Check out the new Lust Pro & Lust Pro Didone to see how the series has grown and evolved. Confident and versatile, Lust is an exercise in indulgence—an attempt to create something over the top and vastly useful. If Lust Slim seems both new and familiar, that’s because it is. The series unapologetically channels Herb Lubalin, but produced with a deliberate, contemporary twist. There is an intentional slyness infused in the letterforms—the extreme thick and thin lines flow effortlessly without becoming gratuitous. It’s always just enough, not too much. What makes the type series so appealing? The curves. When asked to describe the letterforms, most people unwittingly allude to the human form, using adjectives usually reserved for describing physical traits… creating all-too-familiar comparisons. Summerour has grown to accept this as unavoidable and reasonable given his acknowledgement of its influences and has provided nuances within the letterforms to accentuate that. Intended to be set large, the typeface has both Standard (Lust, Lust Didone and a single unified Italic) and Display variants making it perfect for editorial use and a flexible solution for any display need.

This Arabic typeface is one of Parachute’s most involved text typefaces. For the first time -back in 2010- a contemporary Arabic equivalent to a comprehensive DIN series of fonts was available. In fact, this set of fonts contains the most complete and powerful array of Arabic features commercially today. It comes in eight weights and includes Latin. Based on the DIN Text Pro superfamily, Parachute® released -in collaboration with designer Hasan Abu Afash- 2 new versions. DIN Text Arabic is the basic Arabic version which includes Latin and supports all variations of the Arabic script such as Persian, Urdu and Pashto. The second version DIN Text Universal is the most advanced DIN superfamily ever. It combines the powerful DIN Text Pro with DIN Text Arabic bringing the number of glyphs to 3320 per font. It is also enhanced with 30 advanced opentype features and kerning for all languages. Altogether it supports hundreds of languages, proving to be an essential tool for corporations which operate internationally. The whole family consists of eight weights from extra black to hairline. DIN Text Arabic is featured in the recent book Arabesque 2 by Gestalten.