Kairos is equal parts traditional and digital. Inspired by 19th century wood type fonts called Grecians, it’s an octagonal slab serif at its core. The serif detailing makes it radiate in headlines, with the square serifs driving its performance in text. The 51 weights and widths—all with small caps—offer a flexible and usable contemporary palette of styles perfect for branding, advertising and packaging. Kairos is stout, but has energy. It often looks athletic, industrial, and stern, while the subtle rounded features can also give it a gentlemanly and gracious demeanor. Kairos Variables are font files which are featuring two axis and have a preset instance from Thin to Black and Condensed to Extended.

I remember a tea ceremony I attended in Fukuoka, Japan. The teahouse was set in a small, but beautiful garden and the whole idea of the ceremony was to appreciate the view from the porch. I thought the tea was quite bitter, but the view was unsurpassed. From time to time these memories pop up and I have to use them - that is why I named this font Teacup. Teacup is a slightly eroded all caps font, made entirely by hand with a Japanese marker pen and some high quality textured paper. It comes in a romantic open style and a more solid closed style. Teacup is filled to the brim with diacritics.

Billgates Script including alternative characters, ligatures and various language support. With the OpenType feature with an alternative style and elegant binder. The OpenType feature does not function automatically, but you can access it manually and for the best results needed for your creativity in combining these Glyph variations. and also a touch of ornament makes this font look elegant. Files include: To enable the OpenType Stylistic alternates, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Indesign & CorelDraw X6-X7, Microsoft Word 2010 or later versions. (Windows), Font Book (Mac) or a software program such as PopChar (for Windows and Mac). If you need help or advice, please contact me Thank you for watching!

Thick is the perfect font for all your fun designs and also for Halloween decorations. The main font file is equipped with ordinary characters, as well as more than 350 glyphs to support most Latin-based languages. Everything is made with the same brush, and everything is the same size as Thick, so you can be sure they will work well together! It is suitable for you to use in making t-shirt design, quote, label, packaging, logo type, or long writing. Because we have compiled kerning and matrices that are tailored to your needs. Thick feature: - More than 350+ glyphs - Fully coded PUA for full access to all characters - 19 languages ​​support

Wood Bonnet Antique No.7 is based on real vintage wood type blocks from Switzerland. The very distressed letters give a warm analogue vintage charm on printing. These kind of wood type letters were very common and often named by generic names like Roman, French or Antique followed by a catalog number. But these letters have some very quirky details hard to find else were. » pdf specimen « The font offers up to five glyph variations of all the Latin base letters, figures and some additional letters. An OpenType glyph-rotator is programmed to emulate the randomness of old school printing on live typing. All dingbats of the specimen file are included in the font data too.

Everleigh Script including alternative characters, ligatures and various language support. With the OpenType feature with an alternative style and elegant binder. The OpenType feature does not function automatically, but you can access it manually and for the best results needed for your creativity in combining these Glyph variations. and also a touch of ornament makes this font look elegant. Files include: To enable the OpenType Stylistic alternates, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Indesign & CorelDraw X6-X7, Microsoft Word 2010 or later versions. (Windows), Font Book (Mac) or a software program such as PopChar (for Windows and Mac). If you need help or advice, please contact me Thank you for watching!

GR Altosa is a very cool typeface for headline designs with a bold and bold theme. With a strong display and clean nodes make text in the design become more character and great. Inspired by headline trends in a poster or magazine today. So that with a firm and a very modern style makes your design better! This font is formed from the headline display font of a very careful title. Suitable for all graphic design projects, prints, logos, posters, t-shirts, packaging, website, ticket and applies to several types of graphic design. Especially for the use of a title! Very suitable! GR Read is compatible with any software without pain, especially in headlines with GR Altosa pairing

Introducing Granite Falls, a captivating modern font that effortlessly blends elegance with contemporary style. With its sleek lines and refined letterforms, this font brings a touch of sophistication to any project. The carefully crafted characters maintain a perfect balance between simplicity and uniqueness, making it ideal for a wide range of design applications. Whether it's branding, logos, headlines, or social media graphics, Granite Falls adds a modern and trendy flair. What will you get: Granite Falls SVG file I really hope you enjoy it – please do let me know what you think, comments & likes are always hugely welcomed and appreciated. More importantly, please don’t hesitate to drop me a message if you have any issues or queries. Thank you

Estefania is based on Retro Bold Script Typeface that could fit any Graphic Project. Using bold and contrast strokes to get eye-catchy and smooth looking, this project is just born and will come with other styles and more glyphs in the future. Drawn manually by hands, and reform into a clean Typeface. Natural stroke from original lettering. It can be used for Titles or even for writing. In this font, you will get : - TTF & OTF files - WOFF & WOFF2 - Over 299 Glyphs - 11 OpenType features - Support Multilingual languages Get Estefania now! It will be best used for any design requirement, many fonts will come with a unique concept. Thank you! Best Regards, FM-STCO.

Gigafly™ is a contemporary high-contrast sans-serif display typeface designed for branding and impactful posters. The family features very modern and sharp design language, opening a world of lively compositions full of strength, energy and movement. Its playful contrast makes it stand out from the crowd and gives it a unique type of cheerful elegance. Gigafly features lots of stylistic alternates, allowing to create a collage-like, dynamic compositions by mixing the styles and weights of the letters. To make things even more fun, the family contains a set of quirky icons that will inject even more personality into your designs (do not miss out on the super cool manicules!). The family is very powerful, extravagant, playful, yet it manages to keep its elegance - it can be more calm, measured and simple when needed as well. It has a vibe of modern, crisp sans-serif as well as fashion magazine type didone. The full family consists of 15 styles - 5 weights in 3 different optical sizes for headlines, display sizes and big posters. The family offers a 2-axis variable (weight and optical size) font that contains every style and gives even more flexibility and versatility. Each font features 1400 glyphs, including uppercase, lowercase, icons, tons of alternates, as well as other OpenType features such as stylistic sets, case sensitive forms, lining and old style figures, basic fractions and superscript/subscript, slashed zero, currencies and symbols.

Originally drawn in 1985, Jovica Veljović had intended to add a few kerning pairs and make some minor refinements to the letterforms. However, his work lead him to take a fresh look at the family. Veljović recalls, … I soon realized that some characters could benefit by more refined shapes and proportions. By the time I was done, I had worked on just about every character in the original design." In fact the end result is two systems: one optimized for extended texts; the other for display settings. The original elegance of the design is not lost, but the new design brings with it letterforms that are altogether more harmonious and balanced. The roman is dynamic and spirited, just oozing character. The italic by contrast is a little more restrained, but nonetheless an elegant and fitting accompaniment. The text-optimized fonts come with a generous x-height, and slightly less contrast; though its marginally wider proportions let in the light, making it very legible even at small sizes. ITC New Esprit ® is a versatile family, brought to you in four weights from regular to black. OpenType features like small caps, alternates, and a broad character set make this a welcome addition to everyone's font library. Whether you want elegant and legible text, or dynamic and personable headlines, then you'll want to click through to see more of ITC New Esprit. "

Aeonian, designed by Emilia Adorno, was mostly inspired by the iconic morphology adopted by the arts of the 1920s. One hundred years later we can still see the resemblance between the wants and the needs of now and then to reach for the sky, to look ahead and enter the future in style. Now as then, we seek the right tools to do so, then once again, we embrace the rational, yet elegant and stylish forms of simplicity, geometry and symmetry. At the same time, there is a strong and growing need for a warmer approach to creating lovemarks. For that, Aeonian’s alternates hold attractive, soft and inviting shapes to an emotional appeal. Aeonian is a combination of all of them. A rational side entwined with an emotional one. Born a geometric sans, Aeonian ended up being a 2 in 1 font with a sans serif set and alternates reaching over 1200 glyphs. The entire family contains 6 weights, from thin to black, with its matching italics. It features a variety of ligatures to be used as connectors, specially for display. It also offers multilingual support, even for certain display ligatures. Later, Aeonian kept growing, with stylistic alternate sets of initial, mid and final glyphs. These are its arms to reach for infinity with a warm heart. The wide range of possibilities that Aeonian offers, makes it the best font for creating vast design systems with a rich visual language.

FF Kievit Slab is an industrial strength, do anything, go anywhere, kind of design. Its exceptional legibility and straightforward strength contrasts with a friendly humanistic underpinning. Michael Abbink and Paul van der Laan carefully revised character shapes and stroke contrast of FF Kievit, when they adapted them to FF Kievit Slab. The result is that the striking and powerful FF Kievit Slab easily complements the other members of the FF Kievit super family, that also includes FF Kievit and FF Kievit Serif, and stands on its own in as a multi-talented design. Though created from the sans, FF Kievit Slab is not FF Kievit with slabs serifs tacked on. The family is the fruit of a four-year collaboration between Abbink and Van der Laan, to make the perfect companion to the FF Kievit family. Each glyph was painstakingly adjusted and to achieve proper density, contrast, and balance, while remaining a perfect companion to its sans serif and oldstyle cousins. Its nine weights and italics also harmonize perfectly with the original FF Kievit design. Each of the FF Kievit styles is a typographical all-rounder that is equally at home in headlines as it is in text copy. Together, the three designs of the FF Kievit super family span a wide and deep typographic universe in which they support one another perfectly. These fonts will help you achieve your typographic goals, no matter how lofty. Featured in: Best Fonts for Websites

The building of the Northern Bank of St. Petersburg's Baku branch was built in 1903-1905. It was the first Art Nouveau-style building in Baku, Azerbaijan. Later the bank was transformed into the Russian-Asian Bank. After the oil boom in Baku in the 19th century, branches of many banks and new banks were opened in the city. The branch of the Northern Bank of St. Petersburg was among the first banks that was opened in Baku. N.Bayev was the architect of the building for the branch of the Northern Bank of St. Petersburg located at Gorchakovskaya 3 in 1903-1905. The building currently houses the Central Branch of the International Bank of Azerbaijan. My purpose in writing this is not to copy and paste the information from Wikipedia. What attracted me to the building was the word "Банкъ" (Bank) written in Cyrillic letters, which was also used in Azerbaijan during the Soviet era. The exact date of the writing is not known. Every time I pass by this building, I always thought of creating a font of this writing someday. I had taken a photo of the building and saved it on my phone. I did a lot of research on the font and asked a lot of people. However, some did not provide information at all and some said they did not have any information. I was interested in the history of this font but I do not know if this font really existed or it was created by the architect out of nowhere. If there was such a history of this font, I wanted to recreate this font and make it available. If not, I had to create it from scratch in the same way, using only existing letters on the building. Finally, I made up my mind and decided to develop the font with all letters I have got. It was difficult to create a font based on the word, Банкъ. Because in the appearance of the letters, the midline of the letters on A, H, K was very distinct, both in the form of inclination and in more precise degrees. The serif part of the letters, the height of the upper and lower sides, differed from each other. I don't know whether it was done this way when the building was constructed or it happened over time. I prepared and kept the initial version of the font. I took a break for a while. I started digging on the story of the font again. Meanwhile, I was researching and got inspired by similar fonts. Unfortunately, my research on the font's history did not yield any results. I decided to continue finishing up the font. After developing the demo, I created the font by keeping certain parts of these differences in the letters. In addition, I had to consider the development of letters in the Cyrillic, as well as the Latin alphabet, over the past period. Thus, I began to look at the appearance of slab-serif or serif fonts of that time. In general, as I gain more experience in developing fonts, I try to focus on the precision of the design for each font. In recent years, I specifically paid attention to this matter. YouTube channel and articles by Alexandra K.'s of ParaType, as well as, information and samples from TypeType and Fontfabric studios on the Cyrillic alphabet were quite useful. I gathered data regarding the Latin alphabet from various credible sources. I do not know if I could accomplish what I aimed at but I know one thing that I could develop the font. Maybe someday I'll have to revise this font. For now, I share it with you. I created the font in 10 styles. 7 weight from Thin to Extra Black, an Outline, Shadow, and Art Nouveau. The Art Nouveau style was inspired by the texture in the background used for the text on the building. The texture I applied to capital letters adds beauty to the font. If you like the font feel free to use it or simply let me know if your current alphabet doesn't support this font.

TA Bankslab graphic presentation at Behance The building of the Northern Bank of St. Petersburg's Baku branch was built in 1903-1905. It was the first Art Nouveau-style building in Baku, Azerbaijan. Later the bank was transformed into the Russian-Asian Bank. After the oil boom in Baku in the 19th century, branches of many banks and new banks were opened in the city. The branch of the Northern Bank of St. Petersburg was among the first banks that was opened in Baku. N.Bayev was the architect of the building for the branch of the Northern Bank of St. Petersburg located at Gorchakovskaya 3 in 1903-1905. The building currently houses the Central Branch of the International Bank of Azerbaijan. My purpose in writing this is not to copy and paste the information from Wikipedia. What attracted me to the building was the word "Банкъ" (Bank) written in Cyrillic letters, which was also used in Azerbaijan during the Soviet era. The exact date of the writing is not known. Every time I pass by this building, I always thought of creating a font of this writing someday. I had taken a photo of the building and saved it on my phone. I did a lot of research on the font and asked a lot of people. However, some did not provide information at all and some said they did not have any information. I was interested in the history of this font but I do not know if this font really existed or it was created by the architect out of nowhere. If there was such a history of this font, I wanted to recreate this font and make it available. If not, I had to create it from scratch in the same way, using only existing letters on the building. Finally, I made up my mind and decided to develop the font with all letters I have got. It was difficult to create a font based on the word, Банкъ. Because in the appearance of the letters, the midline of the letters on A, H, K was very distinct, both in the form of inclination and in more precise degrees. The serif part of the letters, the height of the upper and lower sides, differed from each other. I don't know whether it was done this way when the building was constructed or it happened over time. I prepared and kept the initial version of the font. I took a break for a while. I started digging on the story of the font again. Meanwhile, I was researching and got inspired by similar fonts. Unfortunately, my research on the font's history did not yield any results. I decided to continue finishing up the font. After developing the demo, I created the font by keeping certain parts of these differences in the letters. In addition, I had to consider the development of letters in the Cyrillic, as well as the Latin alphabet, over the past period. Thus, I began to look at the appearance of slab-serif or serif fonts of that time. In general, as I gain more experience in developing fonts, I try to focus on the precision of the design for each font. In recent years, I specifically paid attention to this matter. YouTube channel and articles by Alexandra K.'s of ParaType, as well as, information and samples from TypeType and Fontfabric studios on the Cyrillic alphabet were quite useful. I gathered data regarding the Latin alphabet from various credible sources. I do not know if I could accomplish what I aimed at but I know one thing that I could develop the font. Maybe someday I'll have to revise this font. For now, I share it with you. I created the font in 10 styles. 7 weight from Thin to Extra Black, an Outline, Shadow, and Art Nouveau. The Art Nouveau style was inspired by the texture in the background used for the text on the building. The texture I applied to capital letters adds beauty to the font. If you like the font feel free to use it or simply let me know if your current alphabet doesn't support this font.

Salom was designed by Austrian type designer Igor Labudovic during his year at Reading University. Besides Latin, it originally included Arabic and Hebrew. The peaceful coexistence of both writing systems in his fonts led him to combine the words Salaam and Shalom to the font family name. Salom’s sibling, Salom Sans, features the same letter proportions and therefore allows a rich spectrum of diverse typography, yet keeping the harmony between all styles. The sans has an additional light weight, while the serif comes with an expressive stencil style.

The Three Degrees had a song called 'Dirty Ol' Man'; Christina Aguilera danced around to the tune of 'Dirrrty' and my three kids leave everything that way after they have finished their meals, so I guess I really had no other option than to call this font: Dirrrty. Dirrrty is a brush font I painted in one go. It is quite dynamic, with some serious grunge in it. Dirrrty is all caps, but upper and lower case differ and can be interchanged. Comes with with a truly disgusting amount of diacritics.

Hippie Vintage’s bold, groovy, clean and unique with vintage fell. Hippie Vintage is very versatile sans font that works great with vintage themes. Hippie Vintage is a vintage sans serif font with beautiful ligatures, tons of alternative glyphs and multilingual support. Helps to create layout design in 60s or 70s design projects. Come with open type feature with a lot of alternates, its help you to make great lettering. Hippie Vintage best uses for heading headlines, cover, poster, logos, quotes, product packaging, merchandise, social media & greeting cards and many more.

Nauticus Sans is a hand-drawn, all caps, sans serif family. It features 4 different font weights: Thin, Regular, Bold and Bold Press. Every lowercase letter has three variations. When the font is used in OpenType-savvy applications, the 3 variants of glyphs are automatically alternated to achieve a random-like effect. Nauticus Script is a handwritten, fully connected script with ligatures and contextual alternates to help with flow and readability. Language support includes Western, Central and Eastern European character sets, as well as Baltic and Turkish languages.

Heavy techno music, a personal computer, a font creation program and some inspiration had been the sources to the Face 2 Face font series. Thomas Nagel and his friends had the demand to create new unusual faces that should be used in the leading german techno magazine Frontpage" Even typeset in 6 point to nearly unreadability it was a pleasure for the kids to read and decrypt the messages. WhaleTree is a hommage to Walbaum. The word is a gemanized translation where Wal means Whale and Baum means Tree. :-)"

Introducing Baltidore - A Casual Luxury Sans Serif Font Baltidore is an elegant and luxurious sans serif font. It is PUA encoded which means you can access all of the glyphs and swashes with ease! Fall in love with its incredibly versatile style and use it to create spectacular designs! FEATURES - Stylistic Alternates - Ligatures - PUA Encoded - Uppercase and Lowercase letters - Numbering and Punctuations - Multilingual Support - Works on PC or Mac - Simple Installation - Support Adobe Illustrator, Adobe Photoshop, Adobe InDesign, also works on Microsoft Word Hope you Like it. Thanks.

Northwoods Rough is a handwritten sans serif collection by Cultivated Mind. This collection includes 30 handwritten rough sans serif fonts. Northwoods Rough comes in three rough versions (Rough/Rougher/Roughest). Choose between light, italic or bolder versions for designing. Test out the FREE Northwoods Demo before you buy. Northwoods Rough Demo is for testing only. Northwoods supports most of Central European and Eastern European languages. Use Northwoods Rough for packaging designs, products, signage, books and magazines. Fonts are designed by Cindy Kinash and posters by featured Behance designer, Mustafa Akülker.

Introducing Milcone Sans, a versatile variable font designed to elevate your projects with a modern and professional touch. With its 7 weight variations, this font offers flexibility and adaptability to suit any design need. Whether it's for digital or print, Milcone Sans delivers a sleek and contemporary aesthetic that exudes professionalism. Features : Uppercase & lowercase Numbers and punctuation Alternates & Ligatures Multilingual PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations.

Luvenia Sans Serif is an Elegant Modern Minimalist font with beautiful character specials, lots of custom alternative glyphs, ornaments, and multilingual support. This is a very versatile font that works well in large and small sizes. Luvenia Sans Serif is perfect for branding projects, Logo designs, Clothing Branding, product packaging, magazine headers, or just as a stylish text overlay for any background image. Features: 26 alternative characters Numbers & Punctuation Accented characters Multiple Languages Supported HOW TO ACCESS ALTERNATIVE CHARACTERS Open the glyph panel: In Adobe Photoshop, open Window – glyphs In Adobe Illustrator, open Type – glyphs

Introducing The Chatalestick - Font Duo is a new Strong Condensed Sans and Classy script font. Elegant and Best Quality script that is written casually and quickly with 65 ligature. The condensed Sans versions are solid and intentionally making strong statements even in small spaces. The Chatalestick also provides the script version which has Natural handwriting with Rough stroke and classy flow. It comes with various opentype 65 ligature to achieve the natural handwriting look. The Chatalestick is perfect for homeware designs,branding projects, Logo, design, Quotes, Product packaging, Photography, Watermark.

Introducing "Mocassa" - a captivating handwritten sans serif font that combines the charm of handcrafted letterforms with the versatility of a modern sans serif typeface. There's some connected letters and some alternates that suitable for any graphic designs such as branding materials, t-shirt, print, business cards, logo, poster, t-shirt, photography, quotes .etc This font support for some multilingual. Also contains uppercase A-Z and lowercase a-z, alternate character, numbers 0-9, and some punctuation. If you need help, just write me! Thanks so much for checking out my shop!

Saphile – The Epitome of Elegant Sans Serif Elegance in Every Detail Saphile, an elegant sans serif font, stands out with its gracefully angled stem ends and terminals, coupled with high contrast, making it the perfect choice for luxurious designs. A Typeface of Luxury Saphile is more than just a font; it embodies luxury. Its sleek design and high contrast add an opulent touch to any project it graces. Tailored for Luxury Designs Designed with luxury in mind, Saphile elevates the visual appeal of high-end branding, premium packaging, and more.

The Techno sound of the 1990s, a personal computer, a font creation software and some inspiration had been the sources to the F2F (Face2Face) font series. Alessio Leonardi and his friends had the demand to create new unusual faces that should be used in the leading german techno magazine "Frontpage". Even typeset in 6 point to nearly unreadability it was a pleasure for the kids to read and decrypt the messages. About Al Retto: "Al" means "Alessio Leonardi" and Retto "straight", but if you read it as an italian world means "in the a**".

Stenzilla is a stencil font based on a rounded sans serif, a careful design, with cuts on the same diagonal axis for the curved strokes and elegant slight curves on the oblique strokes. Useful for branding, highlighted paragraphs, signs, headlines, or reading text. The design incorporates characters from the Cyrillic alphabet, special characters, and characters with diacritical marks. It has the versatility of a sans serif that allows it to be used in a wide variety of designs and styles along with the cut-stroke grace of a stencil font.

Can you imagine the delight that the printers of the Incunabula era would have had if they had such a tool as this font with a hundred and fifty glyphs of decorative capitals. The printers of that era were lucky to have more than a handful such delights. These Decorated initials and drop caps are all based on early period exemplars, dating to prior to 1525, from a wide range of printers such as Thomas de Blavis to Günther Zainer. Every Proportional Lime Font comes equipped with a complete character map.

Hi, Everyone! Looking for a font that will make your branding stand out? Do you sometimes have an appetite for a bit more wholesome typography? Looking for a fabulous, stylish, and adventure font? We've got what you want. Hysteria Rollers - A Sans Script Font Duo Hysteria Rollers is a fantastic font duo. An uppercase sans serif font is accompanied by a gorgeous handcrafted script brush font that works together in perfect harmony. Designed primarily as a captivating font to add the right amount of modernity and style, This font duo is an excellent choice to ensure a great font match for your designs and projects! Our font always includes Multilingual Support to make your branding reach a global audience. Features: Ligatures Alternates Stylistic Set Swashes PUA Encoded Numerals and Punctuation Thank you for downloading premium fonts from Din Studio

These initials set I collected from “Tristan of the Round Table”, published approximately in 1513, by Antoine Verard. Antoine drop caps font family has Regular, Light and Colored styles. It's all you need to precisely imitate medieval style text. Use this font as a decorative element at the beginning of a paragraph or section, other part of the paragraph should be in regular black letter font. You’ll get Drop Caps & Numbers set. --- *You can use color fonts in PS CC 2017+, AI CC 2018+, ID CC 2019+, macOS 10.14 Mojave+ * *Please note that the Canva & Corel & Affinity doesn't support color fonts!* *Please download this test file with only A letter ( https://www.dropbox.com/s/lpzmdikw0ewxozx/AntoineDropCaps-Test.otf?dl=0 ) to check your app & system.* --- Please feel free to request any help you need: kaer.pro@gmail.com Best, Roman.

This typeface is an attempt to offer as a font the well known marvelous Hans Holbein “Death Alphabet”, first published in 1523. We have tried to preserve as much as possible the spirit and appearance of the original Initials set — incredibly fine and enriched with detailed figures — trying at the same time to create a font not too complex to be usable. Neverteless, the font files are large, and when used, the decorated initials may appear on screen more slowly than ordinary characters. (Minimum size recommended : 96 pts) We are offering here two complete standard sets (no accented characters) : Initials and capitals. We have reconstructed the missing letters : J and U, Eth, Lslash, Thorn and Oslash. The font may be used with all our Humane and Garalde fonts, like 1543 Humane Jenson or 1592 GLC Garamond and others from the GLC foundry catalog.

The Contribute font is one that takes you back to the days of the fountain pen. To those who are old enough to remember, fountain pens were tiresome to fill and use – but also a pleasure to own, something to cherish that became so much a part of your daily life, a symbol of etiquette and sometimes even a style statement! Our Contribute fonts will definitely remind you of that, and everything else to do with a touch of vintage class. This 30s-like font is sure to become one of your favorite cursive fonts, be it for use on a poster or a web page. This font is ideal for those situations where you need your viewer to connect on a more personal level than formal. Think ‘writing a letter rather than typing it out’, and you will know what we mean!