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  1. TT Berlinerins by TypeType, $29.00
    TT Berlinerins useful links: Specimen PDF | Graphic presentation | Customization options Please note! If you need OTF versions of the fonts, just email us at commercial@typetype.org About TT Berlinerins: TT Berlinerins is a contrast pair of typefaces which is basically our tribute to Berlin. Just like in the city itself where historicity and modernity are intertwined, the elegant script in our font family symbolizes the modern Berlin, and the grotesque inspired by the wood-type poster types of the first third of the 20th century is responsible for the historic component of the city. The idea of this project emerged in the beginning of 2016 when we've met Evgenia Pestova, a calligrapher from Berlin, who shared the contemporary perspective on calligraphy and the city impressions with us. The wood-type grotesque appeared later, after our another colleague had visited Berlin and told us her fascinating story about the things she had seen. The city is full of contrasts—it is very modern and very vintage at the same time. The photographs and the impressions from the trip have also become the basis of our project. That is how we've added a little of old Berlins roughness and inhomogeneity. TT Berlinerins Script contains 998 glyphs, including more than 240 swashes for which we've written a special feature. We've also drawn a large number of ligatures for TT Berlinerins Script and integrated wide support of OpenType features: ordn, frac, case, sups, sinf, numr, dnom, tnum, pnum, calt, liga. TT Berlinerins Grotesk consists of uppercase letters, includes a set of unusual ligatures and wide support of OpenType features: ordn, frac, sups, sinf, numr, dnom, tnum, pnum, liga, salt and two stylistic sets ss01, ss02 for the ampersand. FOLLOW US: Instagram | Facebook | Website TT Berlinerins language support: Acehnese, Afar, Albanian, Alsatian, Aragonese, Arumanian, Asu, Aymara, Banjar, Basque, Belarusian (cyr), Bemba, Bena, Betawi, Bislama, Boholano, Bosnian (cyr), Bosnian (lat), Breton, Bulgarian (cyr), Cebuano, Chamorro, Chiga, Colognian, Cornish, Corsican, Cree, Croatian, Czech, Danish, Embu, English, Erzya, Estonian, Faroese, Fijian, Filipino, Finnish, French, Friulian, Gaelic, Gagauz (lat), Galician, German, Gusii, Haitian Creole, Hawaiian, Hiri Motu, Hungarian, Icelandic, Ilocano, Indonesian, Innu-aimun, Interlingua, Irish, Italian, Javanese, Judaeo-Spanish, Judaeo-Spanish, Kalenjin, Karachay-Balkar (lat), Karaim (lat), Karakalpak (lat), Kashubian, Khasi, Khvarshi, Kinyarwanda, Kirundi, Kongo, Kumyk, Kurdish (lat), Ladin, Latvian, Laz, Leonese, Lithuanian, Luganda, Luo, Luxembourgish, Luyia, Macedonian, Machame, Makhuwa-Meetto, Makonde, Malay, Manx, Maori, Mauritian Creole, Minangkabau, Moldavian (lat), Montenegrin (lat), Mordvin-moksha, Morisyen, Nahuatl, Nauruan, Ndebele, Nias, Nogai, Norwegian, Nyankole, Occitan, Oromo, Palauan, Polish, Portuguese, Quechua, Rheto-Romance, Rohingya, Romanian, Romansh, Rombo, Rundi, Russian, Rusyn, Rwa, Salar, Samburu, Samoan, Sango, Sangu, Scots, Sena, Serbian (cyr), Serbian (lat), Seychellois Creole, Shambala, Shona, Slovak, Slovenian, Soga, Somali, Sorbian, Sotho, Spanish, Sundanese, Swahili, Swazi, Swedish, Swiss German, Swiss German, Tagalog, Tahitian, Taita, Tatar, Tetum, Tok Pisin, Tongan, Tsonga, Tswana, Turkish, Turkmen (lat), Ukrainian, Uyghur, Vepsian, Volapük, Võro, Vunjo, Xhosa, Zaza, Zulu.
  2. TessieMoreBirds by Ingrimayne Type, $13.95
    A tessellation is a shape that can be used to completely fill the plane. Simple examples are isosceles triangles, squares, and hexagons. Tessellation patterns are eye-catching and visually appealing, which is the reason that they have long been popular in a variety of decorative situations. These Tessie fonts have two family members, a solid style that must have different colors when used and an outline style. They can be used separately or they can be used in layers with the outline style on top of the solid style. For rows to align properly, leading must be the same as point size. To see how patterns can be constructed, see the “Samples” file here. Shapes that tessellate and also resemble real-world objects are often called Escher-like tessellations. This typeface contains Escher-like tessellations of birds. Quite a few of them resemble swimming birds, but there are also some that resemble flying birds or birds in other positions. Most or all of these shapes were discovered/created by the font designer during the past twenty years in the process of designing maze books, coloring books, and a book about tessellations. (Earlier tessellation fonts from IngrimayneType, the TessieDingies fonts, lack a black or filled version so cannot do colored patterns. The addition of a solid style that must be colored makes these new fonts a bit more difficult to use but offers far greater possibilities in getting visually interesting results.)
  3. Trouble Child by Ana's Fonts, $16.00
    Trouble Child is a playful all caps display font with lots of variations and a set of extras. Use Trouble Child in any design that needs a bold font, such as logotypes, quotes and social media posts, website and magazine layouts, and poster designs. Trouble Child includes: Trouble Child font 4 variations: outline, blackout, underline and outblack versions of the font Trouble Child Extras font, with doodles, shapes and border elements (seen in the previews) 2 SVG fonts: regular and blackout Software requirements for the SVG fonts: Photoshop CC2017+ // Illustrator CC2018+
  4. Puntodewa by Twinletter, $12.00
    Puntodewa Sans serif font. The font design is influenced by the Serif family-style and geometric shapes, which makes it easy for us to create compositions in designs that are modern and unique. This font is our best effort to make your project nice and special, and hope you enjoy it. of course, your various design projects will be perfect and extraordinary if you use this font because this font is equipped with a font family, both for titles and subtitles and sentence text, start using our fonts for your extraordinary projects.
  5. TT Chocolates by TypeType, $39.00
    Introducing the third reincarnation of TT Chocolates! The popular typeface was updated to stay up-to-date with the latest requirements and trends in design! TT Chocolates is an elegant Humanist sans serif with a dense typesetting and well-balanced proportions similar to the classical tradition. This font's nice and friendly nature makes it seem like something close and familiar. It has earned a reputation among designers as the perfect font for confectionery, but the application range of the TypeType's "sweetest" typeface goes well beyond that! In 2023, we decided to do a full-scale font update referring to extensive sans-serif market research. We figured out where the trends are headed and what users want—this information helped us enhance TT Chocolates. Specifically, we introduced a new Condensed font version, a narrow font style with the authentic proportions of the standard version. At the same time, TT Chocolates Condensed boasts a more expressive personality than the base subfamily, which allows designers to solve even more creative tasks using only one typeface. The third version of TT Chocolates has become even more modern and advanced. A large number of characters, various OpenType features, and stylistic sets make the font suitable for multiple purposes and tasks. TT Chocolates is a perfect match for both branding and layouts. The font's dynamic shapes make it easy to read in small point sizes, allowing the eye to move effortlessly across the line. This typeface can also be used in web design due to the TrueType manual hinting option. TT Chocolates 3.000 includes: 29 font styles: 14 roman, 14 italic, and one variable font; Condensed version consisting of 14 new font styles; Carefully crafted contours; Optimized font rhythm and completely new kerning; Enhanced italics in basic subfamily; Variable font with three axes of variation: width, weight, and slant; 32 OpenType features, counting in 13 new ones; 901 characters in each font style—the character set has grown compared to the previous version, which had 629 characters in each font style; 230+ languages support, including the new ones: 35 Cyrillic-based and 16 Latin-based. Elevate your design's appeal with TT Chocolates!
  6. Akbar - Unknown license
  7. Invoice by MADType, $21.00
    Mixing the vertical to horizontal stroke weight ratio of a sans-serif font while adding serifs is the idea that inspired this face. The result is a typeface with unique display features that is also quite readable at text sizes.
  8. Woebegone by Hanoded, $10.00
    Woebegone is a cute little handmade font. I started off by drawing the glyphs with a Pilot pen, then added some strokes with a Japanese brush pen. Woebegone comes in Regular and Italic and has all the accents you need.
  9. Darkness by BaronWNM, $14.00
    Blackletters have a long history and appeal to the world of lettering. "Darkness" is a blackletter font, but with a contemporary style with a simple form. Darkness is very suitable for use on product labels, logos, ads, brochures, invitations, etc.
  10. Marshall by Solotype, $19.95
    Many similar fonts existed in Europe around 1900 and a bit before. This one was made at the Wollmer Foundry in Germany and, except for adding the requisite modern monetary symbols and other such niceties, we preserved it quite faithfully.
  11. Sunday Monday by Hanoded, $15.00
    Sunday Monday font is a cursive, handwritten typeface. It has been crafted using India ink and an old steel pen. I have added some splatter and stain, to give it a 'grungy' look. Sunday Monday comes with kerning and all diacritics.
  12. Perdido by Scriptorium, $12.00
    Perdido is a classic western-style font, with the added twist of the addition of a degenerated wood grain, so that the characters naturally look like aged and cracking wood. With the addition of an appropriate texture it's very convincing.
  13. Pastis by Hanoded, $15.00
    Pastis is an anise-flavored drink from France - and a lovely font as well. Pastis is an all caps typeface with a different set of glyphs for upper and lower case. Use it for books, posters, ads and product packaging.
  14. Shenandoah Clarendon by Megami Studios, $7.50
    With a hint of flair and some nice update touches, Shenandoah Clarendon is a beautiful and modernized revival of the traditional Clarendon font. Adding new glyphs and measurements into the mix, it's sure to add a distinctive touch to your works!
  15. Ryder Gothic Pro by Red Rooster Collection, $60.00
    A revival based on the Harry Winters design 'Roslyn Gothic' released by VGC in 1972. We've added a new light weight and several alternate glyphs. Ryder Gothic contains all the high-end features expected in a quality OpenType Pro font.
  16. Storia by Letteralle, $23.00
    Introducing Storia! Storia is a contemporary script font inspired by a vintage script style. Storia has two weight options (regular & Light). Storia also include multilingual support. Storia Perfect for branding, merch, ads, social media, packaging, and many more. Thank You.
  17. Blue Point by Solotype, $19.95
    We began with the Victorian font Dotted, so-called because the counters of many of the letters contained a dot. We knocked out the dots, added a lowercase, and voila! a more useful type than the original without losing its charm.
  18. MPI No. 507 by mpressInteractive, $5.00
    No. 507 is an elegant headline font with added angled flourishes. Its unique features are angled terminals, small, pointed serifs, and no contrast in stroke weight. It is similar to No. 506, designed by William H. Page & Company around 1890.
  19. Clic by Jonahfonts, $35.00
    Clic is an upgrade with new alternates and improved kerning with an added styles ’Thin and Thin Italic’. Applications include Headlines, logos, ads, captions, packaging, bulletins, posters, and greeting cards as well as short texts.
  20. Popwave by Adam Fathony, $18.00
    Introducing Popwave - a vibrant and playful font pack containing 5 unique fonts that are perfect for adding a touch of modern pop and groovy style to your designs. This versatile font pack includes a boxy font, a boxy rounded font, a script font, a narrow font, and a sans-serif font - providing you with a range of options to choose from. The boxy font has a bold and boxy design that exudes a sense of confidence and strength, while the boxy rounded font features rounded edges that give it a more friendly and approachable feel. The script font is elegant and fancy, perfect for adding a touch of sophistication to your designs. The narrow font is sleek and modern, with a slender design that creates a sense of space and clarity. Lastly, the sans-serif font is simple and clean, making it perfect for adding a modern touch to any design. Each font in the Popwave pack has been carefully designed to create a fun and vibrant style that's perfect for catching the eye. The fonts are playful and modern, with a touch of retro charm that makes them perfect for a variety of projects. The Popwave font pack also supports multiple languages, making it the perfect choice for designers who need to create designs for a global audience. So whether you're designing for print or digital media, the Popwave font pack is the perfect choice for creating modern, fun, and playful designs that are sure to stand out.
  21. Excritura by Linotype, $29.99
    Excritura is the third typeface created by the Spanish designer Alex Camacho. The robust personality of this original calligraphy-derived italic font will undoubtedly also win you over.Organic shapes determine the character of Excritura, a calligraphic typeface by Alex Camacho. The font has been modelled on the work of the Spanish Architect Antoni Gaudí and was inspired by his love of natural forms and craftsmanship. This is perhaps unsurprising in view of the fact that Camacho grew up in Barcelona, home to much of Gaudí’s creative oeuvre. Organic shapes determine the character of Excritura, a calligraphic typeface by Alex Camacho. The font has been modelled on the work of the Spanish Architect Antoni Gaudí and was inspired by his love of natural forms and craftsmanship. This is perhaps unsurprising in view of the fact that Camacho grew up in Barcelona, home to much of Gaudí’s creative oeuvre.
  22. Mode by Daggertypo, $24.00
    Mode is a typographic experiment exploring how same sans serif form adapts to different circumstances and what are the possibilities in variations of Thin / Black, Contrast / Negative contrast. Two main groups are Mode 0 (with rounded shapes) and Mode 1 (with angular shapes). Each of them varies from Thin to Black in six cuts, in the same manner it varies from contrast shapes to negative contrast. Mode comes in total of 72 cuts regular and italic, it speaks majority of Latin based languages and is equipped with smcp, c2sc, Old style and all caps numerals. Mode is made by DAGGERtypo during a period of 2019/2020
  23. Koya Sans by JAM Type Design, $15.00
    Koya Sans is a contemporary, humanist sans with a friendly yet clear and distinct personality. It is designed for excellent legibility, particularly for long continuous reading. The sharp terminals add liveliness and variety to the carefully crafted letterforms. Koya Sans, a highly versatile type family consisting 12 styles that are designed to work equally well on paper and on screen. The family ranges from Thin to Black variations, with complimenting italics. Inspired by a trip to the Buddhist temple of Kōyasan south of Osaka, Japan, this carefully crafted sans serif typeface with its sharp terminals loosely emulating the sharp corners of the temple’s pagoda roof.
  24. LT Chickenhawk - Personal use only
  25. Chet by East end, $22.00
    Chet was inspired by the lettering on the signs of American diners and gas stations in the 1950s and 60s. It is not a mere reprint of nostalgic signage letters, however. This typeface retains the boldness, uniqueness, and strength of this era, while adding a modern touch that makes it feel comfortable to use today. It is highly readable even from a distance, making it perfect for signs, posters, and website headers. Chet can also be used as a base for creating logotypes because of the unique forms of the a, n, and r. The typeface is named after Chet Baker, the jazz trumpeter who was active between the 1950s and 1970s.
  26. Guess What by Resistenza, $39.00
    Guess What? A new hand-drawn font family has arrived! 5 different sets of letters were sketched using a felt tip marker on paper to get a realistic handmade feeling. The magic comes activating the Opentype features, the letters will randomly combined by an advance code creating a more human feeling. More than 1500 glyphs available to customize your text. Guess what is also a font system, composed by four styles; Regular, Inline, Shadow and Papercut. All styles can be easily overlapped. Works perfectly for many purposes adding a casual natural mood to the text. Try it on a book cover, digital ads, kids stuff, comics, branding, advertising, packaging...
  27. Fantan by Solotype, $19.95
    From an early 20th century sign painter's copy book. We gave it a softer treatment than many of the faux-Asian faces have. We also added a lowercase, as is our wont.
  28. Maya Tiles by Aga Silva, $25.00
    Maya Tiles was designed as a set of 62 seamless, endless patterns accompanied by font map(s) and “Idea Book” to get you started on designing your own wallpapers, textiles, stained/etched/privacy glass window films, or even wooden fancy trellises - the choice is yours :) The font features simple, fancy, intricate patterns in three variants (Fill, Outlines and Stencil). - Outlines were designed with an idea of serving as an unobtrusive pattern on its own, or as a playful addition to the Fill pattern. - Fill pattern was designed to give more statement to Outlines, which in some cases may be too subtle for the job you have to be done. - Stencil has the most robust shapes. I have thrown this one in just in case you might want to do some DIY stencils. You may also use this file as a starting point for some CNC cut fancy trellis, however please do match pattern to the cutting method (ie. CNC, bolt cutter etc) and the material you intend to cut. -By overlaying Outlines & Fill (or Stencil & Fill) and manipulating those two layers you may get “more flat” or “more 3D” look. Have fun! Note: Please be aware that you may need to prepare those patterns in order to work with them in CAD-CAM or if you intend them for bolt cutter etc.
  29. Ivy Tiles by Aga Silva, $9.50
    Ivy Tiles was designed as a set of 62 seamless, endless patterns accompanied by font map(s). They well might be a base for designing your own wallpapers, textiles, glass wall opaque foil privacy screens or even wooden fancy trellises - the choice is yours :) The font features simple, fancy, intricate patterns in three variants (Fill, Outlines and Stencil). - Outlines were designed with an idea of serving as an unobtrusive pattern on its own, or as a playful addition to the Fill pattern. - Fill pattern was designed to give more statement to Outlines, which in some cases may be too subtle for the job you have to be done. - Stencil has the most robust shapes. I have thrown this one in just in case you might want to do some DIY stencils. You may also use this file as a starting point for some CNC cut fancy trellis, however please do match pattern to the cutting method (ie. CNC, bolt cutter etc.) to the pattern and the material you intend to cut. -By overlaying Outlines & Fill (or Stencil & Fill) and manipulating those two layers you may get “more flat” or “more 3D” look. Have fun! Note: Please be aware that you may need to prepare those patterns in order to work with them in CAD-CAM or if you intend them for bolt cutter etc.
  30. Kuschelfraktur by Catharsis Fonts, $36.00
    Kuschelfraktur is a unique, eye-catching take on the theme of blackletter that replaces the broad nib with a brush pen and achieves stroke modulation through stencil-like gaps. It combines the texture and dignity of blackletter with the human warmth of informal handwriting. Kuschelfraktur offers five separate sets of capital letters and several additional customization option via stylistic alternates. The degree of ornamentation in the blackletter capitals can be increased (SS02) or decreased (SS07), while SS04 and SS05 offer two simpler approaches to capital letters that bridge from blackletter to Roman letters (Antiqua). The default single-storey �a� can be replaced with a two-storey version in SS01, and SS08 offers a single-storey capital �A� for the simple capitals. Finally, SS03 restores some of the more unique letter shapes of the Fraktur style of blackletter. The old-style figures can be replaced with lining and/or tabular figures. All these stylistic sets are accessible via OpenType from the main font, Kuschelfraktur, whereas the spin-off fonts (Traditional, Verziert, Text, Schlicht, Antiqua) offer convenient access to those sets even in environments without OpenType support. I am grateful to the helpful souls on the TypeDrawers and Typographie.info forums for encouragement and constructive feedback, and to the Glyphs team for their fantastic type editor. Kuschelfraktur is dedicated to my son Marius.
  31. Geminian by Sudtipos, $49.00
    Geminian is a set of fonts that started as a simple idea based on a theoretical level and developed during a long time, to be able to take shape under a creative impulse inspired by the need to communicate, today more than ever. From an astrological point of view, it celebrates and contributes to this practice, the study of stars position and movement and their influence on people's destiny. As a good Gemini, this set revives the main features of the opposite twins sign. Gemini is associated with thoughts, creativity, and communication. Its ruler Mercury (Hermes for the ancient Greeks), messenger of the Gods, and spokesman of the divine word, gives the natives of this sign intelligence, wit, eloquence and poetry. Geminian aims to be a medium to carry different messages from one end to the other. And this is because when using words, Geminis always surprise. Thanks to this gitf (and language and communication), they are able to bring up the most ingenious ideas, to solve any problem and to contribute new perspectives. These qualities may be the secret of its magnetism. The Geminian set comes in 5 styles including a script with multiple ligatures and alternates, 3 sets of caps and dingbats. In addition the complete font family supports a wide variety of Latin alphabet-based languages.
  32. Another Monday by Hanoded, $15.00
    I started this font on a Monday and I finished it the Monday after, so I guess the name is right! Another Monday started off as a bit of doodling (with a Sharpie pen) on a piece of paper. Before I knew it, I had a complete glyph set and it looked nice. Another Monday is a bit messy, uneven and maybe even a little weird, but it will look good on postcards, packaging and labels.
  33. MVB Greymantle by MVB, $39.00
    Kanna Aoki had fairy tales in mind when she designed MVB Greymantle. She drew dots with a felt pen to build up the forms, giving them their particular rough character. The “Extras” font contains a set of whimsical illustrations, including a portrait of Greymantle—her 18-pound cat, a set of curly initial caps, and border parts.  MVB Greymantle has been spotted on numerous children's books, in magazines, in salad dressing advertisements, and on food packaging.
  34. Sometimes by Almarkha Type, $30.00
    Sometimes is a fancy signature font with 2 styles: regular and slant. It is inspired by luxury and branded items. It is perfect for logos, branding, photography, invitations, watermarks, advertisements, product designs, stationery, wedding designs, labels, product packaging, special events or anything that need hand-writting taste. Thanks for checking it out, and feel free to drop me a message if you had any queries! Oh, and come and say hello over at email : almarkhatype@gmail.com ~ Almarkha Type
  35. Hip Pop NF by Nick's Fonts, $10.00
    Type designer Friedrich Poppl is perhaps best known for his classic text faces and elegant scripts, but it seems he had a playful side as well. This frisky face is based on Dynamische Antiqua, which Poppl did for the Stempel foundry in 1960, but which was never released. Bright, bold and bouncy, it’s the perfect choice for headlines with impish impact. Both versions of this font include the complete Unicode Latin 1252 and Central European 1250 character sets.
  36. French Stencil Serif JNL by Jeff Levine, $29.00
    Spotted for sale online, a partial set of antique tin stencils from France had a distinctively handmade look about them. Many of the characters were inconsistently wider than others, some characters were missing and one was damaged. Despite the obvious flaws, the image of these stencils served as the model for a digital font revival once the characters took on a more uniform appearance. French Stencil Serif JNL is available in both regular and oblique versions.
  37. Beatnik by Type Innovations, $39.00
    I was working at Bozell Worldwide, an advertising agency, on their yearly promotional pitch. An art director was looking for a condensed informal headline treatment to be used on one of the new ad campaigns. I took several different font designs and started to condense and scale the proportions in the hopes of finding several good solutions. They finally settled on a version of Times Roman, scaled horizontally to about 50 percent proportions. I liked the look so much that I later went back to the drawing board and refined the concept by adding slanted serifs and a varying alignment on all the letter forms giving the typeface a very casual and informal appearance. At about that time, I was reading a book by Jack Kerouac, and was so inspired by his writings on the ‘beat generation’ that I decided to name the font ‘Beatnik’. Afterwards, I added a set of true small capitals and old style figures. I'm currently working on additional weights and variations to expand this ‘hip’ new font series. Groovin' baby.
  38. Optima Cyrillic by Linotype, $65.00
    Many typefaces are distinctive or attractive at the expense of legibility and versatility. Not so the Optima® family. Simultaneously standing out and fitting in, there are few projects or imaging environments outside of its range. Although Optima is almost always grouped with sans serif typefaces, it should be considered a serifless roman. True to its Roman heritage, Optima has wide, full-bodied characters – especially in the capitals. Only the E, F and L deviate with narrow forms. Consistent with other Zapf designs, the cap S in Optima appears slightly top-heavy with a slight tilt to the right. The M is splayed, and the N, like a serif design, has light vertical strokes. The lowercase a and g in Optima are high-legibility two-storied designs. Optima can be set within a wide choice of line spacing values – from very tight to very open. In fact, there are few limits to the amount of white space that can be added between lines of text. Optima also benefits from a wide range of letter spacing capability. It can be set quite tight, or even slightly open – especially the capitals. If there are any guidelines, Optima should be set more open than tight. It’s not that readability is affected that much when Optima is set on the snug side; it’s just that the unhurried elegance and light gray typographic color created by the face are disrupted when letters are set too tight. Optima is also about as gregarious as a typeface can be. It mixes well with virtually any serif design and a surprisingly large number of sans serif faces. The Optima family is available in six weights, from roman to extra black, each with an italic counterpart. In addition, the family is available as a suite of OpenType® Pro fonts, providing for the automatic insertion of small caps, ligatures and alternate characters, in addition to offering an extended character set supporting most Central European and many Eastern European languages. When you’re ready to find its perfect pairing, browse these fantastic matches: Monotype Century Old Style™, Dante®, Frutiger® Serif, Joanna® Nova, Malabar™, and Soho®.
  39. ITC Stepp by ITC, $29.99
    When Hal Taylor saw the 1930 logo for the Stetson Shoe Company of Weymouth, Massachusetts, he didn't run out and buy a pair of loafers. Instead, he seized on this striking example of an Art Deco logotype as the basis for a new typeface design. “I was impressed with the delicate and sophisticated letter forms,” Taylor recalls, “particularly the enlarged cap S -- in any other case it would have seemed unbalanced, but in the context of this logo, it worked perfectly.” All the letters in the original all-caps Stetson Shoe logo were rendered with condensed proportions except the O, which was a perfect circle. While the prominent O added visual interest to the logo, Taylor knew that such a character would limit his typeface to display applications. For versatility's sake, he drew his O for ITC Stepp with the same proportions as the rest of the alphabet. Taylor also gave the logotype's inverted S a more traditional design, but kept the original as an alternate character in the OpenType font. Taylor's toughest challenge during the design process was creating a lowercase. “A good type design tells you what it wants to be,” he says, “and after a little while the Stepp caps began to tell me what the lowercase should look like.” Taylor's lowercase is slightly more conventional than the caps. The jaunty g" and almost upside-down "s" add subtle charm, while the capital letters provide the broader gestures of Stepp's personality. Together, they create a versatile and distinctive typeface design. One of Hal Taylor's first jobs was as a photo-lettering typographer in Philadelphia, setting headlines and creating custom lettering. This was followed by a stint doing finished lettering for John Langdon, whose ambigrams appear in Dan Brown's best-selling novel, Angels & Demons. Today, Taylor works as a graphic designer in the publishing industry, but he still finds time to create an occasional hand-lettered book jacket, and draw handsome typeface designs. ITC Stepp is available in four weights, ranging from Light to Ultra Bold. All four weights have companion italics, and the lightest three weights also offer a suite of small caps."
  40. Optima by Linotype, $45.99
    Many typefaces are distinctive or attractive at the expense of legibility and versatility. Not so the Optima® family. Simultaneously standing out and fitting in, there are few projects or imaging environments outside of its range. Although Optima is almost always grouped with sans serif typefaces, it should be considered a serifless roman. True to its Roman heritage, Optima has wide, full-bodied characters – especially in the capitals. Only the E, F and L deviate with narrow forms. Consistent with other Zapf designs, the cap S in Optima appears slightly top-heavy with a slight tilt to the right. The M is splayed, and the N, like a serif design, has light vertical strokes. The lowercase a and g in Optima are high-legibility two-storied designs. Optima can be set within a wide choice of line spacing values – from very tight to very open. In fact, there are few limits to the amount of white space that can be added between lines of text. Optima also benefits from a wide range of letter spacing capability. It can be set quite tight, or even slightly open – especially the capitals. If there are any guidelines, Optima should be set more open than tight. It’s not that readability is affected that much when Optima is set on the snug side; it’s just that the unhurried elegance and light gray typographic color created by the face are disrupted when letters are set too tight. Optima is also about as gregarious as a typeface can be. It mixes well with virtually any serif design and a surprisingly large number of sans serif faces. The Optima family is available in six weights, from roman to extra black, each with an italic counterpart. In addition, the family is available as a suite of OpenType® Pro fonts, providing for the automatic insertion of small caps, ligatures and alternate characters, in addition to offering an extended character set supporting most Central European and many Eastern European languages. When you’re ready to find its perfect pairing, browse these fantastic matches: Monotype Century Old Style™, Dante®, Frutiger® Serif, Joanna® Nova, Malabar™ and Soho®.
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