Googie Architecture, also known as "Midcentury Coffee Shop Modern," was born in California during the Atomic Age. Martini at Joe's is based on lettering from several historic Googie sources - many of which no longer exist. The futuristic Martini at Joe's collection was named for Northern California's famous Italian-themed "Joe's" restaurants, some of which are still serving up large portions of charbroiled beef steak, canned buttered veggies and pretty decent martinis. Martini at Joe's contains many fabulous typographic extras – and is available in single font packages or as a 15 font interchangeable Megaset (with "italic-esque" obliques and "retro obliques"). Martini at Joe's is perfect for use as commercial signage, on the menu for your coffee shop, supper club, tiki bar, fish grotto, smorgy, space port or destination casino. It also holds its own in any vintage store, on greeting cards, t-shirts, hi-brow gallery announcements, product skins, your 'zine masthead, on the faceplate of your futuristic microwave oven, tv dinner packaging, at millionaire's conferences or even embellishing the fuselage of your latest jet airline venture. Martini at Joe's: there's no better way to say, "Hold the olive, I'm having a moment."

Hollyweird is another original, funky work of California designer Jill Bell, a bold display script with intentionally shaky strokes and tightly curled flourishes. The capitals are ideal as initials and the lowercase is best used tightly set. Hollyweird is a good choice for any work requiring a casual chic appearance.

ITC Stranger is the work of California designer Jill Bell, a slashing, almost menacing calligraphic typeface in a narrow, upright style. In small sizes, the strokes themselves draw more attention than the letterforms. In larger sizes, the effect is a little rougher and more diffuse, as the bristled ends of some strokes become apparent.

Here is another attempt to create a font for invitation work unlike any already out in the world. In casting about for a name, I decided to call it Valerie after Valerie Hope, a mindreader of days long gone, who played California theatres in the 1930s and 1940s. And who, incidentally, was my mother.

Trencher JNL is based on hand-cut stencils spray-painted onto a vintage 1947 Cleveland Trencher acquired by the Marine Corps Mechanized Museum at Camp Pendleton, California. Restoration volunteer Brian Platzer supplied to Jeff Levine the images of the stencil markings - and they were quickly re-drawn and turned into a digital type face.

VWORP! VWORP! This font will travel through the four dimensions of time and space to materialise on your hard drive. TIMELORD was created for Telos publishing's line of DOCTOR WHO novellas.

Mechanized JNL is a solid interpretation of Jeff Levine's stencil font Trencher JNL. Both fonts were based on a photo of hand-cut stencils found on a 1940's trenching machine in the collection of the Marine Corps Mechanized Museum at Camp Pendleton, California. Thanks to restoration volunteer Brian Platzer for providing the images of those stencils.

Gigi is the work of California artist Jill Bell. Its informal features and abundance of surprises make it a charming font, with the spontaneity of handwriting. Tight curlicues on many of the letters, particularly the capitals, are reminiscent of a Parisian schoolgirl's script. Gigi is a delightful face, ideal for joyous events or for use in the fashion arena.

Sign Shop JNL was inspired by a set of ceramic titling and display letters similar to those used to model Entitled JNL and made by the Mitten's Display Letter Company of Redlands, California. The distinctive retro feel adds a great touch to any project. Bold, Deco and Oblique versions were created by Jeff Levine for extra visual impact.

The Redikut Letter Company of Hawthorne, California specialized in die-cut cardboard display letters used by sign makers to achieve a three-dimensional effect on show card and display work. A set of these letters purchased by Jeff Levine brought back memories of classic movie houses with their fancy display and lobby cards, and thus was created "Aisle Seats JNL".