Font family designed for screen texts with eight variants and a variant of dingbats.

I was working at Bozell Worldwide, an advertising agency, on their yearly promotional pitch. An art director was looking for a condensed informal headline treatment to be used on one of the new ad campaigns. I took several different font designs and started to condense and scale the proportions in the hopes of finding several good solutions. They finally settled on a version of Times Roman, scaled horizontally to about 50 percent proportions. I liked the look so much that I later went back to the drawing board and refined the concept by adding slanted serifs and a varying alignment on all the letter forms giving the typeface a very casual and informal appearance. At about that time, I was reading a book by Jack Kerouac, and was so inspired by his writings on the ‘beat generation’ that I decided to name the font ‘Beatnik’. Afterwards, I added a set of true small capitals and old style figures. I'm currently working on additional weights and variations to expand this ‘hip’ new font series. Groovin' baby.

Franciszek Otto of Poland designed Linotype Notec in 1999. Linotype Notec is a low-tech" (or even "no tech!") typeface. By embracing handwriting's spontaneity, it has gotten as far away from technology as it can. Classified as an "inky"-style script face, for lack of a better term, Linotype Notec's informal design seems immediately artful and full of expression. Its irregularity and unexpectedness enlivens any composition, similar to how jazz or modern dance animate a room. Quite full of "ink," Linotype Notec's "strokes" are written in a sort of short-note-handwriting-style, which a slow-writing, thoughtful humanist might theoretically scribble to himself late at night. Yet Linotype Notec's character still maintains a jolt of energy; try Linotype Notec in small applications, in any size from 12-point on up."

The font is inspired by the history of the native land - a city that blossoms on a high mountain, surrounded by the blue ribbon of the Unava River. The swift rapidity of the river, the important slow flow of its reservoirs, golden beaches and steep banks of which remember the glorious times of Cossack glory. Times when bright flags flew over the Cossack army, which swiftly swept the green meadows with lightning cavalry, and dusty paths under the scorching sun. To go out to defend their homes, to cross the cold steel of ringing sabers with the enemy, and, bravely going into battle, to fight back the invaders. The font combines the straight lines of sharp steel sweeps, the broken lines of jousting blows, and the refinement of the accent of undulating flag lines.