M Zhi Hei's design concept comes from M Stiff Hei , where horizontal and vertical strokes (橫、豎) are direct, dots (點) are short but forceful, downstrokes(撇、捺) are straight and sharp - everything bold and straightforward. One big difference between M Zhi Hei and M Stiff Hei, is the similar thickness of horizontal strokes (橫) across all font styles, so that there would be a strong contrast formed by the thin horizontal and thick vertical strokes (橫、豎) in the bold face. Still, remains bright, neat and beautifully crafted, it is a multi-purpose typeface that convince audiences and cater for different needs.