Lutz Baar was born in Berlin, now living in Gothenburg, Sweden. He is an art director at his own advertising and Web design studio Miraculus. Among his typeface designs you find the award winning Linotype Pisa, the hand tooled looking Linotype Atlantis, and the strictly Linotype Ordinar, designed for Web usage.

The Avenir Next Variable Set font is a single font file that features three axes: Weight, Width and Italic. For your convenience, the Weight and Width axes have preset instances. The Weight axis has a range from Ultra Light to Heavy. The Width axis provides a range from condensed to regular width. The Italic axis is a switch between upright and italic. Variable fonts act as a complete family of fonts in a single file. The new Variation font feature is supported by a growing number of desktop design applications, and more importantly by all the major web browsers. Variable fonts provide a variety of benefits to web and print designers and developers including flexible, responsive typography.

Where Modern is too fragile and Century too boring, Hercules comes with its elegant forms and, at the same time, with sufficient firmness to be usable for longer texts. In its heavy, bold designs it approaches Falstaff, while in the light ones it has some features which are taken over from Didot or from Modern. The text designs have been corrected for small sizes. The range of its use is, therefore, quite extensive - from dictionaries and technical literature through magazines to art posters and advertising materials. Suitable combination: Splendid Quartett (especially recommended), Excelsor Script, Plagwitz, but also Zeppelin and Compur.

Herold is a bold Art Nouveau advertising face released by H. Berthold, Berlin, Germany in 1901. It is also seen under the name “Herold Reklame.” The design is attributed to Hermann Hoffmann by the Klingspor Museum. A herold (‘herald’ in English, ‘heraldus’ in Latin) is one who delivers proclamations and announcements. Medieval heralds are often pictured with a horn with which to get everyone’s attention prior to performing his function. His only PA system was his own voice. Left and right glyphs of a herald with horn may be found at positions 137 and 172. Herold is quite compact with a high x-height, just right for making -- what else? -- announcements.

Ratatouille was inspired by wooden faces of old with pointed serifs. Very suitable for Packaging greeting cards magazines posters and Advertising Ads. Designed in four weights from Extra-Light to Bold including Italics, covering a large range of editorial and advertising applications.

For that tight fit, STF Chevron is perfect. An ultra-condensed display font, with a complete character set. The name? It's named after an oil company, but the shapes of the serifs reflect that as well. With some art deco overtones, try Chevron in places that you might want a simple art deco typeface. How should you use it? It's perfect for posters, packaging and advertising, CD covers and publications. Fully hinted and exquisitely kerned, Chevron will be one of your favorite faces for tall copy that need to get noticed. It's really ideal for calendars, when you want big numbers without losing space for writing in the date fields. License it today!

Caflisch Script was designed by Robert Slimbach in 1993. The design is based on the handwriting of Max Caflisch, one of the foremost graphic designers of this century. Caflisch, a teacher of graphic arts for over three decades in Zurich, is author of several books on typography and designer of the 1952 Columna typeface. Caflisch�s handwriting has a free flowing yet disciplined character, the result of years of practice and devotion to the calligraphic arts. Slimbach retained the subtleties and natural letter joins of Caflisch�s original handwriting while adapting it into a typographically sound and highly practical script typeface. Caflisch Script is a multiple master typeface with a weight axis that allows the typeface to transition smoothly from light to heavy weights, maintaining legibility and visual appeal at a full range of point sizes. Caflisch Script can be used anywhere the appearance of a fine hand is desired, as well as more sophisticated and practical situations such as display work in books and copysetting for advertisements.

A 1934 advertisement for the Roney Plaza Hotel at 23rd Street and Collins Avenue on Miami Beach yielded the inspiration for Tropical Tourist JNL. While this wonderful example of Art Deco lettering survived, sadly the original Roney was torn down around 1969 and replaced with a modern apartment house/condos bearing the same name.

Elicit Script Variable Set is a single font file that features two axes: Weight and Contrast. Each axis has preset instances The Weight axis has instances from Extra Light to Bold. The Contrast axis has instances from Casual (low contrast) to Formal (high contrast).

Bonsai Paufo are a collection of dingbats fonts inspired in the ancient art of Bonsai. A beautiful work with organic forms and sensibility with the taste of the vegetal world, by Chyrllene K, who brings you with an amazing extra gift: Buying the family pack (two fonts) you get a special free bonus: the Victorian Advertising EPS PACK 2 with ten beautiful artworks (in eps) inspired in the Victorian ages magazine advertisings (see the banners). See all the glyphs from BonsaiPaufo in the pdf brochures at the gallery section.

The typeface was designed at ParaType (ParaGraph) in 1993 by Vladimir Yefimov based on Herold Reclameschrift by Heinz Hoffman of H. Berthold (Berlin), 1901, and Russian Herold typeface of the Berthold typefoundry (St. Petersburg). The bold style based on Herold Heavy of H. Berthold (Berlin), 1904, of the same designer. Advertising and headline typeface in Art Nouveau style.

Pony Tale Pro is a handwritten unconnected script face in eight styles: Light, Regular, Bold and Outline with Italics and Small-Caps. Very suitable for Packaging, Greeting cards, Magazines, Posters and Advertising Ads. A space after any lower-case glyph will produce the word terminal, invoking the OpenType/CONTEXTUAL ALTERNATIVE variant. (Opentype variants may only be accessible via Opentype-Aware applications.)

The Neue Frutiger Variable Set is a single font file that features three axes: Weight, Width and Italic. The Weight axis has a range from Ultra Light to Extra Black. The Width axis provides a range of condensed values. The Italic axis is a switch between upright and italic. Variable fonts act as a complete family of fonts in a single file. The new Variation font feature is supported by a growing number of desktop design applications, and more importantly by all the major web browsers. Variable fonts provide a variety of benefits to web and print designers and developers including flexible, responsive typography.

Univers Next Variable Set is a single font file that features three axes: Weight, Width and Italic. The Weight axis has a range from Light to Extra Black. The Width axis provides a range of condensed and extended values. The Italic axis is a switch between upright and italic. Variable fonts act as a complete family of fonts in a single file. The new Variation font feature is supported by a growing number of desktop design applications, and more importantly by all the major web browsers. Variable fonts provide a variety of benefits to web and print designers and developers including flexible, responsive typography.

Vermont is an outline semi slab serif created by British designer Freda Sack. The serifs of Vermont are typical of slab serif fonts, having the same stroke width as the base strokes and forming a right angle to them. The strong figures of this font still manage to seem light and airy and the marked shading makes them seem almost plastic or sculpted. This class of font appeared at the beginning of the 20th century as an advertisement typeface, rose in popularity through the 1950s and phototypesetting in the 1970s. Vermont should be used exclusively in headlines and displays in larger point sizes.

For decades, the handletterer’s craft has been indispensable to the advertising and design trades. As prevailing tastes changed and new technologies emerged, commercial art saw the fateful demise of this lost skill. Now, House Industries is proud to offer the Sign Painter font kit, a collection of six timeless display typefaces along with an assortment of eye-catching advertising type treatments in font format. Like all good subversives, House Industries hides in plain sight while amplifying the look, feel and style of the world’s most interesting brands, products and people. Based in Delaware, visually influencing the world.

Frederic W. Goudy designed three weights of this friendly-looking sans serif font from 1922-1929 for Lanston Monotype in the United States. Goudy was attempting to impart freedom and personality to the sans serif form at a time when geometric sans serifs, such as Futura, were gaining rapid world-wide popularity. To achieve this challenging goal, he looked to lapidary inscriptions and manuscript writing for inspiration. He included elements such as slight swellings of terminal strokes, slab serifs on a few of the caps, alternate uncial forms, and a few swash strokes. The result is uniquely Goudy: charming, instinctive, and just right for adding warmth to magazine or advertising layouts. The design staff at ITC updated and filled out the family for a total of eight styles in ITC Goudy Sans. ITC Goudy Sans® font field guide including best practices, font pairings and alternatives.

The Glint font family is a refined and redesigned version of the BigBang font. Family contains 6 fonts - Glint Black, Bold, Light, Regular, Rought, SemiBold. Glint font is a geometry, modular sans serif font, square glyphs looking. It’s suitable for use in all areas of natural sciences, architecture, urban planning, technology, electronics, medicine, sports, advertising, futuristic themes, modern art, film, multimedia, logo design... Glint contains Cyrillic characters and Latin glyphs of all European languages.

PT Parangon™ was designed in 1986-2002 by Anatoly Kudryavtsev and licensed by ParaType. This type family belonges to Neogrotesque subclass of closed Sans Serif. Letterforms of lower case is based on the tradition of 1710 Civil type and some modern Italic types. The family has a lot of weights and styles including Extra Condensed, Condensed, Regular, Extra Light, Light, Bold, Extra Bold. For advertising and display matter. Also it can be used for texts in advertising magazines.

Jugendstil Flowers are a collection of dingbats fonts with ornaments, leitmotivs and fleurons, free inspired in the visual style from the golden age of the Art-Nouveau graphic movement. A beautiful work with and organic forms and sensibility with the taste of the vegetal world, by Chyrllene K, who brings you a extra gift : Buying the three fonts (family pack) you get a special free bonus: the Victorian Advertising EPS PACK with ten amazing artworks (in eps) inspired in the Victorian ages magazine advertisings (see the banners). See all the glyphs from Jugendstil Flowers in the pdf brochure at the gallery section.

Pageantry is very suitable for Packaging, greeting cards, magazines, posters, and Advertising Ads. Designed in four weights from light to heavy including italics, covering a large range of editorial and advertising applications. Inspired by 'Souvenir' a popular font in the 1900s. I designed 'Pageantry' with a more rounded appearance, giving it a more softer appearance.