In August of 2009, I was commissioned by Zoo York, a New York City based skateboard company, to visit Buenos Aires to study and document street typography. As soon as my taxi driver took the bustling street Entre Ríos, it was clear that the city and I were going to be good friends. Many of the independently owned businesses on Entre Ríos are adorned with handmade signage. These signs are painted in a style called Fileteado which is a century-old Argentinian type of lettering and floral ornamentation. Nowadays, Fileteado is still a prominent part of the city’s landscape, coloring the façades of restaurants, bars and coffee shops. Calaveras and Diablitos are two new typefaces that were inspired by Fileteado. Stylistically, the fonts are a return to a rhythmic and playful sensibility reminiscent of Vitrina and Cuba, two fonts that I designed in 1996. Along with dynamism and dance, these new fonts incorporate a rigor and functionality essential to labelling any font a ‘workhorse.’ The names Calaveras and Diablitos, came from the name of a song by the infamous Buenos Aires rock band, Los Fabulosos Cadillacs. —Pablo A. Medina

In August of 2009, I was commissioned by Zoo York, a New York City based skateboard company, to visit Buenos Aires to study and document street typography. As soon as my taxi driver took the bustling street Entre Ríos, it was clear that the city and I were going to be good friends. Many of the independently owned businesses on Entre Ríos are adorned with handmade signage. These signs are painted in a style called Fileteado which is a century-old Argentinian type of lettering and floral ornamentation. Nowadays, Fileteado is still a prominent part of the city’s landscape, coloring the façades of restaurants, bars and coffee shops. Calaveras and Diablitos are two new typefaces that were inspired by Fileteado. Stylistically, the fonts are a return to a rhythmic and playful sensibility reminiscent of Vitrina and Cuba, two fonts that I designed in 1996. Along with dynamism and dance, these new fonts incorporate a rigor and functionality essential to labelling any font a ‘workhorse.’ The names Calaveras and Diablitos, came from the name of a song by the infamous Buenos Aires rock band, Los Fabulosos Cadillacs. —Pablo A. Medina

It all started with a Portuguese soap packaging from the first half of the 20th Century. The 5 uppercase letters that spell NAZARÉ were sufficient to drive the creation of this design. Nazaré fits in a semi-serif category and it has a large contrast. It works outstandingly in display use specially in the bolder weights that have even more contrast. The regular weights have a more moderate contrast and an overall less extravagant design, fitting best in the typographical conventions. this provides a better render in text use. You can use this font in large headlines, logos, posters, book covers, and general display use as well as short strings of text. Nazaré is the name of a small Portuguese fishing village known for its giant waves and peculiar people.

Rock Painting is based on ancient Northern rock paintings and I edited the glyphs to resemble latin letters, runelike. So it's quite writable and the characters can also be used separately in bigger shape. Some of the glyphs are idols of old Finnish gods and spirits: A - Ahti, god of (usually) water element or a spirit that lives in a pond, a lake or a river etc. I - Ilmarinen, god of the air K - Kaleva, ancient giant blacksmith, the great ancestor of Finns L - Luonnotar, the spirit of all nature, gives birth to creatures T - Tapio, god of the forest or the forest itself N - Nyyrikki/Nyrki, son of Tapio, a great hunter and so on. The font also includes glyphs resembling animals and things like moose, beaver, swan, fish, sickle, boat and more.

Electrostatic JNL was inspired by the 1930s lettering for radio station WMCA in New York City. It was found as part of an ad for the station in a 1932 radio broadcasting trade magazine. WMCA went on the air Feb. 6, 1925. According to Wikipedia, the "MCA" call letters stood for the Hotel McAlpin, where the station's original studio and transmitter were located. "W" is the call sign prefix for all broadcast stations East of the Mississippi River; with the exception of KDKA (Pittsburgh), which was the nation's first commercial radio station. This bold novelty typeface with lightning bolds intersecting the characters can be used to represent anything from electricity to stormy days; power generators to brute force and so forth. Electrostatic JNL is available in both regular and oblique versions.

Midnight, Pacific Coast Highway. You're driving home alone at night and your battery's dying. Your headlights have dimmed and you can barely see the road or the signpost up ahead. But there's an eerie green light glimmering in your rear view mirror and that strange warning uttered by the pump attendant at the Devil's Elbow gas station has put the frighteners on you. Is that Satan's face glowering at you through the mist, or something far worse? ⁠The only way to handle this font is with one foot on the gas pedal and one foot on the brake. Originally designed by John Roshell for GAMBIT titles, this sharp font has appeared on vampire & rock magazine covers, Star Wars & Star Trek merch, and the logo for the INHUMANS comic & TV show!

Lagos was created because of the lack of African-inspired fonts that are truly modern without being partly art-deco in origin. I wanted to make a vigorous, sharp-edged font that reflects the energy and dynamism of modern Africa. The lines of the font combine the sharp angularity of African rocks and mountains with the smooth fluidity of Africa's snake-black rivers. The font is supplied in two styles, Lagos Regular and Lagos Light. Lagos Light is not a simple, mechanical modification of Lagos Regular. The outlines and proportions have been subtly modified to accommodate the lighter weight. Lagos contains a full 256 character set (upper and lower case, punctuation, diacritical characters, special symbols and numerals), in which all characters have been fully kerned and letter-spaced.

Try new Echophonic today! It's hi-fidelity sound you can actually see! Another miracle of modern science in several weights by Rocket Type.

Bit Player JNL is the extra-condensed companion font to Cast and Crew JNL, and features an additional oblique version. Useful wherever a large block of copy text needs to fit into a constrained space, Bit Player JNL can be applied to movie title credits, disclaimers, warranty information, end user license agreements and similar projects.