Designed to be set in big, large and huge sizes in classic TNT (tight-not-touching) style, Benguiat Caslon is dynamite for a wide range of display demands. We also included outline and drop-shadow versions as well as numerous swash caps, ligatures, contextual alternates and automatically-shifting punctuation. Ed Benguiat originally designed this alphabet for the Photo-Lettering library during his tenure as the legendary type house’s art director. When we purchased Photo-Lettering in 2003, one of the first things we did was start picking some of our favorite films to digitize as fonts. Photo-Lettering partner Christian Schwartz chose this expressive serif specimen for its high contrast strokes that stand up to the most vigorous display typography demands without withering against pesky design limitations like screen resolution, ink spread and dot gain. FEATURES: Alternate characters, ligatures and contextual substitutions add an unexpected flair to words and phrases. We also provided a drop shadow to add depth and dimension. Shifting punctuation marks take care of those optical tricks so you don't have to. A delicately expressive outline version adds color even in black and white. BENGUIAT CASLON CREDITS: Typeface Design: Ed Benguiat Typeface Digitization: Christian Schwartz, Bas Smidt Typeface Production: Ben Kiel, Jason Campbell Like all good subversives, House Industries hides in plain sight while amplifying the look, feel and style of the world’s most interesting brands, products and people. Based in Delaware, visually influencing the world.

The Jantze font is a project undertaken by Dan Bailey of Fontosaurus and Michael Jantze, creator of the nationally-syndicated comic strip, The Norm. All their royalties from the font will go to The Lance Armstrong Foundation. For those that have been living under a rock for the last five years, Lance is a professional bike racer that overcame advanced testicular cancer to not only come back to his sport, but to dominate its premiere event, the Tour de France. In climbing to the top of his sport, he has become a legend among cyclists and a beacon of hope for those battling cancer and their families. His foundation provides financial grants to researchers working to improve our odds against the disease, individuals stricken with cancer, and survivors of the disease that are advocates for survivorship issues in their communities. Michael Jantze and Dan Bailey would like you to consider the quote from Ralph Waldo Emerson that brought us to this project: "The purpose of life is not to be happy. It is to be useful, to be honorable, to have it make some difference that you have lived and lived well. We hope that you will help us help Lance Armstrong's legacy be more than that of just sports legend. We hope that you will help those that may someday help you as much as we hope that you will never have to suffer the ravages of cancer. We hope.

Our eye is able to join missing parts of worn letters back into undisturbed shapes. We tend to see things better than they really are. Thanks to this ability we ignore faults of those close to us as we can’t accept the fact that every once in a while we convene with an impaired entity. Typography is merely a man’s invention, hence imperfection and transience, albeit overlooked, are its key features. This typeface is based on worn-out letterings on tombstones in the St. Croce basilica in Florence. For hundreds of years, microscopic particles of marble are being taken away on the soles of visitors: the embossed figures become fossilised white clouds, fragments of inscriptions are nearing the limits of legibility. First missing are thin joins and serifs, then the main strokes finally slowly diminish into nothingness over time. Unlike an archaeologist, for whom even completely featureless stele is valuable, the typographer must capture the proper moment of wear, when the type is not too “new” but also not too much decimated. Such typeface is usable for catalogue jackets, invitations and posters. Calligraphy is a natural human trait. To write is to create characters of reasonable beauty and content, according to the nature of the writer. A natural characteristic of architecture is to create an aesthetic message very similar to the alphabet. A doric column, the gabled roof, the circle of the well plan: these are the basic shapes from which all text typeface is derived.

One of the most widely used typefaces in the world is actually a legacy of 18th century aesthetics, representing the spirit of late Baroque design, architecture, fashion and society. It has been created and printed for millions of readers around the world for more than two and a half centuries. It influenced many modern typographers. It shaped culture, education, entertainment and science, but also the development of typography itself. As a calligrapher and technical innovator, Baskerville invented new design, papermaking and printing methods, and his typography is very natural and legible to this day. Graphic design today calls for clean and minimalistic solutions, where the use of historical typefaces can achieve a vivid contrast with contemporary elements on the page or screen. Baskerville is undoubtedly the best choice for any kind of publishing house. In keeping with the original inventor’s spirit of excellence, we hereby offer its most advanced digital version. This is not a precise remake of rare Baskerville prints or a restoration of the original punches cut by John Handy, but rather our ideal essence of transitional typography. The old masters were limited by the technology of the time, but today we can dare to have very fine lines, unlimited ligatures, size variations and sophisticated OpenType functions. Drawing, programming, proofing and testing took us many years of development and brought thousands of new letters and dozens of language options. We are convinced that your readers will enjoy this font mainly for reading extensive works, but also for creating corporate identity, orientation systems and cultural posters. Baskerville is perfectly modern in its antiquity, striking in its modesty and timeless in its transiency.