PHOENICA is a contemporary humanistic typeface family suitable for traditional high-resolution print purposes, office application and multi-media use. Of the creation formed the basis an idea which was developed for the first time by Lucian Bernhard approx in 1930 with the Berhard Gotic and was taken up in the last time by different written creators repeatedly: the repeated elimination anyway (in comparison to a Antiqua, e.g. Garamond) already very much diminished form Grotesque (as for example Helvetica) by systematic leaving out of the serifs. The horizontal direction of the writing is thereby stressed remarkably by which so-called »Rail effect« originates. The eyes can grasp the line to be read very well what is ordinarily left to a Serif-stressed font. By this desired effect is suited PHOENICA also for big text amounts. In numerous test runs Stems and tracking was compared to experienced fonts and was adapted. The experienced was taken over without renouncing, nevertheless, the modern and independent character PHOENICA. PHOENICA offers to you as a welcome alternative to the contemporary humanistic Sansserif. It is a very adaptable family for text and Corporate design uses. Several companies have discovered PHOENICA meanwhile as a Corporate font for themselves and use them very successfully. She provides a respectable typeface combined with refinement and elegance. Every PHOENICA family has at least six weights in each case in regular and italic. In addition more than three fine Haarline weights (Hairline 15, 25, 35). These are a total of 27 possibilities. Phoenica as well as Phoenica Condensed are excellently readable fonts, because they were optimised especially for amount sentence. Both basic styles (Regular and Condensed) are tuned on each other and follow the same form principle. The family is neither exclusively geometrical nor is constructed humanistically, the forms were sketched on quick and light Recognition effect of every single letter. The PHOENICA family design and logo is suited for all only conceivable uses like newspapers and magazines, for the book typography and Corporate Design.

With the printing of the Futurist poem “Zang Tumb Tuuum” in 1914, modern art had taken a typographic twist: “words in freedom” (parole in libertà) were now a major part of the art world. The avant garde followed suit. Niedermann Grotesk is based on the everyday type that appeared in early modernist collages, journals and manifestos. It is a peculiar style of lettering—which was originally inspired by the Sachplakat (object poster) work of Lucian Bernhard—and adapted for hot metal in 1908 by Heinz Hoffmann. 100 years ago, the style became a workhorse of the German printing industry. Niedermann Grotesk is an updated variant, referencing the original poster art, each letter carefully drawn with an old brush. Bumpy, bold and blunt—with a suite of alternate characters and a few dingbats—Niedermann Grotesk is perfect for advertising, packaging, poetry, art, protests and retro homage.

Ronde Script (Ronde meaning "A kind of script in which the heavy strokes are nearly upright, giving the characters when taken together a round look.") is based on the original design named Parisian Ronde released in 1878 by the Chappelle Foundry in Paris. Other versions of this script include Inland French Script, French Script, French Plate, and Typo Upright. Different type foundries tied to the releases of this design include Mayeur (Paris), Stephenson Blake (London), Bernhardt Brothers & Spindler (Chicago), and ATF (Elizabeth, NJ). This style of script has been a very popular choice in designing wedding invitations and so many other formal announcements for over 130 years. Its very readable, formal and elegant with an antique or retro feel.