Griggs is a variable type family with six-axis. Available as both static and variable font built to maximize versatility. This is a single variable font that can morph between a wide range of stylistic variations with each of its axes: Weight, Serif, Grade, Stylistic Set 1, Stylistic Set 2 and Slant. Also offer a variable subtle grade axis for slight weight adjustments, to user different preferences. For slant axis will automatically apply stylistic set 2 or set custom values on each axes for more options. A multi-purpose sans serif and serif typeface with high contrast, inktraps, sharp form, clean cuts and playful details, to convey the impression of opulence, elegance with a distinctive look. It comes in 3 distinct individual cuts within the Sans, Flare, and Serif subfamilies. Allows for many variations across its subfamilies, weights and styles. Each typeface contains with a warm personality and contemporary look. With different stylistic sets, you can choose the best-desired result for your design. You can change the feel of your design from more delicate, to bold to its sharpest most style. Griggs family with various styles will be an handy tool for a wide variety of designs. Excellent for text large and small. It’s a brilliant choice for branding, identity design, editorial design, logo design, display and packaging design etc. Typeface Features: * 325 Glyphs * 3 Subfamilies: Sans, Flare, Serif ( Each 8 Styles + Slant ) * 6 Weight: Thin, Light, Regular, Semi Bold, Bold, Black * Complete Collection: 144 Styles + Variable Font * Opentype Features: Stylistic Set 1, Stylistic Set 2 * Latin Language support including * Kerning * Autohinted Thank You.

The typeface Eco Hand Kid is designed from 2022 for the font foundry Typo Graphic Design by Manuel Viergutz as a political statement #climatejustice 4 font-styles (Cond, Bold, Outline, Icons) with 948 glyphs (Adobe Latin 3) incl. 100+ decorative extras like icons, arrows, dingbats, emojis, symbols, geometric shapes, catchwords, German Capital Sharp S, zodiac signs, ligatures (type the word #LOVE for ♥︎ or #SMILE for ☺ as OpenType-Feature dlig) and stylistic alternates (8 stylistic sets). For use in logos, magazines, posters, advertisement plus as webfont for decorative headlines. The font works best for display size. Have fun with this font & use the DEMO-FONT (with reduced glyph-set) FOR FREE! Font Spe­ci­fi­ca­ti­ons ■ Font Name: Eco Hand Kid ■ Font Styles: 4 (Cond, Bold, Outline, Icons) + DEMO (with reduced glyph-set) ■ Font Cate­gory: Sans Serif Dis­play for head­line size ■ Glyph Set: 948 glyphs (Adobe Latin 3) incl. 100+ icons (decorative extras like arrows, dingbats, emojis, symbols) ■ 93 languages: Afrikaans Albanian Asturian Asu Basque Bemba Bena Breton Catalan Chiga Colognian Cornish Croatian Czech Danish Dutch Embu English Esperanto Estonian Faroese Filipino Finnish French Friulian Galician German Gusii Hungarian Igbo Indonesian Irish Italian Kabuverdianu Kalaallisut Kalenjin Kamba Kikuyu Kinyarwanda Latvian Lithuanian Lower Sorbian Luo Luxembourgish Luyia Machame Makhuwa-Meetto Makonde Malagasy Maltese Manx Meru Morisyen North Ndebele Norwegian Bokmål Norwegian Nynorsk Nyankole Oromo Polish Portuguese Quechua Romanian Romansh Rombo Rundi Rwa Samburu Sango Sangu Scottish Gaelic Sena Serbian Shambala Shona Slovak Soga Somali Spanish Swahili Swedish Swiss German Taita Teso Turkish Upper Sorbian Uzbek (Latin) Volapük Vunjo Walser Welsh Western Frisian Yoruba Zulu ■ Design Date: 2022 ■ Type Desi­gner: Manuel Viergutz

There is no such thing as a talking cat, however, you can often find these in adventures, movies and other stories. At least, now you can have your own font called "Talking Cat", and perhaps even your cat will like it! Mine did! Talking Cat works very well with packaging, toys, posters, postcards or perhaps even flyers - the smoothly rounded edges makes sure your design keeps that handmade look!

Designed for ParaType in 2002 by Tagir Safayev. Inspired by the letterforms of Antique No. 8 typeface and other similar fonts of the 19th century (Latin Antique, Wide Latin, Etienne Condensed, Wide Renaissance). A face of so-called Latin type has stout triangular serifs and rather unusual curls on several letters in the lower case. Nevertheless it is eminently suitable for a wide variety of settings in advertising and display typography.

Introducing Neon Font called Retrolight A unique Fonts with Retro Style can make your logotype become more interesting. inspired by real world neon light signs, it features minimal letter forms with smooth rounded corners and, true to real neon tubes, strictly uses lines with open start and end points. This font is perfect for adding your own glowing light effects or can be used to actually design real world neon signs. Retrolight fonts is perfect for your project and allows you to create designs, headlines, posters, logos, badges, t-shirts and many more that are beautiful. It is also best used for posts, logos, posters, certificates, labels and more.

BOnuts is a modern rounded sans built in 8 styles and crafted for you by BOtype. It's clean and minimal and modern rounded design gives you a wide array of uses such as branding, editorial & print, and also makes it perfect for UI & digital applications. We designed Bonuts to have the most legibility to give you a very versatile font family you use for any use you want. It includes Alternate Characters, Ligatures, Tabular Figures, Fractions, Numerators, Denominators, Superiors and Inferiors. It supports Central and Eastern European languages, basic Cyrillic and Greek. The type family consists of 8 weights (Thin, Light, Normal, Regular, Medium, Bold, Black and Heavy).

Home Run Script has the formality of 18th-century English roundhands, narrow, tightly fitted and drawn in a very bold weight and inspired by my ITC Eclat font. The x-height is large, and the caps are simply drawn with minimal swashes. Its companion font Home Run Sanscript, sold separately also, has sans serif caps that enable the user to combine script and sanserif caps with the same slope. It has the same lowercase as Home Run Script with a few alternate characters and sans serif lining and Oldstyle figures. Both Young Finesse and Home Run include Richard Isbell’s “interrabang,” appropriately used for statements that are both interrogative and exclamatory.

Glad to introducing you Hickory Dickory - a stylish serif with an eighties mood. I really love this old advertising from those magazines. It was a new era of minimalism in photography and typographic design. The playful, stylish and modern. This font will fit perfectly not only this type of design - you may use the alternates characters and get a really playful typography at your project. Hickory Dickory has a lot of alternates, some letters have them up to 17. More than 620 glyphs total! Also, there is a true italic for perfect pairing. Normal & True Italic A lot of stylistic alternates 620+ Glyphs total Decimal and fraction figures

“Tonight Friend” is a bold and quirky display font with a fun, trendy street-style vibe. From posters designs to t-shirts and packaging, Tonight Friend will give your designs that alternative minimal look and make your creative work look supercharged. “Tonight Friend” is drawn by direct hand so that it looks more unique. The modern typeface has a host of ligatures included. Combine its bold shapes to give your work a more unique, hipster attitude. Easily create professional cool-type lockups that look like hand lettering. This font is PUA encoded, which means you can access all of the glyphs and swashes with ease!

The Threepoints Series is the result of several years of work that bases three different sans serif type designs on one “shell”. Designed for optimal readability North, with its squarish shapes and rigidity are suggestive of an upright Swiss or Inserat typeface. The East variant takes on the look of another popular condensed grotesk with a softer, more rounded basic shape whilst maintaining the purpose of the original design. With minimal adjustments West leans towards more contemporary European designs. Although these are primarily display typefaces they function extremely well in text sizes in either upper or lowercase composition. Excellent for signage. Each variant comes with matched italic at no additional cost.

Introducing Neon Font called Avaneonz A unique Fonts with Retro Style can make your logotype become more interesting. inspired by real world neon light signs, it features minimal letter forms with smooth rounded corners and, true to real neon tubes, strictly uses lines with open start and end points. This font is perfect for adding your own glowing light effects or can be used to actually design real world neon signs. Avaneonz fonts is perfect for your project and allows you to create designs, headlines, posters, logos, badges, t-shirts and many more that are beautiful. It is also best used for posts, logos, posters, certificates, labels and more.

Introducing Neon Font called Neonblitz A unique Fonts with Retro Style can make your logotype become more interesting. inspired by real world neon light signs, it features minimal letter forms with smooth rounded corners and, true to real neon tubes, strictly uses lines with open start and end points. This font is perfect for adding your own glowing light effects or can be used to actually design real world neon signs. Neonblitz fonts is perfect for your project and allows you to create designs, headlines, posters, logos, badges, t-shirts and many more that are beautiful. It is also best used for posts, logos, posters, certificates, labels and more.

Introducing Dree - typeface - 6 serif and display fonts Dree is creative and minimal typeface loaded with 6 fonts and multilingual support. It's a very versatile font that works great in large and small sizes. This font is perfect for branding projects, home-ware designs, product packaging, magazine headers - or simply as a stylish text overlay to any background image. FEATURES Uppercase, lowercase, numeral, punctuation & Symbol Serif and Display Alternate Italics Multilingual support No special software is required to type out the standard characters of the Typeface. Canva friendly Feel free to contact me if you have any questions! Mock ups and backgrounds used are not included. Thank you! Enjoy!

Introducing our latest creation, Maretha Font Duo, a set of two fonts designed for good combinations. Script and Sans, 2 different styles that allows you to make a great custom combination of lettering designs. These fonts include some features such like alternates, swashes and ligatures to give you more options accessible in Adobe Photoshop, Illustrator, CorelDraw, etc. Maretha Script also has individual swashes you can apply in any lowercase-letters by pressing 'underscore' and 'number 0-9'. These vintage minimalism fonts are great for any design project such as vintage logos, store fonts, clothing brand, label design, wedding invitations, quotes, craft and much more.

Groteska is a modern & minimal sans-serif typeface inspired from some popular swiss design typefaces, having traditional grotesque oriented type characteristics while being clean & minimalist by nature. The typeface comes with a total of 14 fonts spreading between 7 weights featuring 7 uprights and matching italics for each weights. Handcrafted and designed with powerful opentype features in mind, each weight includes extended language support including Western & Central European sets. Groteska is a perfect typeface for graphic design, web, print and any display use. The typeface could be perfect choice for logo / logotype design, branding, marketing graphics, banners, posters, signage, corporate identities as well as for editorial design.

Introducing Neon Sci-fi Futuristic Font called Stacker A unique Fonts with Futuristic Style can make your logotype become more interesting. inspired by real world neon light signs, it features minimal letter forms with smooth rounded corners and, true to real neon tubes, strictly uses lines with open start and end points. This font is perfect for adding your own glowing light effects or can be used to actually design real world neon signs. Stacker fonts is perfect for your project and allows you to create designs, headlines, posters, logos, badges, and many more that are beautiful. It is also best used for posts, logos, posters, labels and more.

Altman Grotesk was initially planned as an internal studio typeface for the graphic design studio Ateljé Altmann based in Stockholm, Sweden. After thoroughly researching both classic and contemporary sans serif typefaces, the aim for Altmann Grotesk was set at joining unobtrusiveness yet distinctiveness in one look. As a result, the sans serif successfully embraces a polarizing image of minimalism and uniqueness. During the design process of Altmann Grotesk, it soon became clear that it had the potential to be more than a studio typeface—which ultimately led to a sans serif font family with five distinctive weights that are perfected to fit every possible typography use case.

What I needed in my projects was a solid oldstyle serif typeface with impact for heads. I had an old engraving font, which I’d never really finished. It happened to be built on the Minister/Diaconia base drawings I used to create Biblia Serif, so I took a shot at it. It’s wide enough to minimize the large solid ink shapes of many of the bolder display headline faces. It’s not readable, but it’s very legible. This is exactly what I needed for headlines, callouts, and special subheads. It uses the same vertical metrics of the Biblia Serif book Production Group It helps keep fiction designs comfortable

The Threepoints Series is the result of several years of work that bases three different sans serif type designs on one “shell”. Designed for optimal readability North, with its squarish shapes and rigidity are suggestive of an upright Swiss or Inserat typeface. The East variant takes on the look of another popular condensed grotesk with a softer, more rounded basic shape whilst maintaining the purpose of the original design. With minimal adjustments West leans towards more contemporary European designs. Although these are primarily display typefaces they function extremely well in text sizes in either upper or lowercase composition. Excellent for signage. Each variant comes with matched italic at no additional cost.

Birdman is a modern blackletter font that merges rebellion and chicano style, elevating them to a new dimension of minimalism and edginess. With its trendy and condensed design, this geometric typeface captivates instantly. Its versatility makes it the perfect companion for impactful headlines, high-flying logos, and groundbreaking advertisements. Birdman challenges typographic conventions with its boldness, attracting all eyes with its simple elegance. With Birdman by your side, words take flight, releasing their rebellious and contemporary essence. Each stroke is a cry of originality, and each letter tells a tale of modernity and authenticity. Feel how this font elevates your designs, soaring toward new typographic horizons.

The Threepoints Series is the result of several years of work that bases three different sans serif type designs on one “shell”. Designed for optimal readability North, with its squarish shapes and rigidity are suggestive of an upright Swiss or Inserat typeface. The East variant takes on the look of another popular condensed grotesk with a softer, more rounded basic shape whilst maintaining the purpose of the original design. With minimal adjustments West leans towards more contemporary European designs. Although these are primarily display typefaces they function extremely well in text sizes in either upper or lowercase composition. Excellent for signage. Each variant comes with matched italic at no additional cost.

Hey! I'm happy to introduce to you my new initial's set. These drop caps I found in the "Introductorium in astronomiam" manuscript. It was printed in Augsburg in 1489 by Erhard Ratdolt. I've added some lost letters and assembled a full alphabet. Augsburg is a medieval gothic style font. Set of dim colored and monochrome grunge style emblems. Engraved initial drop caps. Perfect for vintage premium identity, Middle Ages posters, luxury packaging. If you want dark and strong medieval style concepts, please try it. --- *You can use color fonts in PS since CC 2017, AI since CC 2018, ID since CC 2019, macOS 10.14 Mojave* *Please note that the Canva & Corel doesn't support color fonts!* --- Please feel free to request any help you need: kaer.pro@gmail.com Best, Roman. Thank you!

Umbilical Noose is a rather scary typeface. It is quite similar to an older font of mine: Nyctophobia. The name comes from a Nirvana song called Heart Shaped Box, in which Kurt Cobain sings: "throw down your umbilical noose, so I can climb right back". I have always liked that phrase a lot. Umbilical Noose is an all caps font, but upper and lower case are different and you can easily interchange the glyphs.

Don't we all have a silly habit? I've got mine, for sure! - like checking whether I remembered to bring my keys, immediately after locking the door...and then checking again like 2 minutes later! Silly Habit is my laid back comic font, easy to read and fresh enough for a design that needs an extra party to it! Comes with contextual alternates, which in this case means 4 different versions of each lowercase letter

Kirshaw is not your grandfather's sans serif from the 1950s and 1960s. All those old classics like Helvetica, Futura, Franklin Gothic, and Univers are showing their age like an old Elvis Presley song. Kirshaw is a clean, rounded design with sharp contrasting edges. Like those classics, Kirshaw is easy to read in small body copy and captions, plus it's delightfully modern and stylish for headlines and logos. I designed Kirshaw and Kirkly while undergoing cancer treatment at Stanford Medical Center. Font design was always in the back of my mind and now I had extra time. Kirshaw is a distinctive, modern, easy-to-read sans serif family consists of 14 weights (including italics). It’s an Adobe Latin 3 Character Set containing 350 glyphs per style (including special characters).

Roundhand was created by Matthew Carter in 1966 on the basis of handwriting by Charles Snell, an English calligrapher of XVII-XVIII known in particular by his "The Pen-man's Treasury Open'd" written in 1694. The typeface has continuous cursive shapes with oval aspect, high contrast emphasized by abrupt transitions from thin to thick and regularity of slope. Its capitals are often used as initials in combinations with other typefaces. The current digital version of the typeface has 3 styles of different weights. Roundhand is clear and easy to read and is well-suited for medium size texts and headlines. It will work well in invitations, menus, packaging, and advertising accentuating elegance and the subtle nature of the content. The Cyrillic version was developed by Vladimir Yefimov and Isabella Chaeva. Released by ParaType in 2013.

Huge is a handwritten font with a personal charm. Huge is perfect for branding projects, homeware designs, flyers, posters, product packaging - or simply as a stylish text overlay to any background image. Whats Include? 1. Uppercase and lowercase characters 2. Supports international languages 3. Numerals & punctuations, stylistic alternates, and ligatures 4. Accessible in the Adobe Illustrator Glyphs panel, or under Stylistic Alternates in the Adobe Photoshop OpenType menu, Adobe InDesign, Corel Draw, even work on Microsoft Word. 5. TTF and OTF files 6. Bonus 59 vectors (swashes, catchphrases, and doodles) Fonts include multilingual support. Please message me if you're unsure of any language support. Thanks for looking, and I hope you enjoy it! Please don't hesitate to drop me a message if you have any issues or queries. Omotu Studio ibnu.blawong2@gmail.com

Introducing, Foretelling Script. A condensed script typeface. A fun, playful and casual script made by natural hand writing. This type of font perfectly made to be applied especially in logo, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Available in 3 styles : Reguler, Rough and Stamps Features : uppercase & lowercase numbers and punctuation multilingual swashes and ligatures alternates PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations. How to access opentype feature : letterhend.com/tutorials/using-opentype-feature-in-any-software/ Email us to letterhend@gmail.com if you need something! Happy Designing!

Mandevilla is a semi-serif that is ideal for titling, display, and logos. Enrich your design with the expansive selection of 210 swashes and alternates. Create with Mandevilla’s decorative default uppercase set or explore the unadorned and non-stylized titling set. Mandevilla includes a 3/4 size capital letters set, listed as small caps. Used with capitals letters, they maintain a sense of a word shape as they are smaller and less ornamented than the initial cap and are serif-free. Thirty-eight complementing ornaments complete the package. See what’s included! http://bit.ly/2bGS00B *NOTE* Basic versions DO NOT include swashes, alternates or ornaments These fonts have been specially coded for access of all the swashes, alternates and ornaments without the need for professional design software! Info and instructions here: http://lauraworthingtontype.com/faqs/

Rotato is a lowercase only geometric slab-serif typeface that brings versatility to any design. This minimalist but distinctive font is defined by its crisp composition and modern elements — designed for optimal legibility at all sizes. Out now in all lower case, Rotato leaves an understated impression of elegance & futurism. Currently available in three standard weights, more coming soon: Rotato Light - Clean and classy Rotato Regular - Elegant and elite Rotato Bold - Strong and classic FEATURES Three (3) Font Weights + Italics Numbers and Punctuation New (v2): Extended Ligatures & Nordic Character Set Special Characters Rotato is a dynamic font that works great across various applications: from branding & logos to technology & fashion — whether in a giant heading, or paragraphs of body text. Thanks for checking out Rotato; we hope you enjoy using it.

Chunkfeeder was inspired by the many vernacular forms of lettering created for high speed printing and electronic displays found in our modern techie world such as postal packing slips, airline tickets and informational video displays. Many of these type of fonts are designed by engineers and interface designers who presumably do not have a background in letterform design and consequently these glyphs have many quirky idiosyncrasies. In keeping with it's mechanical inspiration, Chunkfeeder is a monospaced font, much like an OCR type font. Chunkfeeder has a rather ridged modularity but it incorporates more typographic nuance into the letterforms than most other fonts of this style, while exploiting some of the visual artefacts of high speed printing. Chunkfeeder is a versatile family of 6 fonts -- 3 weights, each with an accompanying oblique.

I'm so excited to present my Coal Soul typeface. It has been inspired by underground music video and hand drawn with Sharpie marker. Coal Soul has very unique minimalistic low poly letter form, 3 styles, and illustrations which will allow you to create really outstanding designs. It's perfect to use in logos, posters, music covers, clothes prints and other stuff which needs crazy visual style. Coal Soul Features: Uppercase font Full set of alternates for each letter and number to create a more realistic look Bonus wide alternates for letters "B, C, D, E, F, G, O, Q R" Wide language support (Western European, Central European South Eastern European) Carefully tuned kerning Extra illustrations font If you have some issues or questions, please let me know: lhfonts@gmail.com Hope you'll enjoy using Coal Soul!

The genesis of Apron font type family is inspired by soft-vertical structure of airplane window. On the other hand Apron is making a reference to technological design mentality of early 2000's. In short texts it has stable view and also humanist effect. Very suitable for mobile apps, web designs, sportive & technological product packs and ads designs. Especially Narrow Bold and Condensed Bold Italic weights have fluid and strong expression for striking headlines. User friendly Apron serves rich opentype properties; small capitals, alternative letters (a, c, e, g, k, l, q, s, y, A, C, G, K, M, N, R, S, 3, 6, 9), stylistic sets, standart and optional ligatures, oldstyle figures, tabular linings, arrows, bullets and wide money currencies, fractions and math symbols. Now please fasten your seat belts and enjoy it.

Nominee is a cinematic font family made up of 11 weights, 3 widths, and matching italics, that equates to a substantial 66 font styles that feel individually crafted but also part of a larger structured system. The versatile font styles range from an elegant Hairline to a dominant Heavy, Condensed to Extended, which creates such an extensive range of uses and applications, from web and apps to editorial and branding, and everything in between. The increased x-height gives the font more readability at smaller sizes and the contemporary shapes mean the font likes to be shown off at large sizes. The font features details such as case sensitive characters, numerators and denominators, and support for Central and Eastern European along with Western European languages and Basic Cyrillic.

Benson Script is a script that is desperately trying to be anything but a script. With 3 contrast levels, and 2 styles, the six styles of Benson Script are an experiment in the diversity of a single stem width. Modernism’s desire to fit all elements within geometric constraints and adhere to strong verticals has spread throughout type design, but has had little to do with the frills and ornaments of script. Cutting a script down to its bare bones is an offensive idea to many—almost seeming insulting to its genre. Benson Script bridges that genre gap between frill and function. As a matter of genre Benson Script errs on the side of modernism, and adds flair as a last resort. Read more about her open type features, and the development process here.

I’d like to introduce you to Ernest and Emily :) ....The happiest font duo you'll ever meet :) They are completely in love with each other, and always get along like a house fire :) Ernest and Emily consist of two lovingly handwritten fonts. A brushed quirky-casual script, and a playful all-caps sans-serif font. Perfect for Type-based creations, branding, websites, merchandise, packaging, quotes, invites, greetings and so much more! All they need is a blank canvas, and they work their magic for you! The brush script comes in 3 variants - Regular, Slanted and Upright- each with its own twist to fit the look you need. Four sweet little heart glyphs can be found by typing the characters { } and [ ] individually. Well now that I've introduced you, I'll let you get properly acquainted! :)

Daft Brush is the stylish contemporary brush font you've been looking for. It’s not just a rad face. The original cut brings not only 2 or 3, but 4 alternates for each letter! There’s also 2 alternates for numbers and variations for punctuation marks. Its OpenType Contextual Alternates feature is programmed to instantly cycle all these folks to get an amazing organic feel. Yes, OpenType savvy software is needed, but these days even the pretty basic Windows Notepad will do! Designed initially as an all-caps font, the family now counts with a text font. Daft Brush Text is loaded with a complete set of lowercase letters (and yes, a set of uppercase letters too). Amazing designs guaranteed! It’s only rock and roll and we like it. Play it loud!

Sabbatical is a no nonsense brush font family with lots of character. The family contains 3 hand-lettered fonts, Regular, Bold and Basic. This dry textured script font is inspired by travel journals written by adventurous souls, hence the name. The design is perfect for any type-based creations, quotes, invites, packaging, branding and much more! Sabbatical Basic has his own unique form which complements Sabbatical Regular and Bold. It consists of a fun caps font with an even more playful variation. All Sabbatical fonts have alternate glyphs that can either be accessed by the swashes feature, stylistic sets, or glyphs panel, depending on the application you are using. There are lots of discretionary ligatures that offer more variation. With over 880 glyphs the design options are unlimited.

Campeche variable is an expressive yet functional typeface family. Seeking to express its beauty, it twists the conventions of classic typography when necessary. Campeche finds its inspiration in the grotesque typefaces of the late 19th century coupled with a typical Latin American playful sense that gives it a modern freshness. The initial form arises from the idea of expanding Seriguela, evolving along the way, becoming its own system with a unique personality. Campeche is designed according to today's visual requirements. Taking advantage of variable technology in 3 axes: width, weight and display. Campeche Variable is a typeface that provides versatility for almost any use. It can be used for packaging, editorial, branding... etc. The mixture of its possibilities can generate complex graphic parts or systems with different levels of hierarchy, without losing unity.