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  1. Heyday by Hemphill Type, $30.00
    Heyday is a font in its prime! This font was inspired by vintage style typography with the use of thick rounded serifs, while the shape of the letterform has a contemporary edge which brings it into the modern day. This combination of classic and modern creates a unique look and feel that enables the font to feel at home in any era. The Heyday family consists of a serif and sans weight.
  2. Amor Serif by Storm Type Foundry, $55.00
    Antique monumental incriptional majuscule, originally carved in stone, and sometimes called “Roman Capital”, is the origin of the upper-case part of our latin alphabet. Its narrowed form, derived from handwritten originals used between the first to third century A. D., served as the inspiration for the Mramor typeface, which I drew with ink on paper in 1988 under Jan Solpera’s leadership. After composing negative letters on a strip of film it was possible to use Mramor with the early phototypesetting devices. In 1994 with the help of Macintosh IIvi I added the lowercase letters and bolds, and issued this typeface as 14-font family. After some years of using Mramor for various purposes, I realized a need of modernization and humanizing its very fragile appearance, as well as removing numerous decorative and useless parts. Besides that, type design made a huge technical progress in past few years, so I was able to finish the remaining approximately 9600 glyphs contained in the present font system named Amor. It is already usual to combine sans and serif fonts within one family in order to distinguish (e. g. in a book) historical part from contemporary, a plain chapter from a special one, or, in quotations, to divide speaking persons. Sans-serif typefaces don't arise by simple removal of serifs; they have to be drawn completely separately, when occasionally many declined forms may be made, considered to the serifed original. Nevertheless, both parts of this type system appear consistent as for proportional, aesthetic and emotional atmosphere. Usage of type is often closely linked to its original inspiration, in this particular case with architecture and figurative sculpture. An inner “order” was also text setting in smaller sizes. A smooth scale of weights enriches the possibilities in designing of magazines, brochures, exposition catalogues and corporate identity. Economizing, but opened shape of characters is well legible and antique hint comes into play after longer reading.
  3. Bettylavia by eyetype, $16.00
    Bettylavia is a script font that has a distinctive handwriting, it is perfect for making certain labels and business events and you can use them for unique works. Alternate characters in the Bettylavia font are divided into OpenType features such as Stylistic Alternate, Stylistic Sets, Swash and Ligature.
  4. Hello Bellandia by IM Studio, $13.00
    Hello Bellandia is a new modern script font with an irregular base line. Hello Bellandia looks beautiful on wedding invitations, thank you cards, quotes, greeting cards, logos, business cards and more. Perfect for use in ink or watercolors. Includes initial and final letters, alternatives and multi-language support.
  5. The Vikings Power by Estudio Sunrise, $10.00
    Embark on an epic journey with "Mythical Vikings Power," a font infused with the might of Norse warriors, runes, and Viking ships. Channel their fearless spirit and unleash your creative potential in every design. Follow the link for more info: https://www.behance.net/gallery/137062963/Mythical-Vikings-Power-font
  6. Blacksmith JNL by Jeff Levine, $29.00
    What started as an image of a single vintage brass stencil of the letter 'P' spotted in an online auction has turned into Blacksmith JNL. From that single letter Jeff Levine has created a complete Western stencil font, retaining the hand-made look of the original stencil piece.
  7. PT Earthquake by ParaType, $25.00
    Earthquake font was developed for the series of handwriting fonts based on the writing samples of real people. The font delivers natural sincere touch and can magically convert any stupid advertizing text into intimate advice of your good friend. Cyrillic version was developed by Gennady Fridman in 2009.
  8. Copperlove by Resistenza, $49.00
    Copperlove was born during a very long and hard wintertime in Berlin. This font is based on Giuseppe Salerno’s Copperplate calligraphy. Oblique nib and sepia ink were the tools used to create this sublime english typeface. There are also many opentype features like alternates and beautiful swashes. Turquoise Nautica
  9. Holmeria by Akifatype, $14.00
    Holmeria is a new clean smooth brush font, giving it a trendy and feminine touch. Holmeria looks lovely on wedding invitations, thank you cards, quotes, greeting cards, logos, business cards and more. Perfect for using in ink or watercolor. Including initial and terminal letters, alternates and multiple language support.
  10. Mough by Krntype Studio, $16.00
    a bold marker display font. Font with round and fat style. Mough imitate round marker pen in a clean way, this font fits perfectly into any background. Mough is perfect for many design such as merch, T-shirts, titles, book covers, social media posts, websites, events, and many more
  11. Oyukis Ghost by Hanoded, $10.00
    Oyuki's Ghost is a scary typeface made with a steel pen and Chinese Ink. The name comes from a painting by Maruyama Okyo (1733–1795), which depicts his mistress who died young. Maruyama Okyo claimed she haunted him in his sleep. The font comes with extensive language support.
  12. My Gristy by Yohanes Oktav, $12.00
    Rediscover Classic Beauty font style with a Modern Edge taste in Serif Wonder: My Gristy. Catchy ligature upscaled your name into unique logotype. My Gristy also available with basic Latin multilingual. Bring your business to the brighter future with the soul of the timeless of the past era.
  13. Tally Text by Solotype, $19.95
    Tally Text Light is an early photolettering type, sometime in the 1940s, when words were hand assembled from individual film positives of the letters, then re-photographed. We made the bold face version of Tally Text Light by optical trickery long before the computer came into general use.
  14. PT Lightning by ParaType, $25.00
    Lightning font was developed for the series of handwriting fonts based on the writing samples of real people. The font delivers natural sincere touch and can magically convert any stupid advertising text into intimate advice of your good friend. Cyrillic version was developed by Gennady Fridman in 2009.
  15. Alfreda by Monotype, $30.00
    Alfreda grotesque is not just another grotesque typeface. Its morphology mixes modulated and unmodulated strokes, and natural and reverse contrast. All that with a humanistic touch and subtle ink traps. Weird. Alfreda comes in 6 weights, it has open type features, more than 400 glyphs and 18 stylistic sets.
  16. P22 Avocet by IHOF, $29.95
    A light chancery script font influenced by both the hand-held pen and the typefounder’s machinery. The curves are reminiscent of the beak of the avocet, a wading bird. This font was originally engraved in metal and copper matrices made for casting into hot metal type for letterpress printing.
  17. Goosebumps by Comicraft, $19.00
    Here's a font that'll send shivers down your spine, stand your hair up on end and turn your skin into gooseflesh. Hand lettered by rotten old Richard Starkings after we locked him up in the attic one dark, stormy night, these stressed out characters are a real scream!
  18. Mascleta by Letter INC., $25.00
    Mascleta is a Mexican font inspired by street lettering. The 450 blackletter characters in Mascleta are ideal for logos, posters, album covers, advertising and wallpapers, both printed and digital. You can use it for Halloween, but it will stay with you all year long! Published by Letter INC.
  19. Liquid Embrace by Hanoded, $15.00
    Liquid Embrace is a rough 'n' ready brush font. It was created using a Chinese calligraphy brush and Royal Blue Ink (I had run out of black...). Liquid Embrace is fat and in your face, making your message stand out all the more. Comes with an ocean of diacritics.
  20. Brochure Sans JNL by Jeff Levine, $29.00
    Brochure Sans JNL is based on Sans Serif No.7 from the 1921 Miller & Richard type specimen book, and is available in both regular and oblique versions.
  21. Simpatico by The Words Face, $9.00
    Simpatico is a clean and fresh looking font, with a … nice character! (Simpatico in Italian language is a nice and funny behavior). Designed in two ways: standard and italic; each of which is divided into four weights: light, regular, semi-bold and bold. Simpatico is a versatile font! It has 595 glyphs including: letters that have been drawn with different accents for particular languages; ligatures between characters (eg fl, fi etc …); mathematical symbols and signs; differentiation between capital “i” and lowercase “l”; alternatives for characters like “a”; and much more. Simpatico is a multi-ethnic font! In addition to the glyphs commonly used, Simpatico is also in Greek and Cyrillic.
  22. June Pro by Schriftlabor, $33.99
    June was first published in 2019 but it got a redesign and upgrade in the character set. It now supports Latin Extended and Vietnamese. It also has OpenType features such as stylistic alternates, case sensitive punctuation, small figures, arrows, superscript, subscript, fractions, and many more. June Pro was inspired by the work of Adrian Frutiger and his exploration into font design and legibility. June Pro is a modern sans-serif family in 10 weights ranging from Thin to Heavy with true italics. It was designed with legibility in mind. It is a versatile and distinctive font that makes it useful for various applications like editorial, web design, or branding.
  23. F2F Prototipa Multipla by Linotype, $29.99
    The techno sound of the 1990s, a personal computer, font creation software, and some inspiration all came together to inspire the F2F (Face2Face) font series. Alessio Leonardi and his friends had the demand to create new unusual typefaces, which would be used in the leading German techno magazine of the day, Frontpage. Even typeset as small as 6-points, in nearly undecipherable layouts, it was a pleasure for the kids to read and try to decrypt the messages. The glyphs in F2F Prototypia Multipla have been turned into mini letter collages. Text set in this font will take on a quilt-pattern-like appearance.
  24. Kinger by Twinletter, $15.00
    We designed Kinger as a display font with the notion of excellent graffiti writing in mind. We have polished Kinger into a typeface that is ideal for use in a variety of projects since when you use this font, your complete project will appear more beautiful and pleasant in the eyes of many people. This graffiti font is great for product logos, poster titles, headlines, packaging, film titles, logotypes, gorgeous writing, and trendy graffiti designs, among other things. Of course, if you utilize this font in your numerous creative projects, they will be perfect and outstanding. Use this typeface right away for your one-of-a-kind and remarkable projects.
  25. Canaro by René Bieder, $30.00
    Conceived as an exploration of geometrical type designs of the early twentieth century, Canaro was — in its first design stages — heavily rooted in that time period. During its development and the effort to give it a modern appearance, it turned into a contemporary font with a strong historical background, defined by legibility and functionality. In addition, the lack of spurs provide a unique but unobtrusive character and support the contemporary impression. Typographic features like alternative glyphs, ligatures, oldstyle numbers, arrows, fractions and other special characters, round up the family. Canaro is available in nine weights plus matching italics. Ranging from sharp and elegant thinner cuts to sporty and athletic heavy weights.
  26. Ames' Text by Greater Albion Typefounders, $16.00
    Ames’ text is designed for use in its own right and also as a complement to our Ames’ Roman family. Ames’ text is a ‘New-Style’ Didone family offered in three weights and three widths. It is designed to embody clarity combined with contrast between horizontal and vertical strokes, but with sufficient stroke width in both directions to display well at small point sizes. All typefaces include small capital forms, new and old style numerals (and ‘small capital’ numerals for consistency). Ames’ text is distinctive enough for use in headings and titles, but comes into it own as a text face. Keep a lookout for our forthcoming Ames Display faces…
  27. Brewmaster by FontMesa, $25.00
    Brewmaster was inspired by the Budweiser logo from the late 1800s and its updated revival in 2000, this style of script was very popular in the 1800s and could be found in use on old billeads and letterheads. Although Brewmaster looks accurate in detail to the Budweiser logo, this font has not been approved as official artwork for Budweiser. If you're looking for Budweiser’s official artwork it is recommended that you contact Anheuser Busch, Inc. and ask for their logo and usage guidelines. Companies are always changing their logo designs so it is always best to contact each companies advertising department for official artwork.
  28. Brush Type Standard by Brush Art Design Office, $39.50
    I created the brush font named "BrushType Standard" in my unique brush style. I made it for ad designers. I believe this is the only one brush font in the world, so using it will enable them to get easily satisfied on their work. Brush handwriting in Japan has a long and proud Tradition and History. I tried to interject this feeling of Tradition into my font designs for you to comprehend its true meaning. I trust I have succeeded to convey my feelings to you. In addition, I can say each letter of the "BrushType Standard" is truly art. I am a pioneer of Brush Art.
  29. Fast Rewind by Wing's Art Studio, $20.00
    Fast Rewind: A Timeless Handwritten Script Font A handwritten brush script with a versatile, relaxed and nostalgic feel. This illustrative brush script owes its inspiration to the 1950s art direction typical of mainstream magazines and book covers. A relaxed hand-lettered title was often paired with illustrations of handsome couples or escapist scenes, encouraging readers to settle into the latest gripping story from authors such as Ray Bradbury, Donald Westlake or Arthur Miller. Fast Rewind aims to repurpose this vintage look for contemporary designers with two handwritten fonts, drawn in ink and brush, and then digitally mastered to maintain those all-important human imperfections. Included are the Regular and Alternative designs, with a complete set of uppercase and lowercase characters, along with numbers, symbols and language support. Also included are a variety of underlines and illustrations as seen in these visuals. Each style also comes with its own selection of extra glyphs to helps you achieve the perfect flow between characters and avoid tell-tale repetition. Thanks to all the great photographers who provided images for these visuals.
  30. #NAME? by OtherwhereCollective, $29.00
    -OC Format Sans is the third incarnation of this geometric grotesk sans serif which fuses the style of Futura with the rhythm and proportions of Akzidenz. It comes in two styles, standard and a new Print family where crisp sharp edges have been made blunt in reference to the ink spread that occurs when printing on uncoated paper stock. It can give digital media a softer more approachable analog aesthetic. Typical of both grotesk and geometric styles the design has an even weight with minimal stroke contrast and the slanted form is an oblique rather than a true italic. The default double-story �a� and �g� give an academic touch, the single story versions of Set 1 are more friendly and approachable while Set 2 changes the look into something more scientific. Made with tireless attention to detail and kerning it's perfect for logotypes and extensive text, supports multiple languages and comes with a plethora of OpenType features including standard and discretionary ligatures, social icons, symbols, and multiple figure styles including roman numerals.
  31. Loominaire by IbraCreative, $37.00
    Introducing Loominaire - A Modern Futuristic Font! Step into the future with Loominaire, a captivating and cutting-edge font that embodies the essence of modernity and innovation. Designed to make your designs stand out and leave a lasting impression, Loominaire brings a touch of sleek sophistication to your creative projects. With its clean lines and geometric precision, Loominaire exudes an aura of futuristic elegance. Each letter is meticulously crafted to create a harmonious balance between contemporary aesthetics and legibility, ensuring that your message is conveyed with clarity and style. This font is perfect for those seeking to add a touch of modernity to their branding, advertisements, websites, posters, and more. Captivate your audience with Loominaire's versatility, whether you're creating a high-tech logo, a sci-fi movie poster, or a forward-thinking website interface. Loominaire unleashes your creative potential with its extensive character set, including uppercase and lowercase letters, numerals, punctuation marks, and a variety of special symbols. Its versatility extends beyond the confines of traditional design, allowing you to explore endless possibilities and push the boundaries of visual communication. Embrace the future of typography with Loominaire - a font that bridges the gap between contemporary design and futuristic aesthetics. Let your creativity soar and watch as your designs come to life with a touch of modern elegance. Unlock the power of Loominaire today and revolutionize your creative projects with this extraordinary modern futuristic font.
  32. Cream by Monotype, $30.00
    Cream is a retro soft serif typeface comprising 12 fonts. It can handle most typographic applications from branding to body copy with its range of weights and inherent legibility. Whatever you type will have a friendly message, but it really comes into its own when you start applying some of the additional ligatures and alternates that are built into this type family. You’ll soon be creating distinctive typographic compositions that are pleasing to the eye. There are 12 fonts altogether, ranging from Light to Black weights in both roman and italic. It has an extensive character set that covers all Latin European languages. Key features: 6 weights in Roman and Italic 75 Alternates 37 Ligatures Full European character set (Latin only) 730 glyphs per font.
  33. Brevier by CAST, $45.00
    Compact sans, ideal for setting long texts in small or very small type sizes: for packaging, instruction booklets, drug information leaflets and anything else that has to be legible at very small sizes. Lean and rhythmical, designed ideally to be used at less than 8 points (Brevier was the old typefounders’ name for 8-point type), Brevier holds up well even under adverse printing conditions. The apparently geometric letterforms hide Renaissance characteristics, the x-height and openings are very generous and the strokes slightly modulated. In order to offset ink spread – which is inevitable when printing very small sizes of type – Brevier has large white spaces between the letters. All internal angles have deep ink traps and many connections have been left open.
  34. Jumble by Laura Worthington, $29.00
    Jumble is friendly and cute treat for the eyes. Jumble draws you in with its thick, curvy strokes, jaunty counters, and a whimsical variety of counterforms with no two alike. For even more variety, Jumble includes 104 alternates for plus a handful of ligatures. Jumble conveys humor and warmth without being silly; its lack of straight lines and sharp edges makes it perfect for evoking tasty treats like frosted cakes or pies, or child-friendly toys and games. See what’s included! http://bit.ly/1RDnJjY This font has been specially coded for access of all the swashes, alternates and ornaments without the need for professional design software! Info and instructions here: http://lauraworthingtontype.com/faqs/
  35. Terafile by Sudtipos, $39.00
    Terafile, a sans serif family designed by Raúl Plancarte who was inspired by hi-tech aesthetics. It is made up of eight weight variants with their respective italic versions. Ideally it works to capture in a graphic way the universe related to technology, sci-fi, industry and similar topics. It is a mixed family, because the construction of certain letters (as in "a", "f", "z", "B", "P", among others) is enriched with different finishes in structure to gain differentiation and plasticity. In other words, it moves away from an entirely academic design. Another important line in the creative concept of this typeface is the function of its ink traps, which, in addition to fulfilling their primary function, serve to gain gestuality in its use. This font is capable of covering complex design needs by enabling association with specific themes, which makes it highly competitive in its graphic line.
  36. Romana by Bitstream, $29.99
    The French interest in the revival of suitably edited Oldstyle romans as an alternative to a world of Modern typefaces started in 1846 when Louis Perrin cut the Lyons capitals. About 1860, as Phemister was cutting the Miller & Richard Old Style in Edinburgh, Theophile Beaudoire turned the idea of the Lyons capitals into a complete Oldstyle typeface, with similar overwhelming success; it was generally known as Elzevir in France and Roemisch, Romanisch, Romaans or Romana in Germany, Holland and Switzerland. In 1892, Gustav Schroeder, at the Central Division of ATF, expanded the series, adding a boldface under the name De Vinne. It was promptly copied, initially in Europe by Ludwig & Mayer, and spread rapidly throughout the US and Europe, becoming the best known member of the series. ATF made popular an ornamental form under the name De Vinne Ornamental.
  37. ITC Stone Sans II by ITC, $45.99
    The ITC Stone Sans II typeface family is new from the drawing board up. Sumner Stone, who designed the original faces in 1988, recently collaborated with Delve Withrington and Jim Wasco of Monotype Imaging to update the family of faces that bears his name. Sumner was the lead designer and project director for the full-blown reworking – and his own greatest critic. The collaborative design effort began as a relatively simple upgrade to the ITC Stone Sans family. As so often happens, however, the upgrade proved to be not so simple, and grew into a major design undertaking. “My initial intent,” recalls Sumner, “was to provide ITC Stone Sans with even greater versatility. I planned to add an additional weight, maybe two, and to give the family some condensed designs.” As Sumner began to look more closely at his twenty-year-old typeface, he decided that it would benefit from more extensive design improvements. “I found myself making numerous refinements to character shapes and proportions,” says Sumner. “The project scope expanded dramatically, and I’m pleased with the final result. The redesign has improved both the legibility and the overall appearance of the face.” The original ITC Stone Sans is part of the ITC Stone super family, along with ITC Stone Serif and ITC Stone Informal. In 2005 ITC Stone Humanist joined the family. All of these designs have always offered the same three weights: Medium, Semibold, and Bold – each with an italic counterpart. Over time, Stone Sans has emerged as the godfather of the family, a powerful design used for everything from fine books, annual reports and corporate identity programs, to restaurant menus, movie credits and advertising campaigns. ITC Stone Sans, however, lacked one attribute of many sans serif families: a large range of widths and weights. “These fonts had enjoyed great popularity for many years – during which graphic designers repeatedly asked for more weights and condensed designs in the family,” says Sumner. “Their comments were the impetus.” ITC Stone Sans II includes six weights ranging from an elegant Light to a commanding Extra Bold. An italic counterpart and suite of condensed designs complements every weight. In all, the new family encompasses 24 typefaces. The ITC Stone Sans II family is also available as a suite of OpenType Pro fonts, allowing graphic communicators to pair its versatile design with the capabilities of OpenType. These fonts offer automatic insertion of ligatures, small caps and use-sensitive figure designs; their extended character set also supports most Central European and many Eastern European languages. ITC Stone® Sans II font field guide including best practices, font pairings and alternatives.
  38. Vianova Serif Pro by Elsner+Flake, $59.00
    The font superfamily Vianova contains each 12 weights of Sans and Slab and 8 weights of the Serif style. The design from Jürgen Adolph dates back into the 1990s, when he studied Communication Design with Werner Schneider as a professor at the Fachhochschule Stuttgart. Adolph started his carrier 1995 at Michael Conrad & Leo Burnett. He was responsible for trade marks as Adidas, BMW, Germanwings and Merz. He has been honored as a member of the Art Directors Club (ADC) with more than 100 awards. On February 26, 2014, Jürgen Adolph wrote the following: “I was already interested in typography, even when I could not yet read. Letterforms, for instance, above storefronts downtown, had an irresistible appeal for me. Therefore, it is probably not a coincidence that, after finishing high school, I began an apprenticeship with a provider of signage and neon-advertising in Saarbrücken, and – in the late 1980s – I placed highest in my field in my state. When I continued my studies in communications design in Wiesbaden, I was introduced to the highest standards in calligraphy and type design. “Typography begins with writing” my revered teacher, Professor Werner Schneider, taught me. Indefatigably, he supported me during the development of my typeface “Vianova” – which began as part of a studies program – and accompanied me on my journey even when its more austere letterforms did not necessarily conform to his own aesthetic ideals. The completely analogue development of the types – designed entirely with ink and opaque white on cardboard – covered several academic semesters. In order to find its appropriate form, writing with a flat nib was used. Once, when I showed some intermediate designs to Günter Gerhard Lange, who occasionally honored our school with a visit, he commented in his own inimitable manner: “Not bad what you are doing there. But if you want to make a living with this, you might as well order your coffin now.” At that time, I was concentrating mainly on the serif version. But things reached a different level of complexity when, during a meeting with Günther Flake which had been arranged by Professor Schneider, he suggested that I enlarge the offering with a sans and slab version of the typeface. So – a few more months went by, but at the same time, Elsner+Flake already began with the digitilization process. In order to avoid the fate predicted by Günter Gerhard Lange, I went into “servitude” in the advertising industry (Michael Conrad & Leo Burnett) and design field (Rempen& Partner, SchömanCorporate, Claus Koch) and worked for several years as the Creative Director at KW43 in Düsseldorf concerned with corporate design development and expansion (among others for A. Lange & Söhne, Deichmann, Germanwings, Langenscheidt, Montblanc.”
  39. Vianova Slab Pro by Elsner+Flake, $59.00
    The font superfamily Vianova contains each 12 weights of Sans and Slab and 8 weights of the Serif style. The design from Jürgen Adolph dates back into the 1990s, when he studied Communication Design with Werner Schneider as a professor at the Fachhochschule Stuttgart. Adolph started his carrier 1995 at Michael Conrad & Leo Burnett. He was responsible for trade marks as Adidas, BMW, Germanwings and Merz. He has been honored as a member of the Art Directors Club (ADC) with more than 100 awards. On February 26, 2014, Jürgen Adolph wrote the following: “I was already interested in typography, even when I could not yet read. Letterforms, for instance, above storefronts downtown, had an irresistible appeal for me. Therefore, it is probably not a coincidence that, after finishing high school, I began an apprenticeship with a provider of signage and neon-advertising in Saarbrücken, and – in the late 1980s – I placed highest in my field in my state. When I continued my studies in communications design in Wiesbaden, I was introduced to the highest standards in calligraphy and type design. “Typography begins with writing” my revered teacher, Professor Werner Schneider, taught me. Indefatigably, he supported me during the development of my typeface “Vianova” – which began as part of a studies program – and accompanied me on my journey even when its more austere letterforms did not necessarily conform to his own aesthetic ideals. The completely analogue development of the types – designed entirely with ink and opaque white on cardboard – covered several academic semesters. In order to find its appropriate form, writing with a flat nib was used. Once, when I showed some intermediate designs to Günter Gerhard Lange, who occasionally honored our school with a visit, he commented in his own inimitable manner: “Not bad what you are doing there. But if you want to make a living with this, you might as well order your coffin now.” At that time, I was concentrating mainly on the serif version. But things reached a different level of complexity when, during a meeting with Günther Flake which had been arranged by Professor Schneider, he suggested that I enlarge the offering with a sans and slab version of the typeface. So – a few more months went by, but at the same time, Elsner+Flake already began with the digitilization process. In order to avoid the fate predicted by Günter Gerhard Lange, I went into “servitude” in the advertising industry (Michael Conrad & Leo Burnett) and design field (Rempen& Partner, SchömanCorporate, Claus Koch) and worked for several years as the Creative Director at KW43 in Düsseldorf concerned with corporate design development and expansion (among others for A. Lange & Söhne, Deichmann, Germanwings, Langenscheidt, Montblanc.”
  40. Vianova Sans Pro by Elsner+Flake, $59.00
    The font superfamily Vianova contains each 12 weights of Sans and Slab and 8 weights of the Serif style. The design from Jürgen Adolph dates back into the 90th, when he studied Communication Design with Werner Schneider as a professor at the Fachhochschule Stuttgart. Adolph started his carrier 1995 at Michael Conrad & Leo Burnett. He was responsible for trade marks as Adidas, BMW, Germanwings and Merz. He has been honoured as a member of the Art Director Club (ADC) with more than 100 awards. On February 26, 2014, Jürgen Adolph wrote the following: “I was already interested in typography, even when I could not yet read. Letterforms, for instance, above storefronts downtown, had an irresistible appeal for me. Therefore, it is probably not a coincidence that, after finishing high school, I began an apprenticeship with a provider of signage and neon-advertising in Saarbrücken, and – in the late 1980s – I placed highest in my field in my state. When I continued my studies in communications design in Wiesbaden, I was introduced to the highest standards in calligraphy and type design. “Typography begins with writing” my revered teacher, Professor Werner Schneider, taught me. Indefatigably, he supported me during the development of my typeface “Vianova” – which began as part of a studies program – and accompanied me on my journey even when its more austere letterforms did not necessarily conform to his own aesthetic ideals. The completely analogue development of the types – designed entirely with ink and opaque white on cardboard – covered several academic semesters. In order to find its appropriate form, writing with a flat nib was used. Once, when I showed some intermediate designs to Günter Gerhard Lange, who occasionally honored our school with a visit, he commented in his own inimitable manner: “Not bad what you are doing there. But if you want to make a living with this, you might as well order your coffin now.” At that time, I was concentrating mainly on the serif version. But things reached a different level of complexity when, during a meeting with Günther Flake which had been arranged by Professor Schneider, he suggested that I enlarge the offering with a sans and slab version of the typeface. So – a few more months went by, but at the same time, Elsner+Flake already began with the digitilization process. In order to avoid the fate predicted by Günter Gerhard Lange, I went into “servitude” in the advertising industry (Michael Conrad & Leo Burnett) and design field (Rempen& Partner, SchömanCorporate, Claus Koch) and worked for several years as the Creative Director at KW43 in Düsseldorf concerned with corporate design development and expansion (among others for A. Lange & Söhne, Deichmann, Germanwings, Langenscheidt, Montblanc.”
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