Based on the ATF typeface by Morris F. Benton, circa 1934. Steve created two additional new weights.

Goodchild Pro is a pragmatic text face, equipped for sophisticated academic typography. The face has a large x-height, as there is little point in adding to the stock of rangy “book” Jensons. Despite this departure from the archetype, in other respects Goodchild is true to the original letter forms in its tight fit, modulation of stroke contrast, and manipulation of x-height and serif size. Jenson’s tiny tittles and diamond-shaped periods have, however, been relinquished. The finish is not the antiquing that one often finds in Renaissance revivals. 
Here clean, decisive details provide a freshly minted, contemporary appearance, providing a smart impression should one wish to use the face at display size.

Steve Jackaman & Ashley Muir. Packard Old Style is based on lettering drawn by Oswald Cooper for the Packard Motor Company (ATF 1913). The bold weight is credited to Morris Fuller Benton (ATF 1916), but it is highly probable that Benton did the adaptation for both weights. Packard Old Style Pro contains all the high-end features expected in a quality OpenType Pro font.

Based on the earliest ATF/M.F. Benton versions of the Bank Gothic typefaces. ‘Fleshed-out’ into a full family.

News Gothic No. 2 is an enhanced version of News Gothic produced by the D. Stempel AG type foundry in 1984. It added more weights to the News Gothic family than were available in other versions, increasing its use in contemporary design and communication. The lighter weights of the original News Gothic were designed by Morris Fuller Benton in 1908 for American Typefounders (ATF). News Gothic typeface is quite similar to Benton's other sans serifs from the early twentieth century, including Franklin Gothic and Lightline Gothic. The bold weights were added to the News Gothic scheme in 1958. The capital letters in News Gothic No. 2, just like those found in News Gothic, have a similar visual width to each other. The lowercase is compact and powerful. These design attributes contributed to Benton's strong handle on the sans serif genre, and for years his types have been popular for newspaper headlines and many other uses. Still a popular presence on the font charts, News Gothic has proven its ability to get the job done right.

Steve Jackaman & Ashley Muir. Packard New Style is a smooth version of the lettering drawn by Oswald Cooper for the Packard Motor Company (ATF 1913). The bold weight is credited to Morris Fuller Benton (ATF 1916), but it is highly probable that Benton did the adaptation for both weights. Packard New Style Pro contains all the high-end features expected in a quality OpenType Pro font.

In 1894, Linn Boyd Benton finished a commission for a new text typeface with the American periodical, Century magazine. Century is typical of the neorenaissance movement in typography at the end of the 19th century. Morris Fuller Benton drew a number of versions of the font for the font foundry, American Typefounders, and Century was later taken up by the firms Linotype, Intertype and Monotype.

In 1894, Linn Boyd Benton finished a commission for a new text typeface with the American periodical, Century magazine. Century is typical of the neorenaissance movement in typography at the end of the 19th century. Morris Fuller Benton drew a number of versions of the font for the font foundry, American Typefounders, and Century was later taken up by the firms Linotype, Intertype and Monotype.

A condensed American blackletter designed for ATF in 1932 by Morris Fuller Benton; the face grows out of nineteenth century roots.

Based on the early original Monotype design, you can definitely see the influence of Italian Old Style, Jenson and Morris’ Golden Type.

This family was inspired by the edition De Civitate Dei (by Sanctus Augustinus) printed in 1467 in Sobiano (Italy, Roma) by Konrad Sweynheym and Arnold Pannartz who was the Punchcutter. It is one of the first few “Roman style” fonts, just before the birth of Jenson’s pattern (look at 1470 Jenson Latin). The present font contains all of the specific latin abbreviations and ligatures used in the original (about 54). Added are the accented characters and a few others not in use in this early period of printing. Decorated letters such as 1512 Initials, 1550 Arabesques, 1565 Venetian, or 1584 Rinceau can be used with this family without anachronism. If Italic style is required (not yet existing in early time of printing), we recommend using 1557 Italique.

A bold weight of a moderately flourished script designed for ATF by Morris Fuller Benton in 1908, and an industry standard since then.

Designed by Morris Fuller Benton in 1907; an improved version of the familiar nineteenth century blackletter as he had executed it in his Wedding Text.

In 1924 Morris Fuller Benton designed for ATF a new variation on his father’s design, Century Oldstyle. Century Schoolbook has become a synonym for readability.

In 1924 Morris Fuller Benton designed for ATF a new variation on his father’s design, Century Oldstyle. Century Schoolbook has become a synonym for readability.

Based on Art Nouveau models, Greeting Monotype was created by M.F. Benton in 1927. The Greeting Monotone font works well for titling, packaging and greeting cards.

The original Tower Condensed font design is attributed to Morris Fuller Benton (1934). PL Tower Condensed is a tall, condensed slab serif typeface; good for headlines.

In 1994, John Benson designed Balzano, Alexa and Caliban, three typefaces with a similar calligraphic character. Balzano differs from the other in its vertical figures, adding a static element to the otherwise lively, flowing components. Balzano is good for short texts and headlines, anywhere in which a personal, elegant look is desired.

Manual Typewriter JNL was modeled from an example of the 1933 design originally created by Morris Fuller Benton, and is available in both regular and oblique versions.

The first Century typeface was cut in 1894 by Linn Boyd Benton in conjunction with T L DeVinne for the Century Magazine. It was a blacker, more readable face than the type previously used. Morris Fuller Benton designed the Century Expanded version in 1900 for American Type Founders to meet the Typographical Union Standard of the day. The 'expansion' was in the vertical plane. Century Expanded is a useful font family for text setting in magazines, books, presentations and newsletters.

Century Oldstyle is Linn Boyd Benton’s and Morris Fuller Benton’s renovation of Phemister’s Miller & Richard Old Style for ATF forty-five years later, using the Century name for marketing purposes.

Goudy Catalogue was designed by Morris F. Benton in 1919. A medium weight adaptation of the of the original Goudy design, it is about 15 percent heavier than the Oldstyle.

Nicholas is a headline version of Goodchild , Shinntype’s version of Jenson . It has been specially modified with very fine details and an ultra-tight fit for headlines that really get noticed.

Cloister was designed in 1914 by Morris F. Benton. The characters of the Cloister font family have a small body and are suitable for texts where economy of space is desired.

The British Vogue commissioned this typeface for their magazine re-design in 2001. After studying the originals of Morris Fuller Benton and the existing versions, this font was designed with all new thin weights. Just when the family was finished, Vogue informed that they had decided to use American Typewriter instead. Bastards. But here is a true classic typeface with a facelift. The pun intended. Tee Franklin has seven weights with obliques, the Heavy being just slightly heavier than the existing versions from Adobe and ITC, and moving down to totally new Ultra Light, using Luc(as) de Groot's formula to keep the weights optically correct. The glyphs are the same as the Morris Fuller Benton's original from 1902, except for the upper case Q, which was re-designed with a loop in the counter for added differentiation.

Goudy Handtooled was done in 1922 and is a shaded version of Goudy Bold. Some authorities credit the design to Charles A. Becker and others to Morris Fuller Benton and Wadsworth Packer.

Daniel Berkeley Updike seems to have stimulated the architect Bertram G. Goodhue to design the prototype in 1896 for Ingalls Kimball at the Cheltenham Press. Six years later Morris Fuller Benton at ATF developed it into the design and then the series that we know today. “Owing to certain eccentricities of form,” writes Updike, “it cannot be read comfortably for any length of time.” But he concludes: “It is, however, an exceedingly handsome letter for ephemeral printing.” Mergenthaler bought composing machine rights to the original design c. 1896, but bought the Benton design in 1904.

In 1928, the application of pure geometric form to sanserifs and slabserifs was in full swing. Morris Fuller Benton applied geometry to the Modern letterform to arrive at Parisian and Broadway for ATF.

In 1928, the application of pure geometric form to sanserifs and slabserifs was in full swing. Morris Fuller Benton applied geometry to the Modern letterform to arrive at Parisian and Broadway for ATF.

Franklin Gothic SG is part of the Scangraphic Collection and designed 1902 by Morris Fuller Benton. Franklin Gothic is a trademark or registered trademark of Kingsley/ATF American Type Founders or its legal successors.