NATH !* Is a peculiar typeface. It’s design came by the fascination of Optical Illusions and 3D on a flat surface, like with Holborn and Powerplay. The typeface is named after a girlfriend of André Toet. *Made in the UK, 1974, London (Central School of Art & Design). (Redesigned 2013 by André Toet / Jasper Terra). Concept/Art Direction/Design: André Toet © 2017

MMM is a sturdy Typeface, the design is based on a old Soap-Powder advertisement. MMM is very useful for headings and/or logotypes. André Toet his 17th Font Caps, Lowercase. With Numbers, Glyphs and the normal Punctuation. Use this Font well, it’s made with the greatest care. Concept/Art Direction: André Toet © 2017 - Design: André Toet / Jasper Terra

ALTERA a typeface based on a logotype André Toet made for a dutch broadcast company. This typeface is in fact carries a transformation in itself: it’s composed of three different weights and shapes. In our humble opinion the possibilities are endless ! So be a sport and use this typeface for logo’s and headings. Kick the can ! Concept/Art Direction/Design: André Toet © 2017

STRANO Like the name indicates it’s a strange typeface. Just capitals (including punctuation marks and numbers), composed from early sketches for a corporate identity in 2005 by André Toet. The complete font was restyled and translated to a Monospaced version. It’s a quite versatile font: it can be used in a lot of different cases, not only in print but also in architecture and street furniture. Think about lettering on benches, bridges, buildings. Concept/Art Direction/Design: André Toet © 2017

BILLIARD was born from the numerous sketches André Toet did for the design of a series of postage stamps in 2011. It’s a capital monospaced and ‘fun’ alphabet, based on the classic billiard play with two white and one red ball. Actually snooker and pool were derived from this rather old sport! In Europe it used to be a sport played by elderly people, practiced in traditional bars, including the smell of beer and the at that time prevalent smell of cigarettes and cigars. These days billiard, snooker and pool are quite popular once again with young people. Hopefully our new font will get the same attention the ‘old sport’ deserves and who knows it might even be used in a sportive way. Concept/Art Direction/Design: André Toet © 2017

STRAW The inspiration for this capital alphabet came from those beautiful haystacks you see in summer and the old fashioned Mikado game! We wanted to create a light, fragile and airy typeface with an optical effect. And here it is ... it’s just STRAW ! Concept/Art Direction/Design: André Toet © 2017

POWERPLAY a monospace lowercase alphabet with a 3D twist. Designed by André Toet in 1976 (during his study at Central School of Art & Design, London, UK) and he redesigned this in 2011. The name Powerplay is based on the Battersea Power Station, London. The remarkable architecture of the building is also used as a decor for films and for one of the covers by Pink Floyd (Animals, the flying pig). Concept/Art Direction/ Design: André Toet © 2017

A friend of mine says that sports are the ultimate popular drug. One of his favorite things to say is, “The sun’s always shining on a game somewhere.” It’s hard to argue with that. But that perspective is now the privilege of a society where technology is so high and mighty that it all but shapes such perspectives. These days I can, if I so choose, subscribe to nothing but sports on over a hundred TV channels and a thousand browser bookmarks. But it wasn't always like that. When I was growing up, long before the super-commercialization of the sport, I and other kids spent more than every spare minute of our time memorizing the names and positions of players, collecting team shirts and paraphernalia, making up game scenarios, and just being our generation’s entirely devoted fans. Argentina is one of the nations most obsessed with sports, especially "fútbol" (or soccer to North Americans). The running American joke was that we're all born with a football. When the national team is playing a game, stores actually close their doors, and Buenos Aires looks like a ghost town. Even on the local level, River Plate, my favorite team where I grew up, didn't normally have to worry about empty seats in its home stadium, even though attendance is charged at a high premium. There are things our senses absorb when we are children, yet we don't notice them until much later on in life. A sport’s collage of aesthetics is one of those things. When I was a kid I loved the teams and players that I loved, but I never really stopped to think what solidified them in my memory and made them instantly recognizable to me. Now, thirty-some years later, and after having had the fortune to experience many cultures other than my own, I can safely deduce that a sport’s aesthetic depends on the local or national culture as much as it depends on the sport itself. And the way all that gets molded in a single team’s identity becomes so intricate it is difficult to see where each part comes from to shape the whole. Although “futbol” is still in my blood as an Argentinean, I'm old enough to afford a little cynicism about how extremely corporate most popular sports are. Of course, nothing can now take away the joy I got from football in my childhood and early teens. But over the past few years I've been trying to perceive the sport itself in a global context, even alongside other popular sports in different areas of the world. Being a type designer, I naturally focus in my comparisons on the alphabets used in designing different sports experiences. And from that I've come to a few conclusions about my own taste in sports aesthetic, some of which surprised me. I think I like the baseball and basketball aesthetic better than football, hockey, volleyball, tennis, golf, cricket, rugby, and other sports. This of course is a biased opinion. I'm a lettering guy, and hand lettering is seen much more in baseball and basketball. But there’s a bit more to it than that. Even though all sports can be reduced to a bare-bones series of purposes and goals to reach, the rules and arrangements of baseball and basketball, in spite of their obvious tempo differences, are more suited for overall artistic motion than other sports. So when an application of swashed handlettering is used as part of a team’s identity in baseball or basketball, it becomes a natural fit. The swashes can almost be visual representation of a basketball curving in the air on its way to the hoop, or a baseball on its way out of the park. This expression is invariably backed by and connected to bold, sleak lettering, representing the driving force and precision (arms, bat) behind the artistic motion. It’s a simple and natural connective analysis to a designer, but the normal naked eye still marvels inexplicably at the beauty of such logos and wordmarks. That analytical simplicity was the divining rod behind Fan Script. My own ambitious brief was to build a readable yet very artistic sports script that can be a perfect fit for baseball or basketball identities, but which can also be implemented for other sports. The result turned out to be quite beautiful to my eyes, and I hope you find it satisfactory in your own work. Sports scripts like this one are rooted in showcard lettering models from the late 19th and early 20th century, like Detroit’s lettering teacher C. Strong’s — the same models that continue to influence book designers and sign painters for more than a century now. So as you can see, American turn-of-the-century calligraphy and its long-term influences still remain a subject of fascination to me. This fascination has been the engine of most of my work, and it shows clearly in Fan Script. Fan Script is a lively heavy brush face suitable for sports identities. It includes a variety of swashes of different shapes, both connective and non-connective, and contains a whole range of letter alternates. Users of this font will find a lot of casual freedom in playing with different combinations - a freedom backed by a solid technological undercurrent, where OpenType features provide immediate and logical solutions to problems common to this kind of script. One final thing bears mentioning: After the font design and production were completed, it was surprisingly delightful for me to notice, in the testing stage, that my background as a packaging designer seems to have left a mark on the way the font works overall. The modern improvements I applied to the letter forms have managed to induce a somewhat retro packaging appearance to the totality of the typeface. So I expect Fan Script will be just as useful in packaging as it would be in sports identity, logotype and merchandizing. Ale Paul

HOLBORN Aptly named after ‘High Holborn’, a high-street in London where the Central School of Art & Design was based. A font, just in capitals, based on the original design and the earlier sketches (1976) by André Toet. The strong optical illusion in this alphabet makes it an outstanding typeface. Concept/Art Direction/Design: André Toet © 2017

Universo and Universo Stencil by Mauro Andrés and Peggo Fonts is a display font family for “Caos Sagrado” specially designed for informative fanzine and magazines. Its name “Universo” comes from the quote “we have to talk about the horrible things of Universe” with the main idea of supporting and help to expose social problems. Inspired on Retro-Futuristic fonts and poster design and old scientific publications that is becoming a new design trend nowadays, and strongly influenced by the Italian type designer Aldo Novarese’s work, developed in the 50’s. "Universo CS" and "Universo CS Stencil" were produced between mid-September and October 2018 by Mauro Andrés under the creative direction of Victoria Rivas and those versions were publicly showed at “Impresionante” (a massive independent printing expo in Chile) with a printed specimen. That phase of the project was updated and completed in March 2019 and was lastly finished between November 2019 and April 7, 2020, developing it in six styles, under the co-production of Peggo Fonts. "Universo" and "Universo Stencil" are both suitable for headlines and short text lines, music and concert posters, books and magazines covers, branding, logotype and graphic design. All stylistic alternates are accessible via OpenType features or character map.

Découpé Based on a French children’s play from 1906. In a car boot sale André Toet found a funny looking box containing a lot of cut out cardboard figures, in fact it looked a bit like a geometric puzzle! He played around a bit and succeeded to create a workable typeface with it ! The interesting thing about this particular font is, that in fact it’s organized chaos. The 26 letters of the alphabet are a mix between caps and lowercases, so within one word caps and lowercases will be used next to each other. It’s a very useful font for different projects. Concept/Art Direction/Design: André Toet © 2017

QUIPO is a typeface based on my recent survey (Freeflow) on hand drawn logotypes used by American and English pop groups in the 60-70s. We thought it an interesting project and a free flow exercise to design this particular font just in capitals and well... yes it’s rather ‘bulky’. Needless to say it comes with numbers and the normal punctuations ! Concept/Art Direction/Design: André Toet © 2017

Hey! See Reina Neue in action here! INTRODUCTION When I designed the first Reina¹ circa 2010, I was at the dawn of my career as a type designer. The S{o}TA, short for the Society of Typographic Aficionados, described it as complex display typeface incorporating hairline flourishes to a nicely heavy romantic letterform². And it was like that; that’s what I was pursuing at that time since I was very passionate about ornaments and accolades of Calligraphy. Why? I felt that Typography, in general, needed more of them. These subtle flourishes could breathe life into letters. Maybe, I thought it was the only way I could propose something new into the field of type. However, after some years, I came across a very interesting quote: –Beautiful things don’t ask for attention– Wow! What did this mean? How could something be attractive if it’s not actually showing it. Could this be applied to my work? Sure. I think every type-designer goes through this process (aka crisis) regarding his or her career. At the beginning we love everything. We are kind of blind, we only see the big picture of a project. And that’s not because we are lazy. We actually can’t see the small mistakes nor the subtleties that make something simpler beautiful. We are not able. But, the small subtleties… They are actually everything: With experience, one puts more attention into the details and learns that every single decision in type has to be first meticulously planned. Here I am now, introducing a new Reina, because I felt there was a lot of it that could be improved, also the novelty of Variable Fonts caught my attention and I had to take that to my type library. THE FONT A thing of beauty is a joy forever Now, a decade later, I’m presenting Reina Neue. This font is not just an update of its predecessor: –A thing of beauty is a joy forever– is the first line of the poem ‘Endymion’ by John Keats, and despite the meaning of “beauty” may vary from person to person, and even from time to time (as read in the last paragraph), with Reina I always wanted to bring joy to the eye. In 2010, and now, in 2020. I believe the font is today much better in every aspect. It was entirely re-designed: Its shapes and morphology in general are much more clean and pure. The range of uses for it is now wider: While the old Reina consisted in just one weight, Reina Neue was converted into a big family of many weights, even with italics, smallcaps and layered styles. The idea behind the font, this kind of enveloping atmosphere made out of flourishes, is still here in the new Reina. This time easier to get amazing results due to the big amount of available alternates per glyph and also more loyal from a systemic point of view. However, and as read in the introduction -Beautiful things don’t ask for attention-, if none of the flourishes are activated the font will look very attractive anyway. Reina Neue is ready to be used in book covers, magazines, wedding cards, dazzling posters, storefronts, clothing, perfumes, wine labels and logos of all kind. Like it happened with the previous Reina, I hope this new font satisfies every design project around the world if used, and can be a joy forever. SOME INSTRUCTIONS Before choosing the right style for your project, hear my advice: -Reina Neue Display was meant to be used at big sizes. If you plan to print the font smaller than 72pt, I suggest using Reina Neue, not Display. Otherwise, if the font will be BIG or used on a digital platform, Reina Neue Display should be your choice. For even smaller sizes, use Reina Neue Small. This style was tested and printed in 12pt with nice results. (Note for variable fonts: Print them in outlines) -Reina Italic is not a slanted version of the roman, and this means some flourishes are different between each other. The Italic version has other kind of swirls. More conservative, in general. -All the styles of Reina Capitals have Small Capitals inside. -Reina Capitals Shine should be used/paired ONLY with Reina Capitals Black. The engraved feeling can be achieved if Reina Capitals Black and Reina Capitals Shine are used as layers, with the same word. Variable fonts instructions: -For more playful versions, choose Reina Neue VF, Reina Neue Italic VF or Reina Neue Capitals VF: With them you can adjust between 3 axes: Weight (will change the weight of the font) – Optic Size (will thicken/lighten the thin strokes and open/close the tracking) – Accolades (will modify the weight of the active flourishes). SOME VIDEOS OF REINA NEUE VF https://youtu.be/8cImmT5bpQM https://youtu.be/1icWfPmKAkg https://youtu.be/YC9GkJDL1a8 NOTES 1. The original Reina, from a decade ago: https://www.myfonts.com/fonts/argentina-lian-types/reina/ 2. In 2011, Reina received an honourable mention by S{o}TA. “Great skill is shown in the detailing, and an excellent feel for the correct flow of curves and displacement of stroke weight.” https://www.typesociety.org/catalyst/2011/ Reina was featured in the “Most Popular Fonts of the year” in MyFonts in 2011 https://www.myfonts.com/newsletters/sp/201201.html In 2012, the font was also selected in Tipos Latinos, the most prestigious competition of type in Latinoamerica. https://www.tiposlatinos.com/bienales/quinta-bienal-tl2012/resultados Also, chose as a “Favorite font of the year” in Typographica. https://typographica.org/typeface-reviews/reina/

This face was designed by Andre Guertler’s class in room 505 at the Kuenstgewerbeschule in Basel. It follows the principles of Frutiger’s Egyptienne, and won the first of the VGC type competitions.

HERENGRACHT (Patricians' Canal or Lord’s Canal) is the first of the three major canals in the city centre of Amsterdam. The canal is named after the heren regeerders who governed the city in the 16th and 17th century. The most fashionable part is called the Golden Bend, with many double wide mansions, inner gardens and coach houses on Keizersgracht. Former bureau of André Toet (SO)Design was situated there for over 32 years, it was about time to name one of our fonts to: HERENGRACHT. Concept/Art Direction/Design: André Toet © 2017

WYGGLE is a dynamic (capital) font taken from my Alphatool project. It’s an interesting typeface which can be used for interior and/or exterior (3D projects). Concept/Art Direction/Design: André Toet © 2017

Showcase, the new typeface of Daniel Hernandez and Paula Nazal is a handmade font consisting of a set of types that are composed of four styles, one script, one sans, a slab, sans mini and finally a set of ornaments and dingbats, all made to work together in the same language. It’s inspired by a pen that writes different typefaces and ornaments, and casually reaches into a harmonious family. Showcase is very easy to use and allows great versatility, can be used both in a magazine as a restaurant, through windows, cafes, and really anyway you can think of! Photography by Mauro Andrés

PiPi is named after a happy Italian cat with a remarkable pattern, color and attitude. Designed by Andre Toet in 2011. Every letter is a different expression in itself although it has an identical base. It gives a joyful feeling to use this font in all your designs whether they be graphic or digital. M E O O O W ! Concept/Art Direction/Design: André Toet © 2017

Andre Signature is a beautiful signature script based on manual hand writing. The stylistic alternate, ligatures and the tick and thin stroke make this font looks a real hand writing instead of typing a font. This type of font perfectly made to be applied especially in logo, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : uppercase & lowercase numbers and punctuation multilingual alternates and ligatures PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations.