, Hey Beibeh comes with love and romantic themes. The theme of love and romance will be increasingly felt with the heart icon in the letters i and j. You can access OpenType features in Hey Beibeh fonts such as stylistic set alternate (SS01-SS02), ligatures set, and alternate. Hey Beibeh is PUA encoded and supports 17 languages. Live to love coz life needs love. Thanks, and have a nice day.
  17. Funny Toons by Indian Summer Studio, $20.00
    Soft, funny round cartoon display font containing 500+ glyphs, Diacritics, Ligatures, Fractions in Latin, Cyrillic and Greek. Made entirely after Ekke Wolf's Greek 'rho' letter's idea in Runde Wien: — Damn, it's funnier than every [cartoon] mouse, duck and everything. — The source letter for a whole special typeface — with own funny happy mood. — As I see, it's the decent respected well-mannered sans. And this 'rho' is the source for the completely different Funny Toons display type. Just found it around this brilliant oval.
  18. Herkaloya by Ekahermawan, $12.00
    Herkaloya are Blackletter font with a full set of capital and lowercase letters, alternate, ligature, multilingual support, currency figures, numerals and punctuation. Herkaloya is perfect for Tattoo Logo, Barbershop Logo, Clothing, Music Events, Branding, and many more projects with Gothic theme. Herkaloya also provided Herkaloya Ornament to make your projects more sweet and stunning. If you need support or more information about this item please kindly contact me : ekahermawanputu@gmail.com Thank you so much I really hope you enjoy using it!
  19. FRIESKA by Unitype Studio, $19.00
    FRIESKA is a modern serif typeface. It is consist two styles : Regular and Slant. This gorgeous font will engage your audience and make your promotions and projects stand out. Bring your branding to life and add a touch of modernity and style with this font. It’s the perfect fit for all luxury projects, such as wedding invitation, signatures, luxury logos, printed quotes, grettings cards, social media headers, product packaging and many more! Thanks for downloading, and I hope you enjoy it!
  20. Pax 2 by Linotype, $29.99
    Pax is clearly a didone, using Vox classification. The contrast between the thin lines and the thicker ones is noticeable, as you would expect from a didone. The basic form is relatively narrow, therefore I designed another Pax, slightly wider and darker, and called it Pax #2. Otherwise they are more or less identical. Pax is Latin for peace, on everyone's want list in 1995 - as well as every single year before and after that. Pax was released in 1995.
  21. Clair De Lune by Hanoded, $20.00
    Clair De Lune is part of the famous Suite Bergamasque, written by Claude Debussy in 1890, and published in 1905. It means Moonlight in French, a kind of romantic name. The name is exactly what I had in mind for this übercute font. Clair De Lune can be used to design postcards and posters, liven up websites and give your designs an overall happy feel. Clair De Lune was handmade using a 0.5 pen, eco friendly Italian paper and a wooden kitchen table.
  22. Sacremende by Lauren Ashpole, $15.00
    Welcome to Sacremende, a chunky, slightly messy display font. As the name implies, this font was inspired by the retro California aesthetic and, in particular, old surf rock posters. To highlight the vintage feel, the font package comes with a distressed option for a well-worn effect. This font is all caps but includes unique styles for upper and lowercase letters. Both versions are available as webfonts but for better performance, I would recommend using the regular option for the web.
  23. Happy Fingers by PizzaDude.dk, $14.00
    Happy Fingers are a truly mad font! The font contains 10 different versions of each letter - and no two letters are the same - it's a lovely mix of upper- and lowercase, serfifs and sans, grunge, comic, sci-fi, fantasy, computer ... everything you can imagine. And they are all handmade! Of course there is multilingual support and I have even added a black version, for you to use as massive fill, or perhaps a cool shadow! Go crazy, go Happy Fingers!
  24. Riclose Serif by Dora Typefoundry, $19.00
    Riclose is a set of two modern and classy fonts. With stylish serif fonts and free-flowing handwritten font script companions,They blend very well. Riclose offers beautiful typographic harmonies for a wide variety of design projects, including logos & branding, wedding designs, social media posts, advertising & product designs. This type of family has become the work of true love, making it as easy and fun as possible. I really hope you enjoy it! Thank you and have a nice day.
  25. Deco Donut by Just My Type, $20.00
    On the very northern edge of South Tucson lies an Old Pueblo institution, Le Caves Bakery, Home of the Vegetable Donut. That’s what they were called when Le Caves opened; now you’d say Vegan Donut, or No Animal Products Used. Radical concept in the Brave New World of 1935. I started with the letters from their sign and extrapolated the rest of the font from those. Deco Donut Fat is extrapolated from Deco Donut. If you want a donut, type a 0 (zero).
  26. Brittania by Atharuah Studios, $18.00
    Introducing the Brittania! Classic script font that shows beauty and balance in every letter that is displayed. The font files include uppercase, lowercase, numbers, punctuation, and multilingual support. Brittania also adds a beginning and ending swash to beautify each of your projects. You can access it in every lowercase alternative. That's it! I hope you enjoy it. Feel free to comment if there are issues or queries. You can also say hello to me on Instagram: https://www.instagram.com/atharuah_ Thank You!
  27. Narziss Text by Hubert Jocham Type, $39.00
    Narziss is a very popular display typeface. People really love the thin hairlines and the swirls. But the basic idea is so strong that I decided to create a text version. The swirls of the display do not work in small sizes but the alternative drops do. So for each weight of Narziss Text, there is a Regular, an Italic and a Drops version. Narziss Text is ideal for fashion magazines, Jewelry or perfumes and may be used in conjunction with Narziss.
  28. As of my last knowledge update in April 2023, Architect by Altsys Metamorphosis is not widely recognized as one of the mainstream fonts, and detailed information specifically referencing a font named...
  29. PG Grotesque Variable by Paulo Goode, $300.00
    IMPORTANT: This is the VARIABLE VERSION of PG GROTESQUE This is my interpretation of Edel Grotesk – a “lost typeface” from circa 1914 produced by Johannes Wagner GmbH of Ingolstadt, Germany. PG Grotesque is definitely not a revival, or even a faithful reproduction of that typeface as I was unable to source enough accurate references. What I have done is take the essence and unique characteristics of that typeface and brought this forgotten gem right into the 21st century. This variable version includes 99 instances spread across 9 weights and 6 widths with the ability fine tune the width, weight, and italic angle to your exact preference. Distinctive features include high-waisted capitals, a straight-legged capital ‘R’, and flattened arches in the ‘a’ and ‘g’ glyphs. Using PG Grotesque will give your typography a distinctly retro feel with its vintage heritage inherent in every character. You will find this is an incredibly versatile typeface with added value from its extensive language coverage along with small caps availability at the click of a button. PG Grotesque will prove to be a valuable asset in your type arsenal. See full details and hi-res images at https://paulogoode.com/pg-grotesque
  30. Liebelei Pro by Wannatype, $29.90
    “Liebelei” – dalliance, flirtation, hanky-panky; kind of diminutive of “Liebe” (German for love) The typeface Liebelei has its roots back in 1932, when Vienna-based painter Rudolf Vogl created the poster for a movie called Liebelei after the popular play by Arthur Schnitzler. Only the title letters existed of that typeface. I loved the letters from first sight and proceeded by adventurously interpreting the missing characters. The goal was to create letterforms that fit to the original from the 1930s and represent a modern multi-purpose font. It should be an easy-to-use italic font with warm and friendly details and a huge variety of alternates and languages. The characteristic curled ends of most letters provide a script touch to the Liebelei. The first font entirely designed was the bold one which corresponds to the original poster lettering, although I tweaked the proportions a tiny bit to a more contemporary shape. Liebelei covers Western, Central European, and Central Eastern European Languages and contains also complete Greek and Cyrillic character sets. Liebelei is best for poster design as well as detailed usage, for example handsome tables, since it supports small caps, different kinds of numerals and fractions.
  31. TA Modern Times by Tural Alisoy, $17.00
    The Modern Times is the most popular font developed by me. It was sold more than any other of font that I created. The earlier version supported Western Europe, Central/Eastern Europe, Baltic, Turkish, Romanian, Cyrillic, Greek, Georgian languages. Last year, I decided to update it. The new version is called TA Modern Times. Its OpenType features include 1200 glyph, Stylistic Alternates, Stylistic Set 01–12, Standard and Discretionary Ligatures, Numerators, Denominators, Subscript, Superscript, Ordinals, Contextual Alternates and Kerning. Currently, supported languages are as following: Western Europe, Central/Eastern Europe, Baltic, Turkish, Romanian, Cyrillic, Greek, Hebrew. Additionally, the font has multiple styles such as Semi Condensed, Condensed, Extra Condensed, Ultra Condensed, Rounded, Inline, Outline, Semi Expanded, Expanded, Extra Expanded, Ultra Expanded. 6 previous versions of the font are FREE. You may download and enjoy it. Latin Plus languages supported 95% Latin Plus diacritics included 88% TA Modern Times OpenType features list: aalt, calt, case, dlig, dnom, frac, kern, liga, locl, numr, ordn, salt, sinf, ss01, ss02, ss03, ss04, ss05, ss06, ss07, ss08, ss09, ss10, ss11, ss12, subs, sups TA Modern Times graphic presentation at Behance
  32. Bartosh by jpFonts, $19.90
    Bartosh is the American short form for Bartholomew. Although I chose this font name because of its sound and its short conciseness, I also liked the fact that Bartholomew had been one of the 12 apostles who had worked in India and Iran and the idea that his spirit could be the inspiration for my work.Bartosh was designed for display on the screen: the large x-height and the clear, open shapes facilitate readability. As a result, it develops a strong expression of character and makes it ideal for headings or highlighting individual text passages – it is ideal for captions of any kind. In each of the six weights, it unfolds its own and special charm. The extra-bold version is particularly noteworthy because fonts in this stroke width are rare and it is precisely these extreme bolds that give them a special graphic appeal.For all fonts there are matching italics in a well-developed set of 677 characters. In addition, it is possible to change the digits and currency characters from proportional to tabular or OldStyle via the OpenType feature, and small caps are also available in all fonts.
  33. Homework by DAAZ, $9.00
    Homework font was specially conceived/designed for teaching cursive writing. This resource allows tutors and parents to create worksheets for individual or class teaching. Associated with the dashed version of the font, students can learn and exercise their handwriting abilities. All capital letters, excluding I, F, T and P, link to any following small letter: the sequence of the previous letter stroke always follows the angle of the initial stroke of the subsequent letter. This, in the real world, means that words built with the font can be handwritten without having to lift the pen from the paper (except to cross t and f and dot i and j) or interrupt the writing flow. All the letters are base aligned and all small letters have the same ‘x’ height in order to fit a ruled worksheet. Homework font letter stroke widths are uniform in order to emulate regular pens. Homework font also mimics genuine handwriting, making it useful for online stores gift cards, thank you cards and all applications where a real world feel is desired. The Homework font also performs well on long texts.
  34. Shape Variable Script by Roland Hüse Design, $32.00
    A shape-shaky script font that reacts to audio! Thanks to the variable font technology, fonts today can be variable be it weight, width or any other parameters that are defined by values such as shape! Even better: in html, with a bit of css (and in this case, javascript as well) it is possible to animate them between these values. This gave me the idea to create something really fun which is a quirky, informal handwritten font that can react to sound. The html file along with css and javascript is taken from codepen.io and I was using and tweaking it to this specific project. Please read more details in this pdf where you can also find link to a demo and download the txt files: https://drive.google.com/file/d/15J_6g3NgmZKJYO6SrnOHj4Rk7qltkfwE/view?usp=sharing The character set of this font contains Western, Eastern and South-Eastern Latin accented characters, special characters, basic symbols, punctuation and signs. Best use is with large size and a few words rather than large sentences. I hope you guys like it and it will add up to your next creative project! Have fun and happy creating!
  35. Complete In Him Pro by CheapProFonts, $10.00
    A bold and beautiful handwriting - perfect for setting personal and meaningful messages. Some glyph shapes and stroke thicknesses has been normalized (to make the text more even), and I have added some kerning - not too much though, I wanted to keep the liveliness of it. ALL fonts from CheapProFonts have very extensive language support: They contain some unusual diacritic letters (some of which are contained in the Latin Extended-B Unicode block) supporting: Cornish, Filipino (Tagalog), Guarani, Luxembourgian, Malagasy, Romanian, Ulithian and Welsh. They also contain all glyphs in the Latin Extended-A Unicode block (which among others cover the Central European and Baltic areas) supporting: Afrikaans, Belarusian (Lacinka), Bosnian, Catalan, Chichewa, Croatian, Czech, Dutch, Esperanto, Greenlandic, Hungarian, Kashubian, Kurdish (Kurmanji), Latvian, Lithuanian, Maltese, Maori, Polish, Saami (Inari), Saami (North), Serbian (latin), Slovak(ian), Slovene, Sorbian (Lower), Sorbian (Upper), Turkish and Turkmen. And they of course contain all the usual "western" glyphs supporting: Albanian, Basque, Breton, Chamorro, Danish, Estonian, Faroese, Finnish, French, Frisian, Galican, German, Icelandic, Indonesian, Irish (Gaelic), Italian, Northern Sotho, Norwegian, Occitan, Portuguese, Rhaeto-Romance, Sami (Lule), Sami (South), Scots (Gaelic), Spanish, Swedish, Tswana, Walloon and Yapese.
  36. Syndrome BRK Pro by CheapProFonts, $10.00
    I just loved the design idea behind this font, but the original font had a lot of ugly artifacts - so I have completely redrawn ALL the letters, before expanding the character set. The lowercase has been redrawn with a higher x-height, making the font even more usable (with more "normal" word shapes). ALL fonts from CheapProFonts have very extensive language support: They contain some unusual diacritic letters (some of which are contained in the Latin Extended-B Unicode block) supporting: Cornish, Filipino (Tagalog), Guarani, Luxembourgian, Malagasy, Romanian, Ulithian and Welsh. They also contain all glyphs in the Latin Extended-A Unicode block (which among others cover the Central European and Baltic areas) supporting: Afrikaans, Belarusian (Lacinka), Bosnian, Catalan, Chichewa, Croatian, Czech, Dutch, Esperanto, Greenlandic, Hungarian, Kashubian, Kurdish (Kurmanji), Latvian, Lithuanian, Maltese, Maori, Polish, Saami (Inari), Saami (North), Serbian (latin), Slovak(ian), Slovene, Sorbian (Lower), Sorbian (Upper), Turkish and Turkmen. And they of course contain all the usual "western" glyphs supporting: Albanian, Basque, Breton, Chamorro, Danish, Estonian, Faroese, Finnish, French, Frisian, Galican, German, Icelandic, Indonesian, Irish (Gaelic), Italian, Northern Sotho, Norwegian, Occitan, Portuguese, Rhaeto-Romance, Sami (Lule), Sami (South), Scots (Gaelic), Spanish, Swedish, Tswana, Walloon and Yapese.
  37. P22 Glaser Babyteeth by P22 Type Foundry, $24.95
    In 2019, P22 Type Foundry met with Milton Glaser (1929–2020) to initiate the official digital series of typefaces designed by Glaser in the 1960s and 70s. P22 Glaser Babyteeth is the first family released in the series. According to Glaser: “The inspiration for my Babyteeth type face came from this sign I photographed in Mexico City. It’s an advertisement for a tailor. The E was drawn as only someone unfamiliar with the alphabet could have conceived. Yet it is completely legible. I tried to invent the rest of the alphabet consistent with this model.” P22 Glaser Babyteeth was based on original drawings and phototype proofs from the Milton Glaser Studios archives. Over the years there have been many typefaces that borrowed heavily from the Glaser designs, but these are the only official Babyteeth fonts approved by Milton Glaser Studio and the Estate of Milton Glaser. The solid and open versions are designed to overlap for two-color font effects and can even be mixed and matched for multi layer chromatic treatments. Babyteeth includes an expanded character set to support the majority of Latin languages.
  38. Electric Cable by Harald Geisler, $39.00
    ''Sometimes, you fall in love with someone, and, sometimes, you fall in love with something. I fell in love with the work of Harald Geisler. Harald and I met through our work on a couple of Kickstarter projects (Typographic Wall Calendar and The Montserrat Typeface). We sympathised immediately with each other, and that lead us to start a new project. The electricity we felt was captured in Electric Cable (that’s what we named it), a typeface designed in our own image and likeness. Electric cable is connected, and that power leads it to write unexpected things. It’s a letter for the flâneur: it carries within itself a high voltage that makes it lively. It has energy and spark. That’s exactly what we would like in a person. It is a display typeface, current and contemporary. It is based on the connection of two friends who felt the need to create a common language even without speaking the same language. In editorials use, your words will become strikingly beautiful. Electric Cable features geometric, humanistic qualities,and also some script, but ,above all, it has a sense of humor.’’ Julieta Ulanovsky (Usage tip: Use the “
  39. Retromax by Debut Studio, $15.00
    Debut Studio Presents The Retromax.... This Script is a special script or typeface in which the emphasis is reversed from the norm: instead of the vertical lines being wider or thicker than the horizontal lines, which is normal in Latin alphabet writing and especially printing, horizontal lines are the thickest. It's quirky and fun, you can use for any project. Retromax is also a Layered Fonts, Layered fonts have letters that appear raised, or stacked in multiple layers of different shades or colors. Some layered fonts actually include multiple files for each layer. With layered font families, we can create novel combinations of 3D with Shade. Features: Uppercase & Lowercase Number & Punctuation Multiple Language & Stylistic Alternate Files Included: Retromax Regular Retromax Offset Retromax 3D Retromax Shade I hope you like my latest product, This collection will be perfect for creating posters, art prints, apparel and t-shirt designs, Instagram and other social media posts, and many more. if you have questions and problems when using it, please leave a message in the comments or via direct message, I will be very happy to reply, Happy Designing!
  40. Organic Pro by Positype, $29.00
    When I released the original Organic in 2009, I was satisfied with it. It was what was possible from me and the technology at the time. The Organic Pro of 2021 takes those original desires of delivering a highly legible and friendly sans serif, and doubles down on those notions, while exploring what further infusing warmth in a highly structured sans serif can really do for a client. Free of distracting and potentially dating visual traits and cues that could be seen as endemic of a specific time period or ‘type trend’, Organic Pro is its own person—take it or leave it. Inviting warmth, assured reliability, and a head nod of confidence is what you walk away with—a stark contrast to the cold, impersonal geometrics and grotesques proliferating the design annuals currently. Releasing this typeface now, completely redrawing the masters, as well as expanding the weight and language options, should be seen as a laid back challenge that we need to do less with type, let it communicate confidently and warmly when it needs to, and stop forcing one-size-fits-all type trends on everyone.
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