Startup is a nine style type famaly. It combines the aesthetics of gothic sans and Neo-grotesques. Created specifically for the creation of startup identity. When you need something that doesn't scream, but has personality. This type family can be used in the design of the logo, as well as apply it to headlines and secondary texts.

ITC Syndor is the work of Swiss designer Hans Eduard Meier, a font which is almost, but not quite, a sans serif. The beginnings and endings of strokes display a hint of the calligrapher's hand and these tiny serifs optimize legibility. This legibility and the typeface's simple forms make ITC Syndor an excellent choice for business and presentation graphics.

Open Range is a new font design based on an old classics sans serif font from the 1800s. Some may say that this font looks like a western version of the more modern Benguiat but samples of lettering from the 1800s show a similar design to Benguiat and may have been the inspiration for that font.

A June 18, 1929 issue of the Hollywood trade paper “The Film Daily” ran an ad for a film called “The Power House”. The film’s title was hand lettered in an extra bold sans serif design with strong Art Deco influences. This is now available digitally as Deco Power JNL in both regular and oblique versions.