ITC Abaton, by Argentinian designer Luis Siquot, is an exercise in geometry and simplification. “It is done,” says Siquot, “with few elements, with modules of only straight lines (horizontals, verticals and diagonals of almost 45 degrees). Drawing the I and the O, I got the basic elements, and so started the fight between strict geometry and optical impression, until I obtained the rest of the characters.” The basic rectangular form is characterized by wedge-shaped serifs, almost like caps on the heads and feet of the letters. “Abaton has the 'spirit' of 19th-century faces used on money bills or postage stamps, but the realization is totally different,” Siquot explains. Abaton is a “shaded” typeface of caps and slightly smaller caps, upright and slightly condensed in form. Although the letterforms are legible at small sizes, the shading tends to clog up if it gets too small, so Abaton is happiest as a distinctive display face.

The Cannon family is the result of combining the clean aesthetics from a classic sans neo-grotesque with a touch of a geometric design. The result is a simple but dynamic typeface with retro and technological airs. Cannon is ideal for robust advertising, bold brand identities and packaging, also suitable for high impact headlines and short texts. This type family consists of 36 variants and 9 weights (thin, extra light, light, regular, book, medium, bold, extra bold, black), matching italics for all weights and widths, matching small caps for all weights and widths, alternate characters and extended language support. We are proud to introduce: Cannon.

Peroba rosa is a modern sans serif type family featuring a blend of modern, classical, and playful characteristics. The simple, clean forms and classically inspired proportions give it a timeless quality and interesting visual rhythm. Peroba rosa is perfect for logo design, magazine headers, product packaging, branding projects, clothing or simply as a stylish text overlay to any images or websites. WHAT’S INCLUDED? • Comes with regular, thin, light, italic, bold, thin italic, light italic, bold italic and bold italic font styles. Uppercase & lowercase letters. numbers. punctuation Ligature & Huge Stylistic alternate. Multilingual support. Still got a question? Send me a message and I’ll be happy to answer! qura.yahya@gmail.com