TradaSans is a new addition in the range of Univers and Helvetica. It represents a fresh face in this ongoing strong category of sans serif typefaces. TradaSans slightly squarish tendency, and its technical and neutral look create an objective and factual appearance. TradaSans is an ideal typeface for universal use. It offers high reading qualities with longer text applications and its sophisticated design details make it a distinctive headline typeface. TradaSans consists of 20 well tuned weights and is well equipped for advanced typography. It comes in OpenType format with extended support for up to 80 languages. All weights contain small caps, ligatures, superior characters, proportional lining figures, tabular lining figures, proportional old style figures, lining old style figures, matching currency symbols, fraction- and scientific numerals, matching arrows and alternate characters.

Preface vs. Helvetica/Futura/Gill: a different strategy of text color. Whereas the established classes of sans serif typeface achieve a dynamic balance between stroke and space by combining a diversity of letterform with an evenness of fit, Preface switches the emphasis, driving out diagonals to create a dominant harmony of curves and perpendiculars, matched with a greater variety of inter-character space shapes—the result of extra width introduced in the “f” and “t”, and by the openness that accompanies the wide tails of the “ a” and “l”, the long ear of the “r”, and the serif of the “i”. En masse, and in keeping with the present trend in typography, Preface exhibits a coarser texture than the traditional sans serif faces, but one that is nonetheless even and precise. With tabular, oldstyle figures.

Tusker Grotesk is a headline typeface designed for robust and high-impact use. The initial inspiration for Tusker came from postwar typefaces like Haettenschweiler, Impact and Helvetica Inserat which use very high x-heights. Other influences in the condensed end of the Tusker family are old grotesques like Folio Extra Condensed and Stephenson Blake Elongated Sans No.1 with their flat terminals and closed-up apertures. Then as the widths in Tusker grow, the lettering takes some more inspiration from gothic style sans such as Inland Type's Title Gothic No.8, while maintaining the optical weight established in the narrow end of the family. Each width set is duplexed, stackable and is ideal for headlines, logos and bold attention-grabbing editorial design. Tusker has extended latin coverage ideal for western, central and eastern European languages.

Describe the 21st century politician. Left or right? Fat or thin? War or peace? Straight or gay? Hard or soft? Male or female? Pro or con? Young or old? East or west? Now look at the Politica super-family and see which font they may be. The overused sans serif faces don’t cut it anymore. This day and age requires a sturdy, modern and straight-to-the-point sans to cover the issues. The Politica family also come in OpenType variations which extend the character set to include Cyrillic, Greek, Baltic, Turkish and Central European languages. You have no excuse: the globe is yours with Politica.

Sonovovitch is a unicase display typeface inspired by the Russian Constructivist movement and Soviet Cold War era propaganda. Although a faux Russian font, Sonovovitch has language support for the true Cyrillic alphabet. Originally intended as an exercise in downsizing the typical font’s character set, Sonovovitch quickly expanded in the opposite direction, adding multiple variations for letterforms and utilizing Open Type features allowing for easy substitution of glyphs… creating plenty of variety for letter combinations. Open Type “Titling Alternates” even substitute completely foreign glyphs, never seen before in any language, allowing for totally alien typesetting. The results found in Sonovovitch are packed with bold character and eastern European influenced flair. Sonovovitch’s eclectic geometric forms lend itself to a multitude of graphic applications; from serious branding programmes, to light-hearted packaging, to sports jerseys, to hand-crafted DIY projects.

The cold, conservative strokes of a typical sans-serif/grotesque descend into a distinctive "bat-wing drip" in this subtly spooky font named after the band for which it was originally designed. Perfect for any wordings which project darkness or menace, yet still require an air of respectability. Business in the front, evil in the back. Comes packaged in both TrueType and OpenType formats with standard complement of alpha-numeric glyphs, punctuation marks, mathematical symbols, and European diacritics.

I like Carrot Juice a lot. I don’t drink it that often (and I should, really), but nothing beats a freshly squeezed glass of cold carrot juice!! Carrot Juice font is a lovely script font: handmade with love (and a rather cheap Chinese brush pen which I bought online). Carrot Juice will come in handy when you need that handmade look - cookbooks, websites and product packaging spring to mind. Comes with a abundant harvest of diacritics.

Oblonga shows thin, elegant lines. The continuity of the trace is only suggested through the curves of the letters, a soft effect of bonding that maintains the identity of each character. Oblonga is an Art-Déco font proposed in a modern key, a revival performed without aggression. More than three hundred glyphs (regular and Italic) that ensure legibility in Central-European and Slavic languages, enriched by some appropriate discretionary ligatures that enhance the charme of a time gone away.

Coolvetica is a sans-serif typeface, inspired by logotypes from the 1970s. This was an era where everyone was modifying Helvetica—not only logo designers but even font designers were into outlandish Helvetica mods. Phototype catalogs were loaded with playful variations of the already ubiquitous typeface. Coolvetica recreates that retro custom display lettering style with extra-tight kerning and funky curls. But don’t let the vintage feel fool you—Coolvetica is a true display typeface that’s ready to make a statement. Condensed, compressed, and crammed styles all use a flat-sided approach, an old-school strategy that’s rarely seen today. And with mathematical symbols, OpenType fractions, and numeric ordinals, this typeface is as versatile as it is stylish. So why settle for a dull typeface when you can stand out with Coolvetica? Try it out for your next project and see the difference a little typographical flair can make. Most Latin-based European, Vietnamese, Greek, and most Cyrillic-based writing systems are supported, including the following languages. Afaan Oromo, Afar, Afrikaans, Albanian, Alsatian, Aromanian, Aymara, Azerbaijani, Bashkir, Bashkir (Latin), Basque, Belarusian, Belarusian (Latin), Bemba, Bikol, Bosnian, Breton, Bulgarian, Buryat, Cape Verdean, Creole, Catalan, Cebuano, Chamorro, Chavacano, Chichewa, Crimean Tatar (Latin), Croatian, Czech, Danish, Dawan, Dholuo, Dungan, Dutch, English, Estonian, Faroese, Fijian, Filipino, Finnish, French, Frisian, Friulian, Gagauz (Latin), Galician, Ganda, Genoese, German, Gikuyu, Greenlandic, Guadeloupean Creole, Haitian Creole, Hawaiian, Hiligaynon, Hungarian, Icelandic, Igbo, Ilocano, Indonesian, Irish, Italian, Jamaican, Kaingang, Khalkha, Kalmyk, Kanuri, Kaqchikel, Karakalpak (Latin), Kashubian, Kazakh, Kikongo, Kinyarwanda, Kirundi, Komi-Permyak, Kurdish, Kurdish (Latin), Kyrgyz, Latvian, Lithuanian, Lombard, Low Saxon, Luxembourgish, Maasai, Macedonian, Makhuwa, Malay, Maltese, Māori, Moldovan, Montenegrin, Nahuatl, Ndebele, Neapolitan, Norwegian, Novial, Occitan, Ossetian, Ossetian (Latin), Papiamento, Piedmontese, Polish, Portuguese, Quechua, Rarotongan, Romanian, Romansh, Russian, Rusyn, Sami, Sango, Saramaccan, Sardinian, Scottish Gaelic, Serbian, Serbian (Latin), Shona, Sicilian, Silesian, Slovak, Slovenian, Somali, Sorbian, Sotho, Spanish, Swahili, Swazi, Swedish, Tagalog, Tahitian, Tajik, Tatar, Tetum, Tongan, Tshiluba, Tsonga, Tswana, Tumbuka, Turkish, Turkmen (Latin), Tuvaluan, Ukrainian, Uzbek, Uzbek (Latin), Venda, Venetian, Vepsian, Vietnamese, Võro, Walloon, Waray-Waray, Wayuu, Welsh, Wolof, Xavante, Xhosa, Yapese, Zapotec, Zarma, Zazaki, Zulu and Zuni.

The story of Freigeist is a journey into the past, back to the early grotesk fonts and long before Helvetica and Co were standard fonts in operating systems. For what we take for granted today is the result of innovation and pioneering spirit of type foundries such as Caslon or Stephenson Blake in the 19th century, whose expressive designs are mostly forgotten today. The Freigeist family captures this untamed spirit — hence the name (German for “free spirit”) — and puts it into a contemporary context, resulting in a multi-faceted family with a wide range of applications, font styles and features for modern typesetting. Design Details Unlike other modern grotesk typefaces like Helvetica or Univers, Freigeist is characterized by a warm and dynamic appearance. It draws inspiration from various historical models such as Caslon’s Doric or the Grotesque variants of Stephenson Blake. Particularly noticeable are the narrow terminals, the serpentine S or the dynamic g in combination with ascenders that reach to the cap-height only. Italics Many italic grotesk fonts are strongly oriented towards their upright counterparts. Unfortunately, this often means that they cannot do justice to their actual task, which is to highlight words or sections of a text. The italic cuts of Freigeist try to remedy this situation by using the greatest possible formal distance while reinforcing the untamed spirit. What adds to this, is a reminiscent of handwritten forms, which can be found in a, n, y or g, as well as the German sharp s or the ampersand. Alternate Characters Alternative letterforms are ideal for customizing the overall appearance of a text, for usage in logos or they can even work as custom fonts for companies. Freigeist comes with ten stylistic alternatives that are easy to insert via the Opentype window, such as the single-storey a, a tail-less version of the a for compact text, when uses in condensed widths or a dialed down version of the r. Languages Freigeist has a built-in support for Latin and Cyrillic based languages and covers more than 210 languages. Opentype Features and Symbols The family comes with many opentype features to support modern typesetting. This includes ligatures, different number sets or alternative shapes for texts set in all caps. Styles Freigeist is available in five widths (XCon, Con, Normal, Wide, XWide) and six weights (Thin, Light, Regular, Medium, Bold, Black). Including the accompanying italics, the family comes in 60 cuts that are suitable for any application. Testfonts If you like to test the fonts before buying the full version, please follow the link below: https://www.renebieder.com/test-fonts Update 1 A lot has changed in this first update. It is more than just a 1.01 or 1.02. It is actually the 2.0! I’ve gone through all! single glyphs of the 18 master files, making the family more sharp and even a bit more modern. I’ve added some new opentype features and redesigned the italics, because I wasn’t happy enough with the result. I’ve added new kerning pairs, new metrics, and even new glyphs. Please check my website for more details on the new design and overview about the opentype features and alternate shapes. If you purchased the Freigeist family already, thanks a lot!! It is the most advanced family that I published so far. I hope that you’re happy with this new version. Thanks!

At the end of every road in Transylvania stands a dark, foreboding castle, seemingly clouded by impossibly dark shadows. Bat-like creatures scurry across its gargoyle-festooned towers, and slimy green patches of moss climb inexorably up its cold walls. Blood has been spilt in the tombs of this chilling location, and there, etched in stone above the arched entranceway, is inscribed -- in Comicraft’s TRANSYLVANIAN typeface -- a simple legend: ABANDON ALL HOPE YE WHO ENTER HERE. TRANSYLVANIAN is a small-caps font that includes Comicraft's revolutionary Crossbar I Technology™, to locate that mysterious character in exactly the right places. Artwork from ASK FOR MERCY by Richard Starkings & Abigail Jill Harding, available on Comixology.com Features Four weights (Regular, Italic, Bold & Bold Italic) with upper and lowercase characters. Includes Western European international characters.

Originally made for a health food store chain we cannot name, Pipa is the embodiment of organic display typography. Although it draws inspiration from some cold type ideas, like the uncredited Atlantis from VGC and a couple of older photo-lettering faces, its overall expression is right in line with what has become today's vernacular in integrity organic display packaging. Pipa's construct approaches the thick-and-thin idea from a rarely used perspective, where the flow in form contrast naturally seeps out from within each stroke, while minimizing the amount of strokes helps the totality of the setting come positively alive. This is bead and lava lamp psychedelia for the 21st century. Pipa comes with plenty of alternates, including some very cool unicase variations, and extended Latin language support.

Winterberry (Ilex verticillata) is a species of holly, native to the USA and Canada. I thought it was a rather cool name (pun intended) for a messy script font made during a cold spell. Winterberry was created using Chinese ink and a crappy brush - hence its messy appearance. Use Winterberry on your alt-Christmas invitations, your fantasy novels, your rock albums or your website! You’ll love it! Comes with a bunch of diacritics and some ripe double letter ligatures as well.

Morexbomb is an exclusive piece made with a touch of cold darkness, featuring a heavy and death metal feel to compliment your design. Morexbomb is very easy to use in any variation or writing combination with extra custom bracket, also perfect for metal band logos, merchandise, clothing, apparel, or anything else that calls for a metal feel. Here is tutorial how to use it : https://youtu.be/Qi5tgAc2MMw Recomended Software to use : Corel Draw Adobe Photoshop Adobe Illustrator Clip Studio Paint

Fox Grotesque is another member of the Fox Family and stylistically finds itself between Fox TRF (with some extreme curly lowercase letters), and Fox Sans (a cold geometric sans-serif). While the typeface is intended for use in display sizes, it is also quite legible in text and is well suited for editorials. Fox Grotesque is released in OpenType format with extended support for most Latin languages and includes some opentype features – proportional/tabular, lining/oldstyle figures, slashed zero, ligatures, fractions.

An informal decorative sans serif was designed by Gennady Fridman and released by ParaType in 2004. Based on informal lettering. In Russian 'Zubilo' means 'Cold cutter' or 'Chisel'. Colorful letterforms seems to be cut by an amateurish but strong hand used to operate with rough metal tools, not with pen or pencil. The face is good for use in advertisements, posters and headlines, especally for comic editions and youth press. Decorative styles were added in 2011 by the same author.

Open Case JNL is the distant cousin to the 2009 release by Jeff Levine Fonts called Cold Case JNL, as both were based on sets of lettering stencils designed and manufactured by the Huntington Oil Cured Stencil Company (originally of Huntington, New York and later of Delray Beach, Florida). While sharing similar design traits, there are enough differences to have both type designs work well together in a complimentary setting. Open Case JNL is available in regular and oblique styles.

Patika Typeface is a contemporary neo-grotesque font that combines modern aesthetics with functional legibility. Inspired by the timeless elegance of classic typefaces such as Helvetica, Futura, and Avant Garde, Patika offers a fresh take on the genre with its unique blend of clean lines, balanced proportions, and subtle details. Designed with utmost care and precision, Patika Typeface achieves a harmonious balance between width and height, particularly in its lowercase letters, ensuring optimal legibility across various sizes and applications. Its versatile nature makes it an ideal choice for a wide range of typographic needs, from eye-catching headlines to extensive blocks of text. Equipped with a comprehensive set of OpenType features, including alternative glyphs, fractions, arrows, ligatures, and more, Patika offers designers an array of tools to enhance their typographic compositions and add a touch of uniqueness to their designs.

Pragmatica Slabserif was designed as a complement to the popular type family Pragmatica by Vladimir Yefimov and Isabella Chaeva (1989-2004) by addition of square serifs. Inspired by Helserif (Phil Martin, 1978) which was formed in the same way by addition of square serifs to Helvetica (Eduard Hoffman and Max Miedinger, 1957). First sketches of Pragmatica Slabserif were created by Vladimir Yefimov in 1988 during development of Pragmatica. Olga Umpeleva designed the whole slabserif type family of six weights basing on those sketches. All styles of Pragmatica Slabserif coordinate with corresponding Pragmatica styles on metrics, proportions, weights and design. The new family can be used together with Pragmatica and separately. It’s convenient for technical texts, for magazines of general nature, for business applications as well as for advertising and display matter. Pragmatica Slabserif was released by ParaType in 2011.

Introducing Goga, a versatile sans serif family available in 10 weights from hairline to black. It is a typeface that combines the best of geometric sans serifs and neo-grotesques. It draws inspiration from typefaces like Avenir on the one hand and Helvetica on the other. Although Goga is a universal and neutral typeface, it is rather warmer and friendly in nature. If you want to add more juice to your project, you can do so by using unusual stylistic alternates of the lowercase g (hence the name Goga). Goga is a typeface suitable for both large sizes and smaller text, thanks to its large x-height. It contains Latin-extended character set, and thus supports most Latin languages. It also offers many open type features such as fractions, old-style figures, tabular figures, discretionary ligatures and more.

35-FTR was custom drawn specifically for the book Analogue Photography which required the timeless elegance of Futura and the compact utilitarian typesetting of Helvetica. It combines the best of both with the foundation of a geometric sans but the proportions and rhythm of the Swiss classic. The result is a versatile font that bridges the gap between information design and high-end sophistication. 35-FTR can effortlessly traverse the spectrum of friendly and approachable to aspirational exclusivity. This functional elegance excels in the bolder weights and is perfect for setting display and readable body copy. Version 2.1 includes refinements to the two-story "a" and "g", new superior and inferior figures and improved kerning for German text. Original features: 7 weights with obliques, open type features, European characters, symbols, transit icons, circled figures, old style figures, tabular figures, proportional figures fractions, arrows.

Codec Pro is the newest incarnation of the Codec family, developed in 2017 by Francesco Canovaro, Cosimo Lorenzo Pancini and Andrea Tartarelli as a research on the subtleties and the variations on the theme of the geometric sans-serif design. The original typeface has been completely redesigned and expanded to feature a wide range of eleven weights, from the hairline thin to the bulky fat, while the character set has been extended to include not only latin, cyrillic and greek but also arabic, farsi and urdu scripts. A veritable swiss-knife for the designer, Codec Pro also includes a wide range of alternates and stylistic sets that cover all the subfamilies and the moods of the original type system. So while the standard set (Codec Cold) has terminals cut parallel or perpendicular to the baseline, emphasizing geometry for a more constructed look, stylistic set 4 (Codec Warm) uses open diagonal cuts and humanist shapes to give the typeface a gentler, warmer feeling. Set 3 (Codec Cold Logo) comes alive with funky ligatures, while Set 5 (Codec Warm Logo) stretches uppercase characters horizontally for a dynamic, unexpected effect

This font is the condensed version of Queulat, but keeping the same features as the original typeface. Queulat Cnd is a hybrid typeface that combines different styles, reflecting charm, freshness and, especially, a strong personality.. Since it is a condensed font, it is well-suited for publishing and subheadings. The font is inspired by Modern and Grotesk styles. The former is shown in some characteristic features such as teardrop terminals, which give the typeface an attractive unique look, making it an ideal choice for logotypes and labelling. The latter, with its rationality, makes Queulat Cnd a stable and strong face for headings and subheadings. The combination of styles can be clearly seen by comparing the Regular with the Alt version. The Regular version is more simple than the Alt one. Differently, the alternative version possesses more features of the Modern style, like teardrop terminals in ‘k’ and ‘v’.

Saral, meaning simple in Hindi, is a monolinear design supporting most Devanagari based languages. Derived from the older Linotype typeface Rohini, it has been greatly expanded into three weights and a wide character set. Saral Light, Regular, and Bold are made to coordinate with the respective weights of Helvetica. This design works well in many environments, such as corporate designs, advertising, packaging, signage, and especially for bi-lingual texts. The OpenType font format accommodates hundreds of pre-composed conjuncts, accurate placement of vowel signs, and supports varying length matras. Saral's Unicode encoding guarantees your text is rendered correctly and is compatible across different software and computer platforms. Please note that due to current operating system and application limitations the OpenType features in complex scripts such as Davanagari are not universally supported. Saral is designed to be rendered correctly in Microsoft Word on Windows running the latest version of Uniscribe. If using a Mac or Adobe products such as InDesign then many features may not function as expected. This is including glyph reordering, substitutions, and mark positioning. In the case of small passages of text, alternate input methods can be employed. Apple's character palette and Adobe's glyph palettes are two readily available options that can be used to manually insert glyphs as needed."

Dick Jensen (USA) designed Serpentine, is a contemporary-looking display font, for the Visual Graphics Corporation in 1972. With the rise of digital typesetting and desktop publishing, this typeface quickly became both popular and ubiquitous. This dynamic, wide, boxy design is identifiable via tiny triangular swellings at the stroke endings - what might be called semi-serifs. Serpentine is available in six different font styles: Light, Light Oblique, Medium, Medium Oblique, Bold, and Bold Oblique. Serpentine" is a greenish rock that sometimes resembles a serpent's skin, and is often used as a decorative stone in architecture. Though this font doesn't seem at all snaky or sinuous, it does have an architectural, stone-like solidity. The subtle, almost non-existent curves and semi-serifs keep it from being too stern or cold. Although the underlying strokes of each weight are similar, the six members of the Serpentine font family all present their own individual personalities. Serpentine Light lends itself well to text for onscreen displays, for instance, while the numbers from typeface's heavier weights are seen around the world on soccer jerseys! Additionally, the oblique styles convey a streamlined sense of speed, furthermore lending Serpentine well to sport and athletic applications (especially the faster, high-speed varieties). Because of its 1970s pedigree, Serpentine has come to be known as a genuine "retro" face. This makes the typeface even more appropriate for display usage, in applications such as logo design, magazine headlines, and party flyers. If you like Serpentine, check out the following similar fonts in the Linotype portfolio: Copperplate Gothic (similar serifs) Eurostile (similar width) Princetown (another "athletic" font) Insignia (similar "techno" feeling)"

Dick Jensen (USA) designed Serpentine, is a contemporary-looking display font, for the Visual Graphics Corporation in 1972. With the rise of digital typesetting and desktop publishing, this typeface quickly became both popular and ubiquitous. This dynamic, wide, boxy design is identifiable via tiny triangular swellings at the stroke endings - what might be called semi-serifs. Serpentine is available in six different font styles: Light, Light Oblique, Medium, Medium Oblique, Bold, and Bold Oblique. Serpentine" is a greenish rock that sometimes resembles a serpent's skin, and is often used as a decorative stone in architecture. Though this font doesn't seem at all snaky or sinuous, it does have an architectural, stone-like solidity. The subtle, almost non-existent curves and semi-serifs keep it from being too stern or cold. Although the underlying strokes of each weight are similar, the six members of the Serpentine font family all present their own individual personalities. Serpentine Light lends itself well to text for onscreen displays, for instance, while the numbers from typeface's heavier weights are seen around the world on soccer jerseys! Additionally, the oblique styles convey a streamlined sense of speed, furthermore lending Serpentine well to sport and athletic applications (especially the faster, high-speed varieties). Because of its 1970s pedigree, Serpentine has come to be known as a genuine "retro" face. This makes the typeface even more appropriate for display usage, in applications such as logo design, magazine headlines, and party flyers. If you like Serpentine, check out the following similar fonts in the Linotype portfolio: Copperplate Gothic (similar serifs) Eurostile (similar width) Princetown (another "athletic" font) Insignia (similar "techno" feeling)"

I designed Conium to be a sister font to Nightshade. It was meant to have the appearance of the hemlock plant without being too derivative; it’s thin drooping stems conjure images of Hamlet’s mad Ophilia clutching sickly weeds while thinking them to be flowers. It also projects the appearance of an ice cold, wrought iron, cemetery gate. The sort that one might pass on a damp overcast day. A fitting compliment to an Edward Gorey illustration from top, right down to the frigid ground from which it sprang. Conium has a glyph count of 388 and supports the following languages Afrikaans, Albanian, Asu, Basque, Bemba, Bena, Bosnian, Catalan, Chiga, Colognian, Cornish, Croatian, Czech, Danish, Embu, English, Esperanto, Estonian, Faroese, Filipino, Finnish, French, Friulian, Galician, German, Gusii, Hungarian, Icelandic, Indonesian, Irish, Italian, Kabuverdianu, Kalaallisut, Kalenjin, Kamba, Kikuyu, Kinyarwanda, Latvian, Lithuanian, Low German, Lower Sorbian, Luo, Luxembourgish, Luyia, Machame, Makhuwa-Meetto, Makonde, Malagasy, Malay, Maltese, Manx, Meru, Morisyen, North Ndebele, Norwegian Bokmål, Norwegian Nynorsk, Nyankole, Oromo, Polish, Portuguese, Romanian, Romansh, Rombo, Rundi, Rwa, Samburu, Sango, Sangu, Scottish Gaelic, Sena, Shambala, Shona, Slovak, Slovenian, Soga, Somali, Spanish, Swahili, Swedish, Swiss German, Taita, Teso, Turkmen, Upper Sorbian, Vunjo, Walser, Zulu

Many times, when a new creative process is starting, it is triggered by an everyday action or item. In this case, the looks of a lady’s watch inspired Michael Herold to create his new typeface LUX. The sight of the chronograph sparked associations of the 1950s in Mr. Herold: While this decade was predominantly dominated by brush and feather scripts, there was also a bloom of strict and modern architecture. This special mix of strength and retro style is exactly what Michael Herold is trying to capture in his LUX. The result is a typeface which is perfectly suitable for use on book covers, posters and claims – thanks to its striking impression. The name LUX, Latin for light, is inspired by the high bright-dark contrast within the individual characters. Oft sind es alltägliche Gegenstände, die das Bestreben eines neuen kreativen Prozesses auslösen. So entspringt auch die Inspiration zur Erschaffung der LUX von Michael Herold dem Anblick einer Damenuhr. Der Chronograph löste bei Herrn Herold Assoziationen zu den 1950er Jahren aus: Während diese Zeit hauptsächlich von Schreibschriften aus Federn und Pinseln beherrscht wurde, nahm auch die streng und modern anmutende Architektur starken Einfluss auf die Epoche. Diese Mischung aus Strenge und 50er Jahre Retro-Stil soll in der LUX zum Ausdruck kommen. Das Ergebnis ist eine Schrift, die sich mit ihrer plakativen Wirkung perfekt für Buchumschläge, Poster und Claims eignet. Namensgebend war der starke hell-dunkel Kontrast innerhalb der Schrift – festgehalten in dem lateinischen Wort für Licht.