Aspidistra is a modern vintage typeface; which is to say a Studio K original with a period feel: it has a strong Art Nouveau influence (a distant cousin of Arnold Bocklin). Why Aspidistra? In the first half of the last century an Aspidistra was a must have accessory of the aspiring middle classes (see George Orwell's Keep the Aspidistra Flying), and to my mind this font evokes the chintzy charm of that era.