The famous Catalan architect, Antoni Gaudí, used to say “there are no straight lines or sharp corners in nature…” However, with Between The Lines that’s exactly what you’ll find: straight lines, parallel and perpendicular, all in a glorious display of Art Deco style. Here the verticals and horizontals dominate while the diagonals “sit this one out”. Curvilinear lines also run free here: they serve as refreshing counterpoints to prominent straights. These forms suggest a somewhat expressive script-like characteristic, (especially in lowercase) wherever the font’s many initials, terminals and contextual alternates are employed. Between The Lines offers many options for alternate letterforms (ligatures, stylistic alternates, contextual alternates, etc.). When these OpenType features are used judiciously and selectively, your typography will be greatly heightened. You’ll find BTL right at home in a number of environments: music album covers, snack food packaging, magazine headlines, cosmetics, signage and more. PLEASE NOTE: due to its very tall ascenders, Between The Lines benefits from generous leading (line spacing). Multilingual support included.

Helvetica is one of the most famous and popular typefaces in the world. It lends an air of lucid efficiency to any typographic message with its clean, no-nonsense shapes. The original typeface was called Neue Haas Grotesk, and was designed in 1957 by Max Miedinger for the Haas’sche Schriftgiesserei (Haas Type Foundry) in Switzerland. In 1960 the name was changed to Helvetica (an adaptation of Helvetia, the Latin name for Switzerland). Over the years, the original Helvetica™ family was expanded to include many different weights, but these were not as well coordinated with each other as they might have been. At the beginning of the 21st Century, Linotype released an updated design of Helvetica, the Helvetica World typeface family. This family is much smaller in terms of its number of fonts, but each font makes up for this in terms of language support. Helvetica World supports a number of languages and writing systems from all over the globe.

Sedid, “solidity; It is an Arabic term meaning “righteousness”. In particular, the correctness and soundness of a word is indicated by this word. The fact that I gave this name to the writing family is to point out its accuracy and robustness. This typeface, which is sans serif, consists of three families: ▪ Sedid: Font family containing Latin letters ▪ Sedid Pro: Font family including Latin, Arabic and Hebrew alphabets ▪ Sedid World: A family of typefaces including Latin, Cyrillic, Greek, Arabic and Hebrew alphabets Do you want a difference in your work? Then meet the Sedid World font family. This font will meet all your expectations in terms of the languages ​​it supports and the variety of glyphs it contains. You can easily use the Sedid World font family in every project. Because this font has beautiful and soft lines. The font family includes open type features, as well as a large number of ligatures, small caps, modifiers, and currency symbols of many countries.

For decades, cereal companies have included premiums [promotional gifts] inside their packages, printed on the cartons or to send for with a special coupon and redemption instructions. During the 1940s, Pep cereal [a long-discontinued Kellogg's brand] offered a series of water-applied decals within its boxes. Most likely made by the Meyercord Company (one of America's largest transfer decal manufacturers at the time), one decal in particular had an alphabet in gold letters with black outlines. (One can only presume the marketing strategy was to have kids bug their parents to buy more Pep cereal if the child needed more than one letter of the alphabet for his or her initials!) Those decal letters have inspired a digital version as the outline character font Toy Decals JNL, which is available in regular oblique, solid and solid oblique styles.