The typeface family TV Nord is based on the corporate typeface NDR Sans which was developed by Elsner+Flake for the Norddeutsche Rundfunk (www.ndr.de) between 1999 and 2001. This new design came into being as part of a complete overhaul of the visual image of the NDR. This became necessary because the NDR, founded in 1954, incorporated the stations of the East German states Mecklenburg-Vorpommern (1992) and Brandenburg (1997) after the re-unification of Germany. The Hamburg advertising agency DMCGroup developed a new and unified image for the NDR which is in existence to this day. The typeface TV Nord relates to the design of the Trade Gothic and similar American sans serif typefaces of the early part of the last century. Its development concerns itself as much with good legibility for print, as it does for the reproduction on TV screens, which among others, is achieved through its high x-height. The logotype for the NDR as well was developed from the capitals of the NDR Sans. In 2014, the TV Nord was revised stylistically and expanded to incorporate all European-Latin languages. As part of this effort, further complementary cuts were added.

Elicit Script is a hybrid script family, that can be as casual or formal as the occasion demands. Created by Laura Worthington and Jim Wasco, the design is based on pointed pen Spencerian Script handwriting. “It’s like one of those German italics from the early 20th century, that have beautiful shapes that hold their own,” says Wasco. Elicit Script spans five weights, from Extra Light to Bold, and three styles – Formal, Normal and Casual. This makes it an incredibly versatile script design, easily paired with other typefaces and able to be dressed up or down, depending on what it’s used for. The monoline Casual style offers a more relaxed tone of voice, while Formal sits at the more decorative end of the spectrum. Designers can keep things straightforward, tidy and practical with the typeface’s simple caps, or add in swash caps if they need more exuberance and expression. Generous spacing means Elicit Script works well at smaller sizes as well. Elicit Script Variable Set is a single font file that features two axes: Weight and Contrast. The Weight axis has instances from Extra Light to Bold. The Contrast axis has instances from Casual (low contrast) to Formal (high contrast).