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  1. Alinea Sans by Présence Typo, $36.00
    Alinea is a typeface in 3 styles (Sans, Incise, and Serif) conceived for being mixed in the same document. Alinea sans, with its neutral shapes, can be used everywhere. Like many recent sans serifs, its italic is a true italic and not a sloped roman.
  2. Cowboy Junk by PizzaDude.dk, $15.00
    Cowboy Junk is my loose handmade impression of what would happen if the wild west crashed into grafitti! The letters are loose and jumpy and the terminals are kind of exaggerated to give that firce impression of handcraft! So, better get up early and leave this town, 'cos there’s only room for one sheriff in this here town, and that is Cowboy Junk! Comes with contextual alternates, which means that the font will automatically cycle through the 5 different versions AS YOU TYPE! Yieeehaaar!
  3. Ugocranis by Typodermic, $11.95
    Ugocranis is not your ordinary typeface. Its compact and angular design evokes a sense of strength and durability, reminiscent of the brutalist architecture that dominated the twentieth century. The inspiration for Ugocranis comes from the bold and imposing concrete structures that characterized the brutalist movement. Just like those buildings, Ugocranis makes a statement with its strong letterforms, capturing the raw and unapologetic essence of the era. This typeface is perfect for headlines that demand attention. It commands the viewer’s gaze with its distinct and bold design, making it ideal for projects that require a strong and forceful visual presence. Ugocranis is not afraid to stand out, just like the buildings that inspired it. The beauty of Ugocranis lies in its simplicity. Its uncomplicated design allows it to be versatile, fitting into a variety of different design themes while still maintaining its strong, brutalist influence. Whether it’s used in graphic design, web design, or even in architecture itself, Ugocranis will make a bold and unforgettable statement. In a world where everything seems to be getting more complicated, Ugocranis is a refreshing reminder that sometimes less is more. Its straightforward and unadorned design captures the essence of brutalism, reminding us of a time when architecture was about strength, simplicity, and functionality. Most Latin-based European writing systems are supported, including the following languages. Afaan Oromo, Afar, Afrikaans, Albanian, Alsatian, Aromanian, Aymara, Bashkir (Latin), Basque, Belarusian (Latin), Bemba, Bikol, Bosnian, Breton, Cape Verdean, Creole, Catalan, Cebuano, Chamorro, Chavacano, Chichewa, Crimean Tatar (Latin), Croatian, Czech, Danish, Dawan, Dholuo, Dutch, English, Estonian, Faroese, Fijian, Filipino, Finnish, French, Frisian, Friulian, Gagauz (Latin), Galician, Ganda, Genoese, German, Greenlandic, Guadeloupean Creole, Haitian Creole, Hawaiian, Hiligaynon, Hungarian, Icelandic, Ilocano, Indonesian, Irish, Italian, Jamaican, Kaqchikel, Karakalpak (Latin), Kashubian, Kikongo, Kinyarwanda, Kirundi, Kurdish (Latin), Latvian, Lithuanian, Lombard, Low Saxon, Luxembourgish, Maasai, Makhuwa, Malay, Maltese, Māori, Moldovan, Montenegrin, Ndebele, Neapolitan, Norwegian, Novial, Occitan, Ossetian (Latin), Papiamento, Piedmontese, Polish, Portuguese, Quechua, Rarotongan, Romanian, Romansh, Sami, Sango, Saramaccan, Sardinian, Scottish Gaelic, Serbian (Latin), Shona, Sicilian, Silesian, Slovak, Slovenian, Somali, Sorbian, Sotho, Spanish, Swahili, Swazi, Swedish, Tagalog, Tahitian, Tetum, Tongan, Tshiluba, Tsonga, Tswana, Tumbuka, Turkish, Turkmen (Latin), Tuvaluan, Uzbek (Latin), Venetian, Vepsian, Võro, Walloon, Waray-Waray, Wayuu, Welsh, Wolof, Xhosa, Yapese, Zapotec Zulu and Zuni.
  4. Busan Garden by Ditatype, $29.00
    Busan Garden is a bold display font that brings the spirit of Busan to life. Inspired by the vibrancy of Korean aesthetics, this font exudes strength and cultural richness, making it a captivating choice for designs that demand a powerful and impactful presence. The characters in Busan Garden stand tall with a robust and thick weight, portraying a sense of confidence and solidity. The sturdy letterforms, characterized by sharp angles, create a visually striking appearance that captures the dynamic energy found in Korean design. Busan Garden is not just a font; it's a visual journey through the streets of Busan. In addition, enjoy the features here. Features: Alternates Ligature Multilingual Supports PUA Encoded Numerals and Punctuations Busan Garden fits in headlines, logos, posters, flyers, branding materials, greeting cards, print media, editorial layouts, and many more designs. Find out more ways to use this font by taking a look at the font preview. Thanks for purchasing our fonts. Hopefully, you have a great time using our font. Feel free to contact us anytime for further information or when you have trouble with the font. Thanks a lot and happy designing.
  5. Rennie Mackintosh Scotland St by CRMFontCo, $20.00
    Derived from the world famous Rennie Mackintosh Font, the Scotland St. version gives an outline form of the genius of Charles Rennie Mackintosh. The "Scotland St." name comes from one of Mackintosh's most famous architectural works - the Scotland St. School in Glasgow, Scotland. This wonderful legacy of Mackintosh's genius can be visited daily FREE OF CHARGE, as it has been classed as a museum by Glasgow City Council.
  6. ITC Adderville by ITC, $29.99
    On a cold winter's night, George Ryan, of Galápagos Design Group, began musing on the possibilities for a “truly original” sans serif typeface. What came out of his musing, and his always-present sketchpad, was ITC Adderville, a typeface whose visual impact is immediate and strong. Ryan explains how he did it: “The rounded ends of its strokes and their skewed baseline contact create an illusion of dancing feet. The tops of lowercase stems emit serif buds, suggesting transition into or out of the serifed form. The spear-like lowercase stroke terminators, along with other distinctive elements such as the stylized reticulation of the lowercase 'g' segments, the salute of that same character's spur, and the bold, non-self-conscious 'i' and 'j' dots, all contribute to the playful and unique nature of this design.” The result is a friendly, lively type family whose graduated weights -- book, medium, and heavy -- lend themselves especially well to use at small display sizes and in short blocks of text.
  7. Macis by Stabenfonts, $30.00
    Macis is a real-and-fake-retro-modern font-family containing five weights from thin to black. It is inspired by shop signs, packaging and typography from around the middle of 20th century. Though it is strictly geometrically constructed, it contains some hand-crafted influences as well as some irregularities. Some say, it dances on the baseline, ’cause the bowls and curves reach far out over the stems. Use it in big sizes, especially the extreme weights!
  8. Jackloft by Mofr24, $11.00
    Introducing Jackloft, the ultimate display font for all your design needs! With its energetic and bold brush textured style, Jackloft is perfect for advertising, headlines, posters, thumbnails, and much more. What makes Jackloft unique is its ability to stand out in any design while still maintaining legibility. This font includes a full set of uppercase and lowercase letters, numbers, and punctuation marks. It pairs well with sans-serif fonts for a modern look or can be paired with other brush script fonts for a cohesive design. The design concept behind Jackloft was to create a font that could convey a sense of energy and excitement while still being readable. The brush textured style gives the font a handcrafted feel, making it perfect for designs that require a personal touch. Jackloft is not a revival or based on a historical design. Instead, it was created to fill a gap in the market for a display font that was both bold and legible. So, whether you're designing a poster or creating a social media graphic, Jackloft has got you covered!
  9. Roos ST by Canada Type, $39.95
    Roos ST is a special version of the Roos family, engineered specifically for science writing. It is equipped with SciType, a combination of additional characters and OpenType programming included in the fonts to help with typesetting science text. For more information about SciType, please consult the SciType FAQ available in the Gallery section of this page. The Roos design is the Dutch classic made by S. H. de Roos during the years of the second World War, and subsequently used for a special edition of the Dutch Constitution on which Juliana took the oath during her inauguration as the Queen of the Netherlands. This design is widely regarded as de Roos's finest, and has one of the most beautiful italics ever drawn. Aside from the SciType additions, all the Roos ST fonts contain OpenType features for ligatures, ordinals, automatic fractions, and seven kinds of figures. For details about the functionality of Roos ST, please consult its Access Chart PDF available in the Gallery section of this page.
  10. Yess by ParaType, $25.00
    Used in advertising posters for the Soviet state foreign trade company named 'Soyuzchimexort' in the early 1980s. Digital version was made for ParaType in 2007 with addition of light weight.
  11. Otterco by Adam Ladd, $24.00
    Otterco is a geometric sans serif with varied round and narrow characters. Blending a touch of retro and modern qualities, this typeface is clean and neutral but not boring. It’s professional yet unique and fun. The contrast in character widths creates a distinct visual rhythm and the vertical cut terminals keep it consistent, strong, and sharp looking. Constructed with a large x-height and low stroke contrast, it can fit a variety of applications.
  12. DT Hand Draft by Dragon Tongue Foundry, $9.00
    Hand Draft is hand crafted to emulate both the early printer’s serif font and/or a hand-drawn version of an early Serif font, using either a felt or round nibbed pen. Carefully designed to recreate a sturdy Sans Serif font with just the right amount of artistic imperfection, in three styles: outlined, hatched, and solid. A little funky and slightly grungy, this hand-drawn font is intentionally not quite perfectly rendered.
  13. FF Atomium by FontFont, $41.99
    Dutch type designer Donald Beekman created this display FontFont in 2007. The family contains 4 weights and is ideally suited for advertising and packaging, logo, branding and creative industries, music and nightlife as well as sports. FF Atomium provides advanced typographical support with features such as ligatures, case-sensitive forms, fractions, and super- and subscript characters. It comes with proportional lining figures.
  14. McKellar Borussian NF by Nick's Fonts, $10.00
    This unusual Gothic face was found in the 1882 McKellar, Smiths and Jordan specimen book under the name Borussian, a then-current variant of “Prussian”. This version is true to the original, so please note: a few of the uppercase characters—notably E and G—are rather unusual, so proceed with caution. All versions of this font include the Unicode 1250 Central European character set in addition to the standard Unicode 1252 Latin set.
  15. Dephion by Locomotype, $15.00
    In many ways, handmade items fit as collectibles, because they look unique and not boring. Dephion is one of the handmade fonts we made to give a casual and natural impression that brings modern style calligraphy made in a very manual way. We want to get out of the habit of seeing perfect font types by making the shape imperfect and irregular. Dephion presents three styles: Dephion Script Regular, Italic and Dephion Sans. You can pair them to create a variety of attractive designs with a sense of casual.
  16. Heikudo Freedom by Hanzel Space, $25.00
    A typeface that proves its usefulness over time. Letter strokes that produce unique characters on each glyph so that they display a natural impression. This font is very suitable for branding, film titles, book titles, quotes, product names and the business you want to create. What's Included : Heikudo Freedom Standard glyphs Works on PC / Mac Simple installations Accessible in the Adobe Illustrator, Adobe Photoshop, Adobe InDesign, even work on Microsoft Word.
  17. Anti Grotesk by 60 KILOS, $20.00
    Anti Grotesk is a personal and internal fight. It tries to build elements capable of building personality, message, and introspection through their own shapes. How to escape from trends being part of them, how to design not establishing commercial and economical interests. Why you started designing and why are you designing today, are some of the concepts that build the universe of Anti Grotesk.
  18. Sing Along by Hanoded, $15.00
    We just had the Eurovision Song Contest here in Holland. I quite like to watch it, as it is usually a freak show of kitsch, political incorrectness and often really bad music. But it is a laugh and this year was no different. It inspired me to create this particular font with this particular name. Sing Along is a happy, wobbly, kitschy font that comes with a bit of ‘over-the-topness’, a few personality issues and an unsteady gait. Needless to say, it is politically incorrect, but that, my friends, is not necessarily a bad thing.
  19. Professor Minty by Chank, $99.00
    Professor Minty is a cartoon-inspired kind of comic font with a lotta bounce and a whole buncha spooky fun. Both regular and bold are based on Chank’s first fonts, Mister Frisky and Uncle Stinky. The Bold version is brand new in 2011, never before available. But here both of those fonts are combined into one extra-savvy font that does all kinds of tricks. It has many extra special OpenType features, like Swash, Contextual Alternates and Small caps and more. There’s even a “decaf” feature (Stylistic Set #1) which tones it down a bit if the account people think it is just too exciting. Works good for Halloween, Christmas and Valentine’s Day, oddly enough. Who knew those three holidays had anything in common?
  20. delizioso - Personal use only
  21. Star Castle by Nathatype, $29.00
    Star Castle is a sophisticated serif font. It's a versatile tool that allows you to infuse your projects with a sense of elegance and modernity. The deliberate use of high contrast ensures not only readability but also adds a touch of modern elegance to this timeless typeface. The characters in Star Castle are meticulously crafted, each possessing an elongated and rectangular form that contributes to the font's unique visual identity. The thin weight offers a delicate touch, allowing the tall letter design to stand out while maintaining an overall sense of grace. Enjoy the features here. Features: Ligatures Multilingual Supports PUA Encoded Numerals and Punctuations Star Castle fits in headlines, logos, posters, flyers, branding materials, greeting cards, print media, editorial layouts, and many more designs. Find out more ways to use this font by taking a look at the font preview. Thanks for purchasing our fonts. Hopefully, you have a great time using our font. Feel free to contact us anytime for further information or when you have trouble with the font. Thanks a lot and happy designing.
  22. Donut Derby by Rachel White Art, $16.00
    Donut Derby is a playful, hand lettered caps font. It's got smooth lines, a heavy weight, and cute curves. Mix lower and upper cases for a more authentically hand-lettered look. Includes 5 ampersand alternates, because I like to have lots of options for ampersands. :)
  23. Wulf Utility by Device, $29.00
    Wulf Utility is a heavily degraded font that evokes information in a utilitarian manner without any pretence to elegance, fuss or refinement. Gruff and direct, it is about as basic as a font can be. The Dirty version can be layered over the Rough version for two-tone effects.
  24. Ohio by Wiescher Design, $39.50
    OHIO is a rough headline type in the tradition of Louis Oppenheimer. It is closely related to Lo-Type from Berthold, redesigned in the 1980s by Erik Spiekermann. Matter of fact, I discovered Ohio while visiting Erik in Berlin, searching his endless archive. Your typeface-looter Gert Wiescher
  25. Jennerik by Ingrimayne Type, $9.95
    Jennerik is a plain, serifed face in which the strokes are uniform or monolinear. It has four weights and each weight has both upright and italics styles. Its name reflects its plain, simple design. It is slightly condensed and the regular style was originally designed for printing rough drafts.
  26. Helvetian Times by Elemeno, $25.00
    Helvetian Times is an unusual typeface. It clearly thinks it's a standard text font, but the offbeat letter shapes and inconsistent serifs combine to form something that defies conventional categorization. Helvetian Times works well at any size, but generally evokes the impression that something's not quite right.
  27. Headline Nouveau JNL by Jeff Levine, $29.00
    The hand lettered title for the 1890s book called “The Octopus” featured extra bold Art Nouveau lettering with rounded serifs. This is now available as Headline Nouveau JNL in both regular and oblique versions.
  28. Ametis by Larin Type Co, $20.00
    Ametis is a modern elegant serif display font. In this font you will find many ligatures and alternates that give great potential for creating logos, branding, arranging wedding invitations, business cards, packaging and much more. This font will help to realize all your ideas and will not leave indifferent even the most sophisticated. Try it, change alternates and ligatures and you will see how many options you can get by creating in a classic style or a more elegant style. Lowercase completely duplicate uppercase, they have the same alternates and ligatures, but differ in size from uppercase. This font is easy to use has OpenType features.
  29. Saffron Walden by Hanoded, $15.00
    Saffron Walden is a small market town in Essex, England. When I created my first ever connected script font, I decided that a 'flowery' name would be best (since that seems to be the most popular choice for connected fonts….). Saffron Walden is a fattish, inky brush font, with a slight tilt to the right. It would be perfect for book covers, magazines, headlines and posters, but could also be used for packaging. Comes with a bunch of ligatures and a heap of diacritics.
  30. Lunisolar by Hanoded, $15.00
    Lunisolar, according to the dictionary, means “of or caused by both the sun and the moon”. I liked the name, therefore I used it! Lunisolar is quite an interesting font: it is fat(tish) and rough, very neat and legible. It could be used for product packaging, book covers and starships. Comes with an abundance of diacritics.
  31. Tolkiens Christmas by Kaer, $19.00
    Hey guys! Once I got a book "Letters From Father Christmas" by J.R.R. Tolkien. He wrote them for the children every December from 1920 to 1943. I totally fell in love with the calligraphy in those letters. Now I created a font and you can use it to write your own letter from the North Pole. I've also redrawn stamps and patterns from that book, so you can decorate your blank. It's Icons font style. You'll get: Regular and Icons styles Numbers and symbols Multilingual support and alternative symbols Thanks! Feel free to request to add characters you need: kaer.pro@gmail.com
  32. Hermanz Titling by California Type Foundry, $47.00
    Hermanz™ Titling is inspired by the most majestic caps that Hermann Zapf ever drew. They are inscriptional caps, square caps, or “capitalis monumentalis”. These caps are some of the most beautiful letters made by one of the greatest talents of our time; so beautiful they deserve to be seen and appreciated by everyone. If you do any work for churches, wedding, funeral, anniversary, or other ceremonies, for the fine arts, exclusive clubs, or higher education—you will love how these letters make your brochures, pamphlets and announcements look. Hermanz Titling works for anything labeled "fine": fine dining, fine music, fine art (pamphlets, books, posters, cookbooks). It also fits well for religious topics: posters, events, websites, hymnals, for biblical; and ceremonies, religious or otherwise. Emotions It Can Communicate: • Importance • Timelessness • Special Event • Tradition • Reverence • Artistry • Beauty Released June 2021 on the Memorial of Hermann Zapf, as part of the California Type Foundry Memorial Series: Honoring the life and work of the great font designers. FONT STORY The Majestic Caps When I was on one of my visits to rare books rooms I found some large caps of Hermann Zapf, and I knew that I had to make a font inspired by these. I was surprised that no one had ever made them into a font. They were some of the most beautiful caps I had ever seen. These caps were surprisingly difficult to make. I thought it would take me a week or two; to get the detail and spirit right took significantly longer– but it was well worth the effort! When you print Hermanz Titling on a page, you will see what I mean. Even when printed digitally, it’s the closest thing to letterpress. You might even have some people thing it was printed by a traditional method with ink! (Note: Unless printed at very large sizes, this font is not recommended for actual letterpress, because the serifs are too thin.) If you do any work for churches, wedding, funeral, anniversary, or other ceremonies, for the fine arts, exclusive clubs, or higher education—you will love how these letters make your brochures, pamphlets and announcements look. Enjoy this breathtaking font, and may it help inspire people with your messages! –Dave Lawrence & the California Type Foundry
  33. FF Mutual by FontFont, $50.99
    FF Mutual is a friendly geometric sans serif full of subtle, unexpected details. Designer Luis Bandovas drew inspiration from an unlikely source—the credits from one of his favorite childhood shows, Space 1999—and turned that spark into a typeface that is warm and approachable, but contemporary. Bandovas built FF Mutual on a geometric skeleton, but the typeface has enough humanist touches to offset the rigidity usually found geometric designs. These touches are most apparent in the italics, where curved strokes on the “a” and “l” bring a softness to text. Generous spacing, angular details on letters like the “r” and “t,” and flared terminals on the “e,” “s,” and “c,” add further character to the design. FF Mutual’s bold shapes and retro-inspired warmth make it ideal for headlines, where the subtle details can really shine. The typeface is similarly well-suited for small blocks of text such as captions and call-outs, packaging design, and branding.
  34. Fontropolis by Comicraft, $49.00
    When you're ready to leave your cozy picket fence life in Typeville, make the move to the hustle and bustle of Fontropolis! FONTROPOLIS is populated by friendly-faced characters you can always count on to help you through the thick and thin of everyday life in the Capital. Why not take a day to admire the classic arches of the ascenders, descenders and horizontals featured in Fontropolis's architecture? Indulge in a little idle chitchat with your fellow Fontropolitans! Fear not! The People of Fontropolis will stand firm beside you when the unavoidable Supervillains and Crackpots descend on the capitals, spouting Arrogant Expositions of their Nefarious Plans as they seek to usurp our great country’s democracy! FONTROPOLIS will always prevail! The Fontropolis font family includes four weights (Regular, Italic, Bold & Bold Italic) with alternate uppercase characters, Western & Central European & Vietnamese support, Manga characters and Crossbar I Technology™
  35. Algoria by Sealoung, $15.00
    Algoria is a functional sans serif that includes open character openings, a uniform distribution of white and black, and excellent readability. The general neutrality of the font patterns is not without elegance, and all the details of the typeface are crafted with mathematical precision and love. Typographic designs are developed for the widest possible range of tasks that any quality corporate font must accomplish.
  36. Naive Sans by S&C Type, $8.00
    Naïve Sans is a sans serif handwritten font designed by Fanny Coulez and Julien Saurin in Paris. Our goal was to draw a font with finely irregular lines that give a human and whimsical feeling. We drew five finely balanced weights to assure a good readability whatever the size, with contrasting upstrokes and downstrokes to add an unusual, fancy touch. We also designed five shaked versions with different lowercases and uppercases, to improve your designs and bring a more organic and playful feeling. Mixed or not, both styles can be used for various purposes, such as headings, logos, posters, wedding invitations... This font is part of our Naïve superfamily that contains lot of variations: Line, Inline, Serif, Sans Serif, and a special Art Deco one. Just click on our foundry name to see them all! We hope you will enjoy our work. Merci beaucoup!
  37. RMU Edelgotisch by RMU, $30.00
    RMU Edelgotisch is a carefully redrawn revival of the then trend-setting Schelter & Giesecke hot-metal original from the fin-de-siècle period. This fine vintage font elevates all your projects in an Art Nouveau style. To reach the historical long s, either type the integral sign [ ∫ ] or turn the round s into the long s by using the OT feature historical forms. It is also recommended to activate the OT feature discretionary ligatures.
  38. Osnova Navigation by AndrijType, $18.75
    The common Slavic word Основа (Osnova) means basis in English and βάση in Greek. This universal but still distinctive typeface can make a good ground for any design project. Special Navigation version separated by Western Latin, Greek and Cyrillic families is here.
  39. Vianova Serif Pro by Elsner+Flake, $59.00
    The font superfamily Vianova contains each 12 weights of Sans and Slab and 8 weights of the Serif style. The design from Jürgen Adolph dates back into the 1990s, when he studied Communication Design with Werner Schneider as a professor at the Fachhochschule Stuttgart. Adolph started his carrier 1995 at Michael Conrad & Leo Burnett. He was responsible for trade marks as Adidas, BMW, Germanwings and Merz. He has been honored as a member of the Art Directors Club (ADC) with more than 100 awards. On February 26, 2014, Jürgen Adolph wrote the following: “I was already interested in typography, even when I could not yet read. Letterforms, for instance, above storefronts downtown, had an irresistible appeal for me. Therefore, it is probably not a coincidence that, after finishing high school, I began an apprenticeship with a provider of signage and neon-advertising in Saarbrücken, and – in the late 1980s – I placed highest in my field in my state. When I continued my studies in communications design in Wiesbaden, I was introduced to the highest standards in calligraphy and type design. “Typography begins with writing” my revered teacher, Professor Werner Schneider, taught me. Indefatigably, he supported me during the development of my typeface “Vianova” – which began as part of a studies program – and accompanied me on my journey even when its more austere letterforms did not necessarily conform to his own aesthetic ideals. The completely analogue development of the types – designed entirely with ink and opaque white on cardboard – covered several academic semesters. In order to find its appropriate form, writing with a flat nib was used. Once, when I showed some intermediate designs to Günter Gerhard Lange, who occasionally honored our school with a visit, he commented in his own inimitable manner: “Not bad what you are doing there. But if you want to make a living with this, you might as well order your coffin now.” At that time, I was concentrating mainly on the serif version. But things reached a different level of complexity when, during a meeting with Günther Flake which had been arranged by Professor Schneider, he suggested that I enlarge the offering with a sans and slab version of the typeface. So – a few more months went by, but at the same time, Elsner+Flake already began with the digitilization process. In order to avoid the fate predicted by Günter Gerhard Lange, I went into “servitude” in the advertising industry (Michael Conrad & Leo Burnett) and design field (Rempen& Partner, SchömanCorporate, Claus Koch) and worked for several years as the Creative Director at KW43 in Düsseldorf concerned with corporate design development and expansion (among others for A. Lange & Söhne, Deichmann, Germanwings, Langenscheidt, Montblanc.”
  40. Vianova Slab Pro by Elsner+Flake, $59.00
    The font superfamily Vianova contains each 12 weights of Sans and Slab and 8 weights of the Serif style. The design from Jürgen Adolph dates back into the 1990s, when he studied Communication Design with Werner Schneider as a professor at the Fachhochschule Stuttgart. Adolph started his carrier 1995 at Michael Conrad & Leo Burnett. He was responsible for trade marks as Adidas, BMW, Germanwings and Merz. He has been honored as a member of the Art Directors Club (ADC) with more than 100 awards. On February 26, 2014, Jürgen Adolph wrote the following: “I was already interested in typography, even when I could not yet read. Letterforms, for instance, above storefronts downtown, had an irresistible appeal for me. Therefore, it is probably not a coincidence that, after finishing high school, I began an apprenticeship with a provider of signage and neon-advertising in Saarbrücken, and – in the late 1980s – I placed highest in my field in my state. When I continued my studies in communications design in Wiesbaden, I was introduced to the highest standards in calligraphy and type design. “Typography begins with writing” my revered teacher, Professor Werner Schneider, taught me. Indefatigably, he supported me during the development of my typeface “Vianova” – which began as part of a studies program – and accompanied me on my journey even when its more austere letterforms did not necessarily conform to his own aesthetic ideals. The completely analogue development of the types – designed entirely with ink and opaque white on cardboard – covered several academic semesters. In order to find its appropriate form, writing with a flat nib was used. Once, when I showed some intermediate designs to Günter Gerhard Lange, who occasionally honored our school with a visit, he commented in his own inimitable manner: “Not bad what you are doing there. But if you want to make a living with this, you might as well order your coffin now.” At that time, I was concentrating mainly on the serif version. But things reached a different level of complexity when, during a meeting with Günther Flake which had been arranged by Professor Schneider, he suggested that I enlarge the offering with a sans and slab version of the typeface. So – a few more months went by, but at the same time, Elsner+Flake already began with the digitilization process. In order to avoid the fate predicted by Günter Gerhard Lange, I went into “servitude” in the advertising industry (Michael Conrad & Leo Burnett) and design field (Rempen& Partner, SchömanCorporate, Claus Koch) and worked for several years as the Creative Director at KW43 in Düsseldorf concerned with corporate design development and expansion (among others for A. Lange & Söhne, Deichmann, Germanwings, Langenscheidt, Montblanc.”
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