The robust and contemporary sans-serif typeface Rethink, comes with strong characteristics. The typeface is made for work in text as well as in display. It features nine weights in two styles, including Small Caps, a set of contemporary OpenType functions, multiple figure sets and a rich language support. Rethinks main characteristics are the non-straight stroke endings and a slope that might come in an unexpected direction. It brings a bit of movement to the baseline and some attraction to the shapes in bigger sizes. These details are designed to ‘disappear’ in smaller sizes and to not disturb a reading process. Rethink was designed with the idea to help spreading bold ideas ond strong opinions, to support the work of activists in contemporary movements, to design statements with impact and meaningfulness.