In 1937, Morris Fuller Benton designed Empire, titling capitals that became the headline style for Vogue magazine. In 1989, David Berlow revived it for Publish magazine, adding an italic and a lowercase, both unavailable in the original. He revisited Empire in 1994 with Kelly Ehrgott Milligan, adding two heavier weights, small caps, and an elegant set of Art Deco–flavored oldstyle figures, ultimately expanding it to a seven-part series; FB 1989–94

Morris Fuller Benton’s drawings at the Smithsonian show a creative concern for effects of scale on typeface design. Tobias Frere-Jones began with 4pt ATF Franklin Gothic drawings, modifying proportions to mix with Poynter Oldstyle and Benton Gothic, and adjusting ends of the curved strokes of C G S a c e r s to suit news printing conditions. Poynter Gothic Text excels as subheads used with Poynter Oldstyle Text; FB 1997–99