Acton is a deceptively simple, grid-based design. Though derived from a 2 by 3 arrangement of blocks, it uses white spaces to allow for more complex shapes – for example as the R – where the underlying 3 by 5 arrangement is apparent. It also departs from this strict grid-based logic for characters such as the the T, L, f and r, whose cross-bars are shorter than they would otherwise be in order to promote optical evenness. No elegant solution could be found for the V, which in geometric fonts can appear very similar to the U, lacking as it does the cross-bar that can differentiate a square A from the capital form of the n. However, the resultant diagonal retroactively proved useful on the lower-case e and a, characters that otherwise would have more uninteresting design solutions.

Belinda New is an updated version of the original Belinda which I designed in 2011. Belinda New is a smooth and lining brush script font with a vintage and retro feel. It has two sets of uppercase and many alternates for lowercase letters. It is a good choice to use in logos, headlines and packages. You can also match it with a serif or sans serif fonts and use it as a secondary font in web design, magazines and branding.