Are you ready to bring some dark and edgy vibes to your designs? Look no further than the Hellfire Flames | death metal font! With its black fire-inspired design and brutal form, this font is perfect for adding a touch of darkness to your work. Hellfire Flames is a death metal font that embodies the essence of infernal power and brutal energy. The font's letters take the shape of black flames, with a raw and aggressive design that will leave a lasting impression. The font includes both uppercase and lowercase letters, as well as a range of symbols, numerals, and foreign language support, making it a versatile tool for any project. Hellfire Flames also offers an array of extraordinary and unique death metal ornaments. These intricate designs are perfect for adding a touch of dark ambiance to your project, and are sure to impress any fans of the genre. Hellfire Flames is perfect for anyone looking to add a touch of darkness and aggression to their design projects. It's especially well-suited for projects related to death metal, black metal, gothic, horror, and other genres of heavy music. This font is also great for creating logos, album covers, merchandise, and other graphics that need a raw and intense look. Its unique death metal ornaments make it a great choice for adding an extra level of detail and flair to your designs. So why settle for boring fonts when you can unleash the power of darkness with the Hellfire Flames? Get ready to create designs that are truly unforgettable and take your work to the next level! ——— Hellfire Flames features: A full set of uppercase and lowercase Numbers and punctuation Multilingual language support PUA Encoded Characters OpenType Features +238 Total Glyphs +50 Death Metal Ornaments and Splatter included! ———

The original Avenir typeface was designed by Adrian Frutiger in 1988, after years of having an interest in sans serif typefaces. The word Avenir means “future” in French and hints that the typeface owes some of its interpretation to Futura. But unlike Futura, Avenir is not purely geometric; it has vertical strokes that are thicker than the horizontals, an “o” that is not a perfect circle, and shortened ascenders. These nuances aid in legibility and give Avenir a harmonious and sensible appearance for both texts and headlines. In 2012, Akira Kobayashi worked alongside Avenir’s esteemed creator Adrian Frutiger to bring Avenir Next to life, as a new take on the classic Avenir. The goal of the project was to take a beautifully designed sans and update it so that its technical standards surpass the status quo, leaving us with a truly superior sans family. Since then, Monotype expanded the typeface to accommodate more languages. Akira’s deep familiarity with existing iterations of the Frutiger designs, along with his understanding of the design philosophy of the man himself, made him uniquely suited to lead the creation of different language fonts. Avenir Next World family, the most recent release from Monotype, is an expansive family of fonts that offers support for more than 150 languages and scripts that include Latin, Cyrillic, Greek, Hebrew, Arabic, Georgian, Armenian and Thai. Avenir Next World contains 10 weights, from UltraLight to Heavy. The respective 10 Italic styles do not support Arabic, Georgian and Thai, since Italic styles are unfamiliar in these scripts/languages. Separate Non-Latin products to support just the Arabic, Cyrillic, Georgian, Hebrew and Thai script are also available for those who do not need the full language support.

The original Avenir typeface was designed by Adrian Frutiger in 1988, after years of having an interest in sans serif typefaces. The word Avenir means “future” in French and hints that the typeface owes some of its interpretation to Futura. But unlike Futura, Avenir is not purely geometric; it has vertical strokes that are thicker than the horizontals, an “o” that is not a perfect circle, and shortened ascenders. These nuances aid in legibility and give Avenir a harmonious and sensible appearance for both texts and headlines. In 2012, Akira Kobayashi worked alongside Avenir’s esteemed creator Adrian Frutiger to bring Avenir Next to life, as a new take on the classic Avenir. The goal of the project was to take a beautifully designed sans and update it so that its technical standards surpass the status quo, leaving us with a truly superior sans family. Since then, Monotype expanded the typeface to accommodate more languages. Akira’s deep familiarity with existing iterations of the Frutiger designs, along with his understanding of the design philosophy of the man himself, made him uniquely suited to lead the creation of different language fonts. Avenir Next World family, the most recent release from Monotype, is an expansive family of fonts that offers support for more than 150 languages and scripts that include Latin, Cyrillic, Greek, Hebrew, Arabic, Georgian, Armenian and Thai. Avenir Next World contains 10 weights, from UltraLight to Heavy. The respective 10 Italic styles do not support Arabic, Georgian and Thai, since Italic styles are unfamiliar in these scripts/languages. Separate Non-Latin products to support just the Arabic, Cyrillic, Georgian, Hebrew and Thai script are also available for those who do not need the full language support.

Glittera Script is a modern calligraphy design, including Regular. This font is casual and beautiful with swash. Can be used for various purposes. such as logos, product packaging, wedding invitations, branding, headlines, signage, labels, signatures, book covers, posters, quotes, and more. Glittera Script includes a change of the OpenType language style, binding and international support for most Western languages. To activate the OpenType Stylistic alternative, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Indesign & CorelDraw X6-X7, Microsoft Word 2010 or newer versions. How to access all alternative characters using Adobe Illustrator: https://www.youtube.com/watch?v=XzwjMkbB-wQ Glittera Script is coded with PUA Unicode, which allows full access to all additional characters without having to design special software. Mac users can use the Font Book, and Windows users can use Character Map to view and copy one of the additional characters to insert into your favorite text editor / application. How to access all alternative characters, using Windows Character Map with Photoshop: https://www.youtube.com/watch?v=Go9vacoYmBw If you need help or have questions, please let me know. I am happy to help :) Thank you & Congratulations on Designing! Script is coded with PUA Unicode, which allows full access to all additional characters without having to design special software. Mac users can use the Font Book, and Windows users can use Character Map to view and copy one of the additional characters to insert into your favorite text editor / application. How to access all alternative characters, using Windows Character Map with Photoshop: https://www.youtube.com/watch?v=Go9vacoYmBw If you need help or have questions, please let me know. I am happy to help :) Thank you & Congratulations on Designing!

Welcome to the world of Thrusters—the angular, twin-line display typeface inspired by the timeless classic, Space Duel. Thrusters is the perfect way to bring the retro, arcade vibes to your designs! This bold and futuristic typeface is the ultimate tribute to the iconic arcade legacy, and it’s available in four different forms that can be used as layers to create stunning multicolor effects. Whether you’re creating a high-energy video game title screen, a promotional poster for a local arcade, or even a custom t-shirt design, Thrusters has got you covered. With its sharp angles and sleek curves, Thrusters is sure to turn heads and capture attention. It’s the perfect way to add some excitement and nostalgia to any design project. So what are you waiting for? Blast off into the world of retro gaming with Thrusters today! Most Latin-based European writing systems are supported, including the following languages. Afaan Oromo, Afar, Afrikaans, Albanian, Alsatian, Aromanian, Aymara, Bashkir (Latin), Basque, Belarusian (Latin), Bemba, Bikol, Bosnian, Breton, Cape Verdean, Creole, Catalan, Cebuano, Chamorro, Chavacano, Chichewa, Crimean Tatar (Latin), Croatian, Czech, Danish, Dawan, Dholuo, Dutch, English, Estonian, Faroese, Fijian, Filipino, Finnish, French, Frisian, Friulian, Gagauz (Latin), Galician, Ganda, Genoese, German, Greenlandic, Guadeloupean Creole, Haitian Creole, Hawaiian, Hiligaynon, Hungarian, Icelandic, Ilocano, Indonesian, Irish, Italian, Jamaican, Kaqchikel, Karakalpak (Latin), Kashubian, Kikongo, Kinyarwanda, Kirundi, Kurdish (Latin), Latvian, Lithuanian, Lombard, Low Saxon, Luxembourgish, Maasai, Makhuwa, Malay, Maltese, Māori, Moldovan, Montenegrin, Ndebele, Neapolitan, Norwegian, Novial, Occitan, Ossetian (Latin), Papiamento, Piedmontese, Polish, Portuguese, Quechua, Rarotongan, Romanian, Romansh, Sami, Sango, Saramaccan, Sardinian, Scottish Gaelic, Serbian (Latin), Shona, Sicilian, Silesian, Slovak, Slovenian, Somali, Sorbian, Sotho, Spanish, Swahili, Swazi, Swedish, Tagalog, Tahitian, Tetum, Tongan, Tshiluba, Tsonga, Tswana, Tumbuka, Turkish, Turkmen (Latin), Tuvaluan, Uzbek (Latin), Venetian, Vepsian, Võro, Walloon, Waray-Waray, Wayuu, Welsh, Wolof, Xhosa, Yapese, Zapotec Zulu and Zuni.

Giambattista Bodoni (1740-1813) was called the King of Printers; he was a prolific type designer, a masterful engraver of punches and the most widely admired printer of his time. His books and typefaces were created during the 45 years he was the director of the fine press and publishing house of the Duke of Parma in Italy. He produced the best of what are known as modern" style types, basing them on the finest writing of his time. Modern types represented the ultimate typographic development of the late eighteenth and early nineteenth centuries. They have characteristics quite different from the types that preceded them; such as extreme vertical stress, fine hairlines contrasted by bold main strokes, and very subtle, almost non-existent bracketing of sharply defined hairline serifs. Bodoni saw this style as beautiful and harmonious-the natural result of writing done with a well-cut pen, and the look was fashionable and admired. Other punchcutters, such as the Didot family (1689-1853) in France, and J. E. Walbaum (1768-1839) in Germany made their own versions of the modern faces. Even though some nineteenth century critics turned up their noses and called such types shattering and chilly, today the Bodoni moderns are seen in much the same light as they were in his own time. When used with care, the Bodoni types are both romantic and elegant, with a presence that adds tasteful sparkle to headlines and advertising. This version of Bodoni was done by Morris Fuller Benton for American Typefounders between 1907 and 1911. Although some of the finer details of the original Bodoni types are missing, this family has the high contrast and vertical stress typical of modern types. It works well for headlines, logos, advertising, and text."

Meet Gnuolane Jump, the lighthearted typeface that bounces with personality. Inspired by early twentieth-century grotesque designs, Gnuolane Jump is a typeface with a playful 1960s twist. Its superelliptical appearance gives it a unique charm that sets it apart from other headline fonts. Gnuolane Jump features old-style numerals, adding to its vintage appeal. But what really makes this font stand out is its OpenType ligatures. With tailored combos that automatically substitute common character sequences, Gnuolane Jump creates a bouncing effect that brings your text to life. If you’re looking for a more subdued style, be sure to check out Gnuolane and Gnuolane Stencil. But if you want to inject some fun and personality into your headlines, give Gnuolane Jump a try. Its lively spirit and unique character will add an extra touch of charm to your design. Most Latin-based European writing systems are supported, including the following languages. Afaan Oromo, Afar, Afrikaans, Albanian, Alsatian, Aromanian, Aymara, Bashkir (Latin), Basque, Belarusian (Latin), Bemba, Bikol, Bosnian, Breton, Cape Verdean, Creole, Catalan, Cebuano, Chamorro, Chavacano, Chichewa, Crimean Tatar (Latin), Croatian, Czech, Danish, Dawan, Dholuo, Dutch, English, Estonian, Faroese, Fijian, Filipino, Finnish, French, Frisian, Friulian, Gagauz (Latin), Galician, Ganda, Genoese, German, Greenlandic, Guadeloupean Creole, Haitian Creole, Hawaiian, Hiligaynon, Hungarian, Icelandic, Ilocano, Indonesian, Irish, Italian, Jamaican, Kaqchikel, Karakalpak (Latin), Kashubian, Kikongo, Kinyarwanda, Kirundi, Kurdish (Latin), Latvian, Lithuanian, Lombard, Low Saxon, Luxembourgish, Maasai, Makhuwa, Malay, Maltese, Māori, Moldovan, Montenegrin, Ndebele, Neapolitan, Norwegian, Novial, Occitan, Ossetian (Latin), Papiamento, Piedmontese, Polish, Portuguese, Quechua, Rarotongan, Romanian, Romansh, Sami, Sango, Saramaccan, Sardinian, Scottish Gaelic, Serbian (Latin), Shona, Sicilian, Silesian, Slovak, Slovenian, Somali, Sorbian, Sotho, Spanish, Swahili, Swazi, Swedish, Tagalog, Tahitian, Tetum, Tongan, Tshiluba, Tsonga, Tswana, Tumbuka, Turkish, Turkmen (Latin), Tuvaluan, Uzbek (Latin), Venetian, Vepsian, Võro, Walloon, Waray-Waray, Wayuu, Welsh, Wolof, Xhosa, Yapese, Zapotec Zulu and Zuni.

Introducing Jesaya: the typeface that will elevate your design game. With its unique geometric design, Jesaya will bring a new level of sophistication and style to your creative projects. Its clean shapes and sharp angles give your message a distinctive voice, projecting a sense of precision and attention to detail. And with seven weights and italics, you have the flexibility to experiment with different styles and layouts, ensuring your design stands out from the crowd. But that’s not all—Jesaya is designed with your comfort in mind. Its shaved sharps prevent typographic injury, ensuring a smooth and seamless design process. So whether you’re crafting a bold logo, designing a sleek website, or creating eye-catching marketing materials, Jesaya’s contemporary style and unique geometry will help you express your vision with clarity and impact. Try it today and see the difference for yourself. Most Latin-based European writing systems are supported, including the following languages. Afaan Oromo, Afar, Afrikaans, Albanian, Alsatian, Aromanian, Aymara, Bashkir (Latin), Basque, Belarusian (Latin), Bemba, Bikol, Bosnian, Breton, Cape Verdean, Creole, Catalan, Cebuano, Chamorro, Chavacano, Chichewa, Crimean Tatar (Latin), Croatian, Czech, Danish, Dawan, Dholuo, Dutch, English, Estonian, Faroese, Fijian, Filipino, Finnish, French, Frisian, Friulian, Gagauz (Latin), Galician, Ganda, Genoese, German, Greenlandic, Guadeloupean Creole, Haitian Creole, Hawaiian, Hiligaynon, Hungarian, Icelandic, Ilocano, Indonesian, Irish, Italian, Jamaican, Kaqchikel, Karakalpak (Latin), Kashubian, Kikongo, Kinyarwanda, Kirundi, Kurdish (Latin), Latvian, Lithuanian, Lombard, Low Saxon, Luxembourgish, Maasai, Makhuwa, Malay, Maltese, Māori, Moldovan, Montenegrin, Ndebele, Neapolitan, Norwegian, Novial, Occitan, Ossetian (Latin), Papiamento, Piedmontese, Polish, Portuguese, Quechua, Rarotongan, Romanian, Romansh, Sami, Sango, Saramaccan, Sardinian, Scottish Gaelic, Serbian (Latin), Shona, Sicilian, Silesian, Slovak, Slovenian, Somali, Sorbian, Sotho, Spanish, Swahili, Swazi, Swedish, Tagalog, Tahitian, Tetum, Tongan, Tshiluba, Tsonga, Tswana, Tumbuka, Turkish, Turkmen (Latin), Tuvaluan, Uzbek (Latin), Venetian, Vepsian, Võro, Walloon, Waray-Waray, Wayuu, Welsh, Wolof, Xhosa, Yapese, Zapotec Zulu and Zuni.

Introducing "Wasleyton," a vintage ephemera font that weaves the elegance of a bygone era into your modern design projects. Drawing inspiration from the timeless charm of elegant signage, gold leaf craftsmanship, and the artistry of old label products, Wasleyton is more than just a font—it's a journey into the aesthetics of the past. Unleash the power of nostalgia as Wasleyton offers a plethora of alternate characters, ensuring your designs are not just eye-catching but also uniquely authentic. The versatility of this font makes it a perfect choice for a range of applications, from authentic logos and elegant headings to the artistry of sign painting and captivating posters. Infuse your projects with a touch of vintage sophistication as Wasleyton lends its charm to letterheads, branding materials, magazines, album covers, and book covers. Watch as your designs come alive in movies, apparel, flyers, and label designs, each one telling a story of craftsmanship and timeless style. Combine Wasleyton with other fonts, be it a script for a touch of fluid elegance, a serif for classic appeal, or a sans serif for a modern twist. Add a few effects, and suddenly, your project transforms into a masterpiece—classic yet contemporary, elegant yet bold. Elevate your design game with Wasleyton's ability to transport your audience to a different era. Whether you're working on product packaging that demands attention or creating an atmosphere on a movie poster, Wasleyton brings that touch of vintage authenticity that turns your project from ordinary to extraordinary. In summary, Wasleyton isn't just a font; it's a time machine to the aesthetics of yesteryears. Perfect for logos, signage, posters, branding, magazines, album covers, and much more, Wasleyton is your key to infusing a timeless vintage charm into the modern design landscape. Add it to your toolkit, and let your creativity unfold in a tapestry of nostalgia and elegance.

Veto® Sans is both highly legible and handsomely distinctive – a rare blend in a typeface. It’s a design that stands out and fits in. Veto Sans is equally competent on screen and in print. It’s four carefully determined weights in both normal and condensed proportions, each with an italic complement, give the family an exceptionally deep range of applications. All the designs in the family are valuable design tools. None are superfluous. Advertising, brand, corporate, editorial and interactive design are all in Veto Sans’ wheelhouse. It also shines in wayfinding and other signage projects. And to all these, it brings a warmth and personality. An ample x-height, open counters, vertical stroke endings and subtly condensed capital letters enable Veto Sans fonts to perform with grace in print and digital environments while being space efficient. An added benefit is that all-capital typography set in Veto Sans is not only space saving, it’s also easy to read. Drawn as a complete reimaging of his earlier Veto design, Swiss designer Marco Ganz worked to create character shapes distilled to their purest forms while maintaining a relaxed and natural demeanor. Ganz, who is also a three-dimensional artist, is acutely aware that the negative space between letters and the internal space within letters is as important as the positive shape of the letters themselves. This dynamic balance between the negative and positive aspects of character forms gives Veto Sans a sense of immediacy without looking hurried. Ganz also took great care to draw a suite of italic designs that not only complement the roman weights perfectly, but also give the family a dynamic verve. A large international character set also ensures ease of localization. “Veto Sans,” says Ganz, “is a typeface for designers that search for a new and different solution to age-old typographic challenges.”

Introducing “Funky Choky” Font: A Bubble Dynamic, Modern, and Funky Typeface Funky Choky is a captivating font that combines the essence of bubble dynamics with a modern and funky style. Its unique design exudes energy and playfulness, making it perfect for projects that require a fresh and vibrant look. This typeface features rounded letterforms with soft edges, giving it a friendly and approachable feel. The bubbly contours of each character create a sense of movement and liveliness, capturing attention and adding a touch of whimsy to any design. With its modern twist, Funky Choky brings a contemporary edge to traditional bubble fonts. It embraces clean lines, sleek curves, and a balanced composition, making it versatile for a wide range of applications. Whether you’re designing a logo, branding materials, advertising campaigns, or social media graphics, this font will add a dynamic and eye-catching element to your project. Funky Choky also offers a wide range of glyph variations, including ligatures, alternates, and stylistic sets, allowing you to customize and experiment with different letter combinations. This versatility empowers you to create unique typographic compositions that truly reflect your creative vision. Embrace the spirit of modernity and funk with Funky Choky font. Elevate your designs, stand out from the crowd, and infuse them with a sense of joy and energy. Let this captivating typeface be the perfect tool to express your creativity and make a memorable impact. Language Support : Latin, Basic, Western European, Central European, South European,Vietnamese. In order to use the beautiful swashes, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Photoshop CC, Adobe Indesign and Corel Draw. but if your software doesn’t have Glyphs panel, you can install additional swashes font files.

The original Avenir typeface was designed by Adrian Frutiger in 1988, after years of having an interest in sans serif typefaces. The word Avenir means “future” in French and hints that the typeface owes some of its interpretation to Futura. But unlike Futura, Avenir is not purely geometric; it has vertical strokes that are thicker than the horizontals, an “o” that is not a perfect circle, and shortened ascenders. These nuances aid in legibility and give Avenir a harmonious and sensible appearance for both texts and headlines. In 2012, Akira Kobayashi worked alongside Avenir’s esteemed creator Adrian Frutiger to bring Avenir Next to life, as a new take on the classic Avenir. The goal of the project was to take a beautifully designed sans and update it so that its technical standards surpass the status quo, leaving us with a truly superior sans family. Since then, Monotype expanded the typeface to accommodate more languages. Akira’s deep familiarity with existing iterations of the Frutiger designs, along with his understanding of the design philosophy of the man himself, made him uniquely suited to lead the creation of different language fonts. Avenir Next World family, the most recent release from Monotype, is an expansive family of fonts that offers support for more than 150 languages and scripts that include Latin, Cyrillic, Greek, Hebrew, Arabic, Georgian, Armenian and Thai. Avenir Next World contains 10 weights, from UltraLight to Heavy. The respective 10 Italic styles do not support Arabic, Georgian and Thai, since Italic styles are unfamiliar in these scripts/languages. Separate Non-Latin products to support just the Arabic, Cyrillic, Georgian, Hebrew and Thai script are also available for those who do not need the full language support.

Introducing Gaz, the square display typeface inspired by the gasoline station signs of the twentieth century. Sign painters used to refer to this type of lettering as “stovepipe”, due to its sharp angles and rounded corners. Gaz’s unique squareness exudes a vintage industrial charm, while still maintaining a friendly, almost organic feel. Gaz is available in seven weights and italics, giving you the flexibility to create a wide range of designs. But that’s not all. Gaz also comes in five greasy effect styles, perfect for creating that worn, grungy look. The ligatures contained in these styles are automatically substituted in most applications, projecting a more natural and authentic tone. Whether you’re creating a bold poster, an eye-catching logo, or a sleek website design, Gaz is the perfect choice for adding a touch of vintage industrial style. Try Gaz today and bring a piece of the past into your designs. Most Latin-based European writing systems are supported, including the following languages. Afaan Oromo, Afar, Afrikaans, Albanian, Alsatian, Aromanian, Aymara, Bashkir (Latin), Basque, Belarusian (Latin), Bemba, Bikol, Bosnian, Breton, Cape Verdean, Creole, Catalan, Cebuano, Chamorro, Chavacano, Chichewa, Crimean Tatar (Latin), Croatian, Czech, Danish, Dawan, Dholuo, Dutch, English, Estonian, Faroese, Fijian, Filipino, Finnish, French, Frisian, Friulian, Gagauz (Latin), Galician, Ganda, Genoese, German, Greenlandic, Guadeloupean Creole, Haitian Creole, Hawaiian, Hiligaynon, Hungarian, Icelandic, Ilocano, Indonesian, Irish, Italian, Jamaican, Kaqchikel, Karakalpak (Latin), Kashubian, Kikongo, Kinyarwanda, Kirundi, Kurdish (Latin), Latvian, Lithuanian, Lombard, Low Saxon, Luxembourgish, Maasai, Makhuwa, Malay, Maltese, Māori, Moldovan, Montenegrin, Ndebele, Neapolitan, Norwegian, Novial, Occitan, Ossetian (Latin), Papiamento, Piedmontese, Polish, Portuguese, Quechua, Rarotongan, Romanian, Romansh, Sami, Sango, Saramaccan, Sardinian, Scottish Gaelic, Serbian (Latin), Shona, Sicilian, Silesian, Slovak, Slovenian, Somali, Sorbian, Sotho, Spanish, Swahili, Swazi, Swedish, Tagalog, Tahitian, Tetum, Tongan, Tshiluba, Tsonga, Tswana, Tumbuka, Turkish, Turkmen (Latin), Tuvaluan, Uzbek (Latin), Venetian, Vepsian, Võro, Walloon, Waray-Waray, Wayuu, Welsh, Wolof, Xhosa, Yapese, Zapotec Zulu and Zuni.

The Journal Sans typeface was developed in the Type Design Department of SPA of Printing Machinery in Moscow in 1940–1956 by the group of designers under Anatoly Schukin. It was based on Erbar Grotesk by Jacob Erbar and Metro Sans by William A. Dwiggins, the geometric sans-serifs of the 1920s with the pronounced industrial spirit. Journal Sans, Rublenaya (Sans-Serif), and Textbook typefaces were the main Soviet sans-serifs. So no wonder that it was digitized quite early, in the first half of 1990s. Until recently, Journal Sans consisted of three faces and retained all the problems of early digitization, such as inaccurate curves or side-bearings copied straight from metal-type version. The years of 2013 and 2014 made «irregular» geometric sans-serifs trendy, and that fact affected Journal Sans. In the old version curves were corrected and the character set was expanded by Olexa Volochay. In the new release, besides minor improvements, a substantial work has been carried out to make the old typeface work better in digital typography and contemporary design practice. Maria Selezeneva significantly worked over the design of some glyphs, expanded the character set, added some alternatives, completely changed the side-bearings and kerning. Also, the Journal Sans New has several new faces, such as true italic (the older font had slanted version for the italic), an Inline face based on the Bold, and the Display face with proportions close to the original Erbar Grotesk. The new version of Journal Sans, while keeping all peculiarities and the industrial spirit of 1920s-1950s, is indeed fully adapted to the modern digital reality. It can be useful either for bringing historical spirit into design or for modern and trendy typography, both in print and on screen. Designed by Maria Selezeneva with the participation of Alexandra Korolkova. Released by ParaType in 2014.

Introducing Superia Aurora - a unique and modern display font that brings a classic, fun, and trendy impression to your designs. This font features various styles, including ligatures, making it even more unique and distinct. Superia Aurora is inspired by elegant typefaces and posters with display themes, making it perfect for a wide range of display purposes, such as album covers, posters, labels, t-shirts, apparel, signage, quotes, logos, greeting cards, logotypes, and more. It also supports multi-language characters, making it accessible for designers around the world. Superia Aurora offers alternative characters that are divided into several Open Type features, including Swash, Stylistic Sets, Stylistic Alternates, Contextual Alternates, and Ligatures. These features can be easily accessed using Open Type savvy programs like Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Corel Draw X version, and Microsoft Word. This allows you to customize and create unique lettering compositions that suit your design needs, giving you ample options for creative exploration. In your zip package, you'll find the Superia Aurora font files in otf, ttf, and woff formats, providing versatility for different design projects. The font includes uppercase and lowercase letters, numerals, punctuation, and symbols, ensuring that you have all the elements you need for your designs. Superia Aurora is also designed to support multi-language characters, making it suitable for designing in different languages. Whether you're creating designs in English, Spanish, French, or any other language, Superia Aurora has got you covered. In summary, Superia Aurora is a unique and modern display font that offers a variety of styles and Open Type features for customization. With its multi-language support and versatile design options, Superia Aurora is perfect for various display purposes. So, unleash your creativity with Superia Aurora and create eye-catching designs that stand out and make a statement! Thank you for choosing Superia Aurora from our collection. Happy designing!

TE Mona Tharwat Emara," a masterpiece of Arabic calligraphy crafted by the renowned Egyptian calligrapher, Tharwat Emara. This exquisite Ruqaa font seamlessly blends tradition with innovation, offering a timeless elegance that captures the essence of Arabic script. Tharwat Emara, a distinguished figure in the world of calligraphy, has lent his artistic prowess to create a font that is not merely a collection of characters but an embodiment of cultural richness. Each stroke of the pen reflects the heritage of Egyptian calligraphy, echoing the historical echoes of an ancient civilization. "TE Mona Tharwat Emara" stands as a testament to Emara's dedication to perfection. The font's graceful curves and meticulously designed letterforms pay homage to the classical Ruqaa style, while subtle contemporary touches infuse it with a modern flair. It is a harmonious blend of tradition and innovation, making it an ideal choice for projects that demand sophistication and cultural resonance. Designed with precision and passion, this font is not just a typographic tool; it's a work of art that brings the beauty of Arabic calligraphy to the forefront. Each character is a brushstroke of inspiration, contributing to a seamless flow that captures the eye and mesmerizes the reader. Whether you are working on a branding project, publication, or artistic endeavor, "TE Mona Tharwat Emara" adds a touch of timeless class. Embrace the elegance of Arabic script with this font, where every detail reflects the expertise of a master calligrapher. As you embark on your creative journey, let "TE Mona Tharwat Emara" be your muse. Elevate your designs, captivate your audience, and embrace the heritage of Arabic calligraphy with this exceptional font. Embrace the legacy, embrace the art – TE Mona Tharwat Emara awaits, a font that transcends time and tradition

The Engraver’s Square Gothic—like its rounder cousin, the engraver’s sans serif, Sweet® Sans,has been one of the more widely used stationer’s lettering styles since about 1900. Its minimal forms, made without curves, were popularized long ago by bankers and others seeking a serious, established feel to their stationery. One might argue that the design is a possible precursor to Morris Fuller Benton’s Bank Gothic® typeface. Sweet® Square is based on antique engraver’s lettering templates called “masterplates.” Professional stationers use a pantograph to manually transfer letters from these masterplates to a piece of copper or steel that is then etched to serve as a plate or die. This demanding technique is rare today given that most engravers now use a photographic process to make plates, where just about any font will do. But the lettering styles engravers popularized during the first half of the twentieth century remain both familiar and appealing. Referencing various masterplates, Mark van Bronkhorst has drawn Sweet Square in nine weights. The sources offered just uppercase, small caps, and figures, yet similar, condensed examples had a lowercase, making it possible to interpret a full character set for Sweet Square. Italics were also added to give the family greater versatility. The fonts are available as basic, “/fonts/sweet/square/” character sets, and as “Pro” character sets offering special characters, a variety of typographic features, and full support for Western and Central European languages. Sweet Square gives new life to an uncommon class of typeface: an early twentieth-century commercial invention that brings a singular verve to modern design. Its unique style is as useful as it is novel. Bank Gothic is a registered trademark of Grosse Pointe Group LLC.

I hate the idea of revivals. I have publicly said I choose not to do revivals because they make me uncomfortable. This is as close as I have been to crossing my own line. To be direct, Rhythm is based on the ATF typeface, Ratio (I just recently learned the foundry of origin). I came across this typeface from a printed specimen years ago when I was in school and held onto it. It was unique and I loved how well integrated the inline worked within both the flourish and serif of the glyphs—it was old, but not, reminiscent, but fresh. My specimen was limited in the glyph offering (it was c. 1930ish) and I realized a lot would need to be done to ‘finish’ it and bring it to contemporary expectations. I didn't want to do ‘retro’ and tried to avoid the visual trappings associated with it. What I did want to do is interpret what I had in the specimen and reinterpret it digitally, refining its construction and extending its typographic equity along the way. The ‘One’ and ‘Two’ (and their matching ‘Solids’) styles diverge providing various elaborations that coordinate well between rigid bracketed serifs and compact tails. I further expanded the glyph offering to include a full diacritic set, old style numerals, fractions, stylistic alternates, swashes, titling alternates and controlled flourishes that adhere to the efficient framework of the script. And yes, I refer to it as a ‘script’ because calling it a ‘cutesy serif’ seems wrong :) I hope this is seen less as a slavish revival and more as a championing of a really unique typeface. The Original Typeface was Adastra, designed by Herbert Thannhaeuser for the Foundry D. Stempel AG in Frankfurt, Germany.

Unconventional beauty FS Kim is bold and intriguing – exuberant and unmissable, but playing a supporting role when needed. This typeface shines brightest as a display font, and is perfect for applications across fashion, theatre, cultural projects and pretty much any brand that wants to make a statement. While FS Kim is dramatic, it’s incredibly versatile, too, and works to showcase content in a stylish, striking way. This font makes you look, and makes you curious – perfect for brands and publishers that relish unconventional beauty. A playful text version While FS Kim’s text version is more constrained than the display, the strength and playfulness remain. Modifications for the text version include larger x-heights, longer ascenders and descenders, wider proportions and spacing, longer and more defined serifs and a lower contrast. “The overall idea is that it’s not an optical size,” Radoeva explains. Text and display maintain a strong connection that mean they can be used together. A display with a twist The calligraphic starting point helped to create familiar forms, while a contemporary display feel is achieved through short wedge serifs, with bold touches added through the font’s exaggerated forms and details. FS Kim’s narrow proportions, short ascenders and descenders, and tighter spacing make the font suitably compact for display use. The overall aesthetic feels bold and sharp, but closer inspection reveals that all the corners are softened. Decorative inlines In an unusual twist, FS Kim’s display version was first drawn using a broad-nib pen to create familiar forms and elegance while still breaking from serif traditions and making it all about standout character. There are also two additional styles, based on the Regular and Black with inlines – in uppercase, figures and symbols. The inline brings an extra option for an even stronger, more decorative display use.

Aure Teddy emanates the trusting tenderness of a favorite teddy bear. The hand-penned look of these forms engages the reader with a subtext of comfort. Teddy is delightfully legible as a text font and works well where a more organic look is wanted. It brings an unassuming charm to text and titles and a welcome empathy to astrological expressions and chartwheels. Its engaging charcter serves well in labeling diagrams and personalizing nametags. Teddy is an original design developed by Aurora Isaac. After more than a decade in development, 2018 marks the first release of the CJ and KB glyphsets in regular, italic, bold, and bold-italic. The CJ glyphset is a full text font supporting a variety of European languages. A matching set of small-caps complements the extended lowercase and uppercase glyphsets. Supporting glyphs include standard ligatures, four variations of the ampersand, and check-mark and happy-face with their companions x-mark and grumpy-face. Numbers are available in lining, oldstyle, and small versions, with numerators and denominators for forming fractions. Companion glyphs include Roman numerals, specialized glyphs for indicating ordinals, and a variety of mathematical symbols and operators. The CJ glyphset also includes an extended set of glyphs for typesetting Western Astrology. These glyphs are also available separately in the KB glyphset: a symbol font re-coded to allow easy keyboard access for the most commonly used glyphs. Aure Teddy fills a unique niche, being a modestly decorative font as well as a competant text font. Like Aure Jane, Aure Teddy serves well paired with the decorative touches of Aure Brash and Aure Sable. Give Aure Teddy a trial run! You may discover a permanent place for this font family in your typographic palette. AureFontDesign.com

Aure Sable embodies the entrancing mistique of an adventurous spirit. The fluid forms of this brush font engage the reader with a subtext of serendipitious happenstance. Sable Regular brings the soft touch of familiarity to text and titles and imbues astrological expressions and chartwheels with an exotic intrigue. The graceful forms of Sable Italic add the flowing touch of a personal comunique. Sable is an original design developed by Aurora Isaac. After more than a decade in development, 2018 marks the first release of the CJ and KB glyphsets in regular and italic. The CJ glyphset is a full text font with an extended set of lowercase and uppercase glyphs supporting a variety of European languages. Additional glyphs include standard ligatures, four variations of the ampersand, and check-mark and happy-face with their companions x-mark and grumpy-face. Numbers are available in lining and oldstyle versions, with numerators and denominators for forming fractions. Companion glyphs include Roman numerals, specialized glyphs for indicating ordinals, and a variety of mathematical symbols and operators. The CJ glyphset also includes an extended set of glyphs for typesetting Western Astrology. These glyphs are also available separately in the KB glyphset: a symbol font re-coded to allow easy keyboard access for the most commonly used glyphs. Aure Sable is engaging as a text font, but its empathic nature radiates against more traditional fonts that provide the perfect foil to Sable's casual persona. Pair Sable with the formal look of geometric fonts such as Aure Jane and Aure Declare to accentuate Sable's heartfelt nature. Give Aure Sable a trial run! You may discover a permanent place for this font family in your typographic palette. AureFontDesign.com

Malow - Display Font Malow is a stunning display font that will bring elegance and sophistication to any project. This font was designed with a contemporary style that still maintains a classic look, making it perfect for a wide range of applications. The idea behind the creation of Malow was to develop a font that combines a modern aesthetic with a touch of timeless elegance. The result is a typeface that looks fantastic on branding projects, logos, packaging designs, posters, and more. Malow is a versatile font that can be used in a variety of design contexts, whether it's for print or digital projects. Its clean lines and bold appearance make it an excellent choice for headlines and titles, while its legibility also makes it ideal for body text. This font comes with a range of features that make it even more appealing. It includes uppercase and lowercase letters, opentype alternates and ligatures, and full multilingual support, ensuring that it can be used for projects in any language. In the font package, you will find three different file formats, including OTF, TTF, and WOFF. This makes it easy to use the font across a range of design software, including Adobe Illustrator, Photoshop, InDesign, and more. If you're looking to add a touch of sophistication to your design project, then Malow is an excellent choice. Its clean lines and elegant style make it a versatile font that will elevate any design. In summary, Malow is an elegant display font that combines modern and timeless styles, making it a great choice for a wide range of design projects. Its features include multilingual support, opentype alternates and ligatures, and three file formats in the package. This font is perfect for anyone looking to add a touch of sophistication to their project.

Introducing "Narony" – where sophistication meets nature in a harmonious dance of elegant typography and organic inspiration. This unique font seamlessly blends the timeless allure of serif with the dynamic fluidity of script, creating a typographic masterpiece that is both refined and enchanting. Serif Elegance: Embrace the classic charm of serif letterforms that exude sophistication and readability. Narony's serif elements add a touch of timelessness to your text, making it perfect for both formal and creative contexts. Dynamic Script: The script elements in Narony bring a sense of movement and fluidity to your words. The dynamic script flows effortlessly, adding a touch of personality and modernity to your designs. Whether used for headings or accents, Narony's script component elevates your text with grace. Natural Harmony: Immerse your designs in the serenity of nature with Narony's natural concept. Adorned with elegant leaf illustrations, each character is delicately intertwined with botanical elements, creating a seamless blend of man-made artistry and the beauty of the natural world. Versatility in Design: Narony is designed for versatility, making it suitable for a wide range of applications. From branding and logo design to wedding invitations and editorial layouts, this font effortlessly adapts to various design needs. Distinctive and Memorable: Set your projects apart with a font that is both distinctive and memorable. Narony leaves a lasting impression on your audience, ensuring that your message is not just read but experienced. Ideal Usage: Branding and Logo Design Editorial Layouts Wedding Invitations Packaging Design Social Media Graphics Nature-themed Projects Elevate your designs with the perfect blend of sophistication and nature – Narony. Let your words flourish in the graceful strokes of this font, where each character is a work of art and each design tells a story of elegance and harmony. Experience the beauty of Narony and redefine your typographic expression.

Introducing Llandru, the display typeface of the future, where mechanical shapes meet sci-fi design in a bold, bizarre creation that’s sure to leave a lasting impression. Inspired by the very components that power our digital world, Llandru brings a unique twist to contemporary graphic design. With its sleek, edgy lines and futuristic appeal, Llandru is the perfect typeface for those who want to stand out from the crowd. And with OpenType stylistic alternates, you can access a variety of fascinating filled counter alternates to truly make your message pop. Take your designs to the next level with Llandru, where technology and otherworldly splendor collide. This typeface will give your message a sense of forward-thinking style that’s sure to captivate your audience. So why settle for ordinary when you can create something extraordinary with Llandru? Most Latin-based European writing systems are supported, including the following languages. Afaan Oromo, Afar, Afrikaans, Albanian, Alsatian, Aromanian, Aymara, Bashkir (Latin), Basque, Belarusian (Latin), Bemba, Bikol, Bosnian, Breton, Cape Verdean, Creole, Catalan, Cebuano, Chamorro, Chavacano, Chichewa, Crimean Tatar (Latin), Croatian, Czech, Danish, Dawan, Dholuo, Dutch, English, Estonian, Faroese, Fijian, Filipino, Finnish, French, Frisian, Friulian, Gagauz (Latin), Galician, Ganda, Genoese, German, Greenlandic, Guadeloupean Creole, Haitian Creole, Hawaiian, Hiligaynon, Hungarian, Icelandic, Ilocano, Indonesian, Irish, Italian, Jamaican, Kaqchikel, Karakalpak (Latin), Kashubian, Kikongo, Kinyarwanda, Kirundi, Kurdish (Latin), Latvian, Lithuanian, Lombard, Low Saxon, Luxembourgish, Maasai, Makhuwa, Malay, Maltese, Māori, Moldovan, Montenegrin, Ndebele, Neapolitan, Norwegian, Novial, Occitan, Ossetian (Latin), Papiamento, Piedmontese, Polish, Portuguese, Quechua, Rarotongan, Romanian, Romansh, Sami, Sango, Saramaccan, Sardinian, Scottish Gaelic, Serbian (Latin), Shona, Sicilian, Silesian, Slovak, Slovenian, Somali, Sorbian, Sotho, Spanish, Swahili, Swazi, Swedish, Tagalog, Tahitian, Tetum, Tongan, Tshiluba, Tsonga, Tswana, Tumbuka, Turkish, Turkmen (Latin), Tuvaluan, Uzbek (Latin), Venetian, Vepsian, Võro, Walloon, Waray-Waray, Wayuu, Welsh, Wolof, Xhosa, Yapese, Zapotec Zulu and Zuni.

Unconventional beauty FS Kim is bold and intriguing – exuberant and unmissable, but playing a supporting role when needed. This typeface shines brightest as a display font, and is perfect for applications across fashion, theatre, cultural projects and pretty much any brand that wants to make a statement. While FS Kim is dramatic, it’s incredibly versatile, too, and works to showcase content in a stylish, striking way. This font makes you look, and makes you curious – perfect for brands and publishers that relish unconventional beauty. A playful text version While FS Kim’s text version is more constrained than the display, the strength and playfulness remain. Modifications for the text version include larger x-heights, longer ascenders and descenders, wider proportions and spacing, longer and more defined serifs and a lower contrast. “The overall idea is that it’s not an optical size,” Radoeva explains. Text and display maintain a strong connection that mean they can be used together. A display with a twist The calligraphic starting point helped to create familiar forms, while a contemporary display feel is achieved through short wedge serifs, with bold touches added through the font’s exaggerated forms and details. FS Kim’s narrow proportions, short ascenders and descenders, and tighter spacing make the font suitably compact for display use. The overall aesthetic feels bold and sharp, but closer inspection reveals that all the corners are softened. Decorative inlines In an unusual twist, FS Kim’s display version was first drawn using a broad-nib pen to create familiar forms and elegance while still breaking from serif traditions and making it all about standout character. There are also two additional styles, based on the Regular and Black with inlines – in uppercase, figures and symbols. The inline brings an extra option for an even stronger, more decorative display use.

Aure Zeritha emotes the unassuming charm of fairytale romance. The modestly adorned forms of this decorative serif font engage the reader with a subtext of innocence. Zeritha brings an ingenuous romance to text and titles and a guileless promise of adventure to astrological expressions and chartwheels. The breadth of typographic textures revealed in its bold and italic forms is given depth by the charm of its small-caps and the delight of its curly alternates. Zeritha is an original design developed by Aurora Isaac, first released in the LP glyphset in 2011. After more than a decade in development, 2018 marks the release of the CJ and KB glyphsets, available in regular, italic, bold, and bold-italic. The CJ glyphset is a full text font supporting a variety of European languages. A matching set of small-caps complements the extended lowercase and uppercase glyphsets. Supporting glyphs include standard ligatures, four variations of the ampersand, and check-mark and happy-face with their companions x-mark and grumpy-face. Numbers are available in lining, oldstyle, and small versions, with numerators and denominators for forming fractions. Companion glyphs include Roman numerals, specialized glyphs for indicating ordinals, and a variety of mathematical symbols and operators. The CJ glyphset also includes an extended set of glyphs for typesetting Western Astrology. These glyphs are also available separately in the KB glyphset: a symbol font re-coded to allow easy keyboard access for the most commonly used glyphs. Aure Zeritha stands its own as a text font, but for extended text, try pairing Zeritha with its distant cousin, Aure Declare. Use Zeritha where the fairytale romance is needed; use Declare for tight text and practical contrast. Give Aure Zeritha a trial run! You may discover a permanent place for this font family in your typographic palette. AureFontDesign.com

In a not-too-distant future, humanity was ruled by a powerful, technologically advanced empire known as the Synod. The Synod controlled all forms of communication, and through this, they controlled the minds of the people. But a small group of rebels, known as the Resistance, had managed to evade the Synod's surveillance and formed a secret underground movement. They were determined to overthrow the Synod and restore freedom to the people. One of the Resistance's key members was a young artist named Trystån. He had a unique talent for creating powerful, visually striking posters that captured the spirit of the Resistance's message and spread it to the masses. Trystån had just completed a new poster, one that would be critical to the Resistance's plans. It depicted a single, outstretched hand holding a traditional Kimarii laser staff, with the words "Libertat!" emblazoned across the top. The poster featured a striking and powerful font that perfectly captured the spirit of the Resistance's message. The font was a combination of bold lines, elegant confident curves, and strong angles, giving it a sense of strength and determination. The lettering was large and prominent, filling up much of the poster, making it hard to miss. The letters seemed to be almost carved into the surface, giving the impression of something that was permanent and unshakable. The font was colored in dark shades, and was a sans serif typeface, that gives the message a very modern and current feel yet also feels vintage and retro, connecting the present with the struggles of the past. And with multilingual support, the typeface ensured that the message of the Resistance could be disseminated in every language on the planet. The background was minimalistic and in contrast, with a neutral palette, with just a hint of a sand-like color, representing the harsh conditions of the land that the people were fighting for their rights. The focus was all on the lettering, and how it conveyed the message. The poster was indeed a moving piece of graphic design, with its strong, striking font, and powerful imagery. It was clear that Trystån had put a lot of thought and care into its design. The poster, he hoped, would connect with people on an emotional level and inspire them to rise up against the oppression of the Synod Empire. The poster was set to be distributed at a major rally in the capital, where the Resistance was hoping to gain the support of thousands of citizens. But the Synod was not about to let this happen. They had long suspected the existence of the Resistance and had been working to infiltrate their ranks and discover their plans. The night before the rally, the Synod launched a surprise raid on the Resistance's hideout, capturing Trystån and several other members of the Resistance. Trystån was thrown into sand pits and interrogated by the Synod's top agents. They wanted to know everything about the Resistance's plans, including the details of the poster and the rally. Trystån, knowing the importance of the poster, refused to give in, even under the harshest of conditions. Meanwhile, the rally was drawing near, and the Resistance was desperate to get the poster out to the public. They knew that it was their only hope of gaining the support they needed to overthrow the Synod. They came up with a plan to smuggle the poster out of the hideout, but it would be a risky endeavor. As the rally began, the Resistance made their move, slipping the poster into the hands of the crowd. Trystån's poster had made a big impact in the rallies, and soon it became the symbol of hope for the resistance, and the visual representation of their struggle for freedom. The poster had become the catalyst for the revolution, and it would be remembered for many years to come as the symbol of the fight for freedom and democracy. The image of the outstretched hand holding the Kimarii laser staff struck a chord with the people, and they began to rise up against the Synod's oppression. Trystån, still locked away in the sand pits behind a stasis feild, could only imagine the scene unfolding outside. But he knew that his work had helped to spark a revolution, and he felt a sense of pride and accomplishment. The Resistance, with the help of the rally, was able to overthrow the empire, and Trystån was released, celebrated as a hero and hailed as the artist who helped to bring about the new era of freedom and democracy. The poster Trystån had designed had become the symbol of a new era, and it would hang in museums and public places as a reminder of the power of resistance and art, in the face of oppression. Features: regular and light weights numbers and punctuation multilingual characters

Artistic, bold and creatively designed - Kigo Font is the perfect choice for graphic designers who want to add an element of fun to their designs. Inspired by retro sans serif and the beloved shape of a cat, Kigo Font combines classic design with whimsy. With 4 styles including Regular, Round, Regular Italic and Round Italic, this font family offers versatility in every project you undertake. The multilingual support of Kigo allows you to seamlessly incorporate your message in any language without compromising on style or clarity. Perfectly suited for professional use, Kigo Font adds that touch of personality without sacrificing professionalism. Whether it's for branding projects or marketing collateral, let Kigo Font be your go-to choice when looking to create something truly unique. Upgrade your designs today with this playful yet sophisticated font!

My personal handwriting has changed a number of times over the years. Just Another Hand is a narrow brush drawn handwriting font, inspired very loosely by the handwriting of my high school days. There's a little artistic license taken with Just Another Hand in the sense that while I never really wrote with a brush in high school, I wanted a cleaner stroke for this interpretation. A little personality, a little restraint... a style that works for all sorts of projects across the board. The Just Another Hand Pro family contains 659 characters per font. The expanded SmallCaps option for gives the typestyle a little extra versatility, expanding on the original typeface inspiration. Opentype features include: A collection of ligatures Smallcaps Limitless Fractions Full set of Inferiors and Superiors Proportional figures and Tabular figure sets

Introducing MosKovi Script, an enchanting and audacious typeface that seamlessly melds the captivating essence of vintage Soviet design with modern-day allure. This font exudes an air of mystery, evoking the clandestine charm of the Cold War era while breathing new life into the world of typography. Each stroke reflects the precision and strength of Soviet engineering, transporting you to a time when secrets were whispered in dimly lit alleys, and espionage thrived beneath the iron curtain. MosKovi Script's elegant curves and sharp edges intertwine like spies engaged in a delicate dance, daring you to uncover its hidden messages. Embark on a journey through history with MosKovi Script, a typographic marvel that captures the courage and resilience of a bygone era while captivating the hearts of modern design enthusiasts worldwide.

Lukara Script Font is a script decorative font with which you can achieve handwritten-type lettering feeling on the spot. Of course, Lukara supports a full set of Greek characters and an extended Latin character set with diacritics. Therefore, this multilingual font supports all European languages. In addition, the font has a really nice flow so you use it in a large text if you want to give them a handmade aesthetic. Also, it can be used on social media content, for branding, wedding invitations, or packaging. The bouncy romantic flow of this font is perfect for “save the date” cards and any other wedding print material. Again, this modern script font is perfect for a variety of graphic design needs like social media quotes, blog headers, posters, stationery, and branding.