Rotato is a lowercase only geometric slab-serif typeface that brings versatility to any design. This minimalist but distinctive font is defined by its crisp composition and modern elements — designed for optimal legibility at all sizes. Out now in all lower case, Rotato leaves an understated impression of elegance & futurism. Currently available in three standard weights, more coming soon: Rotato Light - Clean and classy Rotato Regular - Elegant and elite Rotato Bold - Strong and classic FEATURES Three (3) Font Weights + Italics Numbers and Punctuation New (v2): Extended Ligatures & Nordic Character Set Special Characters Rotato is a dynamic font that works great across various applications: from branding & logos to technology & fashion — whether in a giant heading, or paragraphs of body text. Thanks for checking out Rotato; we hope you enjoy using it.

ITC Silvermoon was designed by Akira Kobayashi in the style of the advertisements of the 1920s. Art Deco was the artistic movement which marked the years between the two world wars, combining elements of Jugenstil, futurism and east Asian influences. This font carries on in that tradition. The small, high reaching figures with their elegant forms and reserved but distinguishing loops give Silvermoon its unmistakable look. Kobayashi designed this font in two weights, regular and bold. To retain the elegance of the bold weight, the consistent stroke width of the regular weight was exchanged for contrasting strokes. This gives the weight more weight without detracting from its grace. The nostalgic, romantic ITC Silvermoon is best used for headlines and short texts in point sizes of 12 and larger.

Gik is sans serif font family with modular aesthetic and the elegance of contemporary typography. Its compositional and plastic solution combines echoes of (de)constructivism, brutalism, de Stijl and other manifestations of 20th century antiquity + techniques characteristic of italics. But this does not make the font old-fashioned — on the contrary, it helps to understand how to use it. Gik is a product of the metamodernism era — it is on the border between modernist enthusiasm and postmodernist mockery, between simplicity and awareness, wholeness and cleavage, clarity and ambiguity — a kind of conceptual oxymoron. Looking at Gik, you could imagine it at Fashion Week, if there was one for typography. Gik has a message for both the designer and the viewer, it stimulates the imagination, it is the anthology of all fonts of the future.

Boundar is a sans serif font with a Geometric style, this font consists of 6 Weights and 208 Glyph. Boundar is taken from the Indonesian word "Bundar" which means circle because in this font there are so many circle elements in the manufacturing process. And I (Grapya) as the designer in this font hope, Boundar Typeface can be useful for you. If there is an error or anything that is less pleasing, you can contact us via our email, we will be happy to receive a review from you so that my team and I can be better in the future. and please note that every font that we upload in front of your monitor screen must have been tested by the curator of MyFonts. Thank You, Grapya & Suratoria Team

Some years ago I had my first contact with a grotesque typeface, when handling a sample catalog of typographic specimens from the age of phototypesetting. The style eventually settled in my memory waiting for the work of time. Behind its apparent neutrality, there is a complex balance game, that almost leads to the basic principles of design which deliver such power to the grotesque style. Stevie Sans is the answer to the action of time. A bridge that allows the designer to go into the past, while being in the present and looking towards the future. It is what it’s expected from a grotesque designed in the 21st century. With 7 roman styles ranging from thin to black, support to many languages and essential opentype features, Stevie Sans is the ideal choice for your project.

Asparocus is a modern and clean font duo that includes all caps sans serif and script font style. Sans serif style comes in 16 weights with italics + variable fonts. Designed with a modern minimalist mind, Asparocus is suited for display, advertising, web design, headline, branding, logo, text, business card, and many editorial design purposes. What you will get: All caps sans serif and script font style Numbers and punctuation Multilingual Ligatures Alternates Opentype features Future Updates Available We highly recommend using a program that supports OpenType features and Glyphs panels like many Adobe apps and Corel Draw so you can see and access all Glyph variations. We hope you enjoy our font - please do let us know by emailing us at info@prestigetype.com or prestigetypestudio@gmail.com if you need something!

NT1972 is a display font from the future. Font in the era of cyborgs and cyberpunk. This is a sharp, brutal font with futuristic shapes. It combines style and functionality, so the font will look great in your futuristic design in any environment, be it a logo or a merchandize. The angle of inclination in each glyph is 50 degrees, all glyphs also have the same stem sizes to create a good font system. All this is done to get a good futuristic cyberpunk font that will give style to your design, be it a logo, poster, banner, merchandize, title, packaging or product design. In addition to all this, there is support for many languages and alternative characters. In case of any questions, problems or suggestions, please email: bunineugene@gmail.com

Tiqqun appeared as a font for a monumental, but at the same time futuristic design. During the creation process, many variations for each glyph came to mind. Therefore, it was decided to create an entire system of alternative options. As a result, we have more than 130 alternative characters and as many as two full-fledged alternative sets. The font contains monumentality, brutality, futurism, rigor and uniqueness of some forms. As a result, Tiqqun has become a font system that can cover a large range of your design needs: Prints on clothes, logo, packaging, banner, title, text, poster, merchandising, identity, branding or product design. - 360+ Glyphs - 130+ Alternative Glyphs - Supports 80+ Languages - Special Symbols and Features - 2 Full Alternative Set - OT Features: aalt, case, kern, ordn, salt, sups, ss01-09

Introducing Raph Lanok Typeface which has a elegant hand lettering brush style. So it looks natural like a handmade, because Raph Lanok family have a more choice characters. This font is best used for your design project that have the concept of fun, brave and sporty. Can also be applied to the design of a logotype, header website, making some lettering for a quote, t-shirt design etc. Raph Lanok has three font styles that are similar but with a different character, named Raph Lanok Future and Raph Lanok Rusty but that you also get Raph Lanok Swash with a line fast brushed of a used font. Raph Lanok Typeface deserve to be in your fonts collections, because it is unique and has many options of alternative glyphs. Thank you and enjoy :)

Welcome to the world of Permanence, where the past meets the future. Inspired by the iconic cover of Alvin Toffler’s groundbreaking hardcover, “Future Shock” from 1970, Permanence is the perfect typeface to transport you to a world of limitless possibilities. With its bold, clean lines and sleek design, Permanence captures the essence of the retro-futuristic style. Its crisp, angular shapes and unique curves evoke a sense of progress and innovation, harking back to a time when anything was possible. Permanence is more than just a typeface—it’s a vision of a better tomorrow. Its timeless design captures the optimism and hope of a bygone era, while still feeling fresh and modern. Why settle for the ordinary when you can experience the extraordinary with Permanence? Most Latin-based European writing systems are supported, including the following languages. Afaan Oromo, Afar, Afrikaans, Albanian, Alsatian, Aromanian, Aymara, Bashkir (Latin), Basque, Belarusian (Latin), Bemba, Bikol, Bosnian, Breton, Cape Verdean, Creole, Catalan, Cebuano, Chamorro, Chavacano, Chichewa, Crimean Tatar (Latin), Croatian, Czech, Danish, Dawan, Dholuo, Dutch, English, Estonian, Faroese, Fijian, Filipino, Finnish, French, Frisian, Friulian, Gagauz (Latin), Galician, Ganda, Genoese, German, Greenlandic, Guadeloupean Creole, Haitian Creole, Hawaiian, Hiligaynon, Hungarian, Icelandic, Ilocano, Indonesian, Irish, Italian, Jamaican, Kaqchikel, Karakalpak (Latin), Kashubian, Kikongo, Kinyarwanda, Kirundi, Kurdish (Latin), Latvian, Lithuanian, Lombard, Low Saxon, Luxembourgish, Maasai, Makhuwa, Malay, Maltese, Māori, Moldovan, Montenegrin, Ndebele, Neapolitan, Norwegian, Novial, Occitan, Ossetian (Latin), Papiamento, Piedmontese, Polish, Portuguese, Quechua, Rarotongan, Romanian, Romansh, Sami, Sango, Saramaccan, Sardinian, Scottish Gaelic, Serbian (Latin), Shona, Sicilian, Silesian, Slovak, Slovenian, Somali, Sorbian, Sotho, Spanish, Swahili, Swazi, Swedish, Tagalog, Tahitian, Tetum, Tongan, Tshiluba, Tsonga, Tswana, Tumbuka, Turkish, Turkmen (Latin), Tuvaluan, Uzbek (Latin), Venetian, Vepsian, Võro, Walloon, Waray-Waray, Wayuu, Welsh, Wolof, Xhosa, Yapese, Zapotec Zulu and Zuni.

Introducing space-bright COLORED hologram font. Soft color transitions combined with minimalistic clean glyphs. Ideal for modern web and print design. Excellent readability of glyphs for both the title and the large volume of text is preserved. Multi-colored modern family with different types of coloring - a highlighted gradient border of letters or fully hologram glyphs - a large selection of 11 ready-made font styles. Originality of the font will fit well into the fashionable logo, headline in the magazine or on the website, emphasize the trend of the product in branding and complement web advertising on social media. This font family is based on the Regular font Boldini - which means that if necessary you can combine these two families and they will be absolutely stylistically identical and complement each other. Check the quality before purchasing and try the FREE DEMO version of the font to make sure your software supports color fonts. Features: Free Demo font to check it works. 11 OTF SVG color fonts in the family Free Demo font to check it works. Gradient and hologram fonts Kerning IMPORTANT: - OTF SVG fonts contain vector letters with gradients and transparency. - Multicolor OTF version of this font will show up only in apps that are compatible with color fonts, like Adobe Photoshop CC 2017.0.1 and above, Illustrator CC 2018. Learn more about color fonts & their support in third-party apps on www.colorfonts.wtf -Don't worry about what you can't see the preview of the font in the tab "Individual Styles" - all fonts are working and have passed technical inspection, but not displayed, they just because the website MyFonts is not yet able to show a preview of colored fonts. Then if you have software with support colored fonts - you can be sure that after installing fonts into the system you will be able to use them like every other classic font. Question/answer: How to install a font? The procedure for installing the font in the system has not changed. Install the font as you would install the classic OTF | TTF fonts. How can I change the font color to my color? · Adobe Illustrator: Convert text to outline and easily change color to your taste as if you were repainting a simple vector shape. · Adobe Photoshop: You can easily repaint text layer with Layer effects and color overlay. ld.luxfont@gmail.com

Boxed Round is a rounded version of the popular Boxed font, a typeface whit 18 weights, brightly conceived and designed to look good on small screen devices, but offering also enlightened looks on paper. The semi-modular geometric font shapes seek to be fully responsive to the grid of screen’s pixels to deliver a crisp, fluid reading rate. The rounded version offers a more warm, sweet, edible appearance that will give more freshness to your texts. Due to its extensive range of weights and subtle difference in thickness, compensating for the stain of characters between different CSS styles is really easy. It offers an extensive set of Latin characters, even the Cyrillic.

Janek is a semi-serif typeface inspired by old Polish signage. Rather then mimic specific style, it synthesises various inspirations. It is named after an Author of a classic Polish manual, that kickstarted this project, „Techniques of Lettering“ by Jan Wojeński. Large character set and style selection allows for richness of expression. Pointy upright and slightly decorative italic bring unique blend of aesthetics. It works well in rich text and as a striking display. Janek consists of seven italic and seven upright styles ranging from Light, to Black. With extensive language support and wide selection of features, it is suited for range of latin use cases. Janek is a contemporary throwback to the past.

Helia Core is a semi-squared font with very low contrast. It was designed to be as clear as possible. This font has a soft and friendly aspect and is perfect for variety of use. Helia Core consists in a 16 styles family, from Hairline to Black with their italics. Each font includes Small Caps, OpenType Features such as Proportional Figure, Tabular Figures, Numerators, Superscript, Denominators, Scientific Inferiors, Subscript, Ordinals, Fractions and many ligatures. The ligatures are a good feature to make an original and creative layout. The fonts have an extended characters set to support Central, Eastern and Western European languages. The range of styles provides flexibility for text and title.

Halifax represents a new interpretation of classic English Sans types such as Gill and Johnston. The main focus in this approach is on a more open appearance and balanced proportions, which results in an even line flow. Although Halifax adds some of the rationality of the central-European sans tradition, it still preserves a distinctly English flavor. The Halifax family consists of 16 styles and comes in OpenType format with extended language support. Halifax is very well suited for ambitious typography. All weights contain semi-ligatures (design optimized single characters), proportional lining figures, tabular lining figures, proportional old style figures, lining old style figures, matching currency symbols, fraction- and scientific numerals and arrows.

CamingoMono is a modern monospaced typeface family of seven weights with matching italics, from ExtraLight to Black. Predominantly humanist in character, the typeface also has a technical feel thanks to the fixed proportions, while its semi-condensed width means CamingoMono is a great space saver in long passages of text. The default figures are noticeably lower than the uppercase letters, making them clearly distinguishable from one another. The typeface’s additional features include three different figure sets, slashed zeros and currency symbols, arrows and a handful of stylistic alternates. It is ideal for any technically-flavored text where an individual touch is desired, from advertising to corporate design. With CamingoMono, private and commercial correspondence alike will look neat and credible.

Burdigala is a clean-cut, modern yet classic typeface inspired by Didones and Aicher’s Rotis family. Burdigala Sans is especially well suited for on-screen usage such as in apps and pdf documents. It is also ideal for larger amounts of (printed) texts in brochures, magazines and books. It is slighty narrow in order to conserve space, but spacious enough to faciliate reading and overall clarity. Check out its sibling, the Burdigala Semi Serif version. The expanded versions, being wider and more open, works equally well in media intended both for print and on-screen reading, e.g. in Pdf-documents etc. Burdigala is the ancient Roman name of the city of Bordeaux France.

Gilway is a playful, rounded display with tons of personality. This versatile typeface is inspired by the earliest examples of rounded types from the 19th century, such as Caslon Rounded (1836) and Schmale Runde Grotesk (1885). Gilway has a distinctive hand-lettered feel because of its subtle variances, which make it powerful and impactful yet incredibly friendly. Layered options allow you to combine the various styles, and a unique Opentype feature makes your letters dance! To take full advantage of Gilway's features, please download this one-sheet pdf file. Please take a look at this video demo to see Gilway family in action ! Gilway’s design is suited for a wide range of uses, including headlines, displays, packaging and logotypes.

Karmaline is a six-weight sans serif font family with a unique and expressive design. This font has some intriguing special features such as subtly tapered topheavy vertical strokes and selected wedge-shaped horizontal strokes. It is evocative of designs from Switzerland, Germany, and the Netherlands in the period spanning 1900 – 1930, but with thoroughly modern features like high legibility at small sizes, even inter-character weight and flow, and a high x-height. You'll find Karmaline's semi-condensed width to be useful for both strong headlines and for comfortable copyfitting in narrow column widths. This font also works very well when adding layered shadow and highlight effects, and is a great choice for logos.

Btoxina is a free interpretation of the theme pixel font. With its technological feeling, it reflects the spirit of our age. By designing the font Filippo Salmina, the author, has been inspired by the signage used in starships. Btoxina is grid-based but it differs from classical screen fonts by the use of diagonal lines. It is characterized by the renouncement of the use of capital letters in favor of using negative letters and by the automatic generation of ligatures. The typeface is available in two different styles: Atoxina (regular) and Btoxina (italic). Btoxina is especially suited for headlines in cool or experimental typography; be careful though, this font is toxic, we deny any responsibility for its use!

In researching historic decorative material offered by Lanston Monotype as well as other metal foundries such as Barnhart Brothers and Spindler, there were occasionally ornaments that defied description. Perhaps it was a Victorian sense of humor or someone really thought these were a good idea or perhaps popular taste has just changed so much over the last hundred years, or our forbearers were completely insane. In any case, LTC is somewhat proud to present a collection of the most bizarre, disturbing and baffling printers ornaments we could find. Along with mutant fowl-children and frolicsome amphibians, there are also Masonic and other secret fraternal symbols that may not be creepy to everyone, but just enough to be moderately disturbing.

A slim, semi-connected script with lithely upright curves, Spumante is ideal for food packaging and menus, cosmetic labels, book covers, or greeting cards and invitations. Dress it up with over 200 swashes, alternates, and ornaments, or use the titling alternates for a minimalist, unconnected look. Spumante Shadow (FREE!) was designed to complement the regular weight of Spumante. Check out this video to see Spumante’s features and how to use them. See what’s included! http://bit.ly/1yu2mKO *NOTE* Basic versions DO NOT include swashes, alternates or ornaments These fonts have been specially coded for access of all the swashes, alternates and ornaments without the need for professional design software! Info and instructions here: http://lauraworthingtontype.com/faqs/

Honey Bee is a type family developed over the course of 2020. Consisting of two sub-families that share the same DNA of two opposing styles. Honey Bee Serif is a transitional modern serif with some reference to fundamental letterforms. Honey Bee Sans is a low contrast semi-geometric sans serif with bold rounded letterforms. These typefaces were made in unison, designed for perfect font pairing for a variety of projects and intensions. It’s design is ideal for small and large scale, with the distinct characters of the Sans family and funky headlines or titles with the stylistic Serif Italic. Super legible and a variety of characters allow for multi-lingual use.

A typographic playground Stepford is a versatile semi-serif boasting 6 styles - regular and italic, sketch and italic and outline and italic. It includes 231 glyphs, ligatures and multilingual support. These six styles make it the perfect display typeface for any kind of project. Absolutely sweet for editorial design - mainly headers and sub-headers but can also be used for body text too. This typographic trio is based on the vintage 50’s and 60’s style scripts and modernised for the present day. It’s another powerful typeface to add to your arsenal of design assets that command attention. That’s what design is all about! For regular updates and freebies follow me on Instagram at joannemarie_cm

Monolinear Vintage Elegance The Gimbel Script typeface was inspired by a monoline, semi-connected script from a 1930's holiday greeting card. From its ascenders and descenders that stretch high and low to its gentle curviness Gimbel Script exudes the elegance of a bygone era while standing on a thin line between formal and casual lettering styles. See the 5th graphic for a comprehensive character map preview. Gimbel Script Opentype features include: - Swash Alternates for an alternate M and N. - Stylistic Alternates & SS01-SS06 Stylesets for 151 varying forms. - 219 Ligatures for a smoother typesetting experience, along with 181 initial, middle and final forms. - Full set of Inferiors and Superiors for Limitless Fractions. - Proportional, Tabular and Oldstyle figure sets.

Zomsenso is an angular, semi-modular typeface that supports OpenType alternates. The angular part means that the entire* font uses only angular segments and shapes. The alternate glyph shapes are under Stylistic Set 01. This font includes Seven Segment display (U+E000 to U+E07F) and arbitrary fractions (U+E1nd, n=numerator; d=denominator) that are mapped to the Private Use Area, so users can easily insert them via Unicode input. You can combine these fractions with the superscript and subscript numerals to create more fractions. This font can be used for essays, signs, logos, posters, commercial projects, videos, and many more. *except the circles in the Geometric Shapes block, which are still round

Introducing - ED Laurentsa is a classic serif font family consisting of 9 Weights (Thin, ExtraLight, Light, Regular, Medium, Semibold, Bold, ExtraBold, and Black). Try DEMO Version : https://emyselfdesign.gumroad.com/l/pgtit ED Laurentsa has a classic minimalist look with a condensed style and has a wide variety from thin to black to suit your needs. This font is perfect for your design needs, such as logo design, branding, apparel, headings, web, etc. This font can also be easily combined with other fonts to create the perfect typography. Bold fonts are perfect for displays such as logos, or in-text headings. while the font with a thin style is suitable for covers, posters, or social media posts.

Dreams Note Is A Modern Family Font Serif Including 8 Font Style. Font Features : Dreams Note Thin Dreams Note Extra Light Dreams Note Light Dreams Note Regular Dreams Note Medium Dreams Note Semi Bold Dreams Note Bold Dreams Note Black SOFTWARE REQUIREMENTS : Fonts and alternate: No special software is required they may be used in any basic program /website app that allows standard fonts That's it, folks! You can go ahead and get cracking :) Follow My Shop For Upcoming Updates Including Additional Glyphs And Language Support. And Please Message Me If You Want Your Language Included or If There Are Any Features or Glyph Requests, Feel Free to Send me A Message. Have a Good Day!

ITC Orbon font is the work of New York designer James Montalbano, inspired in part by a demo of black letter calligraphy in which letters were created out of only four or five basic strokes. I combined that idea with the notion of taking historical forms like German gothic blackletter and progressively paring them down to achieve a futuristic version, as if this old form naturally evolved over several hundred years to arrive at its post-modern incarnation." Text should be set in point sizes of 20 and higher for optimal legibility. ITC Orbon is a highly condensed font with unique, oblong shapes which are ideal for a number of display applications."

ED Muskrat is a display font family that looks elegant classic and modern, this font is designed from a combination of serif and semi blackletter fonts that add a unique feel to the font. ED Muskrat has 9 styles: Thin, ExtraLight, Light, Regular, Medium, SemiBold, Bold, ExtraBold, and Black. ED Muskrat is equipped with ligatures, alternative characters, and supports multiple languages. and also this font is perfect for your design needs such as branding, poster design, books, fashion, social media design, logos, etc. Features: Stylistic alternates ( C, E, F, I, J, N, Q, S, Z ) Ligatures ( fi , fj , tt ) 9 Styles ( Thin, ExtraLight, Light, Regular, Medium, SemiBold, Bold, ExtraBold, and Black ) Multi Language Support 373 Glyphs

The typeface Coffee Beans Time is designed from 2018–2022 for the font foundry Typo Graphic Design by Manuel Viergutz and Annelena Grascht as a graphic design and photography project. The display font based on the original coffee beans and create a dingbat pattern. 3 font-styles (Dingbats, Mix, Coffee Ground) with 304 glyphs (Adobe Latin 2) incl. decorative extras like icons, arrows, dingbats, emojis, symbols, geometric shapes (type the word #LOVE for ♥︎ or #SMILE for ☺ as OpenType-Feature dlig) and stylistic alternates (2 stylistic sets). For use in logos, magazines, posters, advertisement plus as webfont for decorative headlines. The font works best for display size. Have fun with this font & use the DEMO-FONT (with reduced glyph-set) FOR FREE! ■ Font Name: Coffee Beans Time ■ Font Styles: 3 (Dingbats, Mix, Ground) + DEMO (with reduced glyph-set) ■ Font Cate­gory: Dis­play for head­line size ■ Glyph Set: 304 glyphs (Adobe Latin 2) incl. extras like icons (decorative extras like arrows, dingbats, emojis, symbols) ■ 93 languages: Afrikaans Albanian Asu Basque Bemba Bena Breton Catalan Chiga Cornish Danish Dutch English Estonian Faroese Filipino Finnish French Friulian Galician German Gusii Indonesian Irish Italian Kabuverdianu Kalenjin Kinyarwanda Luo Luxembourgish Luyia Machame Makhuwa-Meetto Makonde Malagasy Manx Morisyen North Ndebele Norwegian Bokmål Norwegian Nynorsk Nyankole Oromo Portuguese Quechua Romansh Rombo Rundi Rwa Samburu Sango Sangu Scottish Gaelic Sena Shambala Shona Soga Somali Spanish Swahili Swedish Swiss German Taita Teso Uzbek (Latin) Volapük Vunjo Welsh Western Frisian Zulu ■ Design Date: 2018–2022 ■ Type Desi­gner: Manuel Viergutz und Annelena Grascht

Say g'day to Ainslie Sans, insigne Design’s new typeface. Like its big brother, the new face incorporates a mix of influences from Oz, although Sans is pared down from the original semi-serif. The original Ainslie was inspired by Mt. Ainslie and the city of Canberra’s inner suburb of the same name. Canberra is Australia’s capital--a planned city designed by American architect Walter Burley Griffin. Griffin’s style and geometric design for the city, which include Mt. Ainslie, are now also the same structure that make up the foundation of Ainslie Sans. Unlike the original Ainslie family member, though, Ainslie Sans does away with much of the aboriginal-inspired touches by eliminating the semi-serifs, forcing the font to borrow more heavily than its predecessor from Canberra’s distinct, geometric design and style. The result’s a spiffy Australian font that’s usable within a wide array of applications. The trendy typeface incorporates a multitude of alternates. You can access these in any OpenType-enabled application. Alternates, swashes and alternate titling caps allow you to customize the look and feel. Also incorporated are capital swash alternates, old style figures, and compact caps. Check out the PDF brochure to view these options in action. OpenType enabled applications can take complete benefit of your automatic replacing ligatures and alternates. This font also presents the glyphs to help a wide array of languages. Try it for copy. Try it for a headline. Try it alongside the original Ainslie. Whichever way suits you best, give it a burl. You won't be sad you did.

Varidox, a variable typeface design, allows users to connect with specific design combinations with slightly varied differences in style. These variations in design enable the user to reach a wider scope of audiences. As the name suggests, Varidox is a paradox of sorts--that is, a combination of two disparate forms with two major driving influences. In the case of type design, the conflict lies in the age-old conundrum of artistic expression versus marketplace demand. Should the focus center primarily on functionality for the customer or err on the side of advancing creativity? If both are required, where does the proper balance lie? Viewed as an art, type design selections are often guided by the pulse of the industry, usually emphasizing unique and contemporary shapes. Critics are often leading indicators of where the marketplace will move. Currently, many design mavens have an eye favoring reverse stress. However, these forms have largely failed to penetrate the marketplace, another major driving factor influencing the font world. Clients now (as well as presumably for the foreseeable future) demand the more conservative forms of monoline sans serifs. Typeface designers are left with a predicament. Variable typefaces hand a great deal of creative control to the consumers of type. The demands of type design critics, personal influences of the typeface designer and the demands of the marketplace can all now be inserted into a single font and adjusted to best suit the end user. Varidox tries to blend the extremes of critical feature demands and the bleeding edge of fashionable type with perceptive usability on a scalable spectrum. The consumer of the typeface can choose a number between one and one-thousand. Using a more conservative style would mean staying between zero and five hundred, while gradually moving higher toward one thousand at the high end of the spectrum would produce increasingly contemporary results. Essentially, variable fonts offer the ability to satisfy the needs of the many versus the needs of the few along an axis with a thousand articulations, stabilizing this delicate balance with a single number that represents a specific form between the two masters, a form specifically targeted towards the end user. Practically, a user in some cases may wish to use more conservative slab form of Varidox for a more conservative clientele. Alternatively, the same user may then choose an intermediate instance much closer to the other extreme in order to make a more emphatic statement with a non-traditional form. Parametric type offers a new options for both designers and the end users of type. In the future, type will be able to morph to target the reader, based on factors including demographics, mood or cultural influences. In the future, the ability to adjust parameters will be common. With Varidox, the level of experimentality can be gauged and then entered into the typeface. In the future, machine learning, for example, could determine the mood of an individual, their level of experimentality or their interest and then adjust the typeface to meet these calculated parameters. This ability to customize and tailor the experience exists for both for the designer and the reader. With the advent of new marketing technologies, typefaces could adjust themselves on web pages to target consumers and their desires. A large conglomerate brand could shift and adapt to appeal to a specific target customer. A typeface facing a consumer would be more friendly and approachable, whereas a typeface facing a business to business (B2B) customer would be more businesslike in its appearance. Through both experience, however, the type would still be recognizable as belonging to the conglomerate brand. The font industry has only begun to realize such potential of variable fonts beyond simple visual appearance. As variable font continues to target the user, the technology will continue to reveal new capabilities, which allow identities and layouts to adjust to the ultimate user of type: the reader.