8,068 search results (0.026 seconds)
  1. Kozmetica Script by Sudtipos, $69.00
    Kozmetica is new original elegance from the dynamic team of Koziupa and Paul. Soft, warm forms made of pensively fluid strokes make for comfortable and classy delivery with just enough ornamentation to evoke the rich days of art deco. Kozemtica comes with plenty of alternates, focusing in particular on the degree of lowercase ornamentation. The setting can be simple and straightforward, or swashed with hairlines seamlessly emanating and swirling from beginning or ending forms. Designed by Koziupa and digitized by Ale Paul, Kozmetica’s ideal use is in packaging design.
  2. Marsha & Joshua by Tlatous Type, $19.00
    Marsha & Joshua! A sweet handwritten font that will add fun to your creativity. the font consist of a charming all-caps font and a sweet handwritten script font for the perfect and fun blend of your content. Marsha & Joshua has also added 26 doodles to add interest to your content in separate files. Each font file includes uppercase, lowercase, numbers, punctuation, and multilingual support. That's it! I hope you enjoy it. Feel free to comment if there are issues or queries. You can also say hi to me on Instagram: https://www.instagram.com/tlatoustype/ Thank You!
  3. Haverj by ParaType, $30.00
    An original typeface designed for ParaType in 2004 by Armenian designer Manvel Shmavonyan. Based on the lettering created in 1970s by outstanding Armenian type designer Henrik Mnatsakanyan (1923-2001) of the same name. In Armenian ‘Haverj’ means ‘Eternally’. The face resembles many regular text serif fonts but elements like serifs and terminals make it eccentric and a little bit funny. The shape of diagonal legs in capital K and R resembles book lettering of the 1950s—60s. Using it in text, advertising and display typography may lead to surprising effects.
  4. Bleheri by Gatra Std, $15.00
    Introducing a cute handwriting "Bleheri" display font If you are needing a touch of casual modern calligraphy for your designs, this font was created for you! What's Included: - Uppercase and Lowercase - Number and Punctuation - Support Language This font works best in a program that supports OpenType features such as Adobe Indesign, Adobe Illustrator CC and CS, or Adobe Photoshop CC and CS also CorelDraw More Questions? Here are some (potential) answers! Do not to resell this font in any way. Multilingual Support is included for Western European Languages Have a Wonderful Day!
  5. Klepon by Gatra Std, $15.00
    Introducing a cute handwriting "Klepon" display font If you are needing a touch of casual modern calligraphy for your designs, this font was created for you! What's Included: - Uppercase and Lowercase - Number and Punctuation - Support Language This font works best in a program that supports OpenType features such as Adobe Indesign, Adobe Illustrator CC and CS, or Adobe Photoshop CC and CS also CorelDraw More Questions? Here are some (potential) answers! Do not to resell this font in any way. Multilingual Support is included for Western European Languages Have a Wonderful Day, Gatra Std
  6. Psychophante by Kenn Munk, $15.00
    Remember back in the day when medals where for The Beatles and foreign dictators only? No more! Psychophante is a 64 pixel medal-building dingbat. Make fresh pixly medals (like the 'I Really Like Your 'fro medal' and the 'Best Hotel Booker medal') for yourself and/or for friends who deserve them. Each medal is made up of three interchangable parts: - Uppercase consonants are the top of the medal. - Vowels are the middle. - Lowercase consonants are the dangly bit. Numerals are special characters, to be followed by a lowercase consonant
  7. Nisse by Typoforge Studio, $30.00
    Say hello to a new Typoforge member! Nisse is a display font family that consists of 4 styles (including italics). The regular and rough versions differ in the amount of wear. It’s inspired by Rex typeface first published by „The Jan Idzikowski and Co. Foundry“ in 1930. Nisse has a high amount of detail making it ideal for large prints and poster design. It is specified by a huge amount of automatic alternates. Each basic latin letter has five versions, the numbers have thee versions and extended latin letters have two versions.
  8. CA Weird Stories by Cape Arcona Type Foundry, $19.00
    A font from outer space, CA Weird Stories - the perfect font for science fiction novels or to create a spooky atmosphere. A bit too weird and a bit too slanted for this world. Treat yourself with the ability to stack the two styles on top of each other to create great special FX. You may even consider to use the "fill" style on its own, it might look a bit uneven, as it was actually designed to be used in combination with the "shadow/regular" style, but hey – that's what this font is all about!
  9. BB Hilda by Bartosz Bugaryn, $10.00
    Hilda is an ode to countryside. This typeface is inspired by the peace that comes with escaping the city and drinking a cup of coffee while listening to the chirping of birds. The name comes from a cartoon series “Hilda” based on comic series by Luke Pearson. I describe it with 2 words - elegant and playful. It is an all caps, display font that can be used for titles and short texts. Hilda is multilingual and if it gains enough recognition I am willing to add more weights and styles!
  10. Urban Tour by Roland Hüse Design, $10.00
    -This font has been basically designed for poster display in black weight and big size (mostly for capital letters). The rest of the family is a derivative work of it. I can’t guarantee if it works well on small size print. -Future updates may follow in the near future or on request. Please feel free to contact me via rolandhuse@aol.com about the following: -This family does not contain all the language extensions, but I am willing to create any extensions (including Cyrillic) on request; - Discovering kerning problems while using; Or any other question.
  11. Dark Blades Steel by Tadiar, $19.00
    !!! Please note that the font works in Photoshop CC2017 and higher and in Illustrator CC 2018 and higher only. !!! DarkBlades Steel is an unique vintage color gradient vector SVG font you may use in your projects just typing a text in Illustrator or Photoshop. DarkBlades Steel is derivative from DarkBlades Font Family: https://www.myfonts.com/collections/dark-blades-font-tadiar Designed for: - Vintage branding (Clothes, Alcohol, Bikes, Games) - Horror - Music branding - Myth: Vampires, Zombie, Halloween, Werevolves, Magic, Fantasy - Medieval style Well use in vintage labels, headers & titles, Posters, Street Signs and other Outdoor, Package Design.
  12. FairyTale by Comicraft, $29.00
    In its beauty, Comicraft's Fairytale font is without rival in the heavens, the earth, or the stuff of men's dreams! A wee thing it may be, but 'tis like a star pulled from the sky. Luminescent. Radiant. Perfect. Yes! PARADISE can be yours...from the pages of "Captain Stoneheart and the Truth Fairy," comes a font that might very well change your life forever... it's a dream, a myth, a neverending story, it's a FairyTale! Words by Joe Kelly & art by Chris Bachalo from Captain Stoneheart and the Truth Fairy
  13. Limboek by Gatra Std, $10.00
    Introducing a cute handwriting "Limboek" Handwritten Display Font! If you are needing a touch of casual modern display for your designs, this font was created for you! What's Included: Uppercase and Lowercase Number and Punctuation Support Language This font works best in a program that supports OpenType features such as Adobe Indesign, Adobe Illustrator CC and CS, or Adobe Photoshop CC and CS also CorelDraw More Questions? Here are some (potential) answers! Do not to resell this font in any way. Multilingual Support is included for Western European Languages Have a Wonderful Day, Gatra Std
  14. Ghania Roses by Akrtype Studio, $19.00
    Ghania Roses Script is a lovely script that brings a luxury feel. Ghania Roses comes with 460+ glyphs, The natural handwritten script is suitable for you who needs a typeface for headlines, logotypes, apparel, wedding invitations, Valentines day, branding, packaging, advertising, watermark, and more. Ghania Roses was created to look as close to authentic hand-lettering as possible. Not only will you find a range of stylized ligatures/alternates, but you’ll have much fun mixing and matching the upper and lowercase letters to give each word a truly personalized, hand-lettered vibe.
  15. Noema Pro by DBSV, $130.00
    About family “Noema Pro” Steps… The name “Noema” is again borrowed from ancient Greek word, which may have different meanings depending on the phrase: meaning, logic, significance, purpose, reason, value, nod, implied. In this font i tried and here(like in “ErisPro”) to give a different illustration in letters with a reverse dial(…sloping or recline) from Italic, simply because of whims or because the monotony is tiring me… This series is composed and includes twenty-four fonts with 658 glyphs each, with true italics, true Sloping and supports of course: Latin, Greek & Cyrillic.
  16. Bike Decals JNL by Jeff Levine, $29.00
    Bike Decals JNL captures the fun and nostalgia of the 1950s and 1960s when kids all around the country ran to their local five and dime or hobby store to purchase water applied decals. The "cool" thing would be to customize your bike, little red wagon or anything that would be fair game with various racing symbols, weird space creatures or other unusual images. In this font, Jeff Levine has put his own spin on some of the classic designs of yesteryear, drawing from scratch some of the most popular of their day.
  17. Architype Schwitters by The Foundry, $99.00
    Architype Konstrukt is a collection of avant-garde typefaces deriving mainly from the work of artists/designers of the inter-war years, whose ideals have helped to shape the design philosophies of the modernist movement in Europe. Due to their experimental nature character sets may be limited. Architype Schwitters was developed from the phonetic experiments made by Kurt Schwitters with his 1927 universal alphabet, where he attempted to link sound and shape. He ‘played with’ using heavier, wider, rounded forms to convey the vowels, creating a unique visual speech texture.
  18. Center Screen by Peterland, $44.00
    Center Screen is a universal font dedicated to making office documents in popular text editors. Due to the interesting disign it is also used for making websites and advertising for films and posters. Center Screen font also allows to create images of work in many forms of marketing due to its versatility and adaptability to many languages of the world. Creating images and text with Center Font Screen allows you to gain competitive edge by highlighting your brand and by bringing attention to the originality of the presentation and the readability of the message.
  19. Gulp by Flavortype, $18.00
    GULP font is a playful and fun font inspired by pop art, hippie and comic book styles. It's groovy, funky and retro with an ultra-bold and fat appearance, making it perfect for eye-catching headers and short word texts. This font exudes modernity and fanciness, making it ideal for any purpose that requires a dominant and powerful impact. The italic style adds a touch of uniqueness, giving it a playful edge. However, GULP is not recommended for long text as it can be overpowering and may detract from the overall readability of your content.
  20. Nouveau Techno JNL by Jeff Levine, $29.00
    The French publication “La Lettre Dans le Decor et La Publicite Modernes” (“The Letter in the Modern Décor and Advertising”) was a 24-page booklet showcasing the then-current trends of the time (circa late 1930s-early 1940s). On one page was found a squared, extra bold sans serif alphabet set with strong Art Nouveau influences, yet it was ahead of its time by taking on the look and feel of 1980s techno typography. They say “everything old is new again”, and Nouveau Techno JNL is now available digitally in both regular and oblique versions.
  21. Ponzastura by Matyáš Bartoň, $39.99
    Ponzastura typeface was inspired by Aldo Novarese's Eurostile, but in this case, monolinear strokes took on contrast and stress. The classical appearance of Ponzastura, whose name is inspired by the Italian city Pontestura where A. Novarese was born, is more of a reaction and interplay. The character set supports most European languages and contains ligatures as well as symbols, figures and alternative characters. Its strength is in a simplicity and format; recommended for use in headlines or short sentences. Ponzastura typeface can fill in a gap of high-contrasted fonts of nowadays.
  22. Chellomego by Haksen, $19.00
    Chellomego is a stylish modern handwritten script font with casual chic flair. It is perfect for branding, signature, wedding invitation, promotion, product packaging, and other needs. You will get full set of lowercase and uppercase letters, numerals and punctuation, multilingual symbols, lowercase beginning and ending swashes, ligatures and extra swashes that giving realistic hand-lettered style. In order to use the beautiful swashes, you need a program that supports OpenType features such as Adobe Illustrator, Adobe Photoshop, Adobe Indesign and Corel Draw. Thanks and have a wonderful day, Haksen
  23. Galaktik by ExFour, $19.00
    Galaktik is a fresh embodiment of the monospace font. Born out of creative ideation, it attempts to pay homage to a long history of display fonts while exhibiting contemporary, playful accents. This balance of geometric shapes and creative expression allows Galaktik to feel both familiar and yet unique. Features Numerals Punctuations Special Characters Galaktik's freshness fits modern typographic schemes, futuristic logos, and even command-line consoles. The limits are boundless. Thank you for your purchase! Feel free to reach out for any issues or if need any assistance.
  24. Guttie by Yukita Creative, $14.00
    Guttie Display Typeface says something about graphics and usability. People tell stories for a reason. We want to convey certain information, change a reader's opinion or make them feel something; Guttie Display Typeface helps you to do all this easily. --- It's all about visuals and functionality. For example, people will use words to convey information, convince readers of something specific, or share emotions they are feeling right now. --- - Fonts can be read from a much larger distance than regular fonts - Elegant letters give the impression of luxury - Smooth curves for elegant typography
  25. QEWUR by Twinletter, $15.00
    Introducing QEWUR, our newest font, an authentic font with a Japanese style theme, with an attractive and decent font shape to make your project elegant, special, gorgeous, and charming, and easy to remember for the audience. Logotypes, food banners, branding, brochure, posters, movie titles, book titles, quotes, and more may all benefit from this font. Of course, using this font in your various design projects will make them excellent and outstanding; many viewers are drawn to the striking and unusual graphic display. Start utilizing this typeface in your projects to make them stand out.
  26. Magallanes by Latinotype, $29.00
    Say hello to the new Magallanes Family, a contemporary neo-humanist sans serif font designed by Daniel Hernández. Its strokes and terminals are related to the calligraphic strokes from humanist typefaces. It comes with 8 styles, from Ultra Light to Black, each with its true italics. Every weight comes with alternative glyphs for a more dynamic use. Magallanes is the perfect titling font to complement text faces in magazines, logotypes, etc. Languages supported include Basic Latin, Western European, Euro, Catalan, Baltic, Turkish, Central European, Romanian, Pan African Latin.
  27. Play Toon by Twinletter, $14.00
    Playtoon is a playful display typeface that may be used for a variety of projects. Each letter in this typeface has been specifically created to emphasize a fun, distinctive, and distinct personality. also in a unique pattern on each letter, greatly enhancing the uniqueness and enjoyment of your project. Of course, this typeface is appropriate for a wide range of creative applications, including game covers, titles, book covers, outdoor events, posters, banners, promotional material, movie titles, YouTube covers and thumbnails, children’s games, cartoon projects, and other unique projects.
  28. 1848 Barricades by GLC, $38.00
    This family was inspired from a lot of 1848-1850 French engraved documents reproducing handwritten texts talking about the Paris' insurrection days in June 1848 (described by Victor Hugo in Les misérables) . It seems that all were first written using quill pens, as the strokes are too much heavy and bold for metal pens and even though the engraver work is very fine. We have added only a few characters, most of them were present in the originals. The TTF and OTF versions are enriched with more than 50 ligatures or alternate characters.
  29. Soul Skull by Otto Maurer, $19.00
    Soul Skull ist a special Version of my Font „Soul“ (soul ultra black). For a long Time i want to make a Font like this. Before FL6 that was impossible. I know it is a big File Size for a Font with all the Graphics but i need a Font like this for a Halloween Projekt. And so i did it myself. I hope you like it as i do! At this time i will say Thank you for FontLab 6 It is so much better than V5. I love this App :)
  30. Tabac by Suitcase Type Foundry, $125.00
    The Tabac type system is a static typeface with modern shapes and distinct, wedge-shaped serifs. It is primarily designed for the setting of newspapers, magazines and books. Tabac boasts great variability in terms of letter weight in all of its styles. Each style works as a font of its own, featuring the full set of glyphs. The styles may be combined depending on the user; the choice of text and title face thus depends fully on the designer’s own taste, on the needs of the readers and the technologies of printing in use.
  31. Grand Guignol by Comicraft, $19.00
    A gruesome operatic drama is about to unfold, a tragic performance of the macabre! We offer for your entertainment a series of unfortunate events full of shocks and lugubrious revelations which will chill you to the bone! We also offer you this font, which may have similar effects, including nausea, migraine, heart palpitations and stomach upset. Pretty, though, isn't it? Art Deco & Art Nouveau posters, this font pair defined the look of John's MARVEL'S FINEST book designs in the early 2000s, and Richard's comic ASK FOR MERCY in the 2020s!
  32. Cafelatte by Sudtipos, $59.00
    It's not everyday that you want to have dark chocolate with your favorite latté. But sometimes, as out of the ordinary as it is, it can be just the ticket. Cafelatte's design offers a somewhat unpolished calligraphic concept, reminiscent of wooden type, but done with the unique brush of Angel Koziupa and Bezier wizardry of Alejandro Paul. The discerning packaging designer will certainly find it refreshing to be able to put a darker, unconventional touch on his or her design. And who says primal instincts can't express themselves elegantly?
  33. Slowmoon by Alit Design, $23.00
    Introducing Slow Moon - The Retro Display Font with Timeless Elegance Unveil the beauty of bygone eras with Slow Moon, a font that encapsulates the essence of retro design while offering an extensive range of dynamic alternatives and ligatures. With 976 meticulously crafted character glyphs, multilingual support, and PUA Unicode, Slow Moon is the quintessential choice for designers seeking to infuse a touch of nostalgia into their projects. Key Features: Timeless Retro Charm: Slow Moon embodies the spirit of the past, bringing to life the aesthetics of vintage signage and typography. Its classic appeal effortlessly transports your audience back to the golden days of design. Dynamic Alternatives and Ligatures: Slow Moon is not just a font; it’s a design toolkit. With an array of dynamic alternatives and ligatures, you can create eye-catching compositions that seamlessly flow from one character to the next. This feature allows you to achieve a genuinely unique and handcrafted look. 976 Unique Glyphs: Slow Moon’s extensive character set ensures that you’ll have the perfect letterform for any project. From decorative swirls to bold serifs, every character is designed with precision and care. Multilingual Support: In our globalized world, Slow Moon understands the importance of inclusivity. It offers multilingual support, making it versatile for projects spanning multiple languages and regions. PUA Unicode: Slow Moon is equipped with Private Use Area (PUA) Unicode encoding. This feature simplifies the process of accessing alternate characters and ligatures in various design software, enabling smooth integration into your creative workflow. Ideal for a Range of Applications: Slow Moon is the perfect choice for a myriad of design projects. Whether you’re crafting vintage-inspired posters, retro-themed branding, stylish packaging, or captivating web graphics, this font will lend an air of sophistication to your work. Its versatility allows it to effortlessly transition from glamorous and elegant to rugged and bold, depending on your creative vision. Get Creative with Slow Moon: Indulge in the allure of a bygone era and elevate your designs with Slow Moon. Its exquisite blend of retro charm, dynamic alternatives, ligatures, and extensive character set will empower you to create typography that stands the test of time. Whether you’re a seasoned designer or just starting your creative journey, Slow Moon is your trusted partner in delivering unique and unforgettable designs. Don’t wait to embark on a design journey that captures the magic of yesteryears. Choose Slow Moon and let your creativity shine in the soft, enchanting glow of nostalgia.
  34. 2 Prong Tree - Unknown license
  35. FS Meridian Variable by Fontsmith, $199.99
    Timeless imperfection FS Meridian is a rhythmic geometric grotesque which takes inspiration from the precise yet imperfect nature of time. There are 24 hours in a day. 60 minutes in an hour. 60 seconds in a minute. Well, almost. The Earth’s orbit isn’t a perfect circle – and nor is the Earth itself. Each day varies a few dozen seconds and up to 16 minutes each year. Look closer and time is more flexible than we think. Geometry with a twist From a geometric base, FS Meridian’s rounded forms veer and extend, creating unexpected humanistic shapes – while the straight terminals remain reliably rigid. This combination of forms gives this grotesque sans serif a pleasingly dynamic rhythm, every time it’s read. Added quirks The unconventional character of rigid terminals and ink traps are balanced with emphasized extended forms to develop visual differentiation. Designed by Kristina Jandová, the complete family has been carefully crafted with distinguishing marks. Take a look at the cap ‘Q’ which comes with three alternative options. Deliciously loopy FS Meridian has a wide geometric, mono-liner appearance with humanistic elements. Quirky individual touches like the loopy expressive pound sign help the typeface to stand out. Available in five weights, FS Meridian is both timeless and timely, a distinctive font for all screens and surfaces.
  36. Lugo by Eurotypo, $90.00
    The font "Lugo" is a heavy typeface designed for use in headlines and caption text. Their design has a strong visual impact, a persuasive and seductive personality throughout its organic shapes. This is a versatile and expressive font. Lugo can create an appealing atmosphere, conveying a gamut of message and emotions. It is well suited in the jobbing areas like packaging, logotypes, magazines, web pages and advertising, etc. Lugo has all the advantages of OpenType features that allow a variety of combinations: You may choose to set types in connected or unconnected ways, being used as body text or headlines for its good legibility, visual impact and accurate kerning. It has more than thousand glyphs: swashes, standard and discretional ligatures, stylistics and contextual alternates, old style numerals, word ending and tails. It has also an extended character set to support Central and Eastern European as well as Western European languages. Lugo is a city in northwestern Spain in the autonomous community of Galicia. The Celtic name Lug suggests that it may have been a sacred site. Augustus founded the Roman town of Lucus Augusti in 15-13 BCE following the pacification of this region. It is the only city in the world to be surrounded by completely intact Roman walls.
  37. Ribfest by FontMesa, $25.00
    Ribfest is a new font based on lettering found on old United States currency from the 1800’s. Named after the Ribfest held in Naperville IL over 4th of July weekend each year, this font will be perfect for your next summer barbecue party. Ribfest offers three Fill fonts that can be layered behind the main open faced fonts, the regular Fill font covers the complete opening on the main fonts while the Fill T for top and Fill B for bottom gives you the option to fill with two different colors for top and bottom. The Fill fonts for Ribfest may also be used as stand alone fonts, the Fill T and Fill B fonts when layered together creates a unique look on its own. Expand your summertime fun with Ribfest and save me some of those rib’s, with extra barbecue sauce please. Special Note: When using the Opentype format of Ribfest, if you experience some letters appearing too bold at point sizes of 36 or above please install the truetype version that came with your purchase. Due to the extra detail in this font some graphics drivers may increase the boldness of the Opentype version of this font, the solution is to uninstall the Opentype and install the Truetype version.
  38. FS Meridian by Fontsmith, $80.00
    Timeless imperfection FS Meridian is a rhythmic geometric grotesque which takes inspiration from the precise yet imperfect nature of time. There are 24 hours in a day. 60 minutes in an hour. 60 seconds in a minute. Well, almost. The Earth’s orbit isn’t a perfect circle – and nor is the Earth itself. Each day varies a few dozen seconds and up to 16 minutes each year. Look closer and time is more flexible than we think. Geometry with a twist From a geometric base, FS Meridian’s rounded forms veer and extend, creating unexpected humanistic shapes – while the straight terminals remain reliably rigid. This combination of forms gives this grotesque sans serif a pleasingly dynamic rhythm, every time it’s read. Added quirks The unconventional character of rigid terminals and ink traps are balanced with emphasized extended forms to develop visual differentiation. Designed by Kristina Jandová, the complete family has been carefully crafted with distinguishing marks. Take a look at the cap ‘Q’ which comes with three alternative options. Deliciously loopy FS Meridian has a wide geometric, mono-liner appearance with humanistic elements. Quirky individual touches like the loopy expressive pound sign help the typeface to stand out. Available in five weights, FS Meridian is both timeless and timely, a distinctive font for all screens and surfaces.
  39. FS Albert by Fontsmith, $80.00
    The x factor How do you make a font like FS Albert unique, distinctive? “When designing a font I try to question every letter,” says Jason Smith, “but all you need is a few that have an x factor. With FS Albert, they’re the lowercase ‘a’ and ‘g’ and the uppercase ‘I’ and ‘J’. “I remember a friend saying, ‘Why on earth have you designed the ‘a’ like that? Isn’t it too friendly for this kind of font?’ And, in a way, that’s what I wanted – honesty and warmth, because a lot of big brands at the time really needed to show a more human side.” Range of weights and styles FS Albert is a charismatic type: a warm, friendly sans serif face with a big personality. Open, strong and amenable, and available in a wide range of weights and styles, FS Albert suits almost every task you put it to. Fontsmith has crafted five finely-tuned upright Roman weights and four italic weights, as well as a special Narrow version to provide the best coverage and give headlines and text an easy-going character. The chunky kid “FS Albert was inspired by – and named after – my son, who was a bit of a chunky kid,” says Jason Smith. “I designed an extra bold weight because I always felt that the really big font heavy weights had the most personality. “I recently told Albert this story. He laughed, and forgave me for thinking he was a fat baby. He liked the big personality bit, though.” 1000s of glyphs Not content with a character set that covered Europe and the whole of the Western world, the studio decided to go further afield. There are now FS Albert character sets that cover western and eastern European languages, including those of Russia, as well as Cyrillic, Arabic and Greek scripts. In fact, the font now covers more than 100 languages, making it ideal for bringing a consistent typographic style to the communications of global brands.
  40. Ambiguity by Monotype, $50.99
    Ambiguity is a type family with five distinct personalities or ‘states’, created as a tool for coaxing designers and brands out of their comfort zone. It embraces both tradition and radicality, as well as generosity and thrift, encouraging us to question our beliefs about the intersection of style and meaning. The family is designed by Charles Nix, who describes Ambiguity as “as much thought experiment as typeface.” Its five states—Tradition, Radical, Thrift, Generous and Normate—each express or subvert different aspects of typographic tradition. Tradition is conservative, relying on historical letter shapes. Radical rejects inherited ideas of proportion, making typically slender letterforms wide, and wide letterforms slender. “It’s contrarian,” says Nix. Thrift cherry picks the condensed shapes from Tradition and Radical, while Generous does the same for wide forms. Normate sits at the center, a synthetic blend of all of the others. “Tradition is very comforting,” says Nix. “It’s the mask of conservatism. It’s calming because it delivers the proportions we expect. With Thrift more fits into a smaller space, so it’s great where words want to get large, like gigantic headlines, or text needs to cram in, like small screen type. You get a sense of carefree and luxury from the Generous cut. One would expect the Radical to be used in a sort of Dadaist way, but in a classic context it provides an enjoyable jolt.” Ambiguity is a litmus test. Designers could spend hours trying on typefaces that offer just one of these voices. Ambiguity provides five different personalities—ideas—beliefs—each of which also work seamlessly together. “It’s a palettea, like idea cards,” he says. “It’s a way of making yourself see differently. My hope is that traditionalists will try on radical clothes and vice versa. It’s a way of exploring outside your comfort zone, breaking out of the doldrums, by stepping through a variety of voices.”
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